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Sports

CMC Markets Confirmed as New Main Sponsor; Stake Shifts to Sleeve

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Everton have officially confirmed CMC Markets as the club’s new front-of-shirt sponsor ahead of the 2026-27 season, formally corroborating the news we brought you back in the spring.

As ToffeeWeb reported back in April, the multi-year agreement sees the UK-based financial services and online trading firm replace Stake.com as the Blues’ principal sponsorship partner.

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CMC’s branding will now feature on the front of the men’s, women’s, and Under-21s’ kits. The deal also includes heavy visual presence across the new Hill Dickinson Stadium, Goodison Park (now home to Everton Women), and Finch Farm.

The commercial shake-up arrives ahead of the Premier League’s self-imposed ban on front-of-shirt gambling sponsors, which comes into full effect for the 2026-27 campaign. However, those hoping for a clean break from the betting industry will be left disappointed.

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Stake.com is not disappearing from the royal blue jersey. Instead, the controversial cryptocurrency casino has simply sidestepped to become the club’s official sleeve sponsor on a renewed multi-year deal. The move ensures Stake retains highly visible branding both on the kit and around the club’s stadiums, a decision sure to rankle campaign groups like the Coalition to End Gambling Ads and a vocal section of the fanbase who campaigned against the initial partnership.

The deep irony of Everton’s new commercial setup will not be lost on supporters. While the club is adhering to the letter of the impending Premier League regulations by removing a traditional casino and sports betting brand from the primary shirt real estate, they have effectively replaced it with a spread betting and financial derivatives platform that operates under the eminently more respectable umbrella of investment speculation.

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Whether the inherent ‘gamble’ of retail trading, CFDs, and financial speculation represents a tangible moral improvement over sports betting is highly debatable but, for Everton’s commercial department, the bottom line is clearly what matters most. Combined with the Stake sleeve renewal, the club is projecting a significant uplift in commercial revenue as they prepare to usher in a new era at the waterfront.

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Lord Peter Cruddas, Founder and CEO of CMC Markets, leaned heavily on the shared “passion” of football and finance in today’s official announcement, stating: “Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term.

“We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence.”

Andrew Middleton, Everton’s President of Business Operations, hailed the partnership, noting that agreements of this scale “help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.”

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The new CMC-branded home kit is expected to be officially unveiled later this week.

Reader Comments (7)

Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer ()

Dave Abrahams

2 Posted 01/07/2026 at 12:08:01

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Is there any difference between how much the new sponsors are paying for the privilege of sponsoring us to the old one?

Iain Johnston

3 Posted 01/07/2026 at 12:14:15

The new deal is worth around £25m a year.

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Stake paid us £10m a year.

Les Callan

4 Posted 01/07/2026 at 12:26:33

Baron Cruddas. A fine upstanding member of society.

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Paul Hewitt

5 Posted 01/07/2026 at 12:26:34

The combined value of shirt and sleeve sponsor is 25 million

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Christy Ring

6 Posted 01/07/2026 at 13:43:14

Considering the amount of sponsorship we’re getting and the revenue from all the different sports and activities at the Hill Dickinson, should we not have alot more money for transfers?

John Collins

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7 Posted 01/07/2026 at 14:15:35

The owner of the company is bent Paul H?

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Brighton break club record to sign Luka Vuskovic for £46m

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Brighton have agreed a club record £46m deal with Tottenham Hotspur for Croatia defender Luka Vuskovic.

Brighton had two bids for Vuskovic turned down last month.

However, they have now reached an agreement over a transfer that is also subject to potential additional payments that could take the overall fee to £50m.

The 19-year-old will have a medical when Croatia’s World Cup campaign is over.

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They play Portugal in a last-32 tie in the early hours of Friday morning UK time.

Born in Split, Vuskovic came through the academy at local club Hajduk, becoming the youngest player to feature in Croatia’s top flight when he was just 16 – and going on to become his club’s youngest goalscorer.

He agreed a deal with Tottenham in September 2023 that saw him join the club in 2025.

Although he is yet to make his Spurs debut, Vuskovic made 30 appearances on loan with German club Hamburg last season, scoring six goals in the Bundesliga, and is now one of the most highly rated young central defenders in Europe.

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He will replace Jan Paul van Hecke in Fabian Hurzeler’s squad.

Ironically, Van Hecke is moving in the opposite direction after Tottenham agreed to pay £52m for the Netherlands international, who had a year left on his Brighton contract.

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England-DR Congo live: Three Lions face World Cup underdogs for place in last 16

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Thomas Tuchel’s England take on underdogs DR Congo in Atlanta on Wednesday, wary of another World Cup upset after premature exits for European heavyweights Germany and the Netherlands. The Congolese play in their first World Cup knockout match after qualifying from the group stage as the top-ranking third-placed team. Follow our live, minute-by-minute commentary.

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England’s best five penalty takers at the World Cup – and one player who probably shouldn’t take one

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Here we go again. England are into the knockout rounds of a World Cup, and now the threat of penalties loom over every nerve-jangling game.

England’s relationship with shootouts was, for a long time, a tortured one. They were knocked out of Italia ‘90 by West Germany via the heartbreak of penalties, and suffered defeats by Argentina (1998) and Portugal (2006) in the same way.

The losing streak was finally lifted in 2018 when Gareth Southgate’s meticulous preparation paid off in England’s first-ever World Cup shootout win, against Colombia in the round of 16.

England have since won two shootouts against Switzerland, in 2019 and 2024, either side of that painful Euro 2020 final defeat against Italy.

Roughly a third of World Cup knockout matches go to extra time, and around a quarter go to penalties. Thomas Tuchel has said he believes if England are to go all the way and lift the World Cup in North America, they will most likely need to win two penalty shootouts en route.

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Tuchel vowed to pick up where Southgate’s regime left off. “I have – on the highest level, since years and years – a penalty programme that is so easy (for me to) just wait for people to tell me who are the best shooters. We trained it. We have a process in place. So we are prepared.

“This has become such an important part, a very special part of football now, that you can prepare and do the best to be prepared, which we did. We have assistant coaches, we have background staff who just set one of the best programmes in place that I have witnessed. So we know exactly what is going to happen. And the platform is there.”

So who are England’s best penalty takers, and who will step up when the moment comes?

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Who will take England's penalties at the World Cup?
Who will take England’s penalties at the World Cup? (The Independent/Getty Images)

Harry Kane

122 taken, 108 scored (89%)

England’s captain will take the first penalty. He has already scored 19 penalties this season for Bayern Munich and England, including his spot-kick against Croatia during the group stage after it was retaken.

Kane mixes two techniques, sometimes stuttering in his run-up and waiting for the goalkeeper to move first before placing it the opposite side, and sometimes running up and hitting the ball with power. The variation is an important tool to keep goalkeepers guessing.

Kane cleared the bar with his penalty against France in the quarter-finals in Qatar four years ago as England were eliminated from the World Cup. But, remarkably, he then went nearly three years without missing another.

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And Kane has never missed in a shootout, in five attempts.

Kane scored at the second time of asking against Croatia
Kane scored at the second time of asking against Croatia (Getty)

Ivan Toney

62 taken, 58 scored (94%)

Both Toney and Tuchel have insisted the striker is not just in the England squad to take penalties, which is true, but it is fair to assume that if the Al-Ahli striker wasn’t such a master of the art from 12 yards, he would probably be on holiday right now.

Toney’s record is remarkable, justifying his former manager Thomas Frank’s claim that he is the best in the world. His ice-cool technique, staring down the goalkeeper before scoring without looking at the ball, is incredibly impressive and few players have replicated it with such success.

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Toney came off the bench to score a penalty in the shootout against Switzerland at Euro 2024, when England scored all five in their most impressive display from the spot. He has not played a minute of football yet at this World Cup, but if England are heading towards a shootout, Tuchel will call for Toney.

Ivan Toney's ability as a penalty-taker was cited as a reason for his inclusion
Ivan Toney’s ability as a penalty-taker was cited as a reason for his inclusion (Getty)

Bukayo Saka

16 taken, 14 scored (88%)

Saka was memorably applauded at away grounds at the start of the 2021/22 Premier League season, following the abuse he received in the wake of England’s shootout defeat.

He recovered well, scoring against Switzerland in the quarter-final shootout at Euro 2024. Saka only took two penalties for Arsenal this season but scored them both, and he has missed only once in the past three years.

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Bukayo Saka scored in a shootout against Switzerland during Euro 2024
Bukayo Saka scored in a shootout against Switzerland during Euro 2024 (Getty)

Marcus Rashford

20 taken, 18 scored (90%)

Rashford was one of the England trio to miss in the Euro 2020 final, along with Bukayo Saka and Jadon Sancho, for which they received appalling racist abuse. Southgate later regretted bringing Rashford and Sancho on to the field so late in the game, with only seconds left at the end of extra time, giving them no time to get into the rhythm of the match and run off some adrenaline before the high-pressure shootout.

Rashford’s record is pretty impressive, albeit from a smaller sample size than some of his England teammates, and he has scored all of his last 14 penalties in a streak dating back to 2019. However, he has only taken one this season, for England against Serbia in qualifying.

Rashford scored against Serbia last September
Rashford scored against Serbia last September (Getty)

The question with Rashford might be simply whether he is on the pitch. If he starts a knockout game which goes all the way to penalties, there is a good chance Tuchel uses one of his six substitutions to replace Rashford with…

Anthony Gordon

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17 taken, 16 scored (94%)

If Rashford is off the field then Gordon will be on it, and he will be charged with taking a penalty should the moment come.

Gordon takes the responsibility for Newcastle and has a very good record, having scored 12 and missed only one since joining the club. He also scored a penalty in a World Cup warm-up win over Costa Rica when Kane was off the pitch.

Anthony Gordon converted his penalty against Costa Rica last month
Anthony Gordon converted his penalty against Costa Rica last month (Getty)

Jude Bellingham

5 taken, 4 scored (80%)

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Bellingham may not have much of a track record taking penalties – he hasn’t taken one for Real Madrid in 18 months, with Kylian Mbappe taking charge from the spot – but the 22-year-old has repeatedly shown he is the type of character to step up in England’s hour of need.

And Bellingham converted the second when England scored five perfect penalties against Switzerland two summers ago.

Declan Rice talked up England’s penalty prowess this week, and he name-checked Bellingham among the leading candidates to step forwards. “I look at this group now, I don’t think there’s a better crop of penalty-takers that England have probably ever had,” Rice said.

Jude Bellingham scored a penalty in the shootout against Switzerland in Euro 2024 (Martin Rickett/PA)
Jude Bellingham scored a penalty in the shootout against Switzerland in Euro 2024 (Martin Rickett/PA) (PA Wire)

Declan Rice

3 taken, 1 scored (33%)

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Rice has very little experience from the spot, and what experience he does have was not particularly convincing, missing two of his three for West Ham.

But he scored emphatically during Arsenal’s shootout defeat by Paris Saint-Germain in the Champions League final, and is clearly an excellent dead-ball striker, both at corners and free-kicks. He is also a leader on the pitch for England.

Declan Rice has said he will step up and take a penalty
Declan Rice has said he will step up and take a penalty (Getty)

Eberechi Eze

9 taken, 7 scored (78%)

Eze is a likely candidate to come on as an impact substitute in a 120-minute match, so he may well be given responsibility from the spot, although he doesn’t have huge experience in that department. He missed one of his four penalties for Crystal Palace, and his only penalty for Arsenal, during the Champions League final shootout, was missed.

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One player who probably shouldn’t step up is Ollie Watkins. The striker has always been excellent for England his extra-time goal against Netherlands in the Euro 2024 semi-finals will live long in the memory of supporters. But Watkins’ penalty record reads 13 taken, six scored, seven missed, including misses in both of his most recent two for Aston Villa last year.

Other candidates include Elliot Anderson and Reece James – when he is fit to play – who both scored their one and only career penalty and have track records of converting in shootouts.

And if the shootout runs deep into sudden death, at least England know they can rely on Jordan Pickford, with his hands and his feet…

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England’s likely five penalty takers: Kane, Toney, Saka, Rashford/Gordon, Bellingham.

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Jannik Sinner says Wimbledon Doubts are Gone

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World No. 1 Jannik Sinner believes he has put any doubts behind him after battling through a tough first-round match at Wimbledon.

The Italian was pushed hard by Miomir Kecmanović before securing victory in a match that lasted more than three hours. It was exactly the kind of test Sinner felt he needed after questions about his fitness following Roland Garros.

Speaking after the match, Sinner admitted the win boosted his confidence.

  • Serena Williams says Grand Slam Record no longer MattersSerena Williams says Grand Slam Record no longer Matters

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“It was good for me. I was happy I went over three hours.”

During the match, Sinner also slipped awkwardly, briefly raising concerns about his foot. However, he quickly played down the incident.

“When I slipped I felt a little pain but it went away very quickly.”

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Sinner revealed that he and his team made adjustments before Wimbledon to prepare for the conditions, and he believes those changes have paid off.

“We practiced a lot before the tournament here, it was very warm. I never had an issue. We made a couple changes.”

He also addressed the concerns surrounding his form and physical condition.

“I think the doubts are gone, at least in my mind. And then we see how it goes.”

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The victory sends Sinner safely into the second round, and the World No. 1 is feeling increasingly comfortable on the grass at the All England Club.

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Abhishek Sharma vs Virat Kohli

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Team India will have high hopes from aggressive opener Abhishek Sharma in the five-match T20I series in England, which begins in Chester-le-Street on Wednesday, July 1. The Men in Blue suffered a shocking 2-0 loss in Ireland recently as their famed top order collapsed. As such, Abhishek will be keen to come up with an impactful effort in England.

Abhishek had a mixed time of it during the two-match T20I series in Ireland. He contributed a quick-fire 49 off 20 in the first match in Belfast, smacking seven fours and two sixes. In the second match at the same venue, he was dismissed for a golden duck as Ireland ended up creating history in unexpected fashion.

Abhishek has played 47 T20I innings so far. Ahead of the England vs India clash in Chester-le-Street, we compare his stats with those of Virat Kohli after the former India captain had also played 47 T20I innings.


Abhishek Sharma vs Virat Kohli – Who has a better average and strike rate after 47 T20I innings?

In 47 T20I innings, Abhishek has scored 1,487 runs at an average of 33.04 and a strike rate of 191.62. In six innings against England, he has scored 288 runs at an average of 48 and a strike rate of 214.92. Also, in six innings against New Zealand, he has 234 runs at an average of 46.80 and a strike rate of 248.93. He has also scored 215 runs in nine innings against South Africa (strike rate 169.29).

After 47 T20I innings, Kohli had scored 1,852 runs at an average of 54.47 and a strike rate of 136.37. In 10 innings against Australia, Kohli had 423 runs at an average of 70.50 and a strike rate of 145.36. Also, in six innings against Pakistan, he had 254 runs at an average of 84.66 and a strike rate of 118.69. Further, in nine innings against England, he had 236 runs at a strike rate of 134.09.


Abhishek Sharma vs Virat Kohli – Who has more 50-plus scores after 47 T20I innings?

In 47 T20I innings, Abhishek has registered 12 50-plus scores – two centuries and 10 half-centuries. He clobbered 135 came off 54 balls against England at Wankhede Stadium in Mumbai in February 2025. The blazing knock featured seven fours and 13 sixes. He also hit 100 off 47 against Zimbabwe in Harare in July 2024. The innings included seven fours and eight sixes.

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Player Runs Average SR HS 100s 50s
Abhishek Sharma 1,487 33.04 191.62 135 2 10
Virat Kohli 1,852 54.47 136.37 90* 0 17

(Abhishek vs Kohli – Batting stats comparison after 47 T20Is)

After 47 T20I innings, Kohli had notched up 17 half-centuries. His best at that stage was 90*, which came off 55 balls against Australia in Adelaide in January 2016. The knock featured nine fours and two sixes. He had also hammered 89* off 47 balls against the West Indies at Wankhede Stadium in Mumbai in the 2016 T20 World Cup. The valiant knock comprised of 11 fours and a six.


Abhishek Sharma vs Virat Kohli – Who has a better record in wins after 47 T20I innings?

In 36 T20I wins (35 innings), Abhishek has scored 1,207 runs at an average of 35.50 and a strike rate of 195.94, with two hundreds and eight half-centuries. In nine losses, he has 177 runs, averaging 19.66 at a strike rate of 173.52, with one fifty. The 25-year-old has also scored 61 runs in one tied T20I and 42 in two matches that produced no result.

Player Innings Runs Average SR HS 100s 50s
Abhishek Sharma 35 1,207 35.50 195.94 135 2 8
Virat Kohli 31 1,296 68.21 133.19 90* 0 13

(Abhishek vs Kohli – Batting stats comparison in wins after 47 T20I innings)

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In 33 wins (31 innings), Kohli had scored 1,296 runs at an average of 68.21 and a strike rate of 133.19, with 13 half-centuries. In 17 losses (16 innings), he had scored 556 runs at an average of 37.06 and a strike rate of 144.41, with four fifties.


Abhishek Sharma vs Virat Kohli – Who has a better record in chases after 47 T20I innings?

In 20 chases (19 innings), Abhishek has scored 490 runs at an average of 27.22 and a strike rate of 198.38, with three half-centuries. In 28 T20Is while batting first, he has totaled 997 runs at an average of 36.92 and a strike rate of 188.46, with two hundreds and seven half-centuries.

Player Innings Runs Average SR HS 100s 50s
Abhishek Sharma 19 490 27.22 198.38 79 0 3
Virat Kohli 22 1,038 86.50 134.98 82* 0 11

(Abhishek vs Kohli – Batting stats comparison in chases after 47 T20I innings)

In 26 matches in chases (22 innings), Kohli had scored 1,038 runs at an average of 86.50 and a strike rate of 134.98, with 11 half-centuries. In 25 T20Is while batting first, he had 814 runs at an average of 37 and a strike rate of 138.20, with the aid of six half-centuries.

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