There’s also an option to get free unlimited access to Cadbury World, Legoland and Sea Life centres for a whole year
For thrill-seekers, going to a theme park is often a once a year treat. While exhilarating, the experience can be costly, especially when you factor in fuel and spending money for food or merchandise on the day.
Buying tickets on the gate at Alton Towers is often the quickest and easiest way to gain entry, but is typically the most expensive. WIth walk-up passing costing upwards of £60 for children and £68 on the day, the price can quickly add up, especially for families.
Luckily, there’s a way to bag an annual pass for Alton Towers for less than it would cost for a single gate ticket. Merlin Entertainments, the company that owns the Stoke-on-Trent theme park and resort, has dropped a new deal that offers entry for an entire year for £64, previously retailing for £68.
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The Alton Towers Annual Pass offers almost unlimited entry to the theme park for 12 months. It unlocks entry to the park for the main season from March to November as well as for seasonal events on dates in between.
Offering entry on 339 days of the year, the Annual Pass works out to cost just 19p a day. This is far cheaper than if you were to buy tickets to the park every time you visit.
Adrenaline junkies can test their courage on the legendary twists of the Wicker Man or face the sheer vertical drop of the iconic Oblivion. From junior coasters to high-speed mysteries like Th13teen, the park ensures a non-stop day of heart-pounding action for older children and adults alike.
Younger guests will be delighted to explore the UK’s only CBeebies Land, where they can interact with their favourite characters across a variety of colourful, preschool-friendly attractions. Adding to the excitement, the resort has now opened the world’s-first Bluey ride, titled Bluey the Ride: Here Come the Grannies!
For theme park fans looking to try somewhere different, Wowcher’s Theme Park Breaks could be the ideal choice. They’re currently promoting a Gulliver’s Valley Resort Stay and Theme Park Entry deal starting at £139, with options available during school holidays for a family of four looking for an exciting break.
If your family is keen on outdoor adventures, consider a National Trust Family Membership starting at £103 annually. It contains free entry to more than 500 places from houses and gardens to coastlines and countryside.
Shoppers looking to get even more bang for their buck may want to consider purchasing one of the other passes available at Alton Towers. These not only offer entry to the theme park, but offer exclusive discounts as well as entry to other locations owned by Merlin Entertainments.
If you spend a little bit extra on a Gold or Platinum pass, this will include access to more than 20 other theme parks and attractions. These include: Chessington World of Adventures Resort, Legoland Windsor Resort, Sea Life, Thorpe Park, the London Eye, Warwick Castle and Cadbury World, among others.
Merlin Essential Pass, £139:
Get the Merlin Essential Pass here.
- Includes access to Alton Towers Resort, Warwick Castle, Legoland Windsor Resort, Sea Life and more.
- 339 days’ entry to over 20 top UK attractions.
Merlin Gold Pass, typically £239 now £189:
Get the Merlin Gold Pass here.
- 364 days’ entry to over 20 top UK attractions (excludes Alton Towers Fireworks).
- Includes access to Alton Towers Resort, Warwick Castle, Legoland Windsor Resort, Sea Life and more.
- Free parking at Theme Parks and Warwick Castle.
- Up to 20% off retail, food and beverages.
Merlin Platinum Pass, typically £299 now £249:
Get the Merlin Platinum Pass here.
- Includes access to Alton Towers Resort, Warwick Castle, Legoland Windsor Resort, Sea Life and more.
- No exclusion dates.
- Free parking at Theme Parks and Warwick Castle.
- up to 20% off food, drinks, retail, and short breaks.
- Four free bring-a-friend tickets a year.
- 1 free one-shot fastrack per visit.
- Free Coke Freestyle cup and refills.
- 15% off Merlin Holiday Club
With more than two million visitors coming through the park gates every year, many have shared their experiences in TripAdvisor. One five-star review said: “We had an excellent time, lovely clean park, amazing rides (we travelled for nearly 5hrs each way with an overnight stay nearby) and it was thoroughly worth it.
“Staff were friendly mostly, and the rides were mainly operating, with other a few with downtimes. We visited midweek in late April, after Easter but before May bank holiday and there were hardly any queue times. A really great experience, but glad we avoided the weekend crowds.”
Another added: “The rides were amazing. We had a really good time and loved it so much. The staff are really kind and the rides are fabulous.”
One family who stayed in the Stargazing Pods said that they had a “Fab family weekend,” adding: “The pods are really warm, cosy and very clean. The take away breakfast was enjoyed by us all. The shower block was probably the nicest I’ve seen on a camp site.”
Not every visitor experience was quite so positive, with one guest noting: “Felt like the park was overbooked in comparison to other years. Anyone that waits 60 mins for a round child’s rollercoaster is insane and their children must have amazing patience.”
But for some it was a ‘truly awesome’ experience, with another guest sharing: “We stayed at Splash Landings Hotel and it was fabulous. The rooms are beautifully decorated (we had the standard rooms), very clean and great amenities, even an iron and ironing board, and a travel cot.
“Their restaurant is fabulous; the food delicious and plenty of it – best buffet breakfast and dinner we’ve ever had. Lovely evening entertainment for the children too.” Get the Alton Towers Annual Pass for £64 here.


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