Business
Costco debuts new high-demand product as fans eye price edge over rivals
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Costco has rolled out a new milk product in select locations that lactose-intolerant customers say they had long been “waiting for Costco to put out,” marking a release that shoppers are calling long overdue and highly anticipated.
An ultra-filtered, high-protein, low-calorie 2% fat milk has appeared in Texas stores, according to an early April Reddit post by a user in Georgetown.
FOX Business has confirmed the item has been stocked in select Austin-area stores, with more locations expecting to receive it soon.
Customers can purchase the product in three half-gallon cartons under the Kirkland Signature label for $10.59.
COSTCO TO OPEN ITS FIRST STAND-ALONE GAS STATION WITH SECOND LOCATION COMING NEXT YEAR

Cartons of Kirkland Signature high-protein lactose-free 2% milk are displayed on a Costco shelf in Cedar Park, Texas, on April 15, 2026. (Bonny Chu for Fox News Digital / Fox News)
According to users on social media, the new product has not yet expanded to East Coast locations and is currently part of a West Coast–focused testing phase.
The warehouse addition, product no. 1975527, comes at a convenient time, consumers said, as many users have reported noticing higher prices and intermittent shortages in comparable products sold at competing retailers, including Aldi’s Fairlife line, one of the first major brands to popularize ultra-filtered milk.
“This is exactly what I’ve been waiting for Costco to put out!” one Reddit user said in a post. “I buy the Aldi one but this should be cheaper still. Hope it hits my warehouse soon.”
While 2% lactose-free milk is already available at Costco, including the Kirkland Organic Lactose Free, the new product offers 50% less sugar, 50% more protein, and an increased level of daily vitamins.
It contains 120 calories and 13 grams of protein per cup, compared with roughly 130 calories and 8 grams of protein in similar alternatives.
COSTCO SAYS YOUR NEXT CHECKOUT COULD TAKE UNDER 10 SECONDS THANKS TO NEW AUTOMATED PAY STATIONS

Costco’s new Kirkland Signature 2% milk is a lactose-free product featuring 50% higher protein and 50% less sugar compared to similar alternatives. (Bonny Chu for Fox News Digital / Fox News)
Users also praised the new product, priced at $10.59 for a total of 1.5 gallons, as a steep discount, with some shoppers noting that Fairlife milk can cost about $5.32 for 0.4 gallons, or more than $10 for less than a gallon at local grocery stores.
“Fair life is $5.32 for .4 gallon at my local grocery store,” one user said. “That’s a pretty solid discount!”
“Woah, I stopped buying the 2% Costco milk and replaced it with the Aldi fair life dupe ($3.89 for 57oz) about 8 months ago, but if this shows up at mine, I’m buying this instead,” another user said.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| COST | COSTCO WHOLESALE CORP. | 983.96 | +9.15 | +0.94% |
The lactose-free, high-protein milk is made possible through an ultra-filtration process that separates milk into components and recombines them for higher protein and lower sugar while reducing lactose.
While Fairlife milk pioneered and patented a specific multi-stage filtration system, other manufacturers, including Costco, can still use broader filtration methods to concentrate protein and produce lactose-free milk products.
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A customer enters a fridge unit at a Costco warehouse in Azusa, Los Angeles County, California, the United States. (Gao Shan/Xinhua / Getty Images)
The process also creates a thicker, creamier product that is often lactose-free, high in macronutrients, and more shelf-stable, according to shoppers.
“I love the flavor, and I really love the expiration date,” another Reddit user said. “Unopened, they last for weeks, so it’s nice to have something that has a fresher taste, but does not expire in two weeks. The shelf stable milk lasts longer unopened, but doesn’t taste fresh.”
If sales perform well in its initial markets, the item could be rolled out to additional locations, which is consistent with Costco’s typical approach of testing private-label products in select regions before scaling distribution chain-wide based on consumer demand.
Business
Spirit Airlines could liquidate as early as this week, sources say
Spirit Airlines airplanes taxi on the tarmac at New York’s Laguardia Airport in the Queens borough of New York City, U.S., Nov. 7, 2025.
Ryan Murphy | Reuters
Spirit Airlines could liquidate as early as this week, according to people familiar with the matter.
They spoke on the condition of anonymity to discuss matters that had not yet been made public.
The budget carrier has been struggling to regain its footing from its second bankruptcy in less than a year, but it now faces the added challenge of a spike in the price of fuel. Fuel is airlines’ biggest expense after labor.
“We don’t comment on market rumors and speculation,” Spirit said in a statement.
The exact day the carrier could begin liquidation wasn’t immediately clear. Bloomberg earlier reported on the potential liquidation.
The news comes just as the U.S. airline industry, including Florida-based Spirit, is wrapping up its busy spring break season.
Pilot and flight attendant unions had made concessions in recent months in a bid to help Spirit survive. The airline had planned to shrink and focus on high-demand travel periods and routes in a bid to exit bankruptcy as early as this spring.
Spirit enjoyed largely steady profitability for years and enviable margins in the industry. But things took a turn after the pandemic, when wages and other costs soared, customer preferences changed, and an oversupply of domestic flights drove down airfare, which was especially punishing for U.S.-focused carriers that don’t enjoy a buffer from plush first-class cabins and large credit card and loyalty program deals.
Its problems snowballed after a Pratt & Whitney engine recall grounded dozens of its Airbus aircraft starting in 2023 and its planned acquisition by JetBlue Airways was blocked two years ago by a federal judge who ruled it was anticompetitive, leaving both carriers to fend for themselves against a backdrop where larger carriers dominate.
Spirit forecast it would generate a net profit of $252 million last year, according to a court filing in December 2024, but it said in an August report that it lost nearly $257 million in a matter of months stretching from March 13, after it exited its first Chapter 11 bankruptcy, through the end of June. It filed for Chapter 11 bankruptcy protection again less than a month later.
The airline had tried in recent years to win over higher-spending customers by offering roomier seats or bundled fares that include seat assignments and baggage to better compete with larger rivals whose profits have been buoyed big-spending customers post-pandemic.
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Nkarta receives FDA agreement for outpatient NKX019 dosing

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Scheme to support energy-intensive firms to be expanded
The scheme is designed to support firms that are high energy users in sectors such as automotive and aerospace, steel producers, metal fabricators, pharmaceutical and medical supplies companies, recycling businesses, plastic producers, nuclear fuel processors, and cooling and ventilation equipment manufacturers, the government said.
Business
LARRY KUDLOW: Let’s make April 15, Tax Day, a pro-growth tax cut day
FOX Business host Larry Kudlow discusses President Donald Trump and the GOP delivering on the tax cut promise on ‘Kudlow.’
Today is April 15, tax day, and it should be a day of celebration for nearly all taxpayers because of President Trump’s one, big, beautiful bill that was signed last July 4. It not only avoided a $4.5 trillion tax hike proposed by Democrats, but it also provided substantial pro-growth tax cuts for the vast majority of American taxpayers. And 53 million people claimed one of Mr. Trump’s new deductions. And some 51 million seniors will pay no tax on their Social Security under the law. No taxes on tips and overtime will boost take-home pay by about $1,400 per person.
And here are some more factoids: more than 6 million people have filed for no tax on tips. The average deduction is higher than $7,100. More than 25 million people have filed for no tax on overtime. The average deduction is more than $3,100. And more than 30 million senior citizens have filed for no tax on Social Security. The average deduction there is more than $7,500.
Small business tax deductions remain in place. 100 percent immediate cost expensing for business and factory building is financing millions of new jobs at higher wages to boost kitchen table middle class family incomes. It’s all there. But for some reason, most Americans don’t seem to know about it.
White House senior counselor for trade and manufacturing Peter Navarro discusses the major boost in tax refunds from President Donald Trump’s ‘big, beautiful bill’ on ‘Kudlow.’
The highly regarded accurate TIPP poll shows that 40 percent of Americans think their taxes are going up, and only about 10 percent think they’re going down. Thirty-seven percent think there’s been no change.
So the Republican party has itself a marketing problem. When I sat down with Mr. Trump last February and raised this issue, he acknowledged that he and his team had to do a better job of getting the message out. The TIPP poll, just completed, shows that the message is still not getting out. And other polls may agree with that one.
I know the president is a busy guy, obliterating Iran and winning the war, which is terribly important, but he and his team and congressional leaders have just got to do a better selling job on tax cuts. Republicans should put together another economic growth plan. There’s plenty of time to do it through reconciliation which requires 50 votes plus the vice president. And I’m not interested in a small plan.
Sen. Ted Cruz, R-Texas, breaks down worries over a potential ‘skinny’ reconciliation bill to fund DHS on ‘Kudlow.’
I’m not interested in an anorexic plan, I’m advocating a wide-bodied plan with tax cuts, especially inflation-adjusted capital gains.Huge savings from waste, fraud, and abuse, we need funding for real voter ID, and the Pentagon’s wartime supplemental. It should all be in there. And I am hopeful this growth plan can come to pass. I had a colloquy about this with the majority leader, Senator John Thune, yesterday.
“You’re talking about a very skinny anorexic, I love that, anorexic, very skinny, anorexic reconciliation bill,” I said, but “Mr. Thune, you’re not an anorexic kind of leader.” Mr. Thune replied: “If we want to do a budget resolution and do a more comprehensive approach and use reconciliation in the way that you described, there will be an opportunity to do that.” I asked: “This year?” Mr. Thune replied: “Obviously, it depends.” I repeated: “This year, sir? Big, beautiful.” “Big and beautiful,” Mr. Thune responded. “Big, Beautiful 2.0 bill,” I said. “It depends on getting the votes,” Mr. Thune said. When I asked if he was open to such a measure, Mr. Thune replied: “Yeah, absolutely. I’m for doing more, not less.”
Hopefully Speaker Mike Johnson will be as open to a wide-bodied growth plan as Mr. Thune appears to be. And hopefully the whole Republican Party will just get behind it. Yes, today is tax day. Let’s make it a pro-growth tax cut day. Mr. Trump will win the war in Iran. Yet he and the GOP have to win the domestic economic war, in other words, the midterm elections.
Business
Snap lays off roughly 1,000 employees as tech firm restructures workforce
Boston Consulting Group global chair Rich Lesser discusses a new survey showing A.I. is becoming a major source of stress for CEOs on The Claman Countdown.
Snap on Wednesday announced plans to lay off roughly 1,000 employees, as the tech company adopts artificial intelligence (AI) and looks to streamline its operations.
The parent company of Snapchat will also close over 300 open roles as part of its workforce restructuring, which comes after Irenic Capital Management pushed Snap to optimize its portfolio and performance. The firm is an activist investor with an economic interest of roughly 2.5% in the company.
Snap explained that advancements in AI are helping it streamline operations and function with smaller teams as AI generates over 65% of new code, while the company assigns more critical work to focused teams and AI agents.
The tech company had about 5,261 full-time employees as of December, and the layoffs will impact about 16% of the company’s full-time staff.
ORACLE LYING OFF THOUSANDS OF WORKERS TO CUT COSTS AMID AI PUSH: REPORT

Snapchat is laying off about 16% of its full-time employees as it restructures its workforce. (Frederic J. Brown/AFP via Getty Images)
Snap’s stock rose nearly 8% on Wednesday amid the news, leaving shares down about 25.7% year to date despite a 29% increase over the last month.
The company expects to cut more than $500 million in annualized expenses by the second half of the year, driven significantly by the recently announced layoffs, as well as broader efforts to reduce operating costs and stock-based compensation, CEO Evan Spiegel said. He asked employees in North America to work from home on Wednesday.
AMAZON CUTS JOBS IN ROBOTICS UNIT AS LAYOFFS CONTINUE: REPORT
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| SNAP | SNAP INC. | 6.04 | +0.44 | +7.86% |
Snap anticipates $95 million to $130 million in layoff-related charges, most of which will fall in the second quarter, according to a regulatory filing.
Snap’s layoffs come after the company invested heavily in its augmented reality glasses unit, known as Specs, and is planning to launch the product this year.
META’S BAY AREA LAYOFFS AFFECT ROUGHLY 200 WORKERS AS COMPANY POURS BILLIONS INTO AI INFRASTRUCTURE

Snapchat has invested heavily in augmented reality glasses. (Alisha Jucevic/Bloomberg via Getty Images)
Irenic Capital has urged Snap to either spin off or shut down the business unit, which has received $3.5 billion in investment, as a means of conserving cash while the company pursues broader cost cuts.
“Cutting costs may appease an activist in the near term, and give long-suffering shareholders some relief, but whether it really leaves the company with a defensible business model and competitive position that it can defend, develop and turn into profits and cash flow is still unclear,” said Russ Mould, investment director at AJ Bell.
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Reuters contributed to this report.
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Algernon Health to rebrand as Grey Matters Health, consolidate shares

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EMXC: A Ex-US Buy On Ex-China And Semiconductors (NASDAQ:EMXC)
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Southern First Bancshares launches public stock offering

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Willis Lease Finance: Engine Leasing Strength Supports Strong Buy Rating (Upgrade) (WLFC)
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Dhierin runs the investing group The Aerospace Forum, whose goal is to discover investment opportunities in the aerospace, defense and airline industry. With a background in aerospace engineering, he provides analysis of a complex industry with significant growth prospects, and offers context to developments as they occur, describing how they might affect investment theses. His investing ideas are driven by data informed analysis. The investing group also provides direct access to data analytics monitors.
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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Business
Average mortgage payment tops $2,000 for first time, Realtor.com says
Financial influencer Taylor Price joins ‘Varney & Co.’ to break down how shifting your mindset can help Americans grow wealth and achieve the American Dream.
Outstanding mortgage payments reached a new high at the end of last year when the typical mortgage holder’s monthly payment exceeded $2,000 for the first time.
While the average monthly payment for new homebuyers crossed the $2,000 threshold in September 2022, the rise in the average monthly payment for all outstanding mortgages to $2,005 in the fourth quarter of 2025 for the first time underscores the affordability challenges facing buyers, according to Realtor.com data.
The uptick covers the full portfolio of mortgages in the U.S., including a large group of borrowers who took out loans before 2022 and have mortgage rates of 4% or lower – whereas new buyers face significantly higher payments given the elevated mortgage rates.

Average mortgage payments rose to the highest level on record at the end of last year. (Getty Images)
“New borrowers entering the market today face substantially higher payments than the existing portfolio average implies, which is keeping many potential sellers locked in place,” wrote Hannah Jones, senior economic research analyst for Realtor.com.
THESE 8 HOUSING MARKETS FAVOR BUYERS
The report noted that the average payment was $1,255 in early 2013 and increased gradually to $1,456 by early 2020, before it accelerated sharply amid surging home prices and new mortgage originations.
The average mortgage payment increased by more than $600 in just the last several years, rising from $1,390 in early 2021 to $2,005 at the end of 2025 – which amounts to a 44% increase in roughly four years.
NEW JERSEY OUTPACES US HOUSING MARKET, TOPS NATION IN PRICE GROWTH
The report found that a little more than half of all outstanding mortgages, or 50.6%, still carry interest rates of 4% or lower. More than three quarters of all mortgages, or about 78%, have a rate below 6%.
The share of mortgages with a 6% or higher share now stands at 21.9%, an increase of 3.9 percentage points from the 18% reading at the end of 2024, which shows a meaningful year-over-year acceleration that was driven by sustained buyer activity even amid high borrowing costs.
HOUSING MARKET GAINING MOMENTUM AS SPRING SEASON BEGINS

Life events are helping drive activity by sellers despite high mortgage rates and home values. (Elijah Nouvelage/Bloomberg via Getty Images)
“Even in today’s high-price, high-rate market, homebuying activity around major life events, such as having kids, a job change, or a divorce, keeps the market in motion,” Jones wrote.
“Easing inflation and mortgage rates will be key drivers of seller activity as well, which will relieve some of the price pressure and competition in today’s undersupplied market,” she added.
The Realtor.com report also noted that while rate lock-in “remains substantial” with about 78% of mortgages carrying rates below 6%, the steady erosion of the cohort of mortgage holders with rates below 4% and the acceleration in the growth of the population with mortgage rates at or above 6% suggests the “market’s center of gravity is gradually shifting.”
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“The question for 2026, now complicated by renewed rate volatility tied to geopolitical uncertainty, is whether relief arrives fast enough to unlock reluctant sellers before another spring slips by,” Jones said.
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