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The pitch trick that helped an eSports startup raise $20M when VCs only wanted AI

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Earlier this year, Lucra Sports founder and CEO Dylan Robbins did something that no one else has ever done.

He landed famed public investor Cathie Wood and her ARK Invest Venture Fund as a lead in a startup fundraising round.

Lucra announced last month that it raised a $20 million Series B, led by the ARK fund, with participation from several other VCs. Robbins attracted ARK even though the fund had previously gotten badly burned on a similar eSports company: Skillz, a skill-based gaming platform in which the fund invested heavily before divesting at a loss.

On top of that, Dylan landed this big fish as an investor even though his company is not in the one area that all VCs are currently chasing: AI.

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Lucra offers white-label interactive gaming competitions as a novel kind of loyalty program for businesses that serve consumers. Rather than, say, earning points toward a coupon, Lucra’s clients offer online tournaments for prizes, or supports friendly wagers between their customers on who will win games. Its customers include Five Iron Golf, Dave & Buster’s, and Chess King.

Robbins told us there were two secrets in how he landed a big-name investor against such odds:

1. Be friendly to everyone, anywhere because you never know when a casual conversation will turn into your major investor.

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2. Lead your pitch with AI even if you aren’t a famed AI scientist and aren’t building models, agents, or anything AI.

To the first point, the seeds to Lucra’s fundraising journey began when Robbins was playing darts in a New York bar. He met another guy at the dartboard, and they enjoyed a few games together.

“Six months later, we ran into each other at the bar again. The same darts bar. It’s like, ‘Good to see you. How’s it going?’ And we got to talking and I asked him what he did for work. And he told me he worked at ARK,” Robbins recalled.

Robbins told him about Lucra and the contact introduced him to the investment team at ARK, which wound up writing a small check in his Series A round.

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“My first piece of advice on all of this is you never know who you’re talking to. Just go around, be nice, meet people, have fun,” Robbins says. Let that lead to good conversations, which will lead to introductions, he said.

Flash forward a few years to the end of 2025, when AI had overtaken venture funding like honeysuckle.

Lucra Sports had really found its lane with its white-labeling service. It was ready to raise a Series B to fuel growth and new ideas like adding mini-games into its offerings. (Lucra just invested in a mini-game development partner to build out this capability.)

But Robbins kept running into an AI-shaped wall.

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“We were raising in Q4 of 2025, which was then, like even now, kind of peak AI mayhem,” Robbins said. “One out of every three calls, the first line, they would stop the meeting and say, oh, we’re only investing in AI now, I don’t want to waste your time. To the point where they wouldn’t even let me pitch.”

The rest told him they were only investing in AI after they heard the pitch.

So Robbins tried a new tactic. He adjusted his pitch and his deck to discuss AI right out of the gate. The revised pitch argued that if AI works, people are going to have more free time to play games with friends at the bar or online — hence his business will be a winner — and if it doesn’t, a non-AI bet starts to look like smart diversification. It was a hedge either way.

“It was a small cohort of people that would really take it seriously,” he said of his pitch. ARK, fortunately, was one of them. Once committed, the lead investor made introductions to other VCs to help fill out the round.

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Underpinning all of this were good business fundamentals, including “consistent year over year growth, not just one spurt,” he said.

The final lesson Robbins learned was that, especially for a non-AI business, VCs want to hear a big dream. Robbins had one: a total addressable market of anyone who plays games of any kind, from pickleball to Wordle.

“So our TAM is almost every American that’s 18 to 70, right?” Robbins said. Even so, he had one VC send a rejection that he printed out and posted to the wall.

“I sent them our growth chart and our TAM, which was like crazy, up into the right growth potential, huge, big, billions of TAM. And the response was: ‘TAM’s too small.’ That was the response. Like, our growth rate was too slow,” he said.

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He said this was a “reminder” to him “to think even bigger.”

“I have to put myself in that mindset and really swing for the fences if I want to raise venture capital money,” he added.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

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Why Your Cardiologist Might Tell You To Skip AirPods

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Next time you visit your grandparents, you might want to put your headphones away. Cardiologists have long warned about the risks smartphones, headphones and other consumer devices pose towards cardiovascular implantable devices (CIDs). Concerns revolve around the magnetic fields these devices emit, which can inadvertently trigger a magnet-safe mode on defibrillators and pacemakers that potentially prevents them from detecting tachycardia or other cardiovascular irregularities. 

Modern CIDs are designed to automatically switch into this mode when near strong magnetic fields to ensure patient safety during magnet-intensive medical procedures like MRIs. And while CIDs are designed to return to normal after the magnetic field is removed, even a temporary disruption can have major consequences.

For those whose hearts have yet to become bionic, CIDs typically switch into magnet mode when they encounter a magnetic induction field of 10 Gauss or more. For reference, your aunt’s souvenir fridge magnet from her trip to Palm Beach likely emits a magnetic field of 100 Gauss. A relatively manageable problem when CIDs were first designed, the mass proliferation of small rare-earth magnets across consumer electronics has begun to pose unique risks to medical implants. 

Scientists have begun to quantify the effects smart devices can have on CIDs. One 2022 study found that the magnetic fields of Apple’s AirPods are strong enough to trigger magnetic modes in implanted cardiovascular devices. Published in Circulation: Arrhythmia and Electrophysiology, the study found that the magnetic fields of devices like AirPods, iPhone 12 Pro Max, Apple Pencil and Microsoft Surface Pen disrupt defibrillators, pacemakers and other CIDs. These results mirror those found in similar electronics, including cell phones, smart watches and electronic cigarettes.

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It’s important to note that these reports don’t necessarily preclude those with heart conditions from using AirPods. While patients are always advised to prioritize the suggestions of their cardiologist, Apple’s support page recommends that customers keep AirPods and other electronic devices at least 6 inches away from their cardiovascular device. And while this means you probably can’t blast Childish Gambino while listening to your grandmother’s heartbeat, it also isn’t a death knell for seniors who rock AirPods, either.

The FDA, for its part, offers several suggestions for consumers with CIDs when they’re handling electronic devices. First, always keep electronic devices at least six inches from a CID. This unfortunately means those with heart conditions will need to refrain from carrying their smartphones and AirPods in their front shirt pockets. Although “substitute teacher chic” is in vogue, nixing such fashion choices from your wardrobe could ensure you don’t accidentally disrupt your pacemaker’s settings. If concerned, the FDA suggests consulting your home monitoring system to ensure your CID is operating properly. Those experiencing dizziness, loss of consciousness, or any other heart-related symptoms should consult with their physician immediately.

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Custom Watch Is On The Case

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We were excited to see [Z0hn]’s project about 3D printing a custom watch from scratch — both because it was an exciting idea, and because the pictures looked great. While we still liked the project, we quickly realized it wasn’t really printing a watch so much as it was printing a case that holds an off-the-shelf movement. But it still looked great.

Many homebrew watches are cool and fine to wear to your next hackerspace board meeting. But this watch wouldn’t raise an eyebrow out among the normal public. Conventional watches use press-fit backs, tiny screws, or make the back screw into the housing. None of those are great for 3D printing, so this watch uses a bayonet connector, which is easy to create, robust, and reliable.

The watch looks easy to modify, so if you don’t like, for example, the unusual crown placement, you can change it. The movement is a Miyota 8N24 and, of course, the crystal is off-the-shelf, too.

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While not exactly a printed watch, it was still pretty cool, and there are lessons to be learned here if you want to pull off the same feat. Or just go full on hacker. You could, too, try your hand with an open source movement.

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World Cup AI predictor now lets users ask daft what-ifs

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OFFBEAT

Spoiler: It doesn’t end well for Team Register

The team behind the AI Octopus Euro 2024 predictor has updated its simulator for the 2026 FIFA World Cup, this time allowing users to throw natural-language scenarios at the model and see how the tournament might shake out.

“Sensible questions work – a red card, a key injury, a heat wave, a squad switching base camp – but so do the daft ones, e.g. ‘What if the tournament were played with rugby rules?’” said Luzmo CTO and co-founder Haroen Vermylen.

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The system is simple: enter a scenario in a prompt box, and the predictor spits out how the results might go. The raw data includes squad quality based on player information, heat and altitude factors, injury data, and so on. A Monte Carlo simulation of the tournament is used to generate win/lose/draw probabilities, and the score line is derived from 5,000 match runs.

The engine behind the Euro 2024 AI Octopus was written in TypeScript. This time around, the team used Rust. “We moved to Rust to also be able to run things more quickly, as now there is a real-time component to this,” Vermylen told The Register.

“Before it could run for five minutes or so. Now we want the predictions to actually come out within two to three seconds of actual simulation time.”

OpenAI models parse the request and generate summaries, and an agent is used to create or transform scenarios, call the calculation engine, answer questions, and so on. A user doesn’t need to be a data scientist to ask questions and understand the answers.

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It’s certainly rapid, recalculating the results based on suggested scenarios (even one in which we pondered the effect of politically dubious emissions from a certain world leader). Not that all scenarios will work. Vermylen told us that filtering was in place to ignore profanities and “to avoid scenarios that would just be harmful to certain groups.”

And then there is the age-old issue of an AI parser simply not understanding the prompt. Clarity is key. Using natural language is a great alternative to a UI with settings and sliders, but that ease of use can result in misunderstandings.

As the tournament progresses, the data will be refined. At the time of writing, the baseline reckons that Spain will beat England in the final. Spain currently has an 18 percent chance of lifting the trophy and a 26.8 percent chance of reaching the finals. Those figures can, of course, be altered by feeding in scenarios.

For example, we asked: “What if the Spanish team eats a bad paella?” Spain’s chance of winning the tournament then dropped to 1.5 percent, with France as the projected champion.

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We also asked it what would happen if we replaced the England team with Register writers. Suffice to say that scenario did not end well.

We asked Vermylen what was next. “The Olympics would be nice… or the Eurovision. We’d like to give the United Kingdom a win.” ®

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The Creepshow Video Game Is Coming Out This Summer

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The point-and-click adventure game based on the horror anthology series arrives in August.

The Creepshow game isn’t dead after all. Though things have been quiet around the video game spin-off of Shudder’s horror anthology series since it was announced a few years ago, the Steam page just went live with a release window that’s surprisingly soon: August 2026. Creepshow is a point-and-click adventure that’s “gone all kinds of wrong,” according to developer PHL Collective. It’s being published by The Mortuary Assistant publisher, DreadXP.

In Creepshow the game, “Follow Danny and his friends as a bad day at the mall spirals into something much darker. Their search for the truth behind Danny’s father leads them to The Reader, a mysterious fortune-teller with a taste for treacherous tales.”

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Going back to the original anthology films from the 1980s, Creepshow has always blended horror with a dash of humor, and the description indicates the video game will stick to that tone. It features “pulp-inspired visuals, dark humor, comic-book environments, horror mini-games, and endings you won’t see coming.” There’s no information on console releases, so for now it looks like it’ll only be coming to PC.

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How to watch Qatar vs Switzerland: Free Streams online from anywhere

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Four years on from their first appearance at the FIFA World Cup, Qatar will hope to fare rather better in North America than they did in 2022.

The Maroons were the first nation to play at the finals without ever previously qualifying when they hosted the tournament in 2022, but they quickly set another unwanted record as they became the first host country to be eliminated after two games. Now managed by experienced Spanish head coach Julen Lopetegui, Qatar will hope to use the lessons from their home humbling to pick up their first-ever points at the tournament, although their opener against Switzerland is the first of three tricky games in Group B.

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The Fellowship That Taught Me Good Teaching Doesn’t Require Perfe

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Becoming a Voices of Change fellow empowered me to believe I could be a teacher with all my flaws — that “perfection” is not necessary. In fact, it is antithetical to good teaching. I remember sitting in our first workshop where we learned how to write a pitch and discussed what successful pitching looks like.

My takeaway from that workshop was that this fellowship was going to push me in ways I’d always been afraid of, that I’d have to practice a kind of vulnerability that went deeper than what I modeled for my students. I’d have to face myself.

The fellowship taught me that what makes me unique is what makes me the best teacher I can be. My individual voice and reflections were what I had to offer, and not just the restatement of well-researched best practices. During my fellowship, I learned that the more vulnerable and specific I was in telling my story as a classroom teacher, the more my voice as a writer would shine through. This sense of authenticity translated into my teaching, as I felt empowered to be myself and to see my differences as gifts.

My essay describing the time when two birds flew into my classroom taught me that play is education, and to this day, I can breathe when things go awry because, through writing that essay, I reaffirmed to myself that it’s okay for curriculum to slow down, for community building to be at the center.

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My essay exploring the power of neurodivergence led me to connect with other neurodivergent teachers and reminded me that my experiences are what make me the best teacher I can be. I used to be sad that my brain was built differently, but both the process and the outcome of that essay taught me that being different is a gift to share with others. I was most afraid to write that essay, but now I am most proud of it. I was once again reminded of the power in speaking my truth, especially when I’m most afraid to.

Overall, my essays taught me to pay attention to every moment of teaching, that sometimes the most mundane days of instruction offer kernels of truth and exploration. Topics such as boredom, artificial intelligence and allyship have been explored ad nauseam, but my editor empowered me to see that despite this, I still have a voice worth sharing, even when I didn’t think so.

As a result, I developed a confidence in myself that I carry with me to this day. I became more embodied as a human being, more present, because I realized that what made me me was actually what would allow me to connect more meaningfully with my students and the world. In extending that expansiveness and empathy towards myself, I had more empathy to give my students on their off days and more encouragement to give them on their better days. Ultimately, realizing that the most important stories I had to tell were topics I was too afraid to address publicly made me see that the core of education will always be about courage. Courage to be all of myself, to try new activities outside of and inside the classroom. I had to be ready to share myself to have the biggest impact as a writer. Similarly, I would have to do the same to be the best teacher I could be.

Since completing this fellowship, my identity as a human being has expanded. I now see myself not just as a teacher, but as a writer, a thinker, and an observer who has something to say. I feel more comfortable being me, and even empowered to do so. With each essay, I chipped away at my fears and accepted that the joy was in the process itself. Now, I tell my students something I have had to tell myself repeatedly during this fellowship: trust your voice.

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This story is part of an EdSurge series chronicling diverse educator experiences. These stories are made publicly available with support from the Chan Zuckerberg Initiative. EdSurge maintains editorial control over all content. (Read our ethics statement here.) This work is licensed under a CC BY-NC-ND 4.0.

Fatema Elbakoury (she/her) is a high school English language arts teacher at June Jordan School for Equity in San Francisco.

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Microsoft president says AI backlash at graduation events should be wake-up call for the tech industry

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Humans Matter: The ever-growing financial investments in AI development have so far caused two major reactions. Some people see AI as a ruinous technology that will drag everything down, while others are still keeping their optimistic view of the traditional evolution cycle of computer technology. Brad Smith definitely belongs to the latter, although he is asking his colleagues to have a closer look at how “normals” are expressing their dissatisfaction with the current state of the (tech) world.

Microsoft president and vice chairman Brad Smith recently shared his – definitely informed – opinion about the growing backlash against AI. Smith thinks that other leaders in the industry should listen when people express their disdain for “pro-AI” speakers attending graduation events. Smith believes that they should take the backlash as a significant wake-up call, because younger generations have always been the most eager early adopters of the latest technology products and trends.

Tech executives are definitely loving the concept that AI will revolutionize everything – although they might overestimate its capabilities because of what Box’s CEO called AI psychosis. At the other end of the spectrum, students who have completed their education are now looking at an increasingly complex job market.

Some executives have so far proposed AI as a transformative technology that is going to profoundly reshape the workforce. Anthropic CEO Dario Amodei famously said that LLMs and chatbots are going to erase half of entry-level white-collar jobs within the next five years, while Microsoft AI chief Mustafa Suleyman stated that “most” white-collar jobs will be taken by AI over the next 12 to 18 months.

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Smith said that graduates are definitely recognizing the benefits of AI, but they want to keep it where an automation technology should belong. They want agency over chatbots, and they want to decide the future role of machines for themselves and not the other way around.

Microsoft’s president is even trying to revive the concept of the “American Dream,” stating that the dignity of work has always given life meaning and purpose.

“To those in the tech sector who seemingly want to pursue a future where computers replace jobs and AI becomes more capable than people, the next generation of people has offered a compelling response: ‘not so fast,’” Smith said in his post.

Microsoft’s stance appears to align with the recent shift in tone in pro-AI enthusiasm coming from technology leaders. CEOs of AI corporations are trying to highlight the potential benefits of automation technology, arguing that it will make workers more productive and efficient rather than simply replacing them.

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Smith still thinks that AI is a transformative technology, an evolutionary leap that’s going to have significant implications for both individuals and organizations over the next few years. However, he also thinks that Microsoft is going to play a major role in this transformation, just like it did with the personal computer revolution.

“Workers have been Microsoft’s lifeblood from the start. If the world’s people don’t have jobs, then neither do we,” he said.

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How to use a VPN on your smart TV during the World Cup

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World Cup 2026 has kicked off — and if you’re looking to keep up with the latest matches wherever you are, or just keep your connection secure, it’s a good idea to use one of the best VPNs while streaming.

It’s well known that most major VPN providers offer apps for desktop, mobile, and tablets, but some go a step further with apps that you can install straight onto your TV.

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Lara Croft Rediscovers Her Roots in the First Gameplay Look at Tomb Raider: Legacy of Atlantis

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Tomb Raider Legacy of Atlantis New Gameplay Footage
Lara Croft moves through thick Peruvian jungle undergrowth with familiar purpose. The new four-minute gameplay video, captured during Summer Game Fest hands-on sessions, drops players straight into a reimagined Lost Valley. It offers the clearest view yet of how the upcoming Tomb Raider: Legacy of Atlantis game refreshes the 1996 original while carrying forward lessons from more recent entries in the series.



Water pours over the old stonework just in front of Lara. The immediate challenge is to manage the flow so that water levels rise in the lower area and clear a path for her to follow. She climbs the mossy temple walls with jagged rock formations that mix in with the landscape rather than feeling like a staged game marker, which is a comfort. A wrist-mounted grapple then fires, capturing a massive cog, which she hauls into position, redirecting the current and fixing the system. Her scanner detects critical objects when realistic greenery makes them impossible to locate, even when you know they’re there. The entire method runs smoothly with almost no on-screen assistance, and it rewards you for paying attention and testing to see what works.


PlayStation®5 console – 1TB
  • PlayStation 5 Console – 1TB, includes wireless controller, 1TBSSD, Disc Drive, 2 Horizontal Stand Feet, HDMI cable, AC power cord, USB cable, printed…
  • 1TB of Storage, keep your favorite games ready and waiting for you to jump in and play
  • Ultra-High Speed SSD, maximize you play sessions with near instant load times for installed PS5 games

The visuals are simply stunning from the start, owing to Unreal Engine 5, which provides thick canopy cover, dynamic water, wonderfully detailed ruins, and extremely powerful theatrical lighting. The style effectively blends the sense of discovery from previous games with the more realistic visuals that we’ve come to expect today. Nothing seems overly planned or manufactured.


This small sample is only a taste of what the entire game has to offer. It follows Lara as she seeks for components of the Scion, a tremendously powerful device that transports her around the world: she starts in the Peruvian jungles and then travels to ancient Greek ruins, Egyptian deserts, and a mysterious Mediterranean island steeped in myth and legend. Each new site will feature its own unique blend of exploration, traps, and secrets.

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The series’ core gameplay focuses on environmental puzzles, fluid movement, and precision combat. The new Focus system features some amazing slow-motion sequences that emphasize timing and movement. The grappling naturally extends to puzzle solving and crossing challenging terrain. Players can adjust the level of puzzle aid and combat complexity independently, allowing you to tailor the experience to your preferences. For those eager to dig in, there are trinkets and a skill tree to explore. Alix Wilton Regan is Lara’s new voice actress. She provides the usual calm assurance to the role, as well as some emotional range and situational knowledge, and she remains in character throughout, whether scaling cliffs, solving a mechanism, or dodging predators. The continuity really makes you feel like you’re walking in her shoes.


Crystal Dynamics and Flying Wild Hog worked together to produce the game. Their stated goal was to keep the sense of wonder and discovery from the original 1996 version while modernizing the mechanisms to ensure optimal operation on modern hardware and how people play now. They kept the essence of what made the early Tomb Raider so special while also providing new tools that allow players to use Lara’s full range of powers. We may expect the game to be released on February 12, 2027, for PlayStation 5, Xbox Series X and S, PC, and Nintendo Switch 2.
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Justice Department seizes websites that published deepfake nudes of famous women

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What just happened? The US government has seized two domains accused of hosting non-consensual deepfake pornography of female celebrities, marking what prosecutors say is the first domain seizure under the Take it down Act. CFake.com and SOCFake.com now point to law enforcement notices after the Justice Department and Homeland Security Investigations obtained federal warrants to redirect the sites.

The DOJ says the domains were used to publish digitally forged nude and sexual images and videos of women without their consent. According to the Justice Department, the material involved thousands of “digital forgeries,” while the US Attorney’s Office for New Jersey describes the sites as hosting hundreds of thousands of deepfake pornographic images and videos.

The targeted women included heads of state, first ladies, royalty, legislators, government officials, journalists, TV presenters, athletes, entertainers, and other public figures. Investigators said users could browse material by tags including “rape,” “forced,” “degradation,” and “slave.” Those categories are a big reason why prosecutors framed the case as abuse and exploitation rather than a copyright or impersonation dispute.

The affidavit supporting the seizure says CFake’s landing page described the content as digitally retouched and altered photos of well-known people. Its terms and conditions reportedly told any upset celebrity to contact the operators, then asked why they felt disadvantaged when “practically every female celebrity in the world” was also on the site. HSI also interviewed one victim in February who said the images were forged, non-consensual, and had caused psychological harm.

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The Take it down Act, enacted in May 2025, makes it a federal crime to publish sexually explicit digital forgeries of identifiable adults without consent when the material is not a matter of public concern and is intended to cause harm or actually does so. It also gives authorities forfeiture powers over property used to facilitate violations, which in this case meant the domains themselves.

US authorities were alerted to the site by Italian cyber police, who shared evidence with France under the Budapest Convention on Cybercrime. French authorities arrested a 47-year-old man in Nice on June 10, accusing him of being a CFake administrator. CyberScoop reports that French investigators identified about 300,000 images and 7,000 videos depicting 14,000 people, along with 200,000 user accounts and 4 million monthly views.

Deepfakes have been a problem for years, from Scarlett Johansson calling attempts to stop them a “lost cause” in 2019 to the Taylor Swift AI nude images that spread across X in 2024. Google later banned ads for deepfake porn services, while San Francisco sued 16 AI “undressing” websites. As generative AI becomes more advanced, easier to use, and convincing in its output, the issue is arguably getting worse, not better.

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