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Pudgy Penguins, Known For NFT Toys, Dives Deeper Into Soccer

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Pudgy Penguins, a globally recognized non-fungible token brand known for creating NFT-inspired toys, has expanded into soccer through significant NFT partnerships with two leading football clubs. Pudgy Penguins NFT team, which partnered with Spain’s soccer club CD Castellón last year, has now partnered with England’s Premier League soccer club Manchester City. In this article, we shall explore this expansion journey further.

Pudgy Penguins’ Journey From Toys To Soccer

Over the weekend, the Pudgy Penguins team, via its official X account, confirmed that it has dived deeper into the world of soccer. Launched in July 2021, the Pudgy Penguins is a digital asset incubation studio known for creating Pudgy Penguins, a globally recognized non-fungible token collection featuring a fixed set of 8,888 unique digital penguin characters on the Ethereum blockchain network.

Pudgy Penguins is also the brainchild behind Lil Pudgy, a non-fungible token series that features a fixed supply of 22,222 smaller NFTs hosted on the Ethereum blockchain network, Pudgy Rod, a companion collection of fishing rod NFTs that were airdropped to original holders in 2021 and are now used as multipliers in the ecosystem and soulbound tokens, a non-transferable tokens such as ‘Opensea x Penguins SBTs’ launched to recognize community engagement, loyalty, and licensing participation.

Pudgy Penguins entered the physical retail space in May 2023 with the release of its first line of toys. Initially launched online through Amazon, the collection sold over 20,000 units in its first 48 hours and generated more than $500,000 USD in sales. This was clear evidence of a strong demand beyond the NFT community. Later that year, the toys were stocked in more than 2,000 Walmart stores across the U.S., and within 12 months of launching, over 1 million plushies had been sold worldwide. These plushies are now available in the United States, Europe, Asia, and Hong Kong.

Pudgy Penguins Dives Deeper Into Soccer

Pudgy Penguins NFT team partnered with the Spanish soccer club CD Castellón in January 2025 to feature their characters on the team’s official jerseys and shorts. As part of the collaboration, an open edition NFT was released, and some holders of that NFT were eligible to be featured in some way related to the partnership. Pudgy Penguins and Lil Pudgys characters appeared directly on CD Castellón’s jerseys.

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In the latest news, the Pudgy Penguins NFT team has announced a “landmark partnership” with English Premier League champions Manchester City to launch a premium co-branded NFT line targeted at an adult audience. This move is considered one of the highest-profile crossovers between a web3-native brand and a global sports giant, aimed at bringing the Pudgy Penguins intellectual property to a massive, mainstream audience. The merchandise drop was scheduled for January 17, 2026.

These ventures are part of the Pudgy Penguins’ broader strategy to evolve beyond their digital origins and toy lines into a mainstream, global intellectual property (IP) through real-world utility and high-profile brand building, bridging the gap between digital assets and traditional markets. This integration will provide tangible ways for NFT holders to feel part of the brand’s journey, reinforcing holder identity and community.

Related NFT News:

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Crypto World

What Will Restart The Rally?

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What Will Restart The Rally?

Bitcoin (BTC) struggles to reclaim price highs above $76,000, but analysts say that the uptrend may continue if key conditions are met.

Bitcoin’s 8% climb over the last three days saw it reclaim key levels, including the 50-day exponential moving average (EMA) at $71,000.

“$76K is the level that decides everything,” analyst Crypto Patel said in a Wednesday post on X, adding:

“We need a proper HTF candle close above this zone to trust the move.”

Related: Bitcoin falls to lower support as analysts say markets are ignoring key Iran issue

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The analyst further explained that a high-time frame close above $76,000 would open the path toward the $84,000-$96,000 zone, where investors acquired more than 2 million BTC over the last six months, according to Glassnode’s cost basis distribution heatmap.

BTC/USD daily chart. Source: X/Crypto Patel

Echoing this view, trading resource Material Indicators said that “there are multiple levels of technical resistance stacked” between the spot price and a “bonafide $BTC bull market breakout.”

These include the yearly open at $87,500 and the 50-week moving average at $97,000, which must be reclaimed to confirm that the “$BTC bull market has returned,” Material Indicators said in a follow-up post.

BTC/USD daily chart. Source: Material Indicators

The trading resource further pointed out that the relative strength index must close and hold above the 41 level in the weekly time frame. 

Previous occurrences in 2023, 2020 and 2019 have led to 660%, 1,600% and 316% BTC price rallies, respectively.

“Obviously, we are not there yet,” Materials indicators said in a video posted on X, adding:

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“Those are the macro things that need to happen to say a validated bull market is on.”

For analyst Rekt Capital, the BTC/USD pair needs to achieve a weekly close above $72,800 to “confirm a breakout.”

BTC/USD weekly chart. Source: X/Rekt Capital

As Cointelegraph reported, the bulls must decisively break above the $76,000-$80,000 range to confirm a trend change.

Optimism needs to return to the BTC market

The bull score index, a measure of Bitcoin’s overall market health that combines fundamental and technical metrics, indicates a significant improvement in market conditions following BTC’s latest move to $76,000

The metric increased to 40 on April 15, the highest since late October 2025. This reading remains within neutral territory, reflecting a gradual recovery after a period of relatively weak momentum.

While the bull score index improvement to 40 “reflects relative stability in the market,” it must rise to an area of “strong optimism (above 60), which typically indicates strong bullish conditions,”  CryptoQuant analyst Arab Chain said in a Quicktake post, adding:

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“If the indicator continues to improve gradually, it may signal a potential return of upward momentum, especially if higher levels are reclaimed in the coming period.”

Bitcoin bull score index. Source: CryptoQuant

Meanwhile, demand for spot Bitcoin ETFs remains intermittent, with these investment products recording alternating inflows and outflows after every few days. 

Although the $451 million in net inflows recorded on Tuesday pointed to a return in demand from US investors, persistent positive flows are required to propel BTC price higher.

Spot Bitcoin ETF flows chart. Source: SoSoValue

As Cointelegraph reported, onchain activity is showing “bull market behavior,” with Bitcoin’s daily transaction count reaching 17-month highs, further reinforcing BTC’s upside potential.