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Ravi Bishnoi backs tech brand Edify as brand ambassador and investor | Business

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Technology-led refurbished laptop platform Edify has announced Indian cricketer Ravi Bishnoi as its brand ambassador and angel investor, marking a significant step in the company’s expansion journey. Founded in 2023 and backed by Prime Venture Partners and Beenext, the startup has already served more than 50,000 customers across India and recorded 5x growth over the past year. It is now targeting $10 million in annual recurring revenue by the end of the next financial year. 


The partnership signals Edify’s intent to accelerate brand-building efforts as demand for affordable, high-performance computing continues to grow across the country.

 


Tapping into an $11 Billion Opportunity

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India’s secondary electronics market is estimated to be worth $11 billion, yet much of it remains unorganised. Refurbished laptops are often sold through offline grey-market channels with minimal quality assurance, creating hesitation among buyers.

 

Edify aims to formalise this space by positioning itself as a technology-first certification layer. Through enterprise asset sourcing, AI-led diagnostics, and transparent grading systems, the company seeks to shift refurbished purchases from being purely price-driven decisions to trusted, brand-led choices. 
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Laptop penetration in India remains low, with only about 9% of households owning a computer. Edify estimates that nearly 220 million households are still awaiting their first laptop, underlining a vast affordability gap that certified refurbished platforms are now working to bridge.

 


Technology at the Core

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At the heart of Edify’s operations is a proprietary intelligence stack featuring automated testing, predictive procurement, and workflow optimisation. Each device undergoes a multi-stage certification process powered by data-driven diagnostics, ensuring consistent quality at scale while maintaining strong unit economics.

 


The model reflects a broader evolution in re-commerce, where differentiation increasingly comes from software, data systems, and consumer trust rather than simple inventory aggregation.

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Bishnoi’s Strategic Alignment

 


Ravi Bishnoi’s association extends beyond endorsement. By investing personally in the company, the cricketer aligns himself with Edify’s focus on digital inclusion and access.

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Growing up in a small village near Jodhpur, Bishnoi’s journey resonates with Edify’s mission to democratise premium computing for students, creators, and young professionals.

 


Ashwini Purohit, Co-founder, Edify, said: “India doesn’t lack devices. It lacks trust and accessibility. Our goal has been to rebuild the refurbished category from the ground up with technology, transparency, and strong consumer experience. Ravi joining as both ambassador and investor signals that this shift is becoming mainstream.”

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Ravi Bishnoi added: “Access to the right tools can change a person’s journey. Edify is making premium laptops accessible to people who need them most, and I’m excited to support that mission both as an ambassador and an investor.”

 


Expansion Plans Ahead

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Looking forward, Edify plans to strengthen its footprint in Tier 2 and Tier 3 cities, expand into adjacent computing categories, and build enterprise and fintech partnerships aimed at extending device lifecycles.

 


With corporate IT refresh cycles accelerating and millions of devices entering secondary markets annually, Edify believes India is on the cusp of an organised re-commerce transformation, one defined by AI-driven quality control, trusted branding, and capital-efficient supply chains

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Terence Crawford predicts Errol Spence Jr’s reported comeback fight against Tim Tszyu

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It has been almost three years since Errol Spence Jr stepped through the ropes, but a summer return against Australia’s Tim Tszyu seems to be gathering pace.

Spence was handed the first defeat of his career back in 2023 by Terence Crawford, who became the undisputed welterweight world champion that night. Despite many feeling that it was a pick ’em fight beforehand, Crawford won handily, dropping Spence three times before scoring a TKO in the ninth.

After a lengthy lay-off and persistent rumours of a return, Spence reportedly has ‘a done deal’ with Tszyu provided the Aussie comes through Denis Nurja this weekend in Wollongong.

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Speaking to Fight Hub TV, Crawford praised Tszyu’s campaign so far.

“Tim Tszyu [has] had a great career, it’s still going. He’s accomplished a lot for what his experience entails. His fight this weekend – I don’t know too much about the opponent other than he’s undefeated. Will he be back on top and become a champion again? I can’t say he won’t, I can’t say he will. We just got to wait and see.”

However, the recently retired five-division world champion backs his former foe to win should all go to plan and the fight take place.

“I think Spence beats him. At this point in both of their careers, I think he beats him.”

Fans will hope to see a reinvigorated Spence, particularly since he will be returning at 154lbs after cutting to the welterweight limit of 147 for so long. However, questions remain over what he has left in the tank following various injuries – not least a serious car accident.

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Women’s Champions League: Arsenal beat Chelsea 3-2 on aggregate to reach semi-finals – Kim Little reaction

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Arsenal captain Kim Little says she believes her side are “getting better and better” as they reach the semi-finals of the Women’s Champions League, after beating Chelsea 3-2 on aggregate to close in on successfully defending their title.

READ MORE: Arsenal hold off Chelsea to reach Champions League last four

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J.T. Brown’s wife Lexi LaFleur demands “lifetime ban” after Stars fans’ Nazi salute incident

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Former NHL player J.T. Brown’s wife Lexi LaFleur is calling for immediate action after a video surfaced online showing a group of Dallas Stars fans performing Nazi salutes during a game.

The incident reportedly happened on Dec. 21, 2025, when the Stars faced the Toronto Maple Leafs at American Airlines Center in Dallas, ultimately winning 5-1. According to a Reddit post that has since gone viral, a fan who attended the game recorded a group of young men sitting in front of them doing a Nazi salute “every time the stars scored.”

“I was at the Stars game on December 21 and these boys were sitting in front of us doing a Nazi salute every time the stars scored,” the original poster wrote. “I’ve been to several games and never seen anything like this before. I recorded them and sent it to arena management, but they said they couldn’t find the boys despite me giving them their exact seat numbers.”

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LaFleur Brown quote-tweeted the post reshared on X with a strong message:

“Lifetime ban from all NHL arenas immediately. It’s literally in the NHL Fan Code of Conduct. If you ever see behavior like this at a game, alert staff. Unacceptable.”

In her follow-up comments, she attached a link to the NHL Fan Code of Conduct which explicitly prohibits such behavior.


Lexi LaFleur looks back on her days of playing on the boys’ team as a child

Lexi LaFleur herself has played junior hockey throughout school. Last week, LaFleur posted a photo from her elementary school yearbook on X revealing a childhood dream that has taken on new meaning in light of recent success of the PWHL.

“Crying over my elementary school yearbook in which I wrote ‘when I grow up I want to play in the NHL’ because now little girls get to dream of playing in the PWHL,” she wrote.

But her path to hockey wasn’t without obstacles. In a viral TikTok video that has garnered over 1 million views, LaFleur Brown shared her first experience with toxic masculinity in hockey at just 10 years old when several boys on her youth peewee hockey team voted to have her removed with the help of a parent.

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“It lit a fire under my ass that has fueled me for the rest of my life,” Brown said in the video. “My love for hockey is bigger and greater than anybody’s ability to hate me.” [H/T Glamour magazine]

Following the recent controversy involving President Donald Trump’s phone call to the U.S. men’s Olympic hockey team, she has been among those calling for greater respect for women in sports.

“It’s sad that fans are new to this and that was kind of their first hockey heartbreak,” LaFleur Brown said in response to the controversy. “I have seen people say, ‘That’s it, I’m just gonna support the PWHL.’ I think that’s great too. There are other ways to love hockey than to just support the NHL.”

The incident occurred when Trump called the men’s gold medal-winning team and joked that he would “have to” invite the women’s team to the State of the Union or risk being impeached. The comment drew rancorous laughter from players in the locker room.