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Inflation reflects growth dynamics in India: Christopher Wood

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Key note address delivered by Christopher Wood, equity strategist, CLSA, in his first public appearance in India, at the ET Now Market Summit-2010. Excerpts:

Hello everybody and thank you for asking me. I will be running through some charts which were still first with the situation in the West. Then I will move on to charts on Asia and India. So I get the bad news out of way first. But this seems to be the wrong way around. So I am getting from back to front here. (Watch)

To start with the US situation, this is a big picture chart everybody needs to be aware of in the global economy. This is US total debt as a percentage of GDP. The story is very simple and the total amount of debt in the system in the US has been going down ever since the credit crisis erupted in 2007-2008. This the first time total debt has been falling in America since the Great Depression.

Mr Bernanke of the Federal Reserve has been trying to get the re-leveraging game going so far, they have not succeeded. My operating assumption is to assume that the leveraging will continue that we peaked out in the US super credit cycle in 2007, which has been running since the Second World War and now in a long-term de-leveraging cycle, which means lower trend GDP growth.

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May be re-leveraging will kick in coming months in which case I will change my view, but for now I am assuming it’s a de-leveraging cycle until the data proves otherwise. Next chart you see US total net credit market borrowings and you can see the rate of growth of borrowing has been going down in the system despite the big kick up in Federal Government borrowing.


Next chart is a long-term trend in US nominal GDP 10-year compound annual growth. As the Japanese example has shown in the last 20 years, when you get into a deflationary environment, it no longer makes sense to look at real GDP measures because when inflation zero level what gives a more realistic picture of what is going is nominal GDP. And in my view, nominal GDP growth in America will continue to trend down. We have seen a big rally in US government bond prices this year, as telling you the trend nominal GDP growth is lower and that means the trend earnings growth, trend revenue growth in America is also going to be lower.
Then next chart relates to the consumption story in America which in my view is going to remain anaemic. In my view the US consumers, western consumers in general, are going to be increasing savings rate. There is also a demographic kicking in… the baby boom as heading for retirement, but they cannot afford to retire. So topline is US real disposable personal income, the bottom line is real personal income excluding current transfer receipts. Transfer receipts basically mean welfare payments. So you can see without all the stimulus from the government the fundamental income trend is much weaker. What separates the emerging markets from the developed world is an emerging markets like India with healthy income growth and the developed countries, be it the US, Japan, Europe, we do not have healthy income growth.

Next chart highlights a significant rally in US Treasury Bond prices reflected in declining treasury bond yields which has happened this year. At the start of this year the biggest bearish consensus amongst global equity investors was that US Treasury bonds were screaming sells.

Everybody said that the treasury bond market is going to collapse, the Fed printing money inflation is coming back. Clearly that consensus was completely wrong. US Treasury Bond market has been rallying even with the recent pick in the S&P and recent weeks up to 1150 level which I think was a peak of this counter trend rally. Even with the stock market rally the bond market did not sell off. What this bond market is telling you is that nominal GDP growth is slowing in America, it is telling you it is not a normal recovery. The credit multiplier is not working.

Once the inventory cycles happen & the US capex cycle has ran through, there will be nothing left to sustain the economic momentum. So in a deflationary environment, government bond prices are lead indicator of nominal GDP growth. Right now this is a very important point because the US bond market is sending one message and the US stock market is sending another message and basically investors have a decision to make – do they believe the bond market is giving the correct signal or the stock market? My assumption is that it’s the bond market and my experience is that the bond market is no way smarter than the stock market 90% of the time. Meanwhile, this is US headline CPI inflation for the rest of this year we are going to see inflationary pressures falling throughout the world in the West. That’s going to lead to new deflation concerns.

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In Asia and countries like China and India, falling inflationary pressures are going to be bullish and everybody is going to realise it does not make sense to worry about inflation in countries like India. The good news is that you have inflation because that reflects the fundamental growth dynamic. But the key point about the US is if the trend over the past 3 months has extrapolated forward, US CPI inflation will turn negative in October. If that happens, it’s not going to be bullish for equities, it’s going to be bullish for government bonds and it’s going to be a signal for Mr. Bernanke, if we have not done that already, to assume quantitative easing.

Next chart, US average duration of unemployment. So basically there are large groups of the structurally unemployed in America. So in this sense, the US is heading for the European systems situation were you have a large group of structurally unemployed living off the welfare state. The problem in America is that the welfare state is much more controversial than in Europe, hence the political divide in America, hence the growing trend under the so-called Tea Party movement.

Meanwhile the classic monetary measures are highlighting the fact that we are not in a re-leveraging cycle, we are still in a deleveraging cycle. This is the US money multiplier representing the velocity of money in circulation. Velocity of money in circulation is declining. So long as that line is declining, it’s deflationary. We don’t have to worry about inflation picking up, and this chart highlights the growing deflationary threat.

Next chart is US broad money supply growth. Again, money supply growth is going down. That’s why the bond market’s rallying, that’s why inflation is not an issue, that’s why Mr. Bernanke is now looking for an excuse to resume quantitative easing.

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Next chart is US bank lending. Again, no real sign of any kind of meaningful pick up in bank lending annualise lending loan growth continue to slow another indication of a deleveraging cycle. This is not just about banks restricting credit, it is also about a change in psychology, economic agents be it the companies or consumers have become more risk averse about borrowing.

Next chart is US total securitisation issuance. In the recent credit boom before the bust a large part of the credit cycle was driven by securitization, therefore we are going to get re-leveraging in America. We need to see a healthy pick up in securitisation as well as banking lending, but the only area that has picked up since the crisis is the dark blue line here.

This is agency mortgage bank securities, that’s Fannie Mae and Freddie Mac. These entities are guaranteed by the Federal Government and therefore they do not really count. Any private sector securitisation has barely recovered. Meanwhile the huge role played by Fannie and Freddie should not be ignored in terms of supporting the housing market.
Basically about 96% of the America mortgage market now is government guaranteed. So that’s the US situation. The big picture is still deflationary. However, in terms of macroeconomic shocks that could cause another steep fall in global equities this year for the rest of 2010, I still believe there is going to be another sharp decline in equities like we saw in April and May. It’s more likely to be triggered by the Eurozone where you have systemic risk relating to government debt.
So this chart relates to the ECBs net buying of Euroland government bonds. The key point here is this ECB was forced reluctantly to stop buying junk government bonds in Europe like Greek government bonds in May when the Greek crisis blew up. The interesting point is the ECB is only doing this reluctantly and as equity markets have rallied and the credit spreads have come in, the ECB has progressively bought less and less junk government paper.
Basically last week they hardly bought anything – they’re probably going to go down to zero just as this counter trend rally peaks.

How early we go down depends on whether there is another bout of risk aversion or markets are just focusing on waning growth. This is Greek and PIG government bond yield spreads. I was recommending for several years the investor should bet on wise widening PIG spread. PIG spread, for people who don’t know this, is the average bond yield of Portugal, Ireland, Greece, Spain over the German bond yields-I closed out that just about when the Greek crisis peaked. And I think a better trade is going forward is what I called a Spanish flu trade, betting on rising Spanish CDS.

For now the jury doubts on whether these European countries can make the fiscal adjustments being demanded by the Germans, but people should understand that the Germans have a completely diametrically opposite view to the Americans – they simply do not believe that fiscally stimulating is the way to get yourself out of the economic problem. So right now the weaker part of Euroland has embarked on a fiscal adjustments which is intrinsically deflationary, given the downturn they are facing.

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The stress test is being led by Ireland. Last year the Irish economy contracted in nominal terms by more than 10 percentage points. So far the Irish are taking the pain probably because the only boom they have had in the last 1000 years was when they join Euroland community. So in that sense willing to take quite a lot of pain, but in the big stress test it is going to be Spain.

Spain is a big important country. They had a massive private sector debt binge, they got the biggest housing bust in the west, even bigger than the US. So it is going to be interesting to see whether the Spanish political system can make this fiscal adjustment, given the fact they already have nearly 20% unemployed. I have an open mind on this. We just have to see what happens and may be the Europeans can make this fiscal adjustment, in which case it’s going to be a lot of pain, but the Euro as a currency is going to merge with huge credibility.

On the other hand, it may well be that this level of fiscal austerity is simply incompatible with the political systems of these Mediterranean countries. Right now, it is impossible to tell the European who is watching the football and now at the beach we can have a much better ideas they can take this pain by about January-February next year.

But in the meantime if the markets will test or are bound to test the European’s willingness to take this fiscal adjustment in the next few months. Tactically I would be selling the Euro against the dollar here as we had a significant bounce back in the Euro. So those are my thoughts on basically the West. It’s a deflationary environment. But in the US we are going to continue to stimulate in the Europeans because the Europe’s case is going to follow the German President.

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Turning to Asia, Asia is a fundamentally healthy story unlike the West. In my view, the peak of the Asia ex-Japan index you saw prior to the credit crisis will be exceeded sooner or later because the Asian economies are growing healthily and have effectively decoupled from the West even though the markets haven’t. This is MSCI Asia ex-Japan relative to MSCI world index. They’ve been in & outperforming trend since the bottom of the Asian crisis in 1998 and that outperforming trend is resuming when the Chinese stock tightening and then formally start easing again which will happen in the next few months. That will reaccelerate Asian outperformance.

Valuation wise, Asia is trading in line with the US on the 12-month forward PE basis. In my view, sooner or later Asia is going to trade at a sustainable premium over the West because the fundamental growth story is so superior. In terms of my relative return asset allocation, I’m going to take a detour here. I am structurally overweight on India and Indonesia as these are the two best long-term stories in Asia. But tactically I have reduced India a bit and raised China because we are going to get a policy inflection points in China in the next few months which will be bullish for Chinese stocks.

But my big underweight in Asia Pac portfolio is Australia which is why I’m weaving more money into China because it has become cheap. What I am underweight on is those stock, sectors, countries which are perceived as beneficiaries of Chinese growth like the commodities sector, because in my view, Chinese growth is going to be slowing for the rest of this year and that’s a negative headwind for the commodities complex.

From an Indian standpoint that was obviously positive. I think oil is going this week to be as high as it’s going to get on its counter trend move. Clearly if you are more bullish on oil, you will be more bearish on India and this is my long only portfolio on Asia or ex-Japan.

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I started this portfolio beginning of fourth quarter 2002, sent about 25 to 30 stocks in it, mostly large cap. I cannot have any cash and it’s long only and is basically playing the domestic story in Asia as always. Mostly has the biggest weight being in India because India since always has been my favourite equity story in Asia. It’s still got a big weighting in India. We can argue about the details of what stocks to own etc, but fundamentally this has India. Secondly, China if I did not have a big capital orientation, then I would have less in China, more in smaller Asian markets like Indonesia and Philippines.

That’s the performance of my long-only portfolio compared with the benchmarks. Since I cannot really have cash, as I said, so I cannot really hedge it, but for those who want to hedge I have been recommending since the middle of over 2007 that investors hedge this long Asian exposure by shorting western financial stocks. I have now narrowed that down in recent months into not shorting western financial stocks, but shorting European financial stocks because European financial stocks are much more geared to the systemic risk from junk European government debt and they are also in a much more leverage than American financial stocks.

This is my global portfolio I have also been running since 2002. This has run on a theoretical US dollar denominated pension fund on a 5-year view and this portfolio I have simplified in recent months have got 15% weighting in US 30 year treasury bonds.
That might seem crazy to people given the fact that the US government debt is getting bigger & bigger, but one of my views is that the most likely end game is a sovereign debt crisis in the US and the collapse of the US dollar paper standard. I don’t think that end game happens this year and in my view before this oust in the game is played out the deflationary pressures in the US will take bond yields much lower. So I think it’s quite possible the 10-year Treasury goes 2%, 30 year treasury goes to 3%. For people who think that’s insane, I should point out that the 10-year GDP went below 1% this week and in 2003 got to 0.45 basis points.
So the message is that in deflationary environment bond thing gets very low indeed because the risk aversion causes people like banks, insurance companies, individuals to buy bonds to lock in income because in deflationary environment there is not much income around. So that’s the deflationary hedge, but 45% of my portfolio is geared to the best story in the world, which is Asia.
So I got 15% in Asia or ex-Japan physical property, 30% in my long-only Asia or ex-Japan portfolio. Then I got a longstanding position in gold and gold mining stocks which I have since inception of this portfolio and this position in gold is basically hedging for US dollar denominated pension funds. The big picture risk is that one day simply the world revolt against the ongoing US stimulus and there is a sovereign debt crisis in the US dollar, US government debt, which means the end of the US paper standard and the end of the post 1945 Western paper currency system. And in that environment gold can go parabolic. My longstanding target for gold that can peak in this bull market is $35000 per ounce.

So this is a gold bullion chart in US dollar terms. The key point about this chart is that it’s quite obvious gold is in a bull market and remains in a bull market and this bull market, when it ends, will end in a parabolic spike which we have not seen yet. The next obvious trigger for the next big move in gold will be the next time Mr. Bernanke adopts quantitative easing and the next time he does it he who is going to have to expand the balance sheet more than the last time (because otherwise people are going to worry if it’s going to work), but cannot do it right now because the news flow is not bad enough.

Gold stocks relative to gold bullion price. In my view gold stocks made that relative low to gold bullion price in 2008 when commodities collapsed. So for equity managers who cannot buy pure bullion I would say look at gold mining stocks because if gold goes $35000 per ounce, it is going to be massive operating leverage for those mine. Gold stocks that actually produce gold haven’t hedge the gold and on jurisdictions where governments don’t cease the gold often.

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I am turning to some Asian Pacific charts. I will just run through few charts on China that’s a big story for everywhere as I say Chinese market has underperformed this year. The key point to understand about Chinese stocks is that they are policy-driven. Indian stocks are earnings-driven while Chinese stocks are policy-driven. The Chinese government is tightening, that is why the market has been going down. When the Chinese government starts easing, the Chinese stocks will go up and then may be outperforming Indian stocks for a period.

Real GDP growth in China. China growth peaked in my view first quarter. It’s going to be slowing for the rest of this year probably an annualised growth 12% first quarter, may be down to 1% by the fourth quarter. That is going to create a lot of market noise. It will be negative for commodities. It’s not a big deal, but it will create a lot of noise. Chinese bank landing has slowed dramatically this year from the surge last year. China is a command economy banking system. So that looks dramatic, but that has seen the loan growth slowing to 18% which is still respectable, it’s not cold turkey.

China has been tightening on the property market. So what the stock market in China wants to see is more and more developers willing to cut property prices because it’s more than evident that developers are stopping raising prices and starting to cut prices. The greater the hope that the Chinese government stops tightening that process should play out in the next few months. As you can see here average daily residential sales of Chinese properties have fallen pretty dramatically since April when the government got more aggressive on tightening. You’d have read a lot about Chinese property bubbles, especially in America.

The Chinese property markets have a lot of excess supply, but it’s not a bubble because you have very conservative mortgage financing. What you do have there is a lot of high end developments sitting 80% empty. So Chinese people like to have lot of flat value and don’t like to have flats once used because they think a used flat is devalued just like a used car.

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What about the currency? When the renminbi starts to rise against the US dollar incrementally, maximum incremental appreciation will be of 5%. So the Chinese are going to let their currency go up slightly, but you are not going to get any aggressive moves.
I got a chart on Hong Kong just to highlight that we have got a big long-term asset inflation story in Asia. The quintessential asset inflation story in Asia is Hong Kong because of the supply constraints. In my view, Hong Kong property would sooner or later exceed 1997 peaks. You can get a mortagage in Hong Kong today for less than 1%. There you see, apart from Mumbai, this is a one property market in Asia with the massive supply constraint. This is a new supplier residential properties. So Hong Kong I think is a classic asset inflation story to monitor.
Turning to India, I would not go too much linked to India because everybody over here would know more about it than me, but we probably had a big inflation scare at the start of this year. In my view, it’s fundamentally silly to worry too much about inflationary pressures in Asia.
We should be celebrating the fact that there is inflation because if there wasn’t inflationary pressures in Asia, it would mean the world is facing a global depression because there is no growth dynamics in the developed world. So I am glad there is inflationary pressure. Having said that inflation is going to be coming off in India for the rest of this year which means that concern should recede. The central bank will continue to tighten incrementally. I think that’s sensible given the external environment, but I think incremental tightening that the RBI is doing is enough to upset stocks here unduly.

Bank credit growth. This I think is a very important chart. The Indian banking sector is a capitalist banking system unlike the Chinese system. So when the economies slow, the banks slow their lending whereas in China they were ordered to lend more. Now the credit cycle is picking up again, that’s a very healthy development. We are looking at about 20% loan growth in India this year. But I think the most important positive points of all is that the credit cycle is being led by infrastructure loans, not personal loans, as you can see from this chart. This raises the key point which in my view is the critical bearable for the Indian macroeconomic story this year and for the next 5 to 10 years is whether we can get an infrastructure cycle playing out.

The fact that infrastructure loans are leading the credit cycle is anecdotal evidence that is happening. If we get infrastructure happening in India, it’s quite possible that India can grow at 9% plus a year for the next 5 years at least, if not 10 years, which means that India in my view is going to be growing more rapidly than China. In my view a more basic trend growth in China is going to be 8% and that’s a growth rate that Chinese Communist party is going to be comfortable with. So the higher growth rate in India than in China, if the infrastructure story happens, is going to raise the profile of the Indian story globally.

Clearly if I am wrong and infrastructure does not happen in India, the whole Indian story becomes much less interesting. It’s not a disaster, but the country only grows just 5%-6%. So this is fixed investment relative to GDP in India. I am expecting this line to pick up again. Car sales, two-wheelers sales are going up. So the consumer story is still perfectly good story in India. It has picked up with the monetary easing, but as I say the key variable for me is infrastructure.

In terms of risks to the Indian markets, probably the biggest risk to the Indian market is simply the huge amount of foreign money. My own guess is that the next time there is a global hiccup, foreigners will sell India less aggressively than in 2008 for the simple reason that India has shown it can decouple from the US economic cycle.

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The other point is the fact that foreign investors stay much in India is basically confirmation that India is a good story and those foreign investors who have not yet invested in India are all desperately waiting for a correction. So they can invest, that’s the mindset of them.

One year forward price to book. India is not cheap, but it’s not expensive in the context of Indian stock market history and in my view the Indian stock market will continue to trade at a premium to Asian and mother of emerging markets because the Indian market is like one big growth stock and growth stocks trade at a premium. Clearly, if you want to enter in an equity portfolio for dividends & you don’t buy India, then you should go and look at Singapore.

This chart perceives a useful chart for anybody who is trying to raise Indian funds in the room because it shows a huge outperformance of India – MSCI India relative to MSCI China in recent history. I will just end with the 3 charts on Japan & the reason I am doing this is because of my experience when I lived in Japan in the early 90s and the experience of Japan in the last 20 years is a potential lead indicator of what is going to happen in the West.

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Beth Kindig is a veteran technology analyst with more than 15 years of experience covering both the private and public markets. She began her career in Silicon Valley in 2011—just as technology overtook oil as the world’s most valuable industry—and quickly distinguished herself for her prescient, high-conviction calls on emerging tech trends. By 2014, her analysis was being cited in major outlets, and she was invited to speak at leading industry conferences including Android Developers Conference, Advertising Week NYC, Tech Week Chicago, and BlackHat. Beth has forged her methodology following exposure to thousands of growth-stage companies, giving her a unique, pattern-recognition-driven approach that traditional Wall Street training cannot replicate. Beth is perhaps best known as the “Queen of Nvidia,” a title earned from her early and accurate calls on AI semiconductors dating back to 2018, but her proven track record spans dozens of companies where she has identified winning investments years ahead of consensus.As founder of the Tech Insider Network—one of the top-performing audited tech portfolios with 326% cumulative returns since May 2020 (29.2% annualized)—Beth has built a loyal following of thousands of paying subscribers, tens of thousands of newsletter readers, and more than 172,000 Twitter followers. Going into 2023, she held a 45% allocation in AI semiconductors, well ahead of legendary investors such as Stanley Druckenmiller at 29%. Beth is a regular guest on Fox Business, Bloomberg Tech, and Bloomberg Asia, where hundreds of thousands of investors tune in monthly to her insights. She has also appeared on CNBC, NPR, BBC Radio, Real Vision, Schwab Network, and CoinDesk. Her written work has been featured in Forbes, MarketWatch, VentureBeat, MediaPost, and AdExchanger. What drives her work is a deep commitment to empowering individual investors. Beth believes that access to accurate, high-quality research should not be limited to institutions. With a reputation for accuracy, consistency, and bold yet well-researched calls, Beth Kindig has established herself as one of the most trusted analysts in the technology sector today. Learn moreTech Insider Network is unique in that we blend real tech industry experience with active portfolio management. We pioneered combining cutting-edge fundamentals with high-performing technical analysis for retail. Beth cares deeply about individual investors having access to the same quality of information as institutions — especially in regards to the tech industry. Tech overtook oil in 2010 as the world’s most valuable industry and she was at the forefront of this change in Silicon Valley. She wants to bring her experience and insights to ordinary investors so they can participate in the extraordinary gains that tech has to offer. Her weekly newsletter has tens of thousands of subscribers.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of NVDA either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

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Tomorrow is May Day, and somewhere in the middle of the country, a married couple in their early forties is opening up a small bakery for the third Friday in succession on which they have not, between them, drawn a salary.

They started the business in 2022. They re-mortgaged the house. They missed two of their daughter’s school plays last term, including the one where she had a line. They have not, for nineteen months, taken a day off. They are, on the official ONS labour-market classification, “self-employed”, which is to say they are not, technically, considered workers at all.

I would like, on this particular May Day, to suggest that they are.

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This is, frankly, ridiculous. The bakery couple work, on the broad numbers, more hours than any of their employees. They take home, on average, less per hour than their employees. They have less holiday, less protection, less pension, less sick pay, less of everything. Their economic risk is total. Their political clout is somewhere between negligible and non-existent. Their public image, in much of British political discourse, is closer to that of the tax-avoiding non-dom than that of the sympathetic NHS porter, which is, when you actually meet either, a perfect inversion of reality.

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There are, by the latest ONS estimate, just over 4.3 million self-employed workers in the UK. Of those, around 600,000 run businesses with employees of their own. They collectively contribute approximately £303 billion to UK GDP, which is more than the entire UK financial-services sector. They pay corporation tax, dividend tax, capital gains tax, employer NICs, business rates, VAT, and insurance premium tax. They keep more than three million Britons in PAYE jobs. They are, in any meaningful definition, the productive backbone of the country.

And, for at least the last decade, they have been treated by every successive UK administration with a mixture of mild benign neglect and occasional, almost incidental, cruelty. IR35 was a cruelty. Making Tax Digital is a cruelty. The narrowing of business property relief on inheritance tax has been a cruelty. The withdrawal of various small expenses and reliefs has been a cruelty. None of these things has been done because anyone in Whitehall actively dislikes the small-business owner; it is rather that, in the present political configuration, the small-business owner is too small to matter, too dispersed to organise, and too busy to march. The civil servants drafting the SI get the headline figures right, and the headline figures, individually, are small.

May Day, in its original conception, was a workers’ holiday, but, as anyone with any knowledge of the period will tell you, the “workers” it commemorated were not, exclusively, the wage-labour pay-packet figure of present-day usage. They were the broader productive class: artisans, shopkeepers, mechanics, makers, the journeymen in the literal sense who worked with their own tools to produce something useful. A baker in Walsall, in 2026, getting up at 4am to mix the dough, fits that older definition perfectly. The fact that she has, technically, incorporated herself as a private limited company should not, surely, exclude her from the holiday.

I do not, please understand, wish to undermine the more familiar version of May Day. The march, the bunting, the speeches, the flag, they are part of a recognisable British political tradition that I rather enjoy. I just would like, this year, to make a small modest plea for the inclusion in it of the people whose labour is no less skilled, no less hard-won, no less honest, and considerably less protected, than the labour the day was originally meant to celebrate.

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So if you are in the bakery this morning, or the small workshop, or the family-run pub, or the consultancy that lives at the kitchen table, or the farm that has been in your name for thirty years, happy May Day. The country is, despite the available evidence, better off because of you. Take five minutes off, if you can. Drink a coffee. Watch the bunting. And, before you go back to it, remember that whatever the textbook says, and whatever the marching song goes, the work you do is, exactly, work.


Richard Alvin

Richard Alvin

Richard Alvin is a serial entrepreneur, a former advisor to the UK Government about small business and an Honorary Teaching Fellow on Business at Lancaster University.

A winner of the London Chamber of Commerce Business Person of the year and Freeman of the City of London for his services to business and charity. Richard is also Group MD of Capital Business Media and SME business research company Trends Research, regarded as one of the UK’s leading experts in the SME sector and an active angel investor and advisor to new start companies.

Richard is also the host of Save Our Business the U.S. based business advice television show.

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Energy Collective Co

Energy Collective Co observes that businesses often recognise that people-related challenges can have significant implications for cost and performance, yet the route to resolving them is not always clearly defined. “We’ve seen organisations encounter HR solutions that appear broad in scope or disconnected from tangible outcomes,” says founder Jade Donegan. “This can create a gap between identifying an issue and implementing an effective response.” She established Energy Collective Co to help bridge this space, encouraging a closer examination of how performance is influenced across both people and systems.

The company focuses on helping improve workforce productivity by examining the psychosocial factors that influence how work is designed and experienced. Drawing on her background in culture and transformation, Jade positions the business alongside organisational decision-making, where people, systems and commercial priorities meet. “I work with leaders to understand what’s driving performance,” she explains. “I believe the path forward becomes clearer when you can distinguish between system factors and individual factors.” This viewpoint sets the foundation for how the organisation engages with its clients and informs the structure of its services.

Jade Donegan
Jade Donegan

This perspective, Jade notes, also connects to a common assumption within organisations: that increased HR investment will lead to improved outcomes. She says, “Additional spend can sometimes focus on visible symptoms instead of underlying causes, which can limit the overall impact.” Energy Collective Co introduces the idea that many organisational challenges are not immediately visible, even though their effects can be observed through productivity or engagement. By identifying and addressing one or two high-impact factors, organisations may begin to unlock meaningful improvements in performance.

Broader research provides useful context for this way of thinking. A report shows that 82% of organisations experience some level of misalignment between HR and overall business strategy, with only 18% reporting strong alignment across key areas such as strategy execution and leadership collaboration. “This indicates that even well-intentioned initiatives can fall short when they aren’t directly connected to commercial priorities,” Jade remarks. In this context, Energy Collective Co places emphasis on linking people-related insights to measurable business outcomes, helping ensure that interventions are informed by both organisational needs and strategic direction.

Jade shares an example that illustrates how this philosophy translates into action. “In one case, a company considered investing approximately $15,000 in personality profiling to improve collaboration within its procurement team,” she shares. “Through diagnostic analysis, I identified that the challenge was process inefficiency rather than interpersonal dynamics.” By refining the workflow instead of introducing a new tool, Jade notes that the organisation was able to address the issue more directly.

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“It’s about asking whether we are solving the right problem,” she says. “Sometimes the answer sits in how the work is designed, not in who is doing it.” This example highlights the importance of examining assumptions before committing resources.

To support this level of insight, Energy Collective Co has developed a structured diagnostic process that moves beyond standard engagement surveys. The organisation uses a culture, performance and productivity survey with adaptive questioning, allowing responses to guide deeper exploration into specific areas.

This is complemented by a psychosocial diagnostic framework that examines several factors, including leadership capability, work design and organisational systems. Through this process, Jade notes that organisations may gain a clearer understanding of whether challenges originate from structural elements or individual behaviours, which in turn informs the next steps.

This distinction becomes increasingly relevant when considering wider workforce trends. Insights from an HR monitor survey indicate that 32% of employees do not yet have all the skills required for their current roles. “This tells us that performance challenges may relate to capability development, role design or system effectiveness, rather than individual effort alone,” Jade says. By incorporating these factors into its analysis, Energy Collective Co connects workforce capability with broader organisational performance, helping ensure that recommendations reflect both immediate and longer-term considerations.

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Once key drivers have been identified, the organisation focuses on delivering targeted and scalable solutions. These may include consulting engagements, tailored training programmes or self-service tools that enable leaders to address challenges directly within their teams. Ongoing pulse checks form part of this process, providing a way to monitor progress and maintain alignment over time. “Sustainable change happens when the business takes ownership of the solution,” Jade states. “Our role is to provide tools that make that possible.” This emphasis on ownership supports continuity beyond the initial intervention.

The delivery model is designed to remain accessible, with streamlined engagement processes and a focus on timely implementation. This can allow organisations to act on insights without unnecessary delay, supporting momentum as changes are introduced. At the same time, it can provide leaders with a structured way to consider the implications of inaction, including replacement costs, legal exposure and complexities linked to workforce management.

Alongside organisational systems, Energy Collective Co also considers individual energy as a contributing factor to performance. Its frameworks explore how mental, emotional and physical energy influence decision-making, collaboration and resilience. By connecting these elements with organisational dynamics, the model presents a more integrated understanding of how performance develops across different levels of the business.

Ultimately, as organisations continue to navigate evolving workforce expectations, Energy Collective Co encourages leaders to reflect on the nature of the challenges they encounter. Questions such as whether an issue stems from people or processes, and how that distinction can be identified, offer a starting point for more informed decision-making. Jade states, “Leaders need to ask more precise questions to create the conditions for more effective decisions.”

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