Dynamic Pricing Is Ruining Your Life

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In our January video essay, Chelsea dives into the ever-darkening world of dynamic pricing, how it’s making it impossible to know what things cost anymore, and the influence of AI over our spending.

Special thanks to Ema Roloff:

https://www.youtube.com/@emaroloff7690

@transformationprincess

https://www.instagram.com/transformationprincess/

SOURCE LINKS:

https://www.cnn.com/2024/11/14/economy/trump-grocery-prices-inflation

https://www.cnbc.com/2025/10/03/electronic-shelf-labels-are-taking-over-us-grocery-stores.html

https://www.sofi.com/learn/content/fiat-currency/

https://en.wikipedia.org/wiki/Price_tag

https://rlo.acton.org/archives/105901-signals-for-service-lessons-from-the-invention-of-the-price-tag.html

https://thepointsguy.com/credit-cards/history-of-credit-cards/

Before the invention of price tags, shoppers weren’t used to fixed prices.

https://www.cnbc.com/select/airline-ticket-prices-are-up-25-percent-why-and-how-to-save/

https://www.theguardian.com/business/2025/dec/22/trump-aid-package-us-farmers

https://finance.yahoo.com/news/higher-prices-extra-jobs-lessons-from-trumps-washing-machine-tariffs-185047360.html

https://budgetlab.yale.edu/research/effect-tariffs-poverty

https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2024/07/behind-ftcs-inquiry-surveillance-pricing-practices

https://www.consumerreports.org/money/questionable-business-practices/instacart-ai-pricing-experiment-inflating-grocery-bills-a1142182490/

https://www.thetimes.com/us/news-today/article/what-is-meadow-lane-grocery-new-york-b0l7n6d2b

https://www.wegmans.com/shop/search?query=eggs

00:02:30 Ad break
00:13:53 A brief history of price gouging
00:25:10 The death of the price tag
00:33:10 Tarrifs, greed, & those damn phones
00:38:12 It is kind of the damn phones
00:46:43 The death of real value

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