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‘Outstanding’ year for Manchester’s creative and digital firms as MPA Inspiration Awards 2026 shortlist is revealed

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Awards will honour big names and future talent

The winners of the MPA Inspiration Awards 2025

Last year’s winners of the MPA Inspiration Awards(Image: Carl Sukonik | The Vain Photography)

The judges of the MPA Inspiration Awards have announced their 2026 shortlist – and say Manchester’s creative and digital sector has enjoyed another “outstanding” year.

The awards, now in their 14th year, aim to celebrate the best work done by Manchester’s media, digital and creative agencies and their teams. They also aim to support young and upcoming talent in the media, creative and digital worlds.

Nominees this year include EssenceMediacom, McCann Manchester, Wavemaker and Transport for Greater Manchester.

The awards are run by the MPA, the not-for-profit association originally known as the Manchester Publicity Association, and will be held at the Midland Hotel in Manchester in October.

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The judging panel this year was chaired by Jade Prady, business growth lead for City Studios at City Football Group.

She said: “It’s been a privilege to be chair of judges this year and to see the outstanding work being produced across both agencies and new emerging talent coming through into the media landscape.

“We’ve had another fantastic year of entries, setting an exceptionally high standard, with inspiring and innovative work across all categories.

“The judging room was filled with energy and passion, and while some decisions were challenging, I’m confident and proud of the winners we’ve chosen collectively.”

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Cindy Simmons, managing director of the MPA, added, “I was very proud to see that the community we represent has once again embraced our awards and has pushed the boundaries in terms of quality and content.

“In particular our ‘People’ categories, recognising young future talent, were extremely well supported again this year; This reflects how embracing and helping to nurture future talent is an intrinsic part of the MPA and fits with our mantra of helping anyone working in or with Manchester’s Media, Digital and Creative businesses to thrive.

“The ‘Collaboration’ category was also well represented which stands as testimony to the open and collaborative nature of the MPA and its members.”

MPA Inspiration Awards 2026: The shortlist

Best Digital Campaign

  • Mobsta, Wavemaker and Triple Dry: Driving Sales of Deodorant? No Sweat
  • Mobsta, Republic of Media, and TfGM: TfGM – Have You Got Your Ticket?
  • EssenceMediacom, a WPP Media Brand: Recipe for Absolute Collagen’s AI Win
  • McCann Manchester: Importance Of Flipping Industry Norms
  • Crimtan, Fusion Unlimited & University of Leeds: UoL Applications: Powered by Data
  • EssenceMediacom, a WPP Media Brand: Making 180 Stores Feel Truly Local
  • Edison Media: Sandcastle Waterpark: A Record Year
  • PHD Manchester & Grupo Bimbo (Takis): Can’t Hide Your Intensity
  • Wavemaker, a WPP Media Brand: We’re Going Places
  • Wavemaker, a WPP Media Brand: When the House Is Invisible, Change Odds
  • Carat, Greggs, Blis: From Insight to Impact: Greggs Xmas Wins

Best Creative Campaign

  • EssenceMediacom, a WPP Media Brand: From Fine Lines To Laughter Lines
  • EssenceMediacom, a WPP Media Brand: Understanding Greatness Needs No Service
  • Seventy7: Making Proper Good Things Happen
  • Dentsu & News UK: Newsstands to Catwalks: Next A/W

Best Media Campaign

  • Leasing Options & Reigning Media: From Sceptic to Sky Sports Sponsor
  • The Guardian: From Play to Purpose with Co-op & Carat
  • Notorious Communications: Butchers x Chanel 5’s Country Living
  • Mail Metro Media, Carat, VisitScotland: Good for the Soul
  • McCann Manchester: Importance Of Flipping Industry Norms
  • Republic of Media: A ‘Powerfully Simple’ Venture into TV
  • EssenceMediacom, a WPP Media Brand: From Media Interruptions to Healthcare
  • EssenceMediacom, a WPP Media Brand: Turning Tyres Into a Performance Story
  • EssenceMediacom, a WPP Media Brand: How an Unofficial Sponsor Beat 50:1
  • EssenceMediacom, a WPP Media Brand: Tetley Chose Rituals Over Reach
  • TBWA\MCR: Dodge The Finger
  • Edison Media: We Run This City with JD Sports x Nike
  • Wavemaker, a WPP Media brand: Out of Your Head and Into Your Home
  • News UK: No Parental Guidance
  • PHD Manchester & Grupo Bimbo (Takis): Can’t Hide Your Intensity
  • Wavemaker, a WPP Media Brand: Nothing Beats Playing the Long Game
  • Carat, Co-op Funeralcare: “From Behind to Front of Mind”

Best Sales Team Campaign

  • Mobsta, Wavemaker, and Triple Dry: Driving Sales of Deodorant? No Sweat
  • Channel 4 Sales & Wavemaker for Wayfair: Filtered Interiors
  • Mail Metro Media, Carat, VisitScotland: Good for the Soul
  • Immediate, Crown Paints & Notorious Communications: Colour your Senses

Best Integrated Campaign

  • Channel 4 Sales & Carat for VisitScotland: Where to Next?
  • McCann Manchester: Schär: Better Media for Better Health
  • EssenceMediacom, a WPP Media Brand: From Media Interruptions to Healthcare
  • Wavemaker, a WPP Media brand: Clarkson’s Farm, Sponsored by Morrisons
  • Wavemaker, a WPP Media brand: Dr Oetker’s Book Club Hit the Aisle
  • Edison Media: We Run This City with JD Sports x Nike
  • Wavemaker, a WPP Media brand: Reigniting Passion for Teaching
  • Mail Metro Media, Havas, Matalan: Your Tribe
  • News UK & Specsavers: Grab a Grant – Specsavers x The Sun
  • Wavemaker, a WPP Media Brand: Original Source x HYROX
  • Carat, Nerds, Global: ‘Make it a NERDS Summer’
  • WPP Media: Search It & Weep

Best PR/Social Campaign

  • Smoking Gun: Fry & Mighty
  • Channel 4 Sales, Vega & Propaganda for Cloud 9: GRWM: Roots & Resilience
  • EssenceMediacom, a WPP Media Brand: From Fine Lines to Laughter Lines
  • Wavemaker, a WPP Media brand: From Hardship to Hope
  • Mail Metro Media, Havas, Matalan: Your Tribe

Specialist Categories

Best Animation

  • Flow Creative: Releasing Hope
  • TBWA\MCR: Dodge The Finger

Best Video

  • TBWA\MCR: That Time Of The Month
  • Edison Media: This Is Blackpool: The Two Day Stay

Best Podcast

  • Roland Dransfield: We Built This City
  • JCDecaux UK: Digital Changemakers

Best Audio

  • TBWA\MCR: Gardaland 50th Anniversary
  • EssenceMediacom, a WPP Media Brand: Making Results Day Sound Different
  • Wavemaker, a WPP Media brand: From Missed Flights to Must-Book Nights

Unique Categories

Big Bang Award

  • Reigning Media x Bruntwood: Turning David into Goliath
  • Nano Interactive x Republic of Media for ScotRail: The Scenic Route to CTR
  • Hoopla Digital & Dentsu: Galderma Acnecide
  • TBWA\MCR: That Time Of The Month
  • TBWA\MCR: Dodge The Finger

Collaboration Award

  • Whistl, HH Global, Co-op: Co-operative Christmas Growth
  • Peachy and Screen Manchester: Peachy and Screen Manchester Outreach
  • Immediate Media North and Wavemaker North: Dr Oetker Ristorante Book Club
  • Wavemaker, a WPP Media brand: Making Wayfair Feel Like Home
  • Cash for Kids: Bringing Back the Magic of Christmas
  • Wavemaker, a WPP Media Brand: TRU x Reach – On Track to Better

Martyn Hett Inspiring Manchester Award

  • Ocean Outdoor: The Corinthians: We Were The Champions
  • Roland Dransfield: We Built This City

Innovation Award

  • PHD Manchester: Establish MCR as a Gaming Powerhouse
  • WPP Media: OMA PagePal Beats Google’s Crackdown

People categories

Apprentice Award

  • Olivia Darbyshire: One Agency Media
  • Aarti Schwob: Wavemaker, a WPP Media brand
  • Mia Cunningham: Republic of Media

Rising Star Award

  • Joshua Dagger: Bauer Media Outdoor
  • Grace Noakes: One Agency Media
  • Luis Rogers: Republic of Media

University Student Award

  • Amy Louise Mead: Manchester Metropolitan University
  • Nikola Gonczar: Manchester Metropolitan University
  • Shannon Fahey: Manchester Metropolitan University
  • Queenie Quayson: Manchester Metropolitan University

Freelance Hero Award

  • Jude Hodges
  • Oliver Hardingham
  • Roxanne Parker
  • Natalie Meziani

Agency of the Year

  • I-COM
  • Wavemaker, a WPP Media brand
  • Edison Media
  • Republic of Media
  • Roland Dransfield

Media Sales Team of the Year

  • Mobsta
  • Transport for Greater Manchester
  • JCDecaux UK
  • News UK
  • Channel 4

Grand Prix Categories

Best Place to Work

  • JCDecaux UK
  • Bauer Media Outdoor

Best of the Best

  • To be announced on the night

Business of the Year

  • To be announced on the night

MPA Award

  • To be announced on the night
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