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AI companies pour big money into ads

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AI companies pour big money into ads

Samuel Boivin | Nurphoto | Getty Images

Artificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools – both for consumers and for businesses –  to the expected audience of as many as 130 million people. 

This year’s Super Bowl ads cost a record $8 million on average for a 30-second spot, with some priced as high as $10 million, plus more to produce the ads. Deep-pocketed tech giants and startups alike are seizing the opportunity to be part of the national conversation.

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A battle started the week before the big game when Anthropic’s Claude debuted an ad skewering OpenAI’s decision to include ads in ChatGPT. That ad triggered a response from OpenAI CEO Sam Altman that drew even more attention to the campaign. OpenAI will be returning to the Super Bowl ad slate this year after its debut campaign – a 60-second spot – last year. 

But it’s not just Anthropic’s Dario Amodei and Altman facing off: All the major AI players are buying time in the big game. The campaigns are taking the place of some big advertiser categories, including automakers, which are pulling back. 

Google is running ads for the second year for Gemini AI after promoting its AI-powered features the prior two years: the Pixel’s “Guided Frame” and “Magic Eraser.” 

Amazon is leaning into concerns about AI in the home with a spot for Alexa+ featuring actor Chris Hemsworth expressing some comedic concerns about the risks of AI. And Meta, rather than promoting its chatbot like other tech companies, is returning with spots for its Oakley Meta AI glasses, which give access to its AI tools.

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A number of smaller AI companies are also buying Super Bowl spots to introduce their products to a broad audience. 

Startup Genspark is marketing its AI productivity platform, with an ad featuring Matthew Broderick. Base44 is showcasing its AI-powered app development tool, saying anyone can use its products to create custom apps. And Wix, known for its tools to create websites, will showcase its new Harmony platform, which uses AI to enable web design.

Another one of those smaller AI companies, Artlist.io, is showcasing its AI tools for consumers by putting the tech at the center of its 30-second spot. The entirely AI-generated ad boasts that it was purchased a week ago and created for just a few thousand dollars in just five days.

It’s one of a range of companies, including those that have nothing to do with technology, that used AI to create their ads this year. 

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Svedka Vodka is running an ad this year for the first time in decades after a ban on campaigns for liquor. (Absolut is also running a big game ad.) Svedka is bringing back its Fembot character that appeared in its ads in the early 2000s, this time backed by AI trained on TikTok dances. 

Other AI uses will be more subtle: Xfinity used AI to digitally de-age the cast of Jurassic Park for a new commercial.

With commercial production costs for a Super Bowl ad typically starting at $1 million, and generally running far higher — celebrities can charge millions of dollars for a cameo, for example — the response to this year’s Super Bowl ads could have major implications for how these high-profile ads are produced.

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Form 13G RED ROBIN GOURMET BURGERS INC For: 6 February

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Form 13G RED ROBIN GOURMET BURGERS INC For: 6 February

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US-India trade deal cuts tariffs, India to buy $500B in American goods

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US-India trade deal cuts tariffs, India to buy $500B in American goods

The U.S. and India have reached an interim trade deal that would lower tariffs on both countries, a joint statement Friday revealed.

“The Interim Agreement between the United States and India will represent a historic milestone in our countries’ partnership, demonstrating a common commitment to reciprocal and balanced trade based on mutual interests and concrete outcomes,” the statement said.

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U.S. Trade Ambassador Jamieson Greer lauded President Donald Trump’s “dealmaking” for the agreement, saying it “is unlocking one of the largest economies in the world for American workers and producers, lowering tariffs for all U.S. industrial goods and a wide array of agricultural products.”

He added that Friday’s announcement “demonstrates the deepening ties between the United States and India as we create new opportunities for farmers and entrepreneurs in both countries. I thank Indian Minister of Commerce and Industry Goyal for his leadership and commitment to achieve fair and balanced trade with the United States.”

US, ARGENTINA STRIKE SWEEPING TRADE DEAL CUTTING TARIFFS, OPENING MARKETS TO US EXPORTS

Trump shaking hands with Modi in 2025

President Donald Trump and Indian Prime Minister Narendra Modi shake hands before their meeting at Hyderabad House, Feb. 25, 2020, in New Delhi, India. (AP Photo/Alex Brandon, file) (AP Photo/Alex Brandon, file / AP Newsroom)

This comes after Trump said on Monday that the U.S. and India had agreed to the trade deal following his phone call with Indian Prime Minister Narendra Modi.

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Under the terms of the deal, India will “eliminate or reduce tariffs on all U.S. industrial goods” along with other food and agricultural products like animal feed, tree nuts and fruit.

In return, the U.S. will apply a reciprocal tariff rate of 18% on goods from India, including “textile and apparel, leather and footwear, plastic and rubber, organic chemicals, home décor, artisanal products, and certain machinery.”

CHARLES PAYNE UNPACKS THE ‘GUT PUNCH’ OF TRUMP’S DEAL WITH INDIA

billboard of Trump and Modi in India

A billboard in Ahmedabad, India, in 2020 of President Trump, the first lady and Indian Prime Minister Narendra Modi.  (Reuters/Amit Dave / Reuters)

At the successful conclusion of the interim agreement, the U.S. will also remove reciprocal tariffs on other products, “including generic pharmaceuticals, gems and diamonds, and aircraft parts,” according to the joint statement.

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The former 50% tariff on Indian goods was cut in exchange for India halting Russian oil purchases and lowering trade barriers.

A port in India

A general view of the Deendayal Port in Kandla, in the western state of Gujarat, India.  (Reuters/Amit Dave / Reuters)

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The agreement adds that “India intends to purchase $500 billion of U.S. energy products, aircraft and aircraft parts, precious metals, technology products, and coking coal over the next 5 years.”

A formal trade agreement between the two countries is expected in March.

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AutoNation, Inc. (AN) Q4 2025 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Q4: 2026-02-06 Earnings Summary

EPS of $5.08 beats by $0.20

 | Revenue of $6.93B (-3.94% Y/Y) misses by $282.38M

AutoNation, Inc. (AN) Q4 2025 Earnings Call February 6, 2026 9:00 AM EST

Company Participants

Derek Fiebig – Vice President of Investor Relations
Michael Manley – CEO & Director
Thomas Szlosek – Executive VP & CFO

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Conference Call Participants

Rajat Gupta – JPMorgan Chase & Co, Research Division
John Babcock – Barclays Bank PLC, Research Division
Jeffrey Lick – Stephens Inc., Research Division
Daniela Haigian – Morgan Stanley, Research Division
John Saager – Evercore ISI Institutional Equities, Research Division
Colin Langan – Wells Fargo Securities, LLC, Research Division

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Presentation

Operator

Good morning, everyone. Welcome to AutoNation’s Fourth Quarter 2025 Conference Call. Leading our call today will be Mike Manley, our Chief Executive Officer; and Tom Szlosek, our Chief Financial Officer. Following their remarks, we will open the call to questions. I’ll now hand the call over to Derek Fiebig, Vice President of Investor Relations, to begin.

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Derek Fiebig
Vice President of Investor Relations

Thanks, Adam, and good morning, everyone. Welcome to AutoNation’s Fourth Quarter Conference Call. Before we begin, I’d like to remind you that certain statements and information on this call, including any statements regarding our anticipated financial results and objectives, constitute forward-looking statements within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause our actual results or performance to differ materially from such forward-looking statements. Additional discussions of factors that could cause our actual results to differ materially are contained in our press release issued today and in our filings with the SEC. Certain non-GAAP financial measures as defined under SEC rules will be discussed on this call. Reconciliations are provided in our materials and on our website located at investors.autonation.com. With that, I’ll turn the call over to Mike.

Michael Manley
CEO & Director

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Yes. Thank you, Derek. Good morning, everybody, and thank

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Trump signs executive order boosting Argentinian beef imports amid high prices

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Trump signs executive order boosting Argentinian beef imports amid high prices

President Donald Trump on Friday signed an executive order temporarily expanding the amount of beef the U.S. can import from Argentina, a move the White House says is aimed at lowering prices but that the nation’s largest cattle industry group disputes.

The proclamation increases the in-quota tariff-rate quota for lean beef trimmings by 80,000 metric tons for calendar year 2026. The additional imports will be allocated entirely to Argentina and released in four quarterly tranches beginning Feb. 13.

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The White House said the action is intended to boost supply and make ground beef more affordable for American consumers in a fact sheet on the order.

According to the proclamation, the Trump administration is acting in response to historically high beef prices and a prolonged decrease in the U.S. cattle herd.

US, ARGENTINA STRIKE SWEEPING TRADE DEAL CUTTING TARIFFS, OPENING MARKETS TO US EXPORTS

Raw beef sits on grocery cooler shelf

Packages of meat at a supermarket in Houston (Ronald Schemidt/AFP via Getty Images / Getty Images)

“Since January 2021, ground beef prices have continued to rise, reaching an average of $6.69 per pound in December 2025, according to the Bureau of Labor Statistics — the highest since the Department of Labor started tracking beef prices in the 1980s,” the proclamation states.

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The announcement drew pushback from the nation’s largest cattle industry group, which questioned whether increased imports would deliver the price relief the administration is promising.

“While we fundamentally disagree with the premise that increased imports can lower beef prices, NCBA is encouraged to see the Trump administration take necessary steps to address longstanding market-access challenges for U.S. beef in Argentina,” said Kent Bacus, executive director of international trade and market access at the National Cattlemen’s Beef Association (NCBA).

PRESIDENT LAUNCHES TRUMPRX.GOV WEBSITE OFFERING AMERICANS DISCOUNTED PRESCRIPTION DRUG PRICES: ‘HISTORIC’

Cows in Argentina

Livestock in corrals in Canuelas, Buenos Aires, Argentina (Agustin Marcarian/Reuters / Reuters Photos)

Bacus warned that Argentina’s history with foreign animal diseases raises concerns about expanding imports without stronger safeguards.

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“Given Argentina’s issues with foreign animal diseases, NCBA remains concerned that expanding imports from Argentina without increased inspection protocols and up-to-date audits could place American consumers and our cattle herd at unnecessary risk,” Bacus said.

The order applies only to lean beef trimmings, which are primarily used in the production of ground beef. Imported lean trimmings are commonly blended with fattier domestic trimmings to produce ground beef products like hamburgers.

Under the proclamation, the additional 80,000 metric tons will be administered on a first-come, first-served basis in four equal tranches of 20,000 metric tons. The first tranche will open Feb. 13 and close March 31, followed by quarterly openings through the end of 2026.

BEEF PRICES SOAR AS AMERICAN FAMILIES PAY STEEP PRICES FOR STEAKS AND BURGERS NATIONWIDE

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A butcher carries slabs of beef in a Miami grocery store. (Joe Raedle/Getty Images / Getty Images)

The White House framed the action as temporary and tied to current supply conditions rather than a permanent shift in American trade policy.

The proclamation outlines several factors contributing to the tight beef supply, including persistent drought conditions in major cattle-producing states such as Texas and Kansas and wildfires that have damaged grazing land and feed supplies across the western U.S.

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The Trump administration said the decision to allocate the entire increase to Argentina aligns with an existing U.S.–Argentina trade framework agreement reached in November 2025. A White House official told FOX Business earlier this week that the executive order implements commitments already considered under that framework.

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The White House referred FOX Business to a fact sheet upon request for further comment.

FOX Business’ Edward Lawrence contributed to this reporting.

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Yelp completes $270 million acquisition of Hatchify Inc.

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Yelp completes $270 million acquisition of Hatchify Inc.

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Financial Services Roundup: Market Talk

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Financial Services Roundup: Market Talk

The latest Market Talks covering Financial Services. Exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET.

1211 ET – U.S. housing supply continued to grow this January, Realtor.com says, but the recovery lost momentum as inventory moved further away from pre-pandemic norms. These trends signal renewed supply constraints even as prices remained largely flat nationwide. Active listings increased 10% year-over-year. extending a streak of inventory gains to 27 consecutive months. However, growth has slowed for nine straight months as seasonal trends and market momentum reverse much of the progress made in 2025. As a result, Realtor.com says the national housing supply is now 17.2% below typical 2017-2019 levels, the widest gap since last spring, with 30 of the 50 largest U.S. metros regressing relative to pre-pandemic inventory levels since May. “After meaningful inventory gains last year, the recovery has lost steam,” says Danielle Hale, Realtor.com’s chief economist, in the company’s monthly housing report. (chris.wack@wsj.com)

1143 ET – The typical home that went under contract in Austin in December spent 106 days on the market, Redfin says. That’s up from 91 days a year earlier. Nationwide, the typical home that went under contract in December did so in 60 days, up from 54 days a year earlier. Austin was the slowest market among the 50 most populous metropolitan areas, followed by San Antonio and Fort Lauderdale. Austin’s slowdown marks a sharp reversal from recent years, when it often held the title of “hottest” housing market, Redfin says. Austin’s median home sale price dropped 4.2% year over year in December—the third largest decline among the top 50 metros. Many sellers are taking losses, according to Redfin. Housing markets across Texas and Florida have also slowed in recent years due to a homebuilding boom. (chris.wack@wsj.com)

0856 ET – BNP Paribas’s revenue trends and efficiency will be key factors in determining whether the French bank can deliver on its higher earnings ambitions, J.P. Morgan’s Delphine Lee says in a research note. The lender reported a better-than-expected net profit for the fourth quarter and raised its 2028 profitability target, the analyst says. Nevertheless, this is likely to result in only minor upgrades to consensus estimates at this stage, she adds. Shares in BNP don’t discount its 2028 profitability target, which suggests the stock could go higher as the bank reassures as the bank reassures on capital and improves profitability over time, according to JPM. Shares rise 1.9% to 92.61 euros. (adria.calatayud@wsj.com)

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Independence Realty Trust announces consulting agreement with retiring executive

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KDDI Corporation (KDDIY) Q3 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Unknown Executive

Let me start the explanation meeting. My name is Hiraoka from Public Relations Department of KDDI. I serve as MC. Today’s meeting, as is disclosed on a timely basis to present preliminary results of the third quarter of the year ending in March 2026 of KDDI. Today’s presentation is being distributed on YouTube and other media in addition to the on-site. And we have put up three related materials on the KDDI website. Please refer to the materials at hand. This is the message for the people in the outside audience.

Today’s attendees are as follows: Hiromichi Matsuda, President, Representative Director, CEO; Senior Managing Executive Officer, CFO, Executive Director, Corporate Sector, Nanae Saishoji; Managing Executive Officer, Director, CSO and CDO, Executive Director, Corporate Strategy Division, Tomohiko Katsuki; Executive Officer, Executive Director, Corporate Management Division, Corporate Sector, Kenji Aketa. These four are in attendance.

President Matsuda, please.

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Hiromichi Matsuda
President, CEO, Exe. Director of Corporate & Marketing Comm. Sector and Representative Director

Thank you very much for gathering here today despite your busy schedules. First and foremost, we sincerely apologize for the significant inconvenience and concern caused to our customers, business partners, shareholders, investors and many other stakeholders, including our employees due to the suspected improper transactions at our subsidiary. We recognize this matter as a serious issue that could potentially undermine the trust in the entire KDDI Group. As the top management, I feel a profound sense of responsibility for the occurrence of this matter and

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Banco Bradesco S.A. (BBD) Q4 2025 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Q4: 2026-02-05 Earnings Summary

EPS of $0.10 misses by $0.01

 | Revenue of $6.82B (20.91% Y/Y) misses by $12.11M

Banco Bradesco S.A. (BBD) Q4 2025 Earnings Call February 6, 2026 8:30 AM EST

Company Participants

Marcelo de Noronha – CEO & Member of Executive Board
Andre Carvalho – Investor Relations Director
Cassiano Scarpelli – CFO, Executive VP of Director & Member of Executive Board

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Conference Call Participants

Pedro Leduc – Itaú Corretora de Valores S.A., Research Division
Mario Pierry – BofA Securities, Research Division
Gustavo Schroden – Citigroup Inc., Research Division
Daniel Vaz – J. Safra Corretora de Valores e Cambio Ltda, Research Division
Yuri Fernandes – JPMorgan Chase & Co, Research Division
Renato Meloni – Bernstein Autonomous LLP
Thiago Bovolenta Batista – UBS Investment Bank, Research Division
Matheus Guimarães – XP Investimentos Corretora de Câmbio, Títulos e Valores Mobiliários S.A., Research Division
Carlos Gomez-Lopez – HSBC Global Investment Research
Daer Labarta – Goldman Sachs Group, Inc., Research Division
Andrew Geraghty – Morgan Stanley, Research Division

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Presentation

Marcelo de Noronha
CEO & Member of Executive Board

[Interpreted] Good morning, everyone. I am Marcelo Noronha. I’m here live from Cidade de Deus, the headquarter of Bradesco for this earnings release presentation related to the fourth quarter of 2025.

And why not saying of the full year of 2025 today is February 6 and my watch shows 10:31 a.m. I’ll start with presentation saying that all of this material has been released last night after the market closing and I think you had access to it. And I start with our recurring net income, BRL 6.5 billion growing 20.6% year-on-year, and BRL 24.7 billion for the full year 26.1% growth and however, with an ROAE of 15.2% exceeding our cost of capital for the first time in this quarter. And that’s why we say that we will continue to grow our ROAE for the coming quarters and years to come.

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Here, I have all of the operating highlights. I’m not going to go over

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Consumer Sentiment’s Marginal Gains: 6-Month Peak Still Feels Like A Valley

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Consumer Sentiment’s Marginal Gains: 6-Month Peak Still Feels Like A Valley

Customer satisfaction and feedback concept. Rising arrow and smiley on the desk.

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By Jennifer Nash

Consumer sentiment rose for a third straight month in January, reaching its highest level since August. The Michigan Consumer Sentiment Index inched up 0.9 points (1.6%) to 57.3 this month, performing slightly better than the forecasted 55.0. However, this

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