Thailand’s Amazing Grand Sale 2026, scheduled from June 15 through August 15, is designed to drive tourist expenditure via deals and promotional offers throughout the country, with more than 100 partners participating to champion local goods and designers.

Key Points

• The Amazing Thailand Grand Sale 2026 is set for June 15 to August 15, organized by the Tourism Authority of Thailand with over 100 partners. The campaign aims to boost tourist spending during the Green Season, targeting both short-haul and long-haul markets.
• Recent data indicates that foreign visitors allocate 15-20% of their travel budgets to shopping, making it the third-largest expense after accommodations and food. Key markets include China, the US, UK, Japan, and Australia.
• The campaign offers discounts across major cities, promoting Thai identity and local products. The 2025 campaign saw over 700 million baht in circulation. Businesses are encouraged to participate by providing promotions, with more info available on the LINE Official Account @thailandgrandsale.

The government is moving ahead with preparations for the Amazing Thailand Grand Sale 2026, led by the Tourism Authority of Thailand under the Ministry of Tourism and Sports, in coordination with more than 100 partners across the tourism sector. The campaign runs from June 15 to August 15, 2026, during the Green Season, with the objective of increasing tourist spending from both short-haul and long-haul markets.

Data from recent years shows that foreign visitors typically spend around 15 to 20 percent of their travel budget on shopping and souvenirs, making it the third-largest expense after accommodation and food and beverages. Key markets include China, Singapore, the United States, the United Kingdom, Japan, France, Australia, India, South Korea, and Hong Kong.

The campaign features discounts and special privileges across major cities and emerging destinations, while promoting Thai identity through locally branded products and supporting designers in areas such as fashion, crafts, jewelry, and environmentally friendly goods made from recycled materials.

Results from the 2025 campaign recorded more than 700 million baht in circulation, along with high satisfaction levels and strong recommendations from participants. Tourism-related businesses are encouraged to join by offering promotions, with further information available through the LINE Official Account @thailandgrandsale.

Source : Thailand Prepares Amazing Thailand Grand Sale 2026

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Bradford-based grocer pitches its Myton manufacturing arm to Sainsbury’s and other supermarket rivals as it tries to grind down a £3.1bn debt pile inherited from its 2021 private equity takeover.

Morrisons is in advanced conversations with rival British supermarkets to start supplying them with own-brand pies, meat and eggs produced by its Myton manufacturing division, as chief executive Rami Baitiéh hunts for fresh sources of revenue to ease the grocer’s heavy debt burden.

The Bradford-based chain, one of the so-called Big Four, is understood to have ushered buyers from competing retailers into a Myton factory in recent weeks, with Sainsbury’s among the grocers to have toured production sites previously. The push marks a notable shift in posture: Morrisons has historically guarded the output of its 17 UK manufacturing sites as a competitive moat, but is now willing to feed rivals’ shelves if it brings in profitable third-party volume.

Myton is one of the country’s largest food manufacturers and produces Morrisons’ sweet and savoury pie ranges, while also sourcing meat, fish, eggs and even flowers for the supermarket. It already serves a clutch of independent retailers and is now being pitched to large hospitality groups as well, with showcase events held in recent months to highlight its British-made credentials.

£3.1bn debt overhang from the CD&R takeover

The wider strategic context is hard to ignore. In its most recent set of accounts, covering the 52 weeks to 26 October, the grocer posted a pre-tax loss of £381m after absorbing a £281m interest bill on its borrowings. Net debt stood at £3.1bn at the year-end, an overhang from the £10bn leveraged buy-out by US private equity firm Clayton, Dubilier & Rice in 2021.

Morrisons has been steadily chiselling away at that figure, gross debt is down roughly 46 per cent from its 2022 peak, helped by a series of sale-and-leaseback deals, but the interest cost still dwarfs reported profits. Underlying earnings of £835m and twelve consecutive quarters of positive like-for-like sales growth, as detailed in the company’s full-year results, suggest the operating business is in markedly better shape than the bottom line implies.

That is where Myton comes in. While Morrisons does not break out the division’s numbers, it is widely understood inside the business to be profitable, with spare manufacturing capacity that executives believe could be sweated harder by serving a broader customer base, at home and overseas.

Closures, cafés and a streamlined estate

The supply-side push lands alongside an aggressive cost programme. Morrisons has confirmed plans to close 100 convenience stores, shuttered a swathe of in-store cafés, counters and florists, and has been trimming head office headcount as it leans into automation and AI. Earlier this year, Myton itself closed its loss-making Wakefield bakery in a sign that no part of the empire is sacrosanct.

Competitive pressure has not abated either. Discounters Aldi and Lidl continue to nibble at the heels of the traditional Big Four, with Aldi having overtaken Morrisons to become Britain’s fourth-largest supermarket by market share, a shift that has sharpened the urgency behind any plan capable of widening the grocer’s margin pool.

Sale considered, then parked

The latest outreach follows an episode earlier in the year, first reported by The Telegraph, in which Morrisons received an unsolicited approach for Myton and held talks with at least one private equity bidder about an outright sale. The Grocer subsequently reported that the supermarket was no longer in active negotiations to offload the unit.

Mr Baitiéh has been notably bullish on keeping manufacturing in-house. In January, the Frenchman, who joined from Carrefour in 2023, said vertical integration was “part of the DNA of Morrisons, it’s going to stay”, arguing that owning the factories gives the grocer a point of difference against rivals reliant on a patchwork of external suppliers.

For SME food producers watching from the sidelines, the move is double-edged. Morrisons remains a major buyer from British farmers and small food businesses, but a more commercially aggressive Myton, selling pies and meat into Sainsbury’s, hospitality chains and beyond, could either crowd out smaller competitors or open up new co-manufacturing opportunities, depending on how the contracts are structured.

A spokesman for the supermarket said: “Myton is a high-quality food manufacturing business and has always served other customers as well as Morrisons. We have been growing this area of the business over recent years by attracting new customers in retail, food service and food manufacturing, to build a broader base for the business both in the UK and internationally. Myton does not comment on the detail of its customer relationships.”

What it means for the turnaround

Strip out the headline loss and the picture at Morrisons is one of a grocer slowly clawing back relevance: solid Christmas trading, a 17.4 per cent jump in sales of its premium “The Best” range, and a debt pile that is shrinking rather than spiralling. Pushing Myton’s produce onto rival shelves is unlikely, on its own, to crack the debt problem, but it is a low-capital lever that uses existing assets, and one that Mr Baitiéh appears determined to pull.

If the early site visits convert into supply contracts, expect Morrisons’ annual report to start carving out Myton’s contribution more explicitly. Investors, lenders and, eventually, any future bidder would all want to see it.

Jamie Young

Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.

When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.

The proposed issue of the Indore-based firm, owner of the ‘Pushp Masale‘ brand, is expected to be a mix of fresh issue and offer for sale, according to multiple sources. ICICI Securities and IIFL Capital Services are said to be the book-running lead managers for the issue.

Emails sent to the company and the bankers went unanswered.

Pushp’s closest listed peer is Orkla India, the Norwegian-owned parent of MTR Masala, which launched its ₹1,667 crore IPO in October 2025.

Shares of Orkla India with a market capitalisation of ₹8671 crore are down nearly 10% since listing in November, 2025.

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