Xbox Furniture Grows From Controllers Into Living Rooms, Thanks to New IKEA Collaboration

Swedish furniture maker IKEA and Microsoft’s Xbox division posted a short Instagram video this week that shows pieces shaped like the buttons and sticks on an Xbox controller. Designers from both companies worked together on the line. A full look at the collection is expected during Gamescom in Cologne, Germany, on August 26.

Close-ups in the video begin with a real-life analog stick, a ridged circular surface, until flashing light flares traverse it, revealing a brilliant green D-pad shaped like a square with rounded corners chopped out. Next, we see a larger, stick-shaped object that resembles a stool or coffee table. As the clip progresses, wider shots of a room decked out in Xbox colors appear near the finish, but none of the particular things are identifiable. They’re staying silent about specifics like product names, materials, price points, and the exact number of pieces.

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IKEA has experimented in the gaming furniture market before. They’ve done ranges with ASUS Republic of Gamers, their own Brännboll line, and a variety of other items such as desks, chairs, storage, and crazy colorful chairs that are designed to blend in with your everyday environment. This time is unusual, as it is the first time they have collaborated directly with a console company. Xbox, on the other hand, has been experimenting with non-traditional gaming hardware, as evidenced by the Series X mini fridges and the toaster that burns their branding directly onto your toast.

All of this comes at a nice moment, as Xbox celebrates its 25th birthday. If you’re attending Gamescom, you can find them in Hall 7, where they’ll be demoing new titles on playable stations. These furniture pieces are designed to be part of their show presence, so you might be able to sit on them or get a closer look in person. For the time being, it is unknown when they will be available for purchase, which regions they will be offered in, and whether they will be limited editions.

People online have been laughing about the assembly instructions and meatballs, but there are lots of others who are truly curious about whether more shapes like a controller will appear. Xbox responded with a brief Swedish “Hej” in one of their own posts, and the video itself has received tens of millions of views on their own channels. Until August 26, all we can confirm is the green D-pad cushion and the big oversized stick shape we noticed. Everything else? For the time being, the specifics are being kept under wraps.