Chief executive Régis Shultz says sportswear giant planning ‘control the controllables’ strategy
JD Sports has reported falling profits as the sportswear retailer warned it is bracing for a period of “muted” growth amid subdued consumer spending and potential cost pressures from the Iran conflict.
Pre-tax profit at the FTSE 100 company dropped by 12 per cent to £629m in the year to January, despite sales climbing by 12 per cent to £12.7bn.
The sportswear chain was plunged into boardroom turmoil last month, when chair Andy Higginson resigned after reportedly failing to persuade the board to remove its chief executive.
JD Sports said on Thursday it is anticipating “muted market growth” in the year ahead, “shaped by a weaker spending outlook for our core customer demographic and ongoing product cycle evolution at some of our major brand partners, particularly in footwear”.
Consumer confidence has slumped to its lowest level in more than two years, as Britons rein in non-essential spending amid inflation concerns, as reported by City AM.
JD Sports said it has yet to experience an impact from the Middle East conflict, but said cost increases could be on the horizon and it may need to raise prices in response.
The company said it has no direct sales exposure to the Middle East market, where it runs just eight franchise stores.
The retailer issued broader profit guidance than it was “previously planning” to reflect the “uncertainty” created by the Iran conflict, forecasting a pre-tax profit of between £750m and £850m for the coming year. JD Sports recorded a 2.5 per cent decline in organic sales to £3.1bn in the UK, while sales surged by nine and four per cent in Asia Pacific and Europe respectively.
The retailer attributed the downturn in UK sales to “a tough consumer backdrop” and falling online sales, noting it faced particularly fierce competition within the female athletic footwear market.
Organic sales in the UK fell by 3.6 per cent in the final three months, as poor weather conditions dampened in-store footfall, the retailer confirmed.
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JD Sports closed 24 stores across the UK over the past year, although the retailer recorded 107 net openings in North America.
The company’s share price climbed three per cent at Thursday’s market open, reaching 70p, leaving the stock down 18 per cent for the year to date.
Chief executive Régis Shultz said his company is embracing a “control the controllables” strategy, as it seeks to preserve cash headroom and deliver a dividend to shareholders in the years ahead.
He said: “Whilst we continue to expect muted market growth in full-year 2027, we remain confident in JD Group’s medium‐term trajectory, underpinned by our strong brand partnerships and agile, multi‐brand model.
“For the year ahead we are focused on further enhancing and optimising our product offer, customer experience and store footprint, and delivering strong cost and cash discipline.” Recently departed chairman Andy Higginson is reported to have lobbied JD Sports’ boardroom to remove Schultz, but ultimately left the company himself after his efforts to unseat the chief executive proved unsuccessful.







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