Nestlé has launched a new flavour of Yorkie bar and chocolate fans are already flocking to supermarkets to get their hands on it and see how it compares to the original
Chocolate fans are flocking to supermarkets to snap up a brand new bar from Nestlé which has just arrived in stores. The company has launched a new Yorkie bar flavour – and fans are keen to discover how it stacks up against the original version.
A post on NewFoodUK’s Instagram page reads: “New Salted Caramel Pretzel Yorkie Bar from Morrisons Daily!” Responding to the launch, one user said: “What’s not to love here – the original chunky chocolate with a salty makeover.” Another referenced the brand’s controversial past campaign, adding: “But it’s not for girls.”
Between 2002 and 2011, Yorkie bars were promoted under the slogan “It’s Not For Girls” – a strategy intended to position the chocolate as a “manly” treat.
Andrew Harrison, the marketing director at Nestlé, said in 2002: “This is a big step for Yorkie as the trucker has been an institution, but we felt that we needed to take a stand for the British bloke and reclaim some things in his life, starting with his chocolate.
“Most men these days feel as if the world is changing around them and it has become less and less politically correct to have anything that is only for males.
“It used to be that men had some areas of their life that were just for them and that was OK. No one cared and most people recognised that men needed places to be, in a simple sense, men.
“Yorkie feels that this is an important element of men’s happiness and is starting the reclaiming process of making a particular chocolate just for men.”
Despite the campaign having long since ended, many chocolate enthusiasts continue to question the reasoning behind it.
One baffled user posed the question on Reddit: “Why was the Yorkie not for girls? I’ve just seen the advert – what did they mean?”
Others were quick to explain it as a product of its time. One user commented: “Because back then chocolate was advertised as a very female product, see the Flake advert.
“This was to show that men could eat chocolate too. It was also the marketing style at the time was jokey. As an aside the army would get them in ration packs marked as ‘not for civies’.”
Another user added: “Throughout the 70s and 80s Yorkies were advertised by a trucker as a man’s bar (you know, in the days when women couldn’t drive trucks).
“When that was no longer deemed acceptable they started advertising as not for women. Don’t worry, sexual equality prevailed, flakes were advertised as exclusively for women, by scantily clad women.”
A third user said: “Very of the time marketing. That sort of ‘humour’ was very popular around then (see also: the popularity of lad mags). It was based on the idea that a Yorkie is so chunky that ‘girls’ wouldn’t be able to handle it.”



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