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‘Best of both worlds’: Seattle startup founder community Foundations is expanding to San Francisco

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An event at Seattle’s Foundations. (Foundations Photo)

Foundations, the Seattle-based founder community that operates a startup accelerator and co-working space, is opening a new location in San Francisco — extending its footprint beyond the Pacific Northwest for the first time.

The expansion is not about abandoning Seattle so much as helping Seattle founders succeed, said Aviel Ginzburg, the venture capitalist who co-founded Foundations in 2024. Ginzburg said the goal is to support Seattle-founded companies that increasingly split time between the two tech hubs, rather than to recruit Bay Area startups.

“It’s about giving our community the best of both worlds,” he wrote in a blog post. “No more choosing sides; we’re bridging the gap to empower founders wherever their journey takes them.”

The new San Francisco office, expected to open in the second quarter, is roughly 5,000 square feet — similar in size to Foundations’ original Capitol Hill location in Seattle. Foundations members will be able to use both the Seattle and San Francisco spaces.

Ginzburg framed the move as a response to shifting market dynamics, with stronger startup momentum in the Bay Area and growing hurdles for Seattle-based founders, specifically related to hiring.

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Last week GeekWire reported on Seattle entrepreneurs who are relocating to San Francisco, drawn by the city’s AI boom and serendipitous encounters that are harder to find in Seattle.

Ginzburg said one or two Foundations member companies relocate to San Francisco every month, and teams that stay in Seattle are spending more time in the Bay Area.

“Seattle remains an incredible place for deep tech work, with its engineering depth and quality-of-life perks, but SF’s density of ambitious startups, AI innovation, and investor networks are unmatched, and the divide is growing,” Ginzburg wrote.

He told GeekWire that the move is not motivated by tax or political concerns, but acknowledged that proposed legislation in Olympia — including bills that would tax gains from qualified small business stock — “is just going to increase our headwinds.”

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Ginzburg, a general partner at Seattle venture firm Founders’ Co-op, noted that San Francisco is not without its own drawbacks for founders. “By expanding Foundations to SF, we’re slaying the false choice,” he wrote in the blog post. “Our members get access to both ecosystems without giving up their hard-earned community of practice: Seattle’s grounded talent AND the Bay Area’s electric pace.”

He said Foundations is updating its mission from “making Seattle a better place to be a founder” to “make Seattle founders successful” — regardless of where they’re physically located.

Other Seattle-based startup groups have made similar moves in recent years. Longtime VC firm Madrona opened a Silicon Valley office in 2022. Matt McIlwain, managing director at Madrona, told GeekWire last year that having a presence in Silicon Valley “gives us some information flow, some people flow that’s highly complimentary to what we do here.”

Flying Fish, another established investment firm, also expanded its purview beyond the Pacific Northwest in 2022.

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Foundations co-founder Tyler Brown is already based in San Francisco to help run the new office. Ginzburg said he’ll be making more trips to the Bay Area.

Meanwhile, Foundations is also adding another 5,000 square feet in Seattle at the Capitol Hill location. A plan to expand to the Eastside has been delayed.

Foundations launched two years ago as a way to support early stage founders, filling a gap left by the departure of Techstars Seattle. The group now has 290 active members, and has worked closely with 68 founders-in-residence that participate in an accelerator program and have raised more than $70 million collectively. Ginzburg recently brought on Seattle investor Peter Mueller to help run operations.

Foundations operates as a benefit corporation, a legal distinction designed for entities that want to turn a profit and also prioritize social and public good. The organization set up its business model so that it could fund operations without requiring an exchange of equity with participating entrepreneurs.

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It’s one of several startup groups in the Seattle region aiming to help founders, including the AI2 Incubator and its AI House, Pioneer Square Labs, Plug and Play, and several others.

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AI has a different kind of bias problem, but it’s an often repeated one

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AI bias is usually talked about in terms of algorithms: skewed datasets, flawed outputs, and stereotypes baked into models. But new research suggests there’s another, more subtle problem about who gets to use AI in the first place. According to a recent report by Lean In, women are less likely than men to use AI tools at work, and even when they do, they’re less likely to get recognition or support for it.

The numbers paint a clear picture. Men are more likely to use AI regularly (33% vs 27%), more likely to have ever used it at work, and significantly more likely to be encouraged by managers to adopt it. And it’s not just about access, but also about perception. Women are more likely to worry about the risks of AI, question its accuracy, and even fear being judged for using it, including concerns that it might be seen as “cheating.”

Why this matters more than it seems

Chances are, this gap could compound fast. AI is quickly becoming a core workplace skill, and early adoption often translates into better opportunities. If one group is consistently using it less, or getting less credit for it, that gap can grow into real career disadvantages over time. And this isn’t happening in isolation. Broader research already shows women are underrepresented in tech and AI roles, meaning they’re not just using these tools less, but they’re also less involved in building them.

What makes this interesting is how familiar it feels. This isn’t a new kind of bias; it’s an old one, just showing up in a new space. The same patterns seen in workplaces for decades, with less recognition, less encouragement, and more scrutiny, are now playing out in how AI is adopted and used.

Same bias, new tech?

As AI becomes a core workplace skill, even small gaps like this can snowball into missed opportunities, slower career growth, and less representation in shaping the tech itself. Because if the people using AI aren’t equally represented… the future it builds won’t be either.

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April Fools’ Day 2026: The Good, the Bad and the Bizarre of This Year’s Corporate Jokes

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If you’re online at all in 2026, you know it can feel like April Fools’ Day every day. You’ve almost certainly come across videos and content, often created with AI, and had to stop and ask yourself if what you’re looking at is true or made up. 

Some are obvious. You mean, there aren’t really beds made of kittens, cotton candy and rubies? And I wasn’t really offered a job guarding a spooky funeral home where I might hear tapping coming from the morgue freezer at 3 a.m.? (Both of these are TikTok videos, and the AI is scarily good — and also just scary.)

As brands roll out their April Fools’ Day jokes for this year, I keep thinking that in an AI-heavy world, the jokes seem less surprising, the faked-up art less novel. Here are some highlights from this year’s list of April 1 corporate and tech jokes.

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Fortnite: Big heads and llama riding

Here’s an April Fool’s prank that’s more than a joke, it’s real — but only temporary. Fortnite players can try out a 24-hour-only April Fool’s Day game update that throws some truly wacky changes into the popular game. Players get enormous heads, can ride on other players’ shoulders, can use finger guns that go “pew, pew,” make a splat sound when landing after a fall, and, perhaps best of all, rideable llamas have appeared.

Warhammer: The Musical

Hey, if Broadway can make a musical about Alexander Hamilton, or a bunch of cats, surely they can make one about the Warhammer universe? That’s the joke behind this trailer for The Emperor Protects: A Warhammer 40,000 Musical, the April 1 joke from Games Workshop, creator of the popular game world. The 2.5-minute trailer, with impressive costumes and music, really sells it.

Traeger: AI-powered grilling glasses

Screenshot from the Traeger grill site shows their April 1 prank, AI grill glasses.

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Screenshot by Gael Fashingbauer Cooper/CNET

This April 1 joke seems like it could maybe be a practical, real thing. Traeger makes wood-pellet grills, and this year’s joke is their claim to offer AI-powered grilling eyeglasses. “With smart guidance, thermal imaging, night‑vision, and hands‑free photo and video capture, MEAT‑AI lets you command every cook like never before,” the site touts. Hmm, I wouldn’t actually mind a pair of glasses that could look down at my grill and tell me whether my steak is done or how much more time it needs to cook. Get on that, Traeger.

T-Mobile cologne

Model holds a purple cell phone-shape that is presented as a cologne bottle

Can you smell me now? Wait, wrong cellphone company.

T-Mobile

Want to smell like your cellphone? What does that even mean? Wireless tech giant T-Mobile’s prank is Metro by T-Mobile CALLoGNE, combining call, as in phone call, with cologne. The company touts its April 1 joke as “the world’s first luxury fragrance inspired by the unmistakable scent of a brand-new phone.” Metro is T-Mobile’s prepaid brand, formerly known as MetroPCS. 

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Timekettle British translation

They say the US and UK are two nations separated by a common language. You may already know some British phrases, including “boot” for what Americans call a car trunk, and “bonnet” for what we call the hood of a car. Timekettle makes AI-powered translation products, and its April 1 prank is a British-to-American language translation update for its translation devices. Cheerio, old chap.

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Timekettle offers translation services, but the British English to American English version is a special April 1 joke.

Timekettle

Whisker cat hair clothing

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From couture to cat hair, Whisker’s April 1 prank involves cat-hair clothing.

Whisker

If you own a cat, cat hair is already on everything in your closet. So Cataire (like couture, I guess), a line of designer clothing made out of real cat hair, doesn’t seem that far off. Whisker, the company behind the Litter-Robot litter box, is taking this April 1 prank to the meowy max. They’ve actually used real cat hair from adoptable cats at a Michigan animal shelter to adorn three sweaters that will later be sold on eBay. Each eBay listing doubles as an adoption profile for a real shelter cat.

Yahoo’s Scrōll Stoppr

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Doomscrolling isn’t even a possibility with Yahoo’s thumb guard, ScrōllStoppr.

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Yahoo

Those who spend too much time on their phones might appreciate the idea behind Yahoo’s prank, Scrōll Stoppr. It’s described as “a delightfully absurd finger accessory that physically blocks your thumb from touching your phone screen.” I hate to break it to Yahoo, but I discovered this myself years ago when I cut my thumb slicing onions for Thanksgiving and had to wrap it in a Band-Aid. Yahoo says you can actually buy this — it will be available for $5 on Yahoo TikTok Shop on April 1 and will be delivered in a box that sounds off with the Yahoo signature yodel. If it sells out, just put on a Band-Aid for the same results. BYO yodel.

Omaha Steaks pocket steak

Man is shown pulling a pocket-sized Omaha steak package our of a denim shirt pocket.

Stake out a spot in your shirt for this pocket steak.

Omaha Steaks

Need a spot of protein on the go? Omaha Steaks is best known for sending giant crates of beef as gifts, but the company’s April 1 product is “the world’s first pocket-sized steak.” It gets beefier: The company jokes that the steak is cooked by motion-activated technology. A rare deal indeed, if well done.

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Baskin-Robbins ice cream soup

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Slurp up Baskin-Robbins April Fools’ Day joke, ice-cream soup.

Baskin-Robbins

Baskin-Robbins has always had creative ice cream flavors, but for April 1, the company is hyping… ice cream soup. Not real, of course, but they’re promoting the faux frozen dessert in hopes that people will be inspired to take advantage of a buy-one-get-one 50% off deal on pre-packed quarts April 1-2 for Baskin-Robbins Rewards Members. Slurp ’em if you got ’em.

Baby Bottle Pop, supplement style

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Suck on this, say the makers of Baby Bottle Pop.

Baby Bottle Pop

Grown-ups don’t get any of the fun kid candy, but instead are stuck taking vitamins and supplements. Baby Bottle Pop Candy, which is exactly what it sounds like, candy in a baby-bottle container, is pretending for April 1 that it now comes in adult flavors. Is protein a flavor? Is fiber? Salmon is, but candy salmon is too much, even for this Seattleite. Thankfully, it’s just for April Fools’ Day.

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Watch Artemis II Live: When is NASA’s Historic Moon Launch?

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The top sections of a large rocket and a launch gantry against the background of a deep blue sky.

NASA’s Artemis II Space Launch System (SLS) rocket and Orion spacecraft and the launch gantry at the Kennedy Space Center in Florida on March 31, 2026.

NASA/Keegan Barber

Fifty-four years after the last Apollo mission to the moon, NASA’s Artemis II mission is set to return. The Space Launch System rocket carrying the Orion spacecraft is scheduled to take off from the Kennedy Space Center in Florida on Wednesday afternoon. The four-person crew, made up of American and Canadian astronauts, will be 250,000 miles from Earth at its farthest point in the journey to orbit the moon. This is everything you need to know about NASA’s mission, its dreams for a future lunar base and this new age of space exploration.

How to watch Artemis II moon launch

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Takeoff is scheduled for Wednesday at 6:24 p.m. ET / 3:24 p.m. PT from NASA’s Kennedy Space Center in Cape Canaveral, Florida. Delays are common during launches, especially due to weather, so we’ll keep this story updated if the takeoff time changes.

You can watch the livestream on NASA’s YouTube, official website and social media accounts. If you’re looking for coverage in Spanish, check out NASA’s Spanish YouTube channel.

How to Watch NASA's Artemis II Mission chart

Here’s all the ways you can keep up with the Artemis II mission.

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What to expect from this mission to the moon

The Artemis II mission is designed to orbit the moon on a 10-day trip. The astronauts will not be touching down on the moon’s surface this trip, but they will be testing the system’s life support systems for the first time, according to NASA. This mission also sets the stage for future Artemis missions, including Artemis IV, scheduled for 2028, which should put humans back on the moon.

We’ll be keeping up-to-date on all the latest Artemis II news, so check back here today and throughout the week for updates.

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OpenAI closes larger than expected funding round of $122bn

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The giant funding round gives OpenAI a post-money valuation of $852bn.

Artificial intelligence company OpenAI has announced the closure of a recent funding round at $122bn, exceeding the projected figure of $110bn. 

The round was backed by strategic partners Amazon, Nvidia and SoftBank, with continued participation from OpenAI’s long-term partner Microsoft. SoftBank co-led the round alongside a16z, DE Shaw Ventures, MGX, TPG and accounts advised by T Rowe Price Associates. There was also participation from several global institutions.

For the first time, OpenAI extended participation to investors through banking channels, raising more than $3bn from individual investors. The funding round gives OpenAI a post-money valuation of $852bn, the company said. 

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In a post about the announcement, OpenAI said, “This is commercial scale and it is mission scale. The fastest way to widen the benefits of AI is to put useful intelligence in people’s hands early and let that access compound globally. 

“AI is driving productivity gains, accelerating scientific discovery and expanding what people and organisations can build. This funding gives us the resources to continue to lead at the scale this moment demands.”

The announcement comes at a time when OpenAI is calling a halt to specific features and products, as it aims to better manage costs and reprioritise resources. For example, plans for an erotic ChatGPT were reportedly put on hold indefinitely, as OpenAI elected to carry out additional research and to address concerns from staff and investors. 

Additionally, in late March, the platform revealed plans to shut down controversial AI video generator Sora just a few months after announcing a multi-year licensing deal with Disney. OpenAI explained that bybending the feature, the organisation can redirect its focus onto other projects. 

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OpenAI is facing significant challenges from rivals in the AI space and recently news surfaced indicating the company’s plans to combine its AI chatbot, coding tool and web browser into a desktop ‘superapp’.

Sources noted that the move is intended to counter harsh competition from the AI giant’s rivals, such as Anthropic. 

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.

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Robinhood sues WA state to block enforcement of gambling laws against prediction markets

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Robinhood isn’t waiting to get sued in Washington state. 

The financial services company filed a preemptive federal suit against Washington’s attorney general and gambling commission, arguing the state can’t use its gambling laws to shut down prediction market trading that it contends is authorized under federal commodities law.

The suit comes a few days after Washington Attorney General Nick Brown sued prediction market platform Kalshi in state court. The state takes the position that event contracts — which let users wager on the outcome of real-world activities ranging from NFL games to elections to the number of measles cases in a given year — amount to illegal gambling.

In its lawsuit, filed March 30 in U.S. District Court in Tacoma, Wash., Robinhood argues that federal law preempts Washington’s gambling statutes as applied to event contracts traded on exchanges regulated by the Commodity Futures Trading Commission. 

Robinhood Markets, based in Menlo Park, Calif., is known for popularizing commission-free stock trading. The suit was filed by its Chicago-based subsidiary, Robinhood Derivatives

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The company, which is registered with the CFTC as a futures commission merchant, offers event contracts through the Kalshi and ForecastEx exchanges and says it plans to launch trading on a third exchange, Rothera, later this year, according to the complaint.

Pre-emptive move: The company points to the Kalshi suit and a December warning from the state Gambling Commission declaring prediction markets “unauthorized” as evidence that enforcement against the company is imminent.

The complaint was filed on behalf of Robinhood by the law firms Davis Wright Tremaine in Seattle and Cravath, Swaine & Moore in New York.

Robinhood’s suit cites Brown’s statement, at a press conference last week, that Kalshi is “just a bookie with a fancy name, and a huge amount of venture capital behind them.”

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The suit says the company had “no choice but to file this lawsuit to protect its customers and its business.”

“[W]e believe in the power of prediction markets and the important role they play at the intersection of trading, news, economics, politics, culture, and sports,” a Robinhood spokesperson said via email, noting that the markets are federally regulated. “This step, consistent with our past actions in other jurisdictions, aims to preserve access for customers in Washington.”

GeekWire has reached out to the Washington AG’s office for comment.

Broader landscape: The case is part of a national wave of litigation over prediction markets. Kalshi is fighting more than 20 civil lawsuits, and Arizona’s AG filed criminal charges last month. 

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Courts are split on the issue. Federal judges in New Jersey and Tennessee, for example, have ruled that states cannot enforce their gambling laws against federally regulated prediction markets, while state courts in Massachusetts and Ohio have ruled that they can.

Washington state has staked out a broader position than other states in this fight, arguing that all event contracts — not just sports bets — are illegal under state law. Other states have focused their enforcement on sports-related contracts specifically.A bipartisan bill introduced last week by Sens. Adam Schiff (D-Calif.) and John Curtis (R-Utah) would ban sports betting on prediction market platforms.

Read the full complaint below.

Robinhood v. WA state by GeekWire

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Are Mini Leaf Blowers ACTUALLY Worth It?

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Leaf blowers are pretty versatile tools for keeping your yard tidy, blowing snow off your car, or anything else that needs a healthy measure of forced air. Unfortunately for people with more space constraints, your average blower is pretty big and unwieldy. Additionally, for people with limited mobility options or noise limitations, a smaller, more compact leaf blower might be the ticket.

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Enter the advent of the mini leaf blower. We all know that a full-size leaf blower packs some power, but how does a tiny handheld version perform? Does the reduction in size make it less useful? In this video, we take a couple mini leaf blowers purchased online through the ringer and see what each one is capable of.

Will the name brand come up on top, or will a lesser-known brand take the crown as the winner? More importantly, are mini leaf blowers even worth it compared to the full-size versions?

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Meta and YouTube found liable in landmark social media addiction trial

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Mark Lanier, the folksy Texas litigator who doubles as a part-time pastor, held a jar of M&Ms in front of the Los Angeles jury and told them that each one represented a billion dollars of Meta’s market capitalisation. There were, by that maths, roughly 1,400 sweets in the jar. The jury awarded his client six of them. The question now stalking Silicon Valley is what happens when the other jars start to empty.

On Wednesday 25 March, a California jury found Meta and Google liable on all counts in the first bellwether trial to test whether social media platforms can be treated as defective products, engineered, like a faulty car seat or a contaminated drug, to cause harm. The plaintiff, a 20-year-old woman identified only as K.G.M. and referred to in court as Kaley, told the jury she had begun using YouTube at six years old and Instagram at nine, and that the platforms had amplified personal struggles into body dysmorphia, depression, and suicidal thoughts. After nine days of deliberation, 43 hours in total,  the jurors agreed.

The damages were modest by big-tech standards: $3 million in compensatory damages and $3 million in punitive damages, split 70-30 between Meta and Google. Meta’s share amounts to $4.2 million against a company whose market capitalisation, at the time of the verdict, stood at approximately $1.4 trillion. But the financial significance of the ruling lies not in what was awarded but in what it unlocked. More than 10,000 individual cases and nearly 800 school-district claims are pending in federal multidistrict litigation, with eight further bellwether trials scheduled for the months ahead. The verdict establishes, for the first time, that a jury will accept the legal theory that social media apps should be treated as products whose design is inherently defective.

The ruling landed one day after a separate jury in Santa Fe, New Mexico, ordered Meta to pay $375 million in civil penalties ,$5,000 per violation — after finding the company had violated state consumer-protection laws by enabling child sexual exploitation on Facebook and Instagram. New Mexico became the first state to prevail at trial against a social media company over child-safety concerns. Evidence presented during that six-week trial included internal Meta documents and testimony from former employees establishing that the platform’s design features had enabled predators to target minors. A bench trial on the state’s remaining claims against Meta is scheduled to begin on 4 May.

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The back-to-back verdicts sent Meta’s stock into its steepest decline in more than two years. Shares fell 6.8 per cent the day after the Los Angeles verdict, continued sliding to an 8 per cent drop the following day, and finished the week down 11 per cent. By month’s end, Meta was down 19 per cent, having shed roughly $310 billion in market value. Analysts at JPMorgan and Goldman Sachs began revising their price targets, citing what they described as unquantifiable tail risk from the cascade of litigation now using the verdict as a template.

Inside Meta, the verdict is viewed as a disappointment rather than a crisis — at least publicly. The company had entered the trial confident in its position, arguing that Kaley’s struggles with family and school predated her use of Instagram and that reducing something as complex as teen mental health to a single cause risked leaving broader issues unaddressed. A spokesperson told the BBC that many teenagers rely on digital communities to find belonging. Meta said it would appeal, and gave no indication it would settle future cases or alter its product design.

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Google took a different tack, arguing that YouTube had been mischaracterised in the trial. YouTube is “a responsibly built streaming platform, not a social media site,” the company said — a distinction the jury evidently did not find persuasive. Both companies will have the opportunity to refine their legal arguments as the bellwether programme continues, but the evidentiary record from Kaley’s trial, including internal documents in which Meta executives discussed efforts to attract and retain young users, can now be recalled in subsequent proceedings.

TikTok and Snapchat’s parent company Snap Inc had been co-defendants in the case but settled before the trial began. The settlement amounts remain undisclosed, and neither company admitted liability, but the decision to resolve their exposure before a jury could weigh in suggests their legal teams reached a different calculus than Meta’s. Both companies remain defendants in several upcoming bellwether trials.

The broader implications extend well beyond courtroom damages. Eric Goldman, an associate dean and professor of law at Santa Clara University, told the BBC he viewed the social media addiction cases as a potentially existential threat to the industry’s current business model. The social media industry, Goldman wrote after the verdict, “faces existential legal liability and inevitably will need to reconfigure their core offerings if they can’t get broad-based relief on appeal.” Former Twitter executive Bruce Daisley framed the structural problem more bluntly: two decades of growth had produced businesses “geared for trying to force people to spend more and more time” on their platforms, and any regulation or litigation that threatened that engagement model became a problem to be neutralised through lobbying and public relations.

The legal reckoning arrives at a moment when the technology industry’s relationship with regulators is already under severe strain. Australia’s social-media age ban, which took effect in December 2025, has prompted enforcement actions against five platforms for non-compliance. The European Union’s Digital Services Act and AI Act are imposing new obligations that many companies have struggled to meet. The NIS2 Directive has expanded cybersecurity regulatory scope across eighteen sectors. And the US Congress, where Meta chief executive Mark Zuckerberg was meeting Senate Majority Leader John Thune on the day the verdict landed, continues to weigh federal age-verification and platform-liability legislation.

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What distinguishes the litigation from the regulatory push is that juries, unlike legislators, do not negotiate. They decide. And in Los Angeles last week, twelve citizens decided that the products Meta and Google built were defective, that the companies knew they were defective, and that a young woman was harmed as a result. The $6 million penalty is a rounding error for companies worth more than the GDP of most nations. The legal precedent is not.

As Kaley’s attorney Jayne Conroy told the BBC after the verdict: there is, right now, a lot of maths going on in boardrooms at Meta, Google, Snap, and TikTok.

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Spotify Finally Tries Hi-Fi: Lossless Listening Lounge in London Built Around Horn Speakers and Bryston Power

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Spotify has spent the better part of two decades convincing the world that convenience beats fidelity. Now it wants you to sit down, shut up, take your shoes off, and listen. Really listen. Inside its London headquarters, the company has opened a 30-seat Listening Lounge designed to showcase its long-delayed lossless tier, which finally arrived in 2025 after competitors like TIDAL, Qobuz, and Apple Music had already moved on to higher ground. Timing has never been Spotify’s strong suit when it comes to sound quality, but at least it showed up.

The Listening Lounge is invite-only, which feels about right. Spotify Premium users and “top fans” get the nod, assuming they want to trade playlists and background noise for something resembling focus. The room is built around album-centric sessions and curated listening events, which Spotify now calls “intentional listening.” Audiophiles have been calling it Tuesday night since 1978, but sure, let’s rebrand it and roll it out to the press who will eat it up like horseradish on gefilte fish at the Passover seder. On second thought — stick with the biltong and some mustard.

To Spotify’s credit, it didn’t cheap out on the system. This isn’t a soundbar and some mood lighting. The setup leans hard into old-school hi-fi: custom horn-loaded speakers from Friendly Pressure, Bryston 3B Cubed power amplifiers, a PrimaLuna DAC paired with an Evo 400 tube preamp, and a Bluesound Node Icon handling streaming duties.

spotify-listening-lounge-london-angle

The speakers are big, unapologetic, and built around Alnico drivers and compression horns that don’t care about your furniture layout or your neighbors. This is two-channel stereo with no Atmos tricks, no DSP safety net, and no interest in pretending otherwise. Left, right, and whatever your ears can handle.

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The room itself plays along. Designed with a Japanese vinyl bar aesthetic, the system sits elevated like some kind of altar, because apparently we’re doing ritual now. Acoustic treatment is handled seriously, reflections are controlled, distractions minimized. And yes, you take your shoes off. Nothing says “we’re serious about lossless audio” quite like white socks from Marks & Spencer on a polished floor while a tube preamp warms the room.

The timing of all this is hard to ignore. Spotify’s lossless rollout wasn’t early. It wasn’t even competitive. It was late. While others were pushing 24-bit streams and building credibility with listeners who actually care about sound, Spotify leaned into scale, algorithms, and playlists designed for people who don’t want to think too hard about what they’re hearing. Now that fidelity has become “important,” Spotify is doing what large companies do best. Build an experience, control the narrative, invite the right people, and hope nobody remembers how they had to be dragged kicking and screaming into the room.

spotify-listening-lounge-london-right

The system, however, does its job. Reports point to serious dynamics, scale that fills the room, and a level of clarity that makes lossless audio feel like more than a marketing checkbox. Horn speakers bring speed and impact, along with a presentation that can get a little sharp if the recording demands it. That’s the trade-off. This setup doesn’t smooth things over or make bad recordings sound polite. It tells the truth, whether you like it or not. There’s a lesson there for the high-end audio community.

This whole exercise isn’t really about a room in London. It’s about positioning. Spotify wants to be seen as a company that understands high-end audio, not just one that delivers background music between podcasts and ads. It wants a seat at the same table as services that built their reputations on fidelity, not convenience. That’s a tough pivot when your entire business model was built on making music easier, faster, smaller, and rather crappy sounding.

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The Bottom Line

The Listening Lounge is impressive. The system is real. The intent is finally pointed in the right direction. But there’s an unavoidable edge of irony here. Audiophiles have been building rooms like this for decades without the need for an invite list or a press release. Spotify didn’t invent serious listening. It just discovered that it matters.

And that’s where this either becomes something meaningful or just another well-lit detour. Spotify isn’t a niche player trying to earn credibility. It’s the largest music streaming platform on the planet, with hundreds of millions of users; more than all of its direct competitors combined. If lossless audio actually matters to the company, this can’t stop at a single curated room in London with a guest list and a carefully controlled narrative. That’s not a movement. That’s a demo.

Because the real test isn’t what happens inside that room. It’s what happens outside of it. Does Spotify push lossless as a core feature across the platform, front and center, where its massive user base can actually engage with it? Does it educate listeners on why better sound quality matters? Does it integrate that experience into everyday listening in a way that doesn’t require an invitation and a plane ticket?

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Right now, it feels like Spotify is trying to prove something—to the press, to the industry, maybe even to itself. But if this is going to land, it needs to scale beyond a showcase and become part of the product story in a real, unavoidable way. Otherwise, this Listening Lounge risks being remembered for what it looks like today: a very expensive reminder that Spotify showed up late and is still figuring out how serious it wants to be.

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Aspyr: Hey, Those Crappy Tomb Raider Remastered Outfits Were Made By Our Artists, Not AI!

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from the McPromptism dept

I’m going to trust that most of our audience will have some idea of what McCarthyism was in the 1950s. To summarize very briefly, it was an anti-communist campaign that spread into becoming equally anti-leftist throughout the country, with a specific focus on driving the supposed communist influences out of major media in America, such as radio and Hollywood. This led to a public hyper-vigilant in looking for supposed communists everywhere, as well as plenty of cases of false accusations of communist activity purposefully foisted upon people for personal reasons. This rabid, frothy-mouthed era of suspicion became a major stain on America in the 1950s.

I’m watching a version of this begin to take form around artificial intelligence. I know, I know: there are very real dangers and negative outcomes that could come to be from AI. That was true of communism and our Cold War enemy in the Soviet Union as well. My point is not that AI is great all the time and any pushback against it is invalid. Instead, my point is that we’re starting to see what I’ll call McPromptism, where some percentage of the public looks for AI everywhere it can and, if use is suspected, immediately decries it as terrible and demands that people not engage with the supposed user.

And just like McCarthyism, McPromptism gets its accusations wrong sometimes. You can see a version of that in the story of Aspyr’s remastering of old Tomb Raider games and the horrible outfits that were produced for the protagonist, Lara Croft.

Earlier this week we reported on fan reaction to the latest update to the Tomb Raider I-III Remastered collection, in which the game received a new Challenge Mode, while Lara received a suite of new outfits to wear as rewards. And oh wow, they were bad. Comically bad. So bad, in fact, that one of the remaster’s original artists posted on X to distance himself and his colleagues from the dross. Alongside all of this was the suspicion that genAI might have been involved in the fits’ creation, given just how dreadful they looked. Publisher Aspyr has now finally responded to the claims to insist no AI was used at all, instead stating they were created by “our team of artists.” Which raises more questions.

If you want to see a somewhat humorous look at the outfit textures that are the subject of public complaint, here you go.

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On the one hand, for someone like me who is not into the anti-AI dogma out there, it is objectively funny for some people to point at bad video game textures and claim they’re so bad because they’re obviously created using generative AI… only to have the company that made them say, “Nuh uh! It was our human employees who made them!” It’s almost Monty-Python-esque, in a way.

But this default among some in the gaming public to be “This thing in gaming is bad, so it must have been made using AI!” is just one more kind of silly that is out there right now. Aspyr doesn’t exactly have a perfect reputation when it comes to remastering games, after all, and it built that reputation long before genAI came along.

It seems clear that this was a case of images being released to promote the remastered game that Aspyr didn’t live up to in the actual game itself. No AI, just human beings not hitting the mark. It happens all the time. Hell, there is even a chance that AI could have done a better job. Not a certainty by any stretch, but a possibility.

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But the real take away from this otherwise minor episode for me was the McPromptism misfire. If you’re going to rage against the literal machine in the video gaming industry, which I think is the wrong stance to take anyway, at least let it be righteous rage.

Filed Under: ai, mcpromptism, tomb raider, video games

Companies: aspyr

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Watch NASA count down to the launch of humanity’s first moon voyage in nearly 54 years

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NASA’s Space Launch System rocket stands on its launch pad in preparation for the Artemis 2 moon launch. (NASA Photo / Bill Ingalls)

After years of postponements and close to $100 billion in spending, NASA is finally counting down to its first attempt to send astronauts around the moon since Apollo 17 in 1972.

The 10-day Artemis 2 mission is set to begin today with the liftoff of NASA’s Space Launch System rocket from NASA’s historic Launch Complex 39B at Kennedy Space Center in Florida. The two-hour launch window opens at 6:24 p.m. ET (3:24 p.m. PT), and NASA is streaming live mission coverage of the countdown on two different YouTube channels.

NASA has fueled up the 322-foot-tall SLS rocket with liquid hydrogen and oxygen, and there’s an 80% chance of acceptable weather for launch. Rain showers are the main concern.

Artemis 2 is the first crewed test flight in a series leading up to a moon landing that’s currently scheduled for 2028. It follows Artemis 1, which sent a crewless Orion space capsule around the moon in 2022. This time, four astronauts will be riding inside Orion: NASA mission commander Reid Wiseman, NASA astronauts Christina Koch and Victor Glover, and Canadian astronaut Jeremy Hansen. Koch will be the first woman to go beyond Earth orbit, and Hansen will be the first non-American to do so.

Although the astronauts won’t be landing on the lunar surface, they’ll follow a figure-8 trajectory that will send them 4,700 miles beyond the far side of the moon and make them the farthest-flung travelers in human history.

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Last week, NASA Administrator Jared Isaacman laid out a plan for establishing a permanent base on the moon and preparing for even farther trips into the solar system. On the eve of the launch, Isaacman played up the significance of Artemis 2 in that plan. “The next era of exploration begins,” he said in a post to X.

Senior test director Jeff Spaulding, a veteran of the space shuttle program, said he was looking forward to the mission. “I’m excited about going to the moon,” he told reporters. “I’m excited about establishing a presence there. It’s something that I have had a desire for, for a great many years — and then to get humans out to Mars as well.”

The health of the Artemis 2 astronauts will be monitored during the flight to gauge the effects of deep-space travel. The crew will also assess Orion’s performance and practice in-flight safety procedures. For example, they’ll rehearse the protocol for taking shelter from radiation storms that might flare up during trips beyond Earth’s protective magnetosphere. They’ll also participate in experiments and make observations of the moon’s far side.

“They’re going to be able to see the whole moon as a lunar disk on the lunar far side,” Marie Henderson, lunar science deputy lead for the Artemis 2 mission, said in a NASA video. “So, that’s a brand-new, unique perspective that humans haven’t been able to look at before.”

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At the end of the trip, the crew and their Orion capsule are due to splash down in the Pacific Ocean off the California coast. They’ll be brought to a recovery ship for medical checkouts and their return to shore, following a routine that became familiar during the Apollo era.

Artemis 2 is about the history of America’s space program as well as its future. The round-the-moon mission profile matches that of Apollo 8, which served as a unifying event for a nation riven by the social tumult of the time. That mission’s commander, Frank Borman, reported receiving a telegram reading, “Congratulations to the crew of Apollo 8. You saved 1968.” Notably, less than a third of Americans living today were around when Apollo 8 flew.

The main motivation for the Apollo program was America’s superpower competition with the Soviet Union, and today, the geopolitical stakes are similarly high. NASA and the White House are seeking to jump-start progress on Artemis in part because China is targeting a crewed moon landing by 2030.

Sen. Maria Cantwell, D-Wash., said this week during a visit to Seattle-area suppliers for the Artemis program that it’s important for America to get to the moon first. “We’re trying to get the best real estate on the moon,” she said. “So, to do that, you’ve got to get up there to claim it.”

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The course of the Artemis program, which is named after the goddess of the moon and the twin sister of Apollo in Greek mythology, hasn’t always run smooth. When the program was given its name in 2019, the Artemis 2 mission was planned for 2022 or 2023, with the moon landing scheduled for 2024. The cost of the program has been estimated at $93 billion through 2025, with each Artemis launch costing $4.1 billion.

Artemis 2’s launch team ran into several challenges during this year’s preparations for launch. Liftoff was initially scheduled for February, but a liquid hydrogen leak forced NASA to reset the launch for March. The launch date was reset again when a helium pressurization problem required a rocket rollback for repairs. The SLS was brought back out to the pad on March 20, and preparations went smoothly since then.

Several companies with a presence in the Seattle area are banking on Artemis’ success. For example, a facility in Redmond operated by L3Harris (previously known as Aerojet Rocketdyne) builds thrusters for the Orion spacecraft and is already working ahead on the Artemis 8 mission.

Boeing is the lead contractor for the SLS rocket’s core stage. Karman Space & Defense in Mukilteo provides hatch release mechanisms and parachute deployment hardware for Orion. And Jeff Bezos’ Blue Origin space venture, based in Kent, is developing a Blue Moon lander that future Artemis crews could ride to the lunar surface.

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Blue Origin’s New Glenn rocket is expected to send an uncrewed cargo version of its lander to the moon sometime in the next few months.

Read more: Artemis 2 gets a push from Pacific Northwest tech

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