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Nike Stock Plunges 14% on Weak Outlook as China Slump and Tariffs Cloud Turnaround Hopes

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Nike shares fell as it signaled a turnaround from a rocky period would take time

Nike Inc. shares tumbled more than 14% Wednesday, plunging as low as $45.19 intraday after the athletic giant issued a disappointing sales forecast for the current quarter despite beating Wall Street expectations for its fiscal third quarter.

Nike shares fell as it signaled a turnaround from a rocky period would take time
AFP

The stock traded around $45.28 midday, down roughly $7.57 or 14.32% from Tuesday’s close, on heavy volume exceeding 49 million shares in the first hours of trading. The sharp decline pushed Nike shares to levels not seen in nearly nine years and extended year-to-date losses to about 29%, with the stock now down roughly 66% over the past five years.

Investors reacted harshly to Nike’s projection that revenue in the fiscal fourth quarter ending May 2026 would fall 2% to 4%, missing consensus estimates that called for a modest 1.9% increase. Executives also flagged an expected 20% sales drop in the key China market during the period, compounding concerns about the pace of the company’s ongoing turnaround under CEO Elliott Hill.

“This quarter we took meaningful actions to improve the health and quality of our business,” Chief Financial Officer Matt Friend said on the earnings call Tuesday. “We delivered third-quarter results in line with our expectations, and our teams continue to execute with discipline.” Yet the forward-looking comments overshadowed the beat, sending the stock sharply lower in after-hours trading Tuesday and accelerating the sell-off Wednesday.

Q3 Results: Beat on Top and Bottom Lines, But Margins Under Pressure

For the quarter ended Feb. 28, Nike reported revenue of $11.3 billion, flat on a reported basis and down 3% on a currency-neutral basis, slightly ahead of the $11.24 billion Wall Street anticipated. Earnings per share came in at 35 cents, topping the 28-to-30-cent consensus forecast despite a 35% year-over-year decline. Net income fell 35% to about $500 million.

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Gross margin contracted 130 basis points to 40.2%, hurt in part by 300 basis points of higher tariffs in North America. Nike Direct sales declined 7%, with digital down 9% and stores down 5%, while wholesale edged up 1%. Running remained a bright spot, helping offset softness elsewhere.

The company highlighted progress on its “Win Now” actions, including marketplace cleanup by pulling some “unhealthy” classic footwear styles — a move that created roughly a five-percentage-point headwind to revenue. Executives said they aim to complete these efforts by year-end to set up stronger growth ahead.

Challenges Mount: China Weakness, Tariffs and Slow Recovery

Nike’s struggles in China have become a major drag. The world’s second-largest market for the brand faces intense local competition, shifting consumer preferences and broader economic softness. The projected 20% decline in the current quarter underscores how quickly conditions have deteriorated there.

Tariffs added another layer of pain. Higher duties on imports from key manufacturing countries like Vietnam, Indonesia and China squeezed margins and raised costs by hundreds of millions of dollars. Broader geopolitical tensions and potential reciprocal tariffs announced earlier in the year have kept pressure on the supply chain.

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The turnaround story, which gained traction when Hill returned as CEO in late 2024, has taken longer than many hoped. Nike has focused on elevating product innovation, streamlining inventory, reducing reliance on heavy promotions and strengthening its direct-to-consumer channels. While these steps have improved brand health in some areas, revenue has remained flat to slightly down for multiple quarters.

Analysts noted the guidance reset signals the recovery could stretch well into 2027 or beyond. “The deliberate actions to clean up the business are necessary but are clearly weighing on near-term results,” one retail watcher said. Wall Street consensus price targets still sit well above current levels — around $75 on average — but several firms have grown more cautious in recent weeks.

Market Reaction and Investor Sentiment

The 14% drop Wednesday marked one of Nike’s worst single-day performances in years and amplified frustration among long-term holders. The stock has now declined for four straight years, raising questions about whether 2026 will finally mark an inflection point.

Some value-oriented investors viewed the sell-off as an opportunity, pointing to Nike’s still-dominant brand, massive global reach and consistent dividend — recently declared at 41 cents per share, payable April 1. The forward price-to-earnings ratio hovers in the low 20s, below historical averages for the company.

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Others remained wary. “Investors are losing patience with the turnaround timeline,” a portfolio manager told reporters. “Beats on the quarter are nice, but without clearer signs of accelerating growth, the stock will stay under pressure.”

Social media and trading forums lit up with debate. Posts ranged from calls to buy the dip to warnings that Nike could test even lower levels if macro conditions worsen. Options activity showed elevated implied volatility, reflecting uncertainty heading into the rest of the year.

Broader Industry Context

Nike’s woes reflect challenges facing much of the athletic apparel sector. Competitors like Adidas and Under Armour have also navigated inventory gluts, shifting fashion trends away from bulky sneakers and rising costs. Consumers, particularly younger buyers, have grown more selective amid inflation fatigue and economic uncertainty.

At the same time, Nike retains significant advantages: unparalleled marketing muscle, deep athlete partnerships and a pipeline of innovation that includes advanced footwear technology and sustainability initiatives. Running and basketball categories continue to show resilience, while the company invests in women’s products and lifestyle extensions.

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Executives expressed confidence that once the “Win Now” cleanup concludes, Nike can return to low-single-digit to mid-single-digit growth with expanding margins. Full-year 2026 guidance remains muted, however, with revenue expected to stay in the low single digits at best.

What’s Next for Nike

Attention now turns to execution in the fourth quarter and updates on the “Win Now” progress. Nike plans to provide more color on its long-term strategy in coming months, including potential new product launches and marketing campaigns aimed at reigniting consumer excitement.

For investors, key questions include:

  • How quickly can China stabilize?
  • Will tariff impacts ease or worsen under evolving trade policies?
  • Can gross margins rebound as inventory normalizes and promotional activity eases?
  • Will direct-to-consumer momentum return once wholesale channels stabilize?

Retail analysts recommend monitoring same-store sales trends, inventory levels and regional breakdowns in future reports. Dividend yield has risen with the stock’s decline, offering some income support for patient holders.

Nike remains headquartered in Beaverton, Oregon, with operations spanning design, manufacturing partnerships and retail worldwide. The company employs tens of thousands and sponsors countless athletes and teams globally.

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As trading continued Wednesday, the sell-off appeared broad-based with no major rebound in sight. Volume stayed elevated as traders digested the implications for the rest of 2026.

Whether this marks a capitulation low or another leg down will depend on Nike’s ability to translate operational improvements into visible top-line momentum. For now, the iconic swoosh faces a tough stretch as it fights to restore investor confidence in its comeback story.

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Parex Resources: The Bargain Train Is Leaving The Station

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International Petroleum: Cashing In On Higher Commodity Prices

Parex Resources: The Bargain Train Is Leaving The Station

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This Trump-Linked Drone Maker May Get a Pentagon Deal. The Stock Soars 57%.

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This Trump-Linked Drone Maker May Get a Pentagon Deal. The Stock Soars 57%.

This Trump-Linked Drone Maker May Get a Pentagon Deal. The Stock Soars 57%.

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Form 13G Eloxx Pharmaceuticals For: 29 May

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Form 13G Eloxx Pharmaceuticals For: 29 May

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JPMorgan, Caterpillar Stock Among 11 Companies To Announce Dividend Increases In June

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JPMorgan, Caterpillar Stock Among 11 Companies To Announce Dividend Increases In June

This article was written by

I’m an individual investor looking to grow my wealth over the long term. I’ve tried many different styles of investing over the last 25 years and have found that buying dividend growth stocks and reinvesting the dividends is one of the easiest ways to grow wealth over the long term. Over the years, I’ve owned stocks, options, ETFs, treasury notes, and mutual funds. I operate a blog, HarvestingDividends.com, that provides information on the S&P Dividend Aristocrats and other dividend growth stocks.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of FLO either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

I may take or change my position(s) in any of the stocks mentioned in this article in the near future.

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Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Samsung AI bonus payouts spark debate over sharing tech boom gains – Bloomberg

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Zomedica Corp. (ZOMDF) Q1 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Welcome to Zomedica’s First Quarter 2026 Financial Results and focus on the companion animal vet tech market. Today, we’ll examine the largest and most consistent segment in veterinary medicine, companion animal care and the role it plays in driving recurring scalable growth. We’ll walk through the market opportunity and how Zomedica is positioned within daily clinical workflows.

Before we begin, I want to remind current and potential investors that we will be making various remarks about future expectations, plans and prospects that are considered forward-looking statements. There are risks that actual results may differ from these statements. We refer you to the safe harbor statement on screen or to the Risk Factors sections of our public filings, which can be found on our website under Investor filings, EDGAR and SEDAR+. The statements are made as of today, May 29, 2026, and reflect our expectations as of today. Thank you for joining us for Zomedica’s investor webinar series. We’re excited to have you with us as we take a closer look at our company, our innovative product platforms and the passionate people driving our success. This series is designed to give you a deeper understanding of how we’re delivering value to veterinarians and to our shareholders.

At Zomedica, our mission is to deliver innovative diagnostic and therapeutic technologies that empower veterinarians to focus on what they love most, enhancing pet care and improving pet parent satisfaction. Equally important, we help vets with what they need most, streamlining workflow, increasing cash flow and boosting practice profitability. At Zomedica, our mission is guided by what we call our 5

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Boston Scientific Corporation (BSX) Presents at Bernstein 42nd Annual Strategic Decisions Conference Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Boston Scientific Corporation (BSX) Bernstein 42nd Annual Strategic Decisions Conference May 27, 2026 8:00 AM EDT

Company Participants

Michael Mahoney – Chairman, President & CEO
Ken Stein – Senior VP & Global Chief Medical Officer

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Conference Call Participants

Lee Hambright – Bernstein Institutional Services LLC, Research Division

Presentation

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Lee Hambright
Bernstein Institutional Services LLC, Research Division

All right. Hi, everybody. I’m Lee Hambright, U.S. medtech analyst at Bernstein. We’re very pleased to kick off the Strategic Decision Conference again with Boston Scientific. We’ve got Mike Mahoney, Chairman and CEO; and Ken Stein, Chief Medical Officer. Thanks so much, guys, for being here.

Michael Mahoney
Chairman, President & CEO

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Thank you for having us.

Question-and-Answer Session

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Lee Hambright
Bernstein Institutional Services LLC, Research Division

For those of you in the audience, if you have questions, you can enter them in the pigeon hole tool. I will try to work in as many as I can. Mike, maybe kicking off, you’re in your 15th year at Boston Scientific, and you’ve transformed the company from flattish growth when you joined to 16% organic growth over the past couple of years. 2026 is a little bit of a transition year. Maybe you could kick us off with a few thoughts on the state of the business.

Michael Mahoney
Chairman, President & CEO

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Sure. Good morning. Thanks for coming, everybody. As you said, we’re very proud of the company and what we’ve built over the years, the markets that we’re competing in. We think we still compete in markets that grow at least 8% as we said at our Investor Day last year. So we’ve really positioned ourselves in the right growth markets.

You’ve seen some recent announcements with the Penumbra shareholder vote and investment in MiRus and other investments. So we really invest for the company

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5,000+ slot reviews fuel demand for smarter casino comparison technology

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5,000+ slot reviews fuel demand for smarter casino comparison technology

With more than 5,000 individual slot reviews, comparison platforms can evaluate online casinos based on actual performance rather than just headline bonuses.

Casinos offer more choices now than ever. But that choice can be a trap. A bonus seems generous, a slot page looks polished, and a five-star badge feels reassuring. Then come the details. Wagering rules bite, withdrawals take longer than expected, and RTP settings are not always obvious. The result is frustration among players and reduced trust in operators. Smarter casino-comparison technology addresses that problem by reading beyond surface-level claims. It turns large review libraries into practical checks on value, fairness, speed, transparency, and real user experience.

Data volume changes how casinos are assessed

Five thousand slot reviews create more than a content library. Used properly, they become a working map of casino performance.

A single review can say whether a game looks good or runs well on mobile. Across a larger review base, https://www.online-slot.co.uk/ fits into a wider shift toward comparison tools that show which operators publish clear RTP values, which providers offer multiple payout variants, and where complaints are concentrated.

Return to player percentages, volatility, certification, payment speed, customer support, and identity checks all of which affect the experience. Stronger comparison sites consider every page on a slot or casino as a number.

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They compare advertised RTP with supplier information, verify recognized studios, and track withdrawal concerns in user feedback. Certified RNG audits add another layer by confirming random outcomes under approved standards.

The pushes casino reviewing is closer to business analysis. The sharper question is how a site performs when money, verification, bonus rules, and customer support are tested.

Bonus terms face closer scrutiny

Bonus offers still attract clicks, but hidden costs often decide their real value. Wagering rules, maximum bets, excluded games, expiry windows, and withdrawal caps can quickly weaken a promotion.

When a £100 bonus carries a 40x wagering requirement, a player has to churn £4,000 before seeing any cash. Modern comparisons can no longer stop at game choice. They must factor in the specific conditions and eligible titles that define a bonus’s true value.

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A high-RTP slot may be blocked from wagering, some games may count only 10% toward completion, and one maximum bet breach can void winnings.

Plain language now matters commercially and from a regulatory standpoint. UK-facing operators operate under strict expectations for advertising, fairness, and transparency, while review platforms provide readers with clearer financial examples before they deposit.

Review platforms influence decision-making

Casino comparison sites shape player choices before registration. Most users will not read every term page, audit note, or payment policy, so they rely on review platforms to filter the details.

That influence carries risk. Rankings based on affiliate earnings can push players to casinos with inconsistent payouts or unclear promotions. The biggest casinos consider licensing, payout history, bonus descriptions, game selection, mobile usability, support, and complaints.

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One poor support ticket should not define a casino. Repeated withdrawal delays across many users should. For publishers, earned rankings build trust, keep readers engaged, and encourage return visits.

Technology supports deeper comparison

The most useful technology sits behind the page. RTP tracking APIs can compare payout data across game catalogs, whilecertified RNG audit records can be checked against supplier and licensing information. Text analysis can also flag risky bonus clauses before players miss them.

Two casinos may offer the same branded slot, but one may use a lower RTP version. A stronger comparison system records the provider, RTP figure, volatility, bonus eligibility, and play restrictions. Complaint analysis adds context by grouping repeated issues, such as slow withdrawals after verification.

The best systems do not replace editors. Data finds the pattern. Human review decides what it means.

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Operators respond to changing expectations

Poor comparison scores now carry a real cost for casino operators.

Acquiring a depositing player can involve paid search, affiliate fees, welcome bonuses, compliance checks, payment processing, email marketing, and support time. Losing that player due to unclear terms or a delayed withdrawal wastes the money already spent.

Retention is often cheaper than replacement. Clear bonus pages reduce disputes, visible RTP information builds confidence, fast verification improves the first withdrawal, and direct support protects review scores.

Conversely, vague promotions increase support pressure, weaken repeat deposits, and give comparison platforms reason to rank clearer competitors higher.

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A move toward performance-based evaluation

Casino comparison is shifting from broad praise to measured performance. Large slot review databases now support scoring on RTP visibility, RNG audit records, withdrawal behaviour, bonus fairness, mobile performance, complaint history, and support quality.

That makes each review less like a sales page and more like a record of how a casino actually operates. For publishers, structured comparison data is harder to copy than shallow rankings. For players, it means fewer surprises after sign-up. For operators, marketing may win the first click, but performance earns the repeat visit.

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Texas Instruments director Martin S. Craighead sells $3.2 million in stock

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