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Crypto-native media lost 33% of traffic in 2025 as crypto became easier to follow without it

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Crypto-native media lost 33% of traffic in 2025 as crypto became easier to follow without it - 2

Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial.

Last year, traffic to crypto-native media fell even as activity across the crypto economy remained strong: stablecoin liquidity expanded, USDT transfer volume surged, and on-chain trading stayed active.

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Rather than pointing to fading interest in crypto, the divergence suggested that people were increasingly following and using the industry through channels beyond specialist media.

Our recent Outset Data Pulse report, built on traffic data from Outset Media Index, showed that across crypto-native outlets, global visits reached 1.12 billion in 2025, but monthly traffic moved steadily lower as the year progressed. It started at 105.85 million visits in January and ended at 70.78 million in December.

There were temporary rebounds, including a notable jump in July, but not enough to change the broader trend. By the fourth quarter, crypto-native traffic was sitting at its weakest levels of the year.

On-chain growth continued even as media traffic fell

While media traffic declined, there was an expansion of the on-chain economy. Stablecoin supply, one of the cleanest ways of tracking liquidity inside crypto, rose from $216.95 billion in January to $307.76 billion by December.

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That disconnect became clearer in the underlying market data. Tether’s USDT transfer volume, a common proxy for how much value is moving across blockchain networks, soared in the second half and reached $18.92 trillion for all of 2025.

Crypto-native media lost 33% of traffic in 2025 as crypto became easier to follow without it - 2
Image source: Outset Data Pulse

Decentralized exchange spot volume also climbed to $1.76 trillion and hit its yearly peak in October, showing that trading activity on-chain remained strong. Taken together, the data pointed to three things rising at once: more liquidity in the system, more money moving through it, and more trading happening directly on-chain.

Taken together, this was an active market, not a shrinking one. In other words, crypto-native media traffic fell when money, settlement activity, and trading continued to move through the crypto ecosystem at scale.

Crypto became easier to follow outside crypto media

Financial technology and general news outlets that include crypto in their coverage generated 6.91 billion visits in 2025. Their traffic also grew sharply during the year, rising from 366.71 million visits in January to 585.73 million in December. That alone suggests crypto lives inside a wider media environment than it once did.

Naturally, it is wrong to assume every mainstream visit was for a crypto story. But it does mean crypto no longer needs its own niche ecosystem in the same way it once did.

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A few years ago, specialist crypto publications served as the default entry point into the industry. Articles explained the basics, simplified complex developments, and tracked market sentiment. They helped readers figure out what mattered most. Anyone who wanted to keep up with the sector would typically check out a crypto-native outlet first.

That competitive advantage has weakened, not because crypto got less important, but because crypto got easier to interact with elsewhere.

Today, a reader can follow crypto developments through mainstream finance coverage, follow their favourite projects and individuals on X, watch podcasts and interviews on YouTube, interact with fellow enthusiasts on Telegram, and more.

Crypto-native media lost 33% of traffic in 2025 as crypto became easier to follow without it - 3
Image source: Outset Data Pulse

Crypto participation no longer depends on crypto media traffic

What this means is crypto-native outlets no longer have the monopoly on attention they once enjoyed. The structure of crypto media itself also matters. The top ten crypto-native outlets accounted for just a quarter of total traffic in 2025, with smaller publications making up the rest.

It is a crowded and decentralized landscape where no single player dominates and attention is dispersed across a large number of brands. That fragmentation made sense when crypto media was the centre of the industry’s information flow.

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But now it exists alongside far more competition than just other crypto sites. It competes with finance media, tech media, creators, aggregators, trading interfaces, and the networks themselves.

Just as importantly, crypto-native media traffic and blockchain activity did not move together in any clean way. The analysis did not find a consistent one-month lead or lag relationship between the two. Rising on-chain activity did not reliably follow rising media traffic. Nor did rising media traffic reliably predict stronger blockchain usage in the following month.

That suggests crypto media traffic is not a proxy for crypto participation. Traffic is an important metric. But mainstream outlets cover many subjects beyond digital currencies and assets. Their overall audiences are not the same thing as crypto readership.

Monthly data can also miss shorter attention surges that happen over hours or days. But even with that, the divergence is hard to ignore. Crypto-native traffic fell while the broader crypto economy grew.

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Crypto-native media lost 33% of traffic in 2025 as crypto became easier to follow without it - 4
Image source: Outset Data Pulse

Crypto-native media still matters, but its role is changing

Crypto-native media has not lost its value but its place in the ecosystem is definitely becoming different. As crypto gets easier to discover, talk about, and use through mainstream platforms, social media, and on-chain apps, specialist outlets matter less as the first stop and more as the place people go when they want to understand what is actually going on.
That change says something bigger about crypto too. If the industry can keep growing while specialist media traffic falls, then attention is no longer the main thing holding it up. Crypto-native media still matters – just in a different way now. Less as the centre of the market, and more as the place that helps make sense of it once the noise settles.

Disclosure: This content is provided by a third party. Neither crypto.news nor the author of this article endorses any product mentioned on this page. Users should conduct their own research before taking any action related to the company.

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Bitcoin, stocks rally on hopes of US-Israel-Iran war ending

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Crypto Breaking News

Bitcoin briefly touched a fresh intra-day high near $68,589 as markets absorbed a mix of geopolitics and macro signals. The move came alongside a broad risk-on rally in U.S. equities, with the Dow Jones Industrial Average climbing more than 1,125 points, the S&P 500 rising around 2.9%, and the Nasdaq advancing about 3.8%. The day’s headlines centered on chatter about ending a war involving the United States, Israel and Iran, buoying sentiment even as traders remained wary of sustaining gains in the crypto market.

On Tuesday, The Wall Street Journal reported that President Trump told aides he could consider ending the conflict with Iran, with the Strait of Hormuz partially open but no formal statement issued. Separately, unconfirmed reports attributed to Iranian President Masoud Pezeshkian suggested Tehran might be seeking a path to exit the war, though such remarks have not been independently verified. Whether the statements prove reliable or not, they contributed to a mood shift that encouraged risk-taking across traditional markets, even as crypto traders kept their expectations in check.

Despite the synchronized bounce in risk assets, observers caution that Bitcoin’s ability to sustain the breakout remains uncertain. Analysts cited by Cointelegraph highlighted that a daily close above the 50-day moving average near $68,879 would be a meaningful signal of a potential trend shift. From there, some see room for a liquidity-driven extension toward approximately $82,000, but only if buyers step in with durable, directional commitments rather than headline-driven moves.

Key takeaways

  • Bitcoin briefly rose to about $68,589 as geopolitical and macro headlines supported a risk-on backdrop.
  • U.S. equities logged a broad rally: the Dow up by more than 1,125 points, the S&P 500 up roughly 2.91%, and the Nasdaq up about 3.83%.
  • Analysts say a daily close above the 50-day moving average near $68,879 would mark a potential trend change and could unlock further upside if leveraged players unwind or cover shorts.
  • Crypto traders remained skeptical of a durable breakout, with much price action driven by headlines, equities, and perpetual futures rather than sustained buy-side conviction in spot markets.
  • Cointelegraph notes point to flat open interest in futures and weak spot demand since the Feb. 6 sell-off below $60,000, alongside short-term traders selling below cost basis around $85,800 and stablecoin inflows near a two-year low.

The market backdrop: what’s really pushing the price action

In the broader market, the relief rally follows a period of heightened attention to policy and conflict dynamics. The weekend and early-week headlines suggested at least a possibility of de-escalation, with Trump’s communications and unconfirmed statements from Iranian leadership contributing to a mood swing that benefited risk assets. However, the cryptocurrency market did not display the same confident impulse that characterized equities, underscoring a divergence between macro optimism and crypto-specific demand.

In a sense, Bitcoin’s price trajectory remains tethered to a mix of headline risk and technical thresholds. The $68,879 level—the approximate 50-day moving average—has emerged as a practical line in the sand. A daily close above that level would be interpreted by many traders as a sign that bullish momentum can persist beyond a few sessions. Conversely, failure to clear that barrier could reinforce a rangebound pattern, leaving BTC prone to whipsaws tied to news flow and broader market sentiment.

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Analysts highlighted that the market’s appetite for directional bets remains constrained. The research notes that a lack of durable bid depth—evidenced by flat open interest in Bitcoin futures and tepid spot demand since the February dip below $60,000—suggests most price moves are driven by news and correlated markets rather than a broad base of new buyers. This posture makes BTC more vulnerable to abrupt reversals if headlines turn sour or if macro conditions deteriorate again.

What traders are watching next

Beyond the immediate friction at the $68,879 threshold, traders are watching for clearer signals from both the spot and futures markets. A sustained move past that line could invite a liquidity-driven push higher if liquidations and stop-orders align to reinforce the breakout. In practice, that would require a broad shift in investor posture—from cautious footing to active accumulation among spot buyers and ETF-like vehicles, if applicable in the current market environment.

On the technical front, the next real milestones are shaped by volatility regimes and risk tolerance. If Bitcoin can establish a daily close above the 50-day moving average, buyers may gain confidence to press toward higher targets. If not, the picture could tilt back toward consolidation, with traders awaiting a fresh catalyst to re-ignite momentum. This dynamic underscores a larger question facing the crypto market: will the current price action translate into durable demand, or will it remain a series of episodic rallies tethered to headlines?

On-chain signals add nuance to the story. Cointelegraph highlighted that stablecoin inflows to exchanges are near a two-year low, which generally signals a cautious stance among traders. Simultaneously, open interest in Bitcoin futures and spot demand have remained flat since the Feb. 6 decline, reinforcing the impression that the market is not currently laying down strong directional bets. These indicators suggest that even as price moves translate into headlines-based enthusiasm, the fundamental bid for Bitcoin remains restrained—a critical factor for readers weighing whether this rally has legs or is likely to falter.

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For investors and builders, the unfolding scenario offers a key lesson: headlines can temporarily lift risk assets, but the path to sustained upside in BTC depends on a credible, durable bid from market participants across the full spectrum of the ecosystem. In this context, the potential for a broader move will hinge not just on geopolitical optics but on the crypto market’s ability to attract real spot demand and to overcome the structural restraint that has characterized the current cycle.

Looking ahead: uncertainty and the path forward

While the Wall Street Journal’s report on possible de-escalation added a narrative tailwind, the absence of official confirmation means markets remain in a wait-and-see posture. For Bitcoin, the critical test remains whether buyers can sustain a move beyond the near-term technical ceiling and ignite a longer-lasting uptrend. Until then, the price action could continue to reflect a tug-of-war between headline-driven optimism and the more cautious posture seen in on-chain metrics and spot-market activity.

Readers should watch for any tangible policy developments that could shape risk appetite and for evidence of improving spot demand, not just speculative leverage. In the near term, the absence of a clear bid from the spot market and muted open interest imply that BTC could continue to drift within a familiar range until a decisive catalyst emerges.

As markets digest these signals, the next few sessions may reveal whether the current optimism has a durable basis or if crypto markets will revert to a more cautious stance as the macro and geopolitical backdrop evolves. The balance between headlines, technical levels, and real demand will determine whether BTC can translate short-term enthusiasm into a sustained move higher or retreat to the lower end of its recent trading band.

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Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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BNB slips below $590 as Trump threatens to strike Iranian power plants

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A bearish BNB chart
A bearish BNB chart

Key takeaways

  • Binance’s BNB is down 4.5% in the last 24 hours and now trades below $590.
  • The bearish performance comes as President Trump threatens to attack Iran’s power plants. 

BNB (formerly Binance Coin) is currently trading below $585 as of Thursday, continuing its three-week decline. 

The correction has deepened following US President Donald Trump’s statement that the ongoing US-Iran conflict could last until late April, which has dampened investor sentiment towards riskier assets. 

From a technical standpoint, momentum indicators are signaling a potential for further downside in BNB.

Trump’s remarks weigh on market sentiment

Bitcoin, Ether, BNB, and XRP are in the red after President Trump warned on Wednesday that the US-Iran war could extend until late April. He also threatened to target Iranian power plants and stated that Iran would be sent back to the “Stone Age” if an agreement is not reached.

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These statements have tempered hopes for de-escalation, further reducing investor appetite for riskier assets. As a result, the US Dollar (USD) and oil prices have strengthened, while US equities and other high-risk assets have come under pressure. 

Retail interest in BNB has also declined in recent days. According to CoinGlass, BNB’s long-to-short ratio reads 0.80 on Thursday, its lowest point in a month. 

A ratio below one indicates bearish market sentiment, with traders betting on a further decline in BNB’s price.

BNB could dip to February’s low

The BNB/USD 4-hour chart is bearish and inefficient as BNB has underperformed in recent days. 

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Currently, BNB is trading well below the 50-day, 100-day, and 200-day Exponential Moving Averages, which all trend higher above the current price and frame a broader bearish backdrop. 

The Relative Strength Index (RSI) on the 4-hour chart reads 42, below the neutral 50, indicating a bearish bias. The Moving Average Convergence Divergence (MACD) is also drifting deeper below the zero, signaling persistent selling pressure rather than a completed downside exhaustion.

BNB/USD 4H Chart

If the bearish trend persists, BNB will retest the initial support at $570.16 (February’s low). A break below this level would open the way toward lower daily lows and deepen the corrective phase toward the key psychological level at $500.

However, if the bulls regain control of the market, they would encounter immediate resistance at $697, in line with the descending EMAs.

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A sustained recovery above this barrier would be needed to ease the current bearish tone and expose the next resistance at $790.79.

 

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Polymarket expands fees, boosting revenue under regulatory pressure

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Crypto Breaking News

Polymarket, the prediction-market platform, rolled out a broadened fee model on March 30, expanding taker fees beyond crypto and sports to a wider array of categories. In the days that followed, metrics tracked by DefiLlama show a sharp rise in on-platform activity monetized through fees, with daily trading fees crossing the $1 million mark on Wednesday and Thursday. Revenue after incentives climbed to as high as $995,000 on Wednesday before easing to roughly $899,000 on Thursday. The shift underscores how Polymarket is recalibrating its economics to lock in ongoing investor interest amid intensifying regulatory scrutiny.

The broadening of the fee schedule coincides with a deliberate push to monetize activity more aggressively. Polymarket expanded taker fees to categories such as finance, politics, economics, culture, weather and tech, while keeping geopolitical and world events free of fees. The core idea appears to be extracting more value from routine trading activity, a move that aims to sustain liquidity and growth even as jurisdictions around the world tighten oversight of prediction markets. Data from DefiLlama illustrates the immediate impact: daily fees surged from about $363,000 on Monday to more than $1 million on midweek days, with revenue after incentives peaking at near $1 million on Wednesday before settling lower on Thursday.

Key takeaways

  • DefiLlama data show Polymarket’s daily fees jumped from roughly $363,000 to over $1 million in the days after the March 30 fee overhaul, signaling a dramatic monetization shift.
  • Revenue after incentives rose to as high as about $995,000 on one day, then moderated to around $899,000 on the following day, reflecting how the new fees translate into platform economics.
  • The fee expansion added taker charges across more categories—finance, politics, economics, culture, weather and tech—while keeping geopolitical and world-events fees free.
  • Regulatory pressure remains a core driver of strategy, with ongoing limits on access in multiple jurisdictions and actions by U.S. states, even as investor interest persists.

Regulatory pressure tightens across borders

The surge in Polymarket’s fees arrives amid a broader regulatory crackdown on prediction markets across Europe, North America and beyond. In Europe, the platform has faced mounting restrictions as regulators argue that it operates as an unlicensed gambling venue in several jurisdictions. Hungary and Portugal, for example, moved to block or limit access in January over licensing concerns and, in Portugal’s case, questions around political betting. These frictions complicate user acquisition and liquidity, even as demand for event-based markets remains visible among certain trader cohorts.

Other notable developments illustrate the global regulatory tension. In Argentina, a court order issued on March 17 ordered a nationwide ban on Polymarket, contending that the platform allowed users to place bets without sufficient identity and age verification, raising concerns about accessibility for underage users. Polymarket’s own geoblock information indicates the platform is currently blocked in 33 countries, a figure that underscores the cross-border compliance challenges faced by the operator. Kalshi, a competing prediction market, reports even broader restrictions, stating it is banned in 52 jurisdictions.

Across the United States, the regulatory environment remains unsettled. At least 11 states have taken legal action against prediction markets such as Polymarket and Kalshi, with cease-and-desist orders or new legislative proposals under consideration in several states. Despite these crackdowns, both platforms have signaled an ability to pursue expansion, with reports of potential large-scale fundraising rounds that could value each platform around $20 billion. The tension between growth ambitions and regulatory risk continues to shape the trajectory of the sector.

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In late March, Polymarket and Kalshi introduced new trading restrictions aimed at curbing insider trading after criticism about well-timed bets and concerns about market integrity. The reform push signals a desire to bolster trust in event markets while navigating a landscape where regulators are increasingly vigilant about preemptive positions and information asymmetries.

Investor interest persists amid a risk-laden backdrop

The interplay between monetization, regulatory risk and investor sentiment remains delicate. The private investment narrative around Polymarket received a high-profile boost when Intercontinental Exchange, the parent of the New York Stock Exchange, reportedly invested about $600 million in Polymarket last week. The move underscores a sustained interest from large financial players in the potential of structured prediction markets, even as the sector contends with licensing, anti-gambling, and consumer-protection concerns in key markets.

On the funding side, both Polymarket and Kalshi are rumored to be exploring new rounds that could push their valuations into the tens of billions of dollars, highlighting a long-term belief among some investors that event-based markets can scale beyond their current regulatory envelopes. The ongoing push for expansion, paired with legal scrutiny, creates a dynamic where monetization levers, compliance, and user protection must co-evolve to maintain liquidity and participation.

As a matter of policy and practicality, March 24 saw explicit steps to address market integrity concerns through tightened trading rules, setting a precedent for how similar platforms might balance rapid growth with stronger oversight. The broader market will continue to watch how regulators respond to these shifts, whether geoblocking efforts intensify, and how exchanges balance revenue opportunities with responsible operator practices that protect users and maintain fair markets.

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Readers should stay attentive to regulatory updates, particularly in Europe and the United States, where the legal status of prediction markets remains unsettled in several jurisdictions. The evolution of Polymarket’s fee model, alongside liquidity dynamics and enforcement actions, will likely shape how users engage with event-based markets in the coming months and whether investor appetite for large-scale funding rounds sustains the sector’s momentum.

What to watch next: regulatory clarity in key jurisdictions, the sustainability of elevated fee-driven revenue, and whether the ongoing confluence of large-cap investment and stricter market rules will redefine how forecast markets operate at scale.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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Polymarket Revenue Jumps as New Fees Take Effect

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Polymarket Revenue Jumps as New Fees Take Effect

Prediction market Polymarket’s recent fee expansion has started to affect its numbers, with daily fees and revenue climbing sharply in the days following a March 30 price overhaul. 

According to DefiLlama data, daily fees rose from about $363,000 on Monday to over $1 million on both Wednesday and Thursday, while revenue (the portion retained after incentives) reached as high as $995,000 on Wednesday before easing to about $899,000 on Thursday. 

Polymarket fees and revenue data since March. Source: DefiLlama

The jump follows the rollout of a broader fee model on Monday, when the platform expanded taker fees beyond crypto and sports to categories including finance, politics, economics, culture, weather and tech, while keeping geopolitical and world events fee-free. 

The spike shows how aggressively Polymarket is monetizing trading activity to maintain continued investor interest amid regulatory scrutiny in the US, Europe and other countries worldwide. Last week, Intercontinental Exchange, the parent company of the New York Stock Exchange, invested $600 million in Polymarket.

Prediction markets face growing regulatory scrutiny

The fee and revenue spike comes as prediction markets, including Polymarket, face growing regulatory scrutiny across multiple jurisdictions.

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In Europe, Polymarket has faced mounting restrictions, with Hungary and Portugal moving to block or limit access in January over concerns that the platform operates as unlicensed gambling. Regulators in both countries cited licensing issues and, in Portugal’s case, concerns around political betting.

Related: Peter Brandt, Polymarket traders don’t see new Bitcoin highs this year

On March 17, a court in Argentina ordered a nationwide ban on Polymarket, arguing that the platform allowed users to place bets without sufficient identity and age verification. The court said this meant that even children and adolescents could access the platform and place bets without any control. 

According to Polymarket’s website, the platform is currently blocked in 33 countries. Kalshi, on the other hand, reports that it’s banned in 52 jurisdictions. 

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List of jurisdictions where Kalshi is restricted. Source: Kalshi

In the United States, at least 11 states have taken legal action against prediction markets such as Polymarket and Kalshi, with several issuing cease-and-desist orders or considering new legislation.

Despite regulatory crackdowns, Polymarket and Kalshi are looking to expand, with both reportedly exploring new funding rounds that could value each platform at around $20 billion.

On March 24, Polymarket and Kalshi introduced new trading restrictions to curb insider trading following criticism over well-timed bets and growing concerns around market integrity.

Magazine: Are DeFi devs liable for the illegal activity of others on their platforms?

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