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Polymarket to open free grocery store in New York City

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Polymarket launches on Solana through Jupiter integration

Polymarket is taking its brand offline, opening a free grocery store in New York City and backing it with a $1 million donation to fight food insecurity.

Summary

  • Polymarket will open a free grocery store in NYC on Feb. 12, open to all residents.
  • The company donated $1 million to Food Bank For New York City.
  • The move blends community support with a high-profile brand push.

Polymarket, the crypto-based prediction market platform, announced on Feb. 3 that it will open New York City’s first free grocery store later this month as part of a community-focused initiative.

The pop-up store, called “The Polymarket,” is set to open on Feb. 12 at noon ET and will offer groceries at no cost to visitors. The company said no purchase will be required, and the store will be open to all New Yorkers. Polymarket has not yet disclosed the exact location.

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Alongside the launch, Polymarket donated $1 million to Food Bank For New York City, a non-profit that supports hunger relief across all five boroughs. The company described the donation as part of its effort to give back to the city it calls home.

A physical bet on community impact

Polymarket framed the project as a “real, physical investment” in New York. The company said the store will be fully stocked and emphasized that the initiative is meant to address food insecurity rather than function as a traditional retail operation.

Food Bank For New York City said the donation will support its ongoing work to expand access to food and strengthen long-term food security. Polymarket encouraged members of the public to contribute to the organization as well.

Sources familiar with the project say the grocery store is expected to run for a limited time, likely spanning several days around the opening weekend.

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Marketing push amid rising competition

The move also comes as competition heats up among U.S.-based prediction market platforms. Rival Kalshi earlier staged a smaller free grocery giveaway in New York, prompting comparisons between the two campaigns.

Both efforts echo campaign rhetoric from New York Mayor Zohran Mamdani, who previously floated the idea of city-run grocery stores. Polymarket currently hosts active markets tied to whether such stores will open in the city by mid-2026, adding another layer of symbolism to the initiative.

The launch follows a busy stretch for Polymarket. In late January, the platform announced a multi-year partnership with Major League Soccer, becoming the league’s official prediction market partner. On Feb. 2, Polymarket integrated with decentralized exchange aggregator Jupiter, allowing users to access markets directly on Solana.

The company is also navigating regulatory pressure. A Nevada state court issued a temporary restraining order last week preventing Polymarket’s U.S. affiliate from offering certain contracts to Nevada residents, with a hearing scheduled for Feb. 11.

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Crypto World

Bitcoin Eyes $90K As Whales Devour 20x Daily BTC Supply In Just 30 Days

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Bitcoin Eyes $90K As Whales Devour 20x Daily BTC Supply In Just 30 Days

Bitcoin (BTC) appears on track to hit $90,000 in the coming weeks as whales accumulated about 20 times the cryptocurrency’s daily new supply in the past weeks.

Key takeaways:

  • Whales bought roughly 270,000 BTC in the past 30 days.

  • BTC broke out of its symmetrical pattern setup with a measured target at around $92,220.

BTC whales accumulate at fastest pace since 2013

Whales, entities that hold over 1,000 BTC, have added roughly 270,000 coins to their wallets in the past 30 days, marking their largest buying spree since 2013, according to onchain data resource CryptoQuant.

Bitcoin spot average order size. Source: CryptoQuant

Part of that whale accumulation likely came from Strategy. The company’s recent filings show that it bought about 42,166 BTC between March and April, accounting for roughly 16% of the 270,000 BTC added by whale wallets over the same period.

US-based spot Bitcoin ETFs also recorded more than $200 million in net inflows during that stretch. Still, those inflows remain modest compared with earlier phases of the cycle, pointing to cautious re-engagement by Wall Street traders.

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US spot Bitcoin ETFs 30-day flows. Source: Glassnode

The accumulation came even as Bitcoin whipsawed sharply in recent weeks, including a roughly 15% drawdown before fully recovering those losses, with easing US–Iran tensions helping drive the rebound in risk appetite.

Related: Bitcoin traders cash out 63K BTC profit as price rallied above $76K: Will the market rebound?

BTC triangle setup hints at rebound to $90,000

From a technical perspective, Bitcoin has entered the breakout stage of its prevailing symmetrical triangle pattern.

Triangle patterns can break in either direction regardless of the prevailing trend, with the resulting move often matching the formation’s maximum height.

In Bitcoin’s case, price has broken to the upside after moving above the triangle’s upper trendline, opening the door for a potential rally toward the measured target near $92,220 by April or May.

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BTC/USD daily price chart. Source: TradingView

Bitcoin’s price must break decisively above its 200-day exponential moving average (200-day EMA, the blue line) at around $83,000 to reach the triangle target. This EMA was instrumental in limiting BTC’s attempts at an upside breakout in January.

Earlier, Nic Puckrin, crypto analyst and founder of Coin Bureau, said Bitcoin could push toward $90,000 if the current US–Iran ceasefire holds, oil prices fall toward $80, and softer economic data helps ease stagflation fears.