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Pudgy Penguins, Known For NFT Toys, Dives Deeper Into Soccer

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Pudgy Penguins, a globally recognized non-fungible token brand known for creating NFT-inspired toys, has expanded into soccer through significant NFT partnerships with two leading football clubs. Pudgy Penguins NFT team, which partnered with Spain’s soccer club CD Castellón last year, has now partnered with England’s Premier League soccer club Manchester City. In this article, we shall explore this expansion journey further.

Pudgy Penguins’ Journey From Toys To Soccer

Over the weekend, the Pudgy Penguins team, via its official X account, confirmed that it has dived deeper into the world of soccer. Launched in July 2021, the Pudgy Penguins is a digital asset incubation studio known for creating Pudgy Penguins, a globally recognized non-fungible token collection featuring a fixed set of 8,888 unique digital penguin characters on the Ethereum blockchain network.

Pudgy Penguins is also the brainchild behind Lil Pudgy, a non-fungible token series that features a fixed supply of 22,222 smaller NFTs hosted on the Ethereum blockchain network, Pudgy Rod, a companion collection of fishing rod NFTs that were airdropped to original holders in 2021 and are now used as multipliers in the ecosystem and soulbound tokens, a non-transferable tokens such as ‘Opensea x Penguins SBTs’ launched to recognize community engagement, loyalty, and licensing participation.

Pudgy Penguins entered the physical retail space in May 2023 with the release of its first line of toys. Initially launched online through Amazon, the collection sold over 20,000 units in its first 48 hours and generated more than $500,000 USD in sales. This was clear evidence of a strong demand beyond the NFT community. Later that year, the toys were stocked in more than 2,000 Walmart stores across the U.S., and within 12 months of launching, over 1 million plushies had been sold worldwide. These plushies are now available in the United States, Europe, Asia, and Hong Kong.

Pudgy Penguins Dives Deeper Into Soccer

Pudgy Penguins NFT team partnered with the Spanish soccer club CD Castellón in January 2025 to feature their characters on the team’s official jerseys and shorts. As part of the collaboration, an open edition NFT was released, and some holders of that NFT were eligible to be featured in some way related to the partnership. Pudgy Penguins and Lil Pudgys characters appeared directly on CD Castellón’s jerseys.

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In the latest news, the Pudgy Penguins NFT team has announced a “landmark partnership” with English Premier League champions Manchester City to launch a premium co-branded NFT line targeted at an adult audience. This move is considered one of the highest-profile crossovers between a web3-native brand and a global sports giant, aimed at bringing the Pudgy Penguins intellectual property to a massive, mainstream audience. The merchandise drop was scheduled for January 17, 2026.

These ventures are part of the Pudgy Penguins’ broader strategy to evolve beyond their digital origins and toy lines into a mainstream, global intellectual property (IP) through real-world utility and high-profile brand building, bridging the gap between digital assets and traditional markets. This integration will provide tangible ways for NFT holders to feel part of the brand’s journey, reinforcing holder identity and community.

Related NFT News:

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Bitcoin Set To Sync With Stocks, Possibly Chasing New Range Highs

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Bitcoin Set To Sync With Stocks, Possibly Chasing New Range Highs

Bitcoin (BTC) treaded water at Thursday’s Wall Street open as the S&P 500 reached new all-time highs.

Key points:

  • Bitcoin stays locked on $74,000 after its local highs preceded a new record for the S&P 500.

  • Analysis warns that the US midterm elections may impact the stock rally.

  • Bitcoin could follow the Nasdaq 100 higher, a trader suggests.

BTC price tripped after fresh highs from the S&P 500

Data from TradingView showed $74,000 continuing to form an intraday BTC price focus.

BTC/USD one-hour chart. Source: Cointelegraph/TradingView

US jobless claims came in marginally below expectations at 207,000 versus 213,000, pointing to the labor market withstanding current geopolitical and inflation pressures.

These followed a new record for the S&P 500, which crossed 7,000 points for the first time in history after Bitcoin hit two-month highs.

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Commenting, trading resource Mosaic Asset Company noted that the S&P had advanced by nearly 11% in the past 11 trading sessions.

“It ranks as the fifth quickest recovery to record highs following a deep pullback,” it wrote in its latest “Mosaic Chart Alerts” update. 

“The S&P closed firmly above the 7,000 level for the first time in history despite the ongoing uncertainty in the Middle East that sparked a 9% drawdown in the index into late March.”

S&P 500 one-day chart. Source: Cointelegraph/TradingView

Gold dipped to intraday lows and WTI crude oil eyed $94 per barrel as markets awaited further cues over the US-Iran war.

QCP, meanwhile, warned that seasonal trends could still end the stock rally as the US entered midterm elections. The S&P 500, it noted, “tends to find its peak about now ahead of mid-term elections, and then recovering during the final quarter of the year.”

“I would not base any investment decision or outlook based on seasonals alone, which is why I’m also watching confirmation from breadth,” it cautioned.

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S&P 500 seasonality data. Source: Mosaic Asset Company

Trader sees “opportunity” in Bitcoin versus Nasdaq

With BTC price action finding resistance near its range highs, market participants eyed exchange order-book liquidity for clues as to where the next showdown could come.

Related: Bitcoin can grow ‘probably a lot bigger’ than $30T+ gold market — Analysis

“The price bucket at $72.2K – 72.4K has a large amount of open interest that has slowly accumulated,” Shubh Varma, CEO of crypto data platform Hyblock, told Cointelegraph on the day.

“We’ve seen this level where traders are often active, entering and exiting. Most recently, about $100 million longs and shorts opened here, bringing the total close to $400 million at that price bucket, over the last seven days (on Binance stablecoin perps).”

Varma added that this could form “an area to watch as potential support if price revisits it, as many of these longs and shorts may exit at breakeven ‘psychological’ level.”

BTC/USDT perpetual contract open interest data. Source: Hyblock

Continuing the stocks theme, crypto trader Michaël van de Poppe flagged Bitcoin’s relationship with the Nasdaq-100 index as a cause for optimism going forward.

“Bitcoin is about to follow Nasdaq,” he told X followers. 

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“The reason for this is quite simple: the correlation has been significantly strong most of the time. This period? The weakest correlation in the past 10 years.”

BTC/USD vs. Nasdaq 100 futures one-week chart. Source: Michaël van de Poppe/X

Van de Poppe eyed a “tremendous opportunity” for Bitcoin buyers, having recently seen a similar bullish setup in Bitcoin versus gold.