Take Two Interactive’s CEO, Strauss Zelnick, recently confirmed that GTA 6 will not be using generative AI to procedurally generate its world. Ever since the game’s development was officially announced, enthusiasts discussed whether Rockstar Games was using any Artificial Intelligence to build it. While modern titles often use different kinds of AI, GTA 6 will not be using Generative AI.
Speaking to Games Industry.biz, Take Two Interactive’s CEO explained that Rockstar Games create their games very carefully, developing every single world detail from the ground up. He added that because of such attention to detail, they can make gripping and immersive entertainment products.
Here’s what Strauss Zelnick said:
“Specifically with regards to GTA 6, Generative AI has zero part in what Rockstar Games is building. Their worlds are handcrafted. That’s what differentiates them. They’re built from the ground up, building by building, street by street, neighborhood by neighborhood. They’re not procedurally generated, they shouldn’t be. That’s what makes great entertainment.”
This is not the first time Zelnick has spoken against generative AI. In a conversation with CNBC a few months ago, he explained that anything created using the technology cannot be protected or copyrighted. Additionally, it might not be as good as real developers, creating a title from the ground up.
Despite GTA 6 not using Generative AI, Take Two CEO shows interest in use of AI in games
While Take-Two CEO Strauss Zelnick confirmed that GTA 6 will not use generative AI, he stated that he has always been interested in other AI tools being used in the gaming industry. Speaking to Games Industry.biz, he said that Take-Two has been an industry leader in using various Artificial Intelligence, which have helped their studios save time and money.
Here’s what he said:
“On the topic of AI, I’ve been enthusiastic since the very beginning. This company’s products have always been built with machine learning and artificial intelligence. We’ve actually always been a leader in the space, and right now we have hundreds of pilots and implementations across our company, including within our studios. And we’re already seeing instances where generative AI tools are driving costs and time efficiencies.”
One of the most commonly used AI in video games is when developers create NPCs (non-playable characters). These are characters that roam around or drive around the game world. They can react to various incidents and even remember the protagonists and their actions.
It is safe to say that GTA 6, which is set to release on November 19, 2026, will have a great NPC system, along with various other AI tools.
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Edited by Akshat Kabra





