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Coca-Cola (KO) Stock Falls 4% on Weak Q4 Revenue and Sluggish 2026 Outlook

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TLDR

  • Coca-Cola stock fell nearly 4% in premarket trading after missing Q4 revenue expectations and issuing weak 2026 guidance
  • Q4 revenue came in at $11.82 billion versus analyst estimates of $12.03 billion as soda demand weakened in North America and Asia
  • Company forecasts 2026 organic revenue growth of 4-5%, below analyst expectations of 5.3% and slower than 2025’s 5% growth
  • Price increases of 4% for full year 2025 helped offset higher input costs but pressured inflation-hit consumers seeking cheaper options
  • Volume growth remained flat in Asia-Pacific as consumers increasingly shift to regional brands over global names

Coca-Cola shares dropped nearly 4% in premarket trading Tuesday after the beverage giant missed fourth-quarter revenue expectations and forecast slower-than-expected growth for 2026.

The Atlanta-based company reported Q4 revenue of $11.82 billion, falling short of the $12.03 billion analysts had projected. The miss came as demand for sodas weakened across key markets in North America and Asia.


KO Stock Card
The Coca-Cola Company, KO

The company’s 2026 organic revenue growth forecast of 4-5% came in below Wall Street’s 5.3% expectation. This also represents a deceleration from the 5% growth Coca-Cola posted in 2025.

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“The forecast reads conservative, but is appropriate for the start of the year,” Jefferies analyst Kaumil Gajrawala wrote in a note. “Street likely wanted more.”

Price Hikes Pressure Consumer Demand

Coca-Cola has been raising beverage prices throughout the past year to offset higher input costs. Prices rose 4% for full-year 2025, helping to drive overall performance.

But these price increases have weighed on inflation-hit U.S. consumers who are increasingly seeking cheaper pantry options. Unit case volumes rose just 1% in the fourth quarter, matching the growth rate from the previous three months.

For the full year, volumes were flat. The company relied entirely on pricing power to drive results.

Rival PepsiCo announced last week it would cut prices on key snacks like Lay’s and Doritos. The move came after consumers pushed back on several rounds of price hikes over recent years.

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The timing creates pressure on Coca-Cola as it navigates a CEO transition. Veteran executive Henrique Braun is set to take over as chief executive on March 31.

Shifting Consumer Preferences Challenge Growth

Coca-Cola adjusted earnings came in at 58 cents per share, beating analyst estimates of 56 cents. But the revenue miss highlighted ongoing challenges in key markets.

Volume growth was flat in the Asia-Pacific region during the quarter. The company faces increasing competition from regional brands in the world’s most populous continent.

Coca-Cola has been trying to adapt to changing consumer preferences. The company is leaning on zero-sugar sodas, sports drinks, and bottled teas as U.S. consumers shift to low-sugar options.

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The rise of appetite-suppressing weight-loss drugs has accelerated demand for healthier beverage choices. Coca-Cola has invested in products like protein-infused Fairlife milk to capture health-conscious consumers.

The company forecast annual adjusted profit per share growth of 7-8% for 2026. This came in slightly below analyst expectations of 7.9% growth.

Despite Tuesday’s premarket decline, Coca-Cola shares have risen about 12% in 2025. The stock has outperformed PepsiCo over the past few years.

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Crypto World

Bitcoin Treasury Sell-Off Could Signal Deeper Capitulation Coming: Analyst

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The value of the Bitcoin treasury company’s holdings peaked at over $711 million in October 2025, when BTC hit an all-time high of about $126,000.

Bitcoin (BTC) treasury company Nakamoto (NAKA) selling its BTC at a loss could signal capitulation of more crypto treasury companies and the start of a “contagion” that could spark a wave of forced selling, according to market analyst Nic Puckrin.

“Cracks are beginning to show in the digital asset treasury (DAT) market,” Puckrin said, adding that the war in the Middle East will likely place further pressure on Bitcoin’s price and treasury companies in a reinforcing cycle. He said:

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“Price is likely to remain below $70,000 for some time and could fall further to a range around $55,700-$58,200 in the coming weeks. This ongoing weakness would put further pressure on DATs, which could in turn exacerbate the sell-off.”

Nakamoto sold 284 BTC in March for $20 million, implying a price of about $70,000 per coin; the company also reduced its stake in the publicly traded Bitcoin treasury company Metaplanet, selling shares at a loss. 

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Nakamoto’s BTC holdings over time. Source: BitcoinTreasuries

At the end of 2025, the company valued its 5,342 BTC treasury at $467.5 million and recorded a $166.1 million loss on the fair value of its digital asset holdings in the fourth quarter, according to the company’s 10-K filing with the Securities and Exchange Commission (SEC). 

The crypto treasury sector saw a collapse in net asset value premiums during Q3 2025, and stock prices declined even before the crypto market crash in October 2025, which sparked a prolonged bear market and a decline in digital asset prices.

Related: Bitcoin miners offload 15K BTC since October, with more sales expected

MARA also sells BTC in March as market rout continues

Bitcoin mining company MARA also sold 15,133 Bitcoin in March, valued at over $1 billion, to repurchase and retire about $1 billion in convertible debt.

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MARA discloses March BTC sale in SEC filing. Source: MARA

MARA’s vice president for investor relations, Robert Samuels, said the sale does not signal a core shift in the company’s BTC treasury strategy, but is a short-term tactical move. 

“We may buy or sell from time to time, subject to market conditions and our capital allocation priorities. It does not mean we intend to liquidate the majority of our reserves,” Samuels said.

Magazine: Bitcoin’s ‘biggest bull catalyst’ would be Saylor’s liquidation: Santiment founder