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McDonald’s focus on value is creating tensions with some franchisees

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McDonald's focus on value is creating tensions with some franchisees

The restaurant sector has spent the past 18 months trying to figure out how to reach consumers in a hypercompetitive and uneven economy. McDonald’s, which is set to report earnings after the bell Wednesday, has doubled down on value messaging to customers via Extra Value Meals and Snack Wraps, which will likely help to boost sales this quarter.

But the focus on value has caused frustrations at times among parts of the chain’s operator base.

The company rolled out new franchise standards for McDonald’s operators on Jan. 1, including assessing locations on how their prices deliver value. McDonald’s said its owners are still able to set their own prices, but the standards nonetheless shape and define how franchisees — which operate 95% of McDonald’s restaurants — run their stores.

A cohort of operators is standing ground in their ability to independently set prices.

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The National Owners Association, an independent franchisee advocate group, adopted a Franchisee Bill of Rights in August and circulated it in an email to members last month as the standards took effect, according to a copy of the message viewed by CNBC.

The last of the bill’s rights is the “right to set prices without fear of recourse,” which says, “Franchisees, as independent Owner/Operators, have the right to set menu prices for their restaurants based on their own business judgment and market conditions. This right exists irrespective of the pricing decisions of any national, regional, or local co-op or franchisor initiative. Franchisees must be free to manage their pricing strategy without fear of intimidation, or diminished support from McDonald’s or its affiliated entities.”

It also lists the “right to renewal and transfer,” giving owners the “absolute right to a fair and reasonable opportunity to renew franchise agreements … subject only to objective, clearly stated standards of approval.”

In December, McDonald’s told operators it would begin value assessments as part of its updates to franchising standards. Continued noncompliance could result in penalties or even termination.

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At the time, the company said its new standards would provide “greater clarity … to ensure every restaurant delivers consistent, reliable value across the full customer experience,” according to a memo reviewed by CNBC.

In a statement, McDonald’s told CNBC that the business model creates the opportunity for entrepreneurs to be in business “for themselves, but never by themselves,” adding, “As franchisor, we have a responsibility to protect the strength and integrity of the brand and ensure every Owner/Operator upholds the standards that make McDonald’s so successful, for the benefit of all. This includes showing up for customers with great value – a core expectation the majority of our franchisees understand and proudly deliver.”

Some operators bristled at the changes in recent Wall Street research. In a two-part survey of 20 McDonald’s operators released last month, Kalinowski Equity Research wrote that it asked franchisee contacts if they were in favor of the changes to national franchising standards. For context, McDonald’s said it has some 2,000 owner/operators in the U.S. franchise system.

“As it turns out, every single one of the franchisees who responded to this question said ‘No.’ This is the first time in the 20+ year history of our McDonald’s Franchisee Survey that all respondents to a Yes-or-No question have all provided the exact same answer,” Kalinowski wrote.

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Kalinowski also had operators quantify their relationship with McDonald’s corporate arm on a scale of 1 to 5, with 1 being poor and 5 being excellent. The average response received was 1.37, a “pretty noticeable step down from the October 2025 average response of 1.71,” the survey said.

It’s not the first time some operators and McDonald’s have butted heads. Tensions have surfaced in recent years over a restaurant grading system that took effect and changes made to how restaurant agreements are renewed.

Still, McDonald’s stock was one of the better performers in an abysmal year for the restaurant sector in 2025, rising 5%.

Kalinowski’s respondents also rated their business outlook for the next six months on a scale of 1 to 5, with 1 being poor and 5, excellent. The average response was 2.58, the best in the 11 quarters. Last quarter, CEO Chris Kempczinski said full-year cash flow was set to be solid for operators at the same time value investments were being made.

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“Throughout the quarter, McDonald’s seems to be doing a better general job of promoting value to quick-service consumers, or at least it’s doing so notably better than some other large, quick-service burger concepts are,” Kalinowski wrote.

Likewise, fellow firm BTIG recently upgraded the stock.

“We expect the change in value strategy and perception to lead to the most meaningful earnings growth for the company since 2023,” BTIG wrote.

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Largest ever number of renewable projects in Wales backed in UK Goverment auction round

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The 20 projects have a combined capacity to generate 530 megawatts of clean energy

Generic picture of a wind turbine.

A wind turbine.(Image: Local Democracy Reporting Service)

The largest ever number of renewable energy projects in Wales to be awarded guaranteed prices for energy generated through a UK Government auction has been confirmed. The 20 projects, with a capacity to produce more than 530 megawatts of green electricity and which range from solar to tidal and onshore wind, can now move to the delivery stage.

They have received contract for difference (CfD) awards in the latest auction (allocation round 7) from the Westminster government. They consist of five onshore wind, 12 solar and three tidal energy projects. A CfD is a contractual guarantee for the price of the electricity generated to ensure commercial viability. If market prices rise there is a claw back mechanism for the government. Wales secured 99.65% of all the tidal funding available.

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READ MORE: Admiral invests in fund backing growth of UK mid-market firmsREAD MORE: Data centre and renewable investment plans at Global Centre of Rail Excellence site delayed

First Minister Eluned Morgan said: “I am delighted these projects have been successful in the latest auction round. As well as meeting vital targets to reduce carbon, onshore wind and tidal energy bring major economic benefits and high-quality jobs to Wales. The Welsh Government is committed to ensuring Wales is at the forefront of the green energy revolution.”

Cabinet Secretary for Economy, Energy and Planning Rebecca Evans said: “We know how important clarity and certainty are for developers, which is why we are working hard to speed up the planning process for major infrastructure projects. Our new legislation and our investment in capacity building is already making a difference.”

The onshore wind farm projects receiving CfDs include Bute Energy’s 94 megawatt Twyn Hywel Energy Park in Caerphilly. It will consist of 14 wind turbines, which at capacity could power 84,000 homes. Work is expected to start in the spring. Its is the largest onshore wind farm on capacity awarded a CfD in the latest round.

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Martin Chown, interim chief executive of Bute Energy, said: “Securing a contract for Twyn Hywel Energy Park is a landmark moment for Bute Energy and our first project to enter the auction.

Onshore wind is one of the UK’s cheapest sources of renewable power and offers exceptional value for billpayers. Wales’ improved performance in this auction shows the depth of appetite from developers, investors and governments to realise the nation’s energy potential.

“With a strong partnership between industry and the Welsh Government, energy security can go hand-in-hand with transformational investment in jobs, local businesses and community benefits across Wales.”

On the onshore wind farms securing CfDs Jessica Hooper, director of RenewableUK Cymru, said: “This result is a much needed, and very welcome, breakthrough for onshore wind in Wales, and a clear sign that the sector is ready to move again after years of stalled progress.

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“However, this must be the start of a sustained recovery. Wales is still constrained by limited grid capacity, particularly in mid-Wales, and a planning system that has suffered historically from under investment and understaffing. These barriers make it difficult to catch up and deliver a steady pipeline of projects eligible for UK auctions.”

The tidal schemes in the auction include a further award of 10MW to HydroWing Tidal Energy Projects – part of Inyanga Marine Energy Group – for its Ynni’r Lleuad scheme at Morlais off the coast of Anglesey.

The additional capacity builds on the 20MW already awarded to HydroWing through earlier rounds of CfD and under development. It represents a major step forward in the industrialisation of tidal energy in Anglesey.

The phase three project is scheduled for delivery in 2030 and will make it the largest tidal energy project in the world.

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The first HydroWing device is scheduled for deployment at Morlais in 2027 as part of phase one.

Richard Parkinson, chief executive of Inyanga Marine Energy Group, said: “This latest award allows us to focus on economies of scale and drive momentum towards delivering clean and stable power to the grid in Anglesey at an industrial scale.

“The award enables us to drive costs down while unlocking the investment necessary to make this project a reality. Our team is working extremely hard with our supply chain and investment partners as we ramp up manufacturing and move towards delivery.”

Welsh Secretary Jo Stevens said: “Wales is at the forefront of the clean energy revolution and today’s results have delivered a record-breaking number of new solar and onshore wind projects for Wales.

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“This follows the recent announcement of a contract for Awel y Môr fixed offshore wind farm in North Wales, and Erebus floating offshore wind farm off the coast of Pembrokeshire and shows that renewable energy is delivering good well-paid jobs in every part of Wales, helping to grow our economy and drive down household bills.”

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Slideshow: SFA celebrates product innovation with Sofi Awards

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Slideshow: SFA celebrates product innovation with Sofi Awards

Winners across 25 categories were chosen from a pool of more than 1,200.

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How do popular professions drive trends on US high schools subject popularity. Examples of top schools adapting to those trends

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US High School

Popular professions in the USA

Currently, the most popular professions in the USA, and indeed worldwide, are dominated by fields such as doctors, programmers, data scientists, engineers, and service sector staff. Recognizing this, students strive to gain in-depth knowledge in these high-demand areas while still in high school. US high schools have developed advanced educational programs that allow international students to study disciplines of interest at a level comparable to that of university.

Every child dreams of a bright future working in a prestigious company with a high salary. This dream can become a reality if students proactively analyze the labor market to identify in-demand professions that align with their interests and abilities. In the USA and around the world, there is currently a shortage of IT specialists due to the rapidly expanding IT sector and the emergence of new specialties.

“We understand the importance of effective preparation for enrollment in top universities to secure popular professions that guarantee market demand. That’s why we work closely with US high schools to provide our clients with comprehensive information about educational programs and prospects after graduation,” said Nick Vorotny, co-founder of Smapse Education agency.

For instance, North Broward Preparatory School has developed an interdisciplinary STEAM program in partnership with the Massachusetts Institute of Technology to ensure graduates’ competitiveness in admission to the world’s best universities and successful career building. NBPS students participate in practical classes at MIT in subjects such as programming, engineering, robotics, and design, while NBPS teachers attend training seminars alongside leading researchers. The school’s FabLab provides students with the opportunity to create prototypes using cutting-edge tools like 3D printers, laser cutters, and vinyl cutters. With 117 Apple-certified teachers and 17 Google-certified teachers, NBPS offers students access to the latest technologies for individualized instruction, equipping them with the necessary skills and knowledge for in-demand professions.

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Similarly, Leman Manhattan Preparatory School acknowledges the global demand for IT specialists across various industries such as banking, telecommunications, finance, and e-commerce. The school offers specialized programs in computer graphics, digital video, and other technological disciplines. State-of-the-art equipment, including laptops, multimedia projectors, and interactive whiteboards, further enhance the school’s commitment to providing high-tech education.

To meet the demands of the international job market, it is crucial to carefully explore the programs and opportunities offered by US high schools. Without professional guidance, navigating these options can be challenging.

“Our team of experienced experts provides consultancy and assistance services to students and parents worldwide. With our support, they successfully enroll in US high schools. Our team consists of experts with deep knowledge of educational systems, visa regulations, language requirements, and cultural nuances of various countries,” added the spokesperson.

Secondary education plays a significant role in shaping future careers. Schools that adapt their educational programs to meet the requirements of the labor market provide students with comprehensive and effective preparation. Modern equipment, tailored courses, and in-depth study of relevant disciplines contribute to the academic readiness of students. The wide array of popular professions available offers ample opportunities for prestigious higher education and successful career paths for graduates.

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Alkermes earnings up next as sleep strategy takes shape

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Alkermes earnings up next as sleep strategy takes shape

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Textile stocks fall up to 6% for second day. How serious is the Bangladesh threat?

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Textile stocks fall up to 6% for second day. How serious is the Bangladesh threat?
Shares of textile majors such as Gokaldas Exports, Pearl Global, Kitex Garments, Arvind Fashions and KPR Mill, among others, tumbled up to 6% on Wednesday, extending losses for a second straight session after neighbouring Bangladesh signed a trade agreement with the U.S., securing a reduced 19% tariff and exemptions on select textiles and garments made using materials sourced from the country.

Under the agreement, textiles manufactured in Bangladesh using U.S.-produced cotton and man-made fibre will attract zero reciprocal tariffs in the U.S. market. The development is being viewed as negative for Indian manufacturers, as it could intensify competitive pressures.

However, domestic brokerage JM Financial sought to calm investor nerves, noting that Bangladesh has always been, and was expected to remain, competitive in textile exports, and that these tariff tweaks do not materially alter the broader competitive landscape.

Further, the list of ‘certain items’ eligible for exemptions is not yet in the public domain. “India too enjoys the benefit of significantly lower tariffs if the total usage of U.S. cotton in the product is at least 20% of the mix. For example, in a $10 product, if India uses U.S. cotton worth $2, then tariffs are payable only on $8, and this exemption increases with higher use of U.S. cotton,” analysts explained.

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Also read: Risk-on trade back? Smallcap stocks rally up to 28% in 2026, but market breadth stays weak


The real talking point, experts note, is a proposed mechanism under which select Bangladeshi textile and apparel exports could qualify for zero duty if they are linked to the use of U.S. textile inputs such as cotton and man-made fibre (MMF). However, the benefit is expected to be product-specific, subject to volume caps, and remains pending detailed implementation rules. India already follows a somewhat comparable framework, where greater use of U.S. cotton lowers the dutiable value of exports, effectively reducing the overall tariff burden.
The White House said Bangladesh will also ease non-tariff barriers by accepting U.S. vehicle safety and emissions standards, recognising U.S. Food and Drug Administration certifications, and removing import restrictions on remanufactured goods.The overall U.S. tariff rate on Bangladeshi exports has meanwhile been reduced to 19%, slightly higher than India’s 18% rate. “The agreement will provide U.S. and Bangladeshi exporters unprecedented access to each other’s respective markets. The agreement will build upon our longstanding economic relationship,” the two countries said in a joint statement.

(Disclaimer: The recommendations, suggestions, views, and opinions given by the experts are their own. These do not represent the views of The Economic Times.)

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Hundreds of jobs saved as ambulance firms sold in pre-pack deal

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RSM advised on deal for Spark Medical and Medi 4 Ambulance Services

File photo of an ambulance outside the Royal London Hospital in east London

Spark Medical and Medi 4 Ambulance Services operate across the UK(Image: PA)

Hundreds of jobs at a cash-strapped ambulance services group have been saved after a pre-pack deal.

RSM advised on the deal to rescue the operations of Spark Medical and Medi 4 Ambulance Services, which will save more than 375 jobs and secure the services the companies provide to the NHS.

Spark Medical, based in Bromborough, Wirral, provides independent ambulance services and event medical cover across the UK. It employs 97 directly, alongside many subcontractors, and operates up to 50 medical vehicles a day.

Last August, Spark Medical bought West Sussex-based Medi 4 Ambulance Services, which offers patient transport services across the south of the UK.

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RSM said: “The combined business has recently faced increased cost commitments and ongoing capital expenditure alongside a reduction in revenue, creating pressures on cash flow.”

That led to a creditors’ administration application on January 19, with Lee Lockwood and James Miller of RSM UK Restructuring Advisory serving as proposed administrators.

They identified a buyer for the two businesses and completed the pre-pack sale on February 6. The buyer has not yet been named, and BusinessLive has contacted RSM for more information.

Lee Lockwood, restructuring advisory partner at RSM said: “The pre-pack sale of Spark Medical Limited and Medi 4 Ambulance Services Limited ensures the continued operations of a large NHS supplier.

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“The deal carries significant implications in terms of maintaining public health services and the resilience of local health services, as well as a substantial number of jobs. It marks a positive outcome for the business, its employees and subcontractors and the wider community.”

The most recent abridged accounts for Spark Medical, for the year to March 2024, show the company reported fixed assets of £2.2m, up from £1.9m the year before. Shareholders funds stood at £911k, down from £965k the year before.

The Companies House profile for Spark Medical, not yet updated to reflect the pre-pack deal, shows a Trafford Park company called “Forbidden Festival Europe Master Ltd” had “significant control” over Spark Medical.

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Market Wrap: Sensex snaps 3-day gain, Nifty holds 25,900 as IT selloff dampens sentiment

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Market Wrap: Sensex snaps 3-day gain, Nifty holds 25,900 as IT selloff dampens sentiment
Benchmark indices Sensex and Nifty ended largely flat on Wednesday, with the 30-share Sensex snapping its three-day gaining streak, while Nifty managed to close marginally higher. The subdued close came amid a sharp selloff in IT stocks, with heavyweights such as TCS, Persistent and Infosys tumbling up to 3%.

The BSE Sensex ended 40 points lower to close the session at 84,234 or 0.05% in the red, while the Nifty 50 gained 19 points or 0.07% points to end the day at 25,954.

Expert views

“Indian benchmark indices traded in a narrow and choppy range after opening on a positive note. Volatility remained contained, and the broader undertone continued to stay constructive. Steady domestic institutional participation, selective earnings-driven buying and signs of stabilising FII flows are providing structural support to the market,” Ponmudi R, CEO of Enrich Money said.

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However, the upside remains capped in the absence of a decisive breakout or fresh positive triggers. Sectoral trends were mixed, with banking, auto and healthcare stocks posting strong gains, while IT witnessed broad-based selling pressure, emerging as a key drag on the benchmark indices. Stability in the USD/INR pair is offering macro comfort and helping avert any sharp risk-off reaction. Overall, sentiment remains cautiously optimistic—resilient beneath the surface, yet awaiting a stronger directional catalyst, he added.

Global Markets

European equities edged lower on Wednesday as investors digested a fresh wave of corporate earnings. The pan-European Stoxx 600 was down about 0.2%, with most major regional markets trading in the red. London’s FTSE 100 bucked the broader trend, rising 0.3% as risk-off sentiment pushed investors toward defensive mining and energy stocks.


Global markets are also focused on the U.S. January nonfarm payrolls data. Asia, equities moved modestly higher despite weaker-than-expected Chinese inflation data.
Meanwhile, U.S. stock futures edged up late Tuesday ahead of the delayed jobs report. S&P 500 and Nasdaq 100 futures each gained around 0.2%, while Dow Jones Industrial Average futures rose about 85 points, or nearly 0.2%. The Bureau of Labor Statistics’ January payrolls report was postponed due to the partial U.S. government shutdown that ended on Feb. 3.

Crude impact

Oil prices advanced on Wednesday, supported by rising geopolitical risk as U.S.-Iran talks remained fragile, while improving demand signals from India also helped ease concerns around a potential supply surplus.
Brent crude futures climbed 57 cents, or 0.83%, to $69.37 a barrel by 0711 GMT, while U.S. West Texas Intermediate crude rose 56 cents, or 0.88%, to $64.52.

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“Oil retains a bullish tail-risk bid as U.S.-Iran talks continue but remain delicate, keeping the Strait of Hormuz risk premium elevated amid ongoing sanctions pressure, tariff threats linked to Iranian trade and a heightened U.S. military presence in the region,” LSEG analysts said in a report.

Rupee vs Dollar

The Indian rupee ended 0.1% lower at 90.70 per U.S. dollar on Wednesday, compared with its previous close of 90.5775.

(With inputs from agencies)

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Scripps cost-cutting, AI integration is latest effort to grow earnings

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Scripps cost-cutting, AI integration is latest effort to grow earnings

FILE PHOTO: E.W. Scripps Co. signage is displayed on a monitor on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, June 3, 2016.

Michael Nagle | Bloomberg | Getty Images

E.W. Scripps is setting into motion what it calls a transformation plan for the broadcast station company — intended to generate growth for both earnings and its local TV stations.

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The company announced Wednesday that it’s targeting growth of between $125 million and $150 million in annual enterprise earnings before interest, taxes, depreciation and amortization by 2028. In order to get there, Scripps will go through a number of cost savings and revenue growth measures that lean on technology, namely artificial intelligence, CNBC can exclusively report.

“This will essentially be a reorienting of the entire company … with a much more agile and efficient cost structure,” CEO Adam Symson said in an interview with CNBC. “We have to act like a media startup. We’ve got to act like the company E.W. founded, because the marketplace cannot bear the legacy pace or legacy thinking.”

The company plans to outline more details about its efforts during its next earnings call with investors on Feb. 26, but Symson described making changes to the newsroom to alleviate journalists from administrative tasks and to focus more on gathering and reporting the news.

The company declined to comment on specific impacts to staffing as a result of the cost cutting, saying potential effects to jobs would be determined over the next several months.

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“Everything is on the table, but our goal is to always preserve the journalism and the sales, the two things that make up our customer relationship,” said Symson.

Scripps owns more than 60 local affiliate broadcast stations across 40 markets, including Ion, which has become a broadcaster of the WNBA and other pro sports games.

The company’s stock has dropped 70% in the last five years, a decline not unlike many of its media peers.

The revitalization for the almost 150-year-old Scripps comes as the company — as well as the broadcast industry at large — finds itself at a historically challenging moment.

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The broadcast station industry — which also includes publicly traded companies like Nexstar Media Group, Tegna, Sinclair and Gray Media — faces the same challenges as its cable and content studio peers, namely the defection of pay TV bundle subscribers for streaming alternatives.

As a result, the industry has been in pursuit of consolidation as it awaits key regulatory changes. Scripps itself has been an M&A target, with Sinclair recently making a hostile approach to merge with the company. Scripps has rejected such overtures.

Meanwhile, media outlets across print, digital and TV have been in the midst of massive layoffs in the last year. Paramount Skydance has cut thousands of jobs across the company, including at its CBS News, and most recently The Washington Post reportedly told staffers it would eliminate a third of its newsroom jobs.

The rise of AI has also fueled fears about mass layoffs, especially in newsrooms.

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In 2024 Scripps announced the creation of an AI team that would report to Laura Tomlin, Scripps’ chief transformation officer. Symson said her first order of business has been to “consolidate technology from across the company.”

Symson said Scripps’ move to implement new technology is not meant to replace journalism jobs with AI, but instead help newsrooms work more efficiently and ensure a long runway for local news.

“This cannot be a cost-cutting exercise in service to incrementally trying to improve margins from cutting product. That has proven to be the beginning of the end,” said Symson. “This really has to be about starting with our consumer understanding, what it is they need out of us, both from our news product as well as our sales product.”

Transformation efforts

This week, Symson gathered 200 leaders from across the company at Scripps’ headquarters in Cincinnati to outline the latest plan, which will be announced more broadly on Wednesday to Scripps employees and investors.

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The company will also reaffirm its most recent earnings guidance, noting it expects its 2026 financial performance to be lifted by midterm elections — local broadcast stations rely heavily on political advertising — as well as the airing of the Winter Olympics and upcoming World Cup on its affiliates this year.

Harini Logan, 14, from San Antonio, Texas, receives the trophy from Scripps CEO Adam Symson after winning the annual Scripps National Spelling Bee held at National Harbor in Oxon Hill, Maryland, U.S., June 2, 2022. REUTERS/Jonathan Ernst

Jonathan Ernst | Reuters

This transformation, with the vision tagline, “We Create Connection,” is the latest step in recent years for Scripps to find new avenues of revenue growth.

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“Scripps’ transformation effort is not unique, per se. Everyone in the space is cutting costs,” said analyst Dan Kurnos of Benchmark in a recent interview. “Last we checked, broadcast TV wasn’t the most rapidly growing segment of the media ecosystem. It’s just not as bad as cable.”

During a November earnings call with investors, Symson teased further initiatives the team has been working on, calling out its focus on “expense management.”

For the local media division, Scripps said its third-quarter expenses had decreased more than 4% year over year and the networks business saw expenses drop 7.5%, both due in part to “lower employee-related costs.”

Yet Kurnos said that Scripps has deviated from its peers with other moves, such as growing Scripps Sports with local media rights. Scripps’ networks now have the rights to air WNBA games, and the company has also been picking up the rights to NHL teams exiting their regional sports networks.

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“I think Scripps has been forced to reinvent themselves a few times,” Kurnos told CNBC.

President and CEO of E. W. Scripps Company, Adam Symson poses for a photo with WNBA Commissioner, Cathy Engelbert.

Courtesy: Scripps

While Scripps has rejected a merger with Sinclair, the company has been doing smaller deals on its own, such as offloading stations and a station swap with Gray Media, which is still pending approval. This week the company also agreed to sell its Court TV network for less than $125 million, according to a person familiar with the matter who declined to be identified speaking about internal matters.

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Symson acknowledged the need for consolidation as the industry forges ahead into a new era. But he fell short of saying it was a necessity, at least for Scripps, as some of his peers have said on recent public calls.

“Responsible consolidation is important for the industry, without question. But make no mistake about it, it is financial engineering,” said Symson. “It will create a tail wind for our business that investors should appreciate, and we will go after it, but it will not create the organic growth that we are talking about here.”  

Symson’s history at Scripps runs deep and began in the newsroom. He started at the company as an executive producer of investigations and special projects at a Scripps-owned affiliate in Phoenix before joining the corporate parent in 2003 and taking over as CEO in 2017.

The latest transformation efforts follow similar shifts in 2023, when Scripps eliminated some anchor roles, added reporters in smaller markets and increased reporters’ wages, among other changes.

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“It is very personal to me. I think at this point, I’m the only CEO of a broadcast company that comes from a journalism background and from the newsroom,” said Symson. “What we do is too important for us to not go on the offense and aggressively transform the company in order to ensure that we’re a company that continues to thrive.”

Disclosure: CNBC parent Versant is carrying NBC Sports-produced Olympic coverage on its networks, including USA Network and CNBC.

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Apura Ingredients names new business development manager

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Apura Ingredients names new business development manager

Leo Aguado joins the company.

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10 Things You Must Know About America’s Freestyle Skiing Sprint Sensation

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Jaelin Kauf

Jaelin Kauf didn’t just ski; she attacked. On a day where the defending Olympic champion, Jakara Anthony, faltered under the immense pressure of the Italian Alps, Kauf remained a picture of technical violence and speed. Clocking the fastest time of the day at 24.88 seconds, Kauf’s aggressive line through the bumps and her signature “cork 720” aerial secured her a score of 80.77, second only to her teammate’s historic gold-medal run.

Jaelin Kauf
Jaelin Kauf

With this performance, Kauf becomes the first American woman to win back-to-back Olympic silver medals in moguls. Here are 10 essential facts you need to know about Jaelin Kauf’s incredible journey and today’s historic victory.

1. The 2026 Silver Medal & The “U.S. Sweep”

Today’s final in Livigno was the first time in Olympic history that two American women finished in the top two spots in freestyle skiing. Kauf’s silver, paired with Elizabeth Lemley’s gold, cemented a new era of American dominance. Despite being the veteran of the team, Kauf’s raw speed remained unmatched, forcing her younger rivals to push their technical limits just to keep pace.

2. Back-to-Back Olympic Silver (2022 & 2026)

Kauf has now matched her Silver Medal from the Beijing 2022 Games. In Beijing, she was the first American to medal in those Games, breaking a long drought for the U.S. moguls team. Her consistency across two vastly different Olympic cycles—one defined by COVID-19 isolation and the other by the roaring crowds of Italy—proves she is a generational talent.

3. “Robo-Kauf” Genetics: Born into Ski Royalty

Jaelin’s prowess is in her blood. Her parents, Scott Kauf and Patti Sherman-Kauf, were both professional mogul champions in the 1980s and 90s. Scott, nicknamed “Robo-Kauf” for his mechanical precision, was a five-time World Pro Mogul Tour champion. Patti was a three-time champion and an X-Games medalist in skicross. Unlike the Beijing Games, her parents were in the stands today in Livigno to watch her take silver in person.

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4. The Fastest Woman on the World Cup Circuit

Kauf is universally recognized as the fastest woman on the moguls circuit. While many skiers focus on “absorbing” bumps to stay technical, Kauf “skis like a sprinter.” Her ability to maintain control while carrying unprecedented speed into the bottom air section is what separates her from the field and makes her the “time-score” benchmark for every competition.

5. The Dominant 2024–2025 “Triple Crown” Season

Leading up to these Olympics, Kauf had the best season of her career. In 2025, she became the first American since Hannah Kearney (2015) to win all three FIS Crystal Globes: the Moguls globe, the Dual Moguls globe, and the Overall Freestyle globe. She won 8 of 16 World Cup events last season, doubling her career win total in a single calendar year.

6. 2025 Dual Moguls World Champion

In March 2025, Kauf finally broke her “silver streak” at major championships by winning the Gold Medal in Dual Moguls at the FIS Freestyle World Championships in St. Moritz. This victory established her as the heavy favorite for the newest Olympic discipline.

7. Education: The University of Utah

While competing at the highest level, Kauf has been pursuing a degree in Environmental and Sustainable Studies at the University of Utah. She has used her platform to advocate for climate action through organizations like Protect Our Winters, highlighting the direct threat rising temperatures pose to the mountain communities she calls home.

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8. The “Deliver the Love” Philosophy

Glued to the back of Kauf’s helmet is her personal motto: “Deliver the Love.” It serves as a reminder to prioritize the joy of skiing over the crushing pressure of the podium. After her run today, she embraced Elizabeth Lemley, personifying the mentorship and sportsmanship she has brought to the U.S. Ski Team for over a decade.

9. Technical Mastery: The Signature Cork 720

In today’s final, Kauf’s “top air” was a high-consequence cork 720 (two full rotations while off-axis), a trick that once gave her trouble in earlier qualifiers. Her ability to nail the landing and immediately transition back into a high-speed mogul line is why she remains a “judging favorite” for both air and turns.

10. The Mission Isn’t Over: Dual Moguls Debut

While the individual event is finished, Jaelin Kauf’s 2026 Olympic story has one chapter left. On Saturday, February 14, she will compete in the Olympic debut of Dual Moguls. As the reigning World Champion in this head-to-head format, Kauf is the odds-on favorite to finally secure the one thing missing from her trophy case: Olympic Gold.

Milano Cortina 2026: Women’s Moguls Final Results (Feb 11)

Rank Athlete Country Score
1 (Gold) Elizabeth Lemley USA 82.30
2 (Silver) Jaelin Kauf USA 80.77
3 (Bronze) Perrine Laffont FRA 78.00
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