Color Wow’s rare 25% off sale includes the Dream Coat spray used by celebrity hairstylist Amy Short to tame frizz and create Claudia Winkleman’s glossy hair
Adored by beauty aficionados and professionals alike, when it comes to hair care, few brands command as much respect as Color Wow. Now, the brand – favoured by Claudia Winkleman and Kim Kardashian’s stylists – has introduced a discount code offering customers 25% off some of its bestselling products.
Currently, Color Wow is providing 25% off nearly everything throughout its collection in a rare promotion – and perfectly timed for payday, too. This presents an excellent opportunity to replenish editor-endorsed essentials or finally purchase the formulas you’ve had your eye on.
To access the offer, shoppers can apply the code WOW25 at checkout. However, they’ll need to move quickly, as the promotion only lasts until Thursday, April 2 at 23.59.
Established by Gail Federici, celebrated for developing the iconic Frizz Ease for John Frieda, Color Wow is recognised for targeted remedies to common hair concerns – from frizz and lacklustre volume to dull colour, helping achieve smoother, glossier, more manageable locks. Among their hero products featured in the sale is the Dream Coat Supernatural Spray, typically priced at £27 but reduced to £20.25.
Arguably the brand’s most celebrated product, Dream Coat Supernatural Spray is essential for anyone combating frizz. The feather-light spray forms a humidity-resistant barrier around the hair, delivering that coveted glass-like sheen without adding weight to strands.
Get 25% off Color Wow’s Dream Coat Supernatural Spray

When entering the code WOW25 at checkout, shoppers can get 25% off almost everything on the Color Wow website, including the viral Dream Coat Supernatural Spray.
The product essentially ‘waterproofs’ the hair, maintaining sleek and frizz-free styles for up to four washes. It also provides built-in heat protection, making it a staple in many professional kits. Celebrity hairstylist Chris Appleton has lauded its “mirror-like finish”, while Amy Short utilises it to achieve Claudia Winkleman’s signature glossy lengths, reports the Mirror.
With over 18,000 five-star reviews, it’s widely regarded as a must-have. One reviewer said: “This spray is magic, leaves my hair feeling beautifully soft, as if I’ve just come out of the hairdresser’s each time. I use it before using the hairdryer, then a couple of squirts of pop and lock to smooth my hair.”
Another added: “This is the best and most effective product I’ve ever tried to smooth my hair. Works like magic. Helpful to brush straight/taunt when blow drying.
“I first learned about Wow through the Dream Coat, the very first Wow purchase I ever made,” a third wrote. “I felt like I’d found a miracle, I had never seen anything like it, and I still haven’t. Things have only gone up since then, I enjoy most all of the Wow products.”
However, some have mentioned that you do need to apply a substantial amount to achieve the desired results. They said: “The Dream Coat spray definitely helps tame my frizzy hair. You do need to use quite a lot of the product to achieve best results but the results are far better than other frizz ease products I’ve used.”
A fifth customer commented: “I have VERY curly hair that tends to get frizzy very easily. I tried this product and I am blown away. My hair doesn’t frizz and I can wear my silk sleep cap and just do a touch up with dream coat in the morning and it still looks great. I am recommending it to everyone.”
Meanwhile, the Maria Nila Gloss Coat 200ml is available for £24.50 at Sephora. The heat-activated smoothing treatment is said to deliver shine, banish frizz, and safeguard against heat damage.
Additionally, the Matrix Total Results Mega Sleek Iron Smoother Heat Protection and Frizz Control Hair Spray 250ml costs £18.50 at LookFantastic. The leave-in spray shields against heat damage with thermal protection up to 230°C while combating frizz for all-day smoothness.
However, Dream Coat isn’t the only remarkable Color Wow formula available – though it’s arguably the most celebrated. The Style on Steroids (usually £28) is a colour-safe texturising spray which, unlike conventional hairsprays, provides hold without rigidity, leaving hair flexible, touchable and easy to restyle. This comes to £21 with the code WOW25.
For those seeking soft, bouncy volume, the Xtra Large Bombshell Volumizer is well worth incorporating into your routine. The lightweight foam enhances lift at the roots while keeping lengths natural and moveable – perfect for fine or flat hair requiring a little extra oomph. This is £18 at the checkout instead of £24.
Two products I’ll be placing in my basket as a beauty writer are the Color Security Shampoo (usually £21.50) and Money Mist (usually £29.50). As someone with colour-treated copper hair, the Color Security Shampoo is my essential choice for keeping locks glossy without compromising the vibrancy.
Entirely residue-free, it cleanses deeply without depositing anything that might diminish your colour or create heaviness. The sulfate-free formulation is crafted so everything washes away completely, helping hair feel fresher for longer – something I’ve certainly experienced between washes. It’s appropriate for all hair types and even safe for extensions, making it a flexible addition to any bathroom.
After every wash day, I consistently turn to Money Mist, which is an exceptionally light leave-in treatment that hydrates, detangles and smooths without any weight. Ideal for finer hair types, it creates that silky, swishy result you’d typically expect from a professional blow-dry – all from home.
If you appreciate this type of lightweight, milky leave-in, alternatives such as Super Milk Conditioning Hair Primer from Lush and the Brazilian Joia Milky Leave-In Conditioner from Sol de Janeiro are also worth exploring.
Regarding Color Wow, price reductions on the retailer’s website are relatively uncommon, and 25% off across virtually the complete range represents one of the strongest offers I’ve witnessed from the brand. Not every product will be suitable for all hair types, so it’s advisable to select based on your requirements, but it’s certainly an excellent opportunity to sample that product from your wishlist or replenish your go-to items before the Bank Holiday.



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