Inside American Bitcoin: How Eric Trump added a $1.5 billion company to his family’s crypto empire

The Trump family reshaped its business empire by embracing cryptocurrency. Now American Bitcoin is mining that digital gold.

Over the past few years, the U.S. has quietly become the leader in the creation of Bitcoin, and American Bitcoin—where Eric Trump is cofounder and chief strategy officer aims to ride this Bitcoin mining wave.

More recently, the crypto industry has also become intertwined with a Trump corporate brand best known for traditional real estate. In just over a year, the family has reportedly made at least $1 billion in pretax earnings from multiple crypto ventures that share a common playbook with American Bitcoin: attracting savvy partners and executing complicated transactions that position the family’s business organizations to scoop up profits.
But the company’s success is far from guaranteed.

For our latest magazine issue, Fortune’s Ben Weiss and Joyce Koh traveled to Vega, Texas, to visit American Bitcoin’s data center and interview Eric Trump: LINK HERE (https://fortune.com/article/eric-trump-donald-trump-american-bitcoin-newest-arm-trump-crypto-empire/)

00:00 INTRO
01:00 WHAT IS BITCOIN?
01:29 WHAT IS BITCOIN MINING?
02:00 HOW ERIC AND ASHER MET
02:25 ORIGINS OF AMERICAN BITCOIN
02:44 DIGITAL ASSET TREASURIES, EXPLAINED
03:35 TRUMP EFFECT?
04:25 HOW ERIC TRUMP GOT INTO CRYPTO
05:00 DEBANKING
05:50 PRESIDENT TRUMP’S PIVOT TO CRYPTO
06:13 THE TRUMP CRYPTO EMPIRE
07:52 ETHICS CONCERNS
08:49 WHAT TRUMPS’ INVOLVEMENT MEANS FOR THE CRYPTO INDUSTRY
10:00 ERIC RESPONDS TO CRITICS
10:40 AMERICAN BITCOIN SHARES PLUMMET

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