Hopp on Belfast is offering a new way to get around Belfast
As Belfast prepares to welcome thousands of visitors for the Fleadh, Hopp Belfast, a new undocked electric bike service, has officially launched.
The service is available across key areas of Belfast city centre, providing a convenient alternative for short journeys between venues, attractions, hotels and restaurants during one of the city’s busiest weeks of the year.
With increased footfall, temporary traffic restrictions and limited city-centre parking availability expected during the Fleadh, Hopp offers a simple way to move around Belfast with ease.
Brendan Boyd, owner of Hopp Belfast, who has almost 15 years’ experience in the sustainable energy sector, said: “Belfast is a vibrant city with so much to offer, and we wanted to create a transport option that helps people experience more of it in a convenient and enjoyable way.
“The Fleadh provides the perfect opportunity to introduce Hopp to residents and visitors alike, whether they’re travelling between sessions in the Cathedral Quarter, exploring Titanic Quarter, heading to Queen’s Quarter or discovering other parts of the city.”
The black and bright green e-bikes can be unlocked through the Hopp mobile app, which is available on the Apple Store and Google Play. Unlike traditional bike hire schemes where users may need to pay upfront for a set rental period, Hopp operates on a simple pay-per-minute pricing model, making it a flexible and affordable option for short journeys around the city.
Hopp is an established electric micro-mobility operator headquartered in Iceland, with services operating in more than 70 locations internationally.
The Belfast service has launched with an initial fleet of more than 100 electric bikes. Following the initial launch period, Hopp Belfast plans to expand its fleet and service area in line with customer demand and operational performance.
Brendan Boyd added: “We’re excited to bring Hopp to Belfast and give people another option for how they move around the city. This is about making journeys easier, while supporting a more connected and sustainable Belfast. We’ll continue to listen to users, build on the service and expand as demand grows.”
Safety and responsible use are central to the service. Before taking their first ride, users complete a short in-app safety tutorial covering responsible riding, parking guidance and local road regulations.
The bikes operate within a controlled geo-fenced service area that includes slow-speed zones and preferred parking areas across Belfast city centre. Hopp Belfast does not use traditional docking stations, but users are encouraged to end their journey in one of the preferred parking locations shown in the app.
Riders are asked to park responsibly, ensuring bikes do not obstruct pedestrians, wheelchair users, prams, mobility aids, entrances, crossings or other road users. Using the preferred parking areas helps keep public spaces accessible and ensures bikes are available and easy for the next person to find and use.
A local operations team will monitor bike usage, parking compliance and fleet maintenance to help ensure the service operates safely, responsibly and with minimal disruption to the public.
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