Residents of an affluent sailing town are up in arms over plans for a new McDonald’s on their high street – fearing it will spark traffic chaos and make their children ‘obese’.
Locals and planning chiefs in Cowes, on the Isle of Wight, have condemned the idea of setting up a branch of the fast food chain in the quiet coastal town in order to protect young people, they said.
Resident Adam Wilds, who lives opposite the proposed site, said there are four schools within walking distance, with children walking around the residential area daily.
‘We need to reduce childhood obesity by limiting access to unhealthy food options where children gather,’ he said.
‘McDonald’s has suggested that they offer healthy foods. Who is going to choose a salad when they can have a burger? How ridiculous.’
The proposed site has been recommended for refusal by the planning committee after it was deemed to have ‘unhealthy food options’ that would contribute to childhood obesity. The final decision will be made this week.
Currently, there are only two McDonald’s restaurants on the Isle of Wight, in Newport and Ryde.
McDonald’s said they want to ‘transform this vacant site into a modern employment-generating facility that serves local residents’, arguing it would create more than 120 jobs for the community.
Residents and planning chiefs are up in arms about a bid by McDonald’s to set up a branch in the affluent town of Cowes
Resident Adam Wilds criticised the campaign, saying the company was ‘coercing people’ for support
The proposal includes a fast-food restaurant with a drive-through and 30 parking spaces, which will be open Monday to Sunday, 6am to midnight.
McDonald’s has over 1,400 restaurants across the UK, but it has previously come under fire from the British Medical Journal for using a ‘playbook’ of questionable arguments to win planning appeals.
According to the BMJ, it has lodged 14 such appeals with the Planning Inspectorate since 2020, winning 11 of them and losing only one.
The plans in Cowes have faced major opposition, with 186 objections and a number of petitions put forward, with one gaining 361 signatures and another gaining 1,788 digital signatures.
Mr Wilds cited research by Cancerwatch and the Obesity Health Alliance saying that ‘fast food high in calories, fat, and salt’ is linked to ‘obesity, a major risk factor for cancer and other serious illnesses’.
Isle of Wight Council Public Health singled out the area as having a particularly bad obesity problem too.
It said: ‘The evidence demonstrates the high levels of obesity on the Isle of Wight, already higher (worse) than the national average.
‘The development would add a hot food takeaway which is more likely to offer less healthy food options.’
On top of the issues raised around health, Mr Wilds had several other complaints about how McDonald’s had been campaigning to get permission.
He continued: ‘McDonald’s has made some wild claims (cleaning up litter, car shares, fat traps, sustainable drainage, no noise, no traffic) through this application process and have resorted to extremely underhanded tricks in an attempt to gain public support.
‘One of these tactics is coercing people with no real knowledge of the impact of the development to send an email to the planning department to support the application via social media.
‘It’s targeting people who will not be impacted by the development with an option to click one button.
‘These people probably like McDonald’s, but what’s not explained to them is that the development is in a residential area which will drive house prices down and cause a nuisance.’
Other residents took issue with the negative environmental and economic effects they said the new McDonald’s restaurant could bring.
A total of 138 members of the public supported the proposal and McDonald’s said its establishment would contribute to the ‘wider economy of the Isle of Wight’
Local John Rosenthal said: ‘I strongly object to this application for a restaurant with a Drive-Through section which will only create both noise and light pollution for up to 18 hours a day to the residential properties opposite.
‘There is already a planning application that has been passed for three pairs of semi-detached houses with associated parking, and I feel that this should remain.
‘Any extra traffic attached to this will be normal residential movements and not on an industrial scale.
‘This application is too close to several schools; also, it will create extra traffic in the area.
‘The junction of Three Gates Road and Place Road can already be very problematic at times without more cars etc using it.
‘As for their litter picking intentions, these will have very little, if any, effect on the surrounding area; only this morning I photographed McDonald’s rubbish along Gurnard Seafront, presumably from their Newport operation.’
There were a total of 138 representations from members of the public supporting the new proposal.
McDonald’s has already posted the site to its website, saying they were in the process of bringing plans forward for Cowes.
They said they had held two rounds of public consultation in July and October 2025 to enable members of the local community to view and comment on their emerging proposals.
Talking about the plans on their website, they said: ‘McDonald’s has long wanted to expand its offer of amazing value and high-quality British food into Cowes to address an identified demand for a new McDonald’s in the area.
‘The proposed site is located adjacent to Three Gates Road in Cowes and is currently vacant and unused.
‘Our submitted proposals seek to transform this vacant site into a modern employment-generating facility that serves local residents, whilst contributing to the wider economy of the Isle of Wight.’





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