It marks the fourth boutique from the brand now available in Glasgow.
There’s been a new addition to the Glasgow Fort. Popular jewellery brand Lovisa opened its the doors to its latest boutique in the major shopping centre today (July 29).
Located between Specsavers and FORTY, the new outlet will offer shoppers affordable, catwalk-inspired accessories. The opening marks the high street retailer’s fourth store across the city.
Other stores across Glasgow can be found in fellow shopping centres Braehead, St Enoch and Buchanan Galleries. It also takes Lovisa’s total stores across Scotland to 11, with other outlets found in the likes of Aberdeen, Inverness, Stirling, Dundee, and more.
Founded 16 years ago, Lovisa was created with the main aim of making fashionable jewellery more affordable. A statement on the firm’s website has described it as a “fashion-forward brand”, with 150 new styles being delivered to stores each week.
The new Glasgow Fort outlet will allow shoppers to browse a range of styles that have been inspired by some of the biggest current trends. The brand’s ‘trend spotting’ departments work to take inspiration from couture runways and street-style, creating “new, must-have styles.”
Since the opening of its first store back in April 2010, Lovisa has gone on to operate more than 900 stores across 45 countries. It reached a milestone of 100 in the UK earlier this year with the opening of its outlet located in Birmingham’s Bullring.
Excited shoppers rejoiced at the newest boutique in Glasgow Fort after the shopping centre shared the news on Instagram recently. The full post read: “Lovisa is opening at Glasgow Fort!
“Lovisa is a brand that was born out of a passion for offering fashionable jewellery at affordable prices. Lovisa is jewellery that goes with fashion and is accessible to everyone!
“Get ready to discover your next favourite jewellery pieces!”
Expressing enthusiasm, one shopper responded with: “Can’t wait! Love Lovisa.”
While a second enthusiastic Facebook user added: “Looking forward to it xx.”
It’s just the latest addition to Glasgow Fort recently, with the shopping venue opening a host of new shops over the past year. This includes a new store for popular shoe chain OFFICE – making it the biggest in Scotland.
Now spanning a staggering 5,012 sq. ft, it is double the size of the previous unit that measured 2,249 sq. ft. It can be found next to neighbouring brands Deichmann, BPerfect and River Island.
The leading Glasgow shopping and leisure centre also unveiled major expansion plans back in May. If approved, this would see it upsized by a staggering 60,000 sq.ft, bringing even more options for shoppers.
Alongside a potential bowling alley and arcade, one of the highlights would be a new M&S. The plans aim to upsize its current branch by over 32,000 sq.ft, which would turn it into a new Scottish flagship for the brand.
There’s also been a host of new openings announced for outside of Glasgow. One of the latest is a new Rituals Cosmetics boutique that is set to open in Edinburgh’s Gyle Shopping Centre sometime this September.


You must be logged in to post a comment Login