Business
Land Rover Unveils Road-Legal Defender Dakar SUV With 626 Horsepower V8 Rally Pedigree
Land Rover unveiled a road-legal version of its Dakar Rally-winning race vehicle this week, revealing the Defender Dakar during Monterey Car Week festivities in California, a limited-run SUV that carries over much of the engineering from the company’s competition-class rally car directly onto public roads.
The Defender Dakar is built as a production evolution of the Defender D7X-R, the race vehicle Land Rover fielded in the Stock class of the 2026 Dakar Rally earlier this year. That rally effort proved highly successful, with Land Rover’s three-car team finishing first, second and fourth in class on the marque’s Dakar debut, sweeping every stage podium position across 10 of the rally’s 13 stages. Drivers Rokas Baciuška and Oriol Vidal claimed the Stock-class victory for the team.
Mark Cameron, managing director for Defender, said the road-going Defender Dakar was designed to channel that competition pedigree directly into a vehicle customers can drive on public streets. “It’s the ultimate expression of adventure and is a true reflection of how we embrace the impossible,” Cameron said, describing the new model as an embodiment of both the Defender rally team’s spirit and the brand’s broader history of off-road engineering.
Mechanically, the Defender Dakar retains the same body structure, transmission and driveline as its Dakar-winning counterpart. Both vehicles are built on a foundation derived from the range-topping Defender Octa, and both are powered by a 4.4-liter twin-turbocharged V8 engine sourced from BMW. Because the road-going version is not bound by motorsport regulations that limited the race car’s output, Land Rover was able to unlock significantly more power for the production model, with the Defender Dakar producing 626 horsepower and 553 pound-feet of torque, an increase over the roughly 394 horsepower the competition version was permitted to run under Dakar’s Stock-class rules. Power is sent to all four wheels through an eight-speed automatic transmission.
The Defender Dakar rides on 35-inch all-terrain tires mounted to forged 20-inch wheels, with a widened track, raised ride height and rally-tuned suspension featuring motorsport-style dampers, all changes intended to further enhance the vehicle’s off-road capability beyond even the already highly capable standard Defender Octa. Beyond the Octa’s existing drive modes, the Defender Dakar adds dedicated settings for dunes and gravel terrain, along with a “Flight Mode” carried over directly from the competition car, which Land Rover says is designed to help ensure smoother landings when the vehicle catches air over rough or uneven terrain.
Visually, the Defender Dakar incorporates a range of rally-inspired design elements, including roof-mounted light pods, a fixed metal roof, carbon-fiber trim across the hood and air intakes, exposed rivets along extended wheel arches, additional underbody protection, and a blanking plate covering the tailgate area where a spare wheel would normally be mounted, mirroring the rally car’s own design. Buyers will be able to specify the same sand-colored body paired with a turquoise roof used in the D7X-R’s competition livery, along with other color options.
Inside, the cabin adopts what Land Rover has described as a “tough luxury” aesthetic, featuring a 2+2 seating layout with dedicated racing bucket seats up front designed specifically for the Defender Dakar. Buyers will be able to option four-point racing harnesses and a rear storage area intended for stowing helmets, details drawn directly from the vehicle’s motorsport origins, even though the production version omits certain full-race features found in the D7X-R itself, such as a complete roll cage, perspex windows and built-in intercom systems.
Land Rover has not yet disclosed pricing or confirmed exactly how many units of the Defender Dakar it plans to build, though the model is being positioned as a limited-run offering. The company has said reservations for the vehicle will open in early 2027, with additional technical details expected to be released around the same time as the 2027 Dakar Rally. Given that the Defender Dakar sits above the already premium Defender Octa, which starts at £147,245 in the United Kingdom, industry analysts expect the new model’s pricing to land meaningfully higher once officially announced.
The Defender Dakar’s debut adds to a broader wave of high-performance, motorsport-inspired production vehicles unveiled during this year’s Monterey Car Week, with automakers increasingly using the event to showcase halo models that translate racing technology directly into limited-edition road cars aimed at enthusiast buyers and collectors.
With full specifications and pricing still to come, the Defender Dakar’s reveal at this stage functions primarily as a statement of intent from Land Rover, signaling the brand’s ambition to more directly connect its Dakar Rally success with a tangible, road-legal product for customers, even as many of the finer production details remain to be finalized ahead of the vehicle’s planned 2027 arrival.
Business
Trend followers could keep buying Nasdaq, BofA says

Trend followers could keep buying Nasdaq, BofA says
Business
Horizon Kinetics Asset Management buys $2,192 of RENN Fund stock

Horizon Kinetics Asset Management buys $2,192 of RENN Fund stock
Business
Monarch Mutual Fund set to enter MF space with maiden overnight fund; files draft with Sebi
According to the draft filed with the market regulator, Monarch Overnight Fund will be an open-ended debt scheme investing in overnight securities with a relatively low-interest rate risk and relatively low credit risk.
Also Read | Mutual funds raise IT exposure to 6.6% in July after record low. Is sentiment towards tech improving?
The objective of the scheme will be to seek to generate returns commensurate with low risk and providing high level of liquidity, through investments made primarily in overnight securities having maturity of one business day.
The performance of the scheme will be benchmarked to CRISIL Liquid Overnight Index and will be managed by Sanjay Motta.
The minimum application amount for lumpsum investment will be Rs 5,000 and in multiple of Re 1 thereafter. The minimum application amount for SIP investment will be Rs 1,000 and in multiples of Re 1 thereafter with minimum six installments.
The fund will invest upto 100% in debt and money market instruments maturing on or before next business day. Overnight funds can deploy, not exceeding, 5% of the net assets of the scheme in G-secs and/or T-bills with a residual maturity of up to 30 days for the purpose of placing the same as margin and collateral for certain transactions.
Portfolio rebalancing due to short term defensive consideration
Subject to the SEBI (Mutual Funds) Regulations, the asset allocation pattern outlined above may be modified from time to time based on prevailing market conditions, available market opportunities, applicable regulatory requirements, as well as political and economic developments.
Portfolio rebalancing in case of passive breaches
Investment strategy and pattern may be deviated from time to time, provided such modification is in accordance with the Scheme(s) objective and Regulations as amended from time to time, the intent being to protect the Net Asset Value of the scheme and unitholders’ interests. In case of any deviation (initial as well as subsequent deviation) in investment pattern, the AMC will achieve a normal asset allocation pattern in a maximum period of 7 days.
In case deviation in investment pattern is not rebalanced within the period indicated above then justification for such delay in rebalancing of portfolio shall be placed before the investment committee and the reasons for the same shall be recorded in writing.
The fund will be suitable for investors who are seeking regular income over a short term that may be in line with the overnight call rates and want to generate returns by investing in debt and money market instruments with overnight maturity.
The principal invested in the fund and the respective benchmark will be at “low risk” according to the riskometer of the fund and benchmark.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
If you have any mutual fund queries, message on ET Mutual Funds on Facebook/Twitter. We will get it answered by our panel of experts. Do share your questions on ETMFqueries@timesinternet.in alongwith your age, risk profile, and Twitter handle.
Business
Dell’s New $700 XPS 13 Emerges As A Serious Windows Rival To Apple’s MacBook Neo
Dell’s redesigned XPS 13 laptop is drawing praise from technology reviewers as the most credible Windows-based challenger yet to Apple’s MacBook Neo, arriving at a starting price of $700 amid a year defined by sharp price increases across the laptop industry tied to a global memory chip shortage.
The new XPS 13 was first unveiled at Computex 2026 in Taipei, where it drew immediate comparisons to Apple’s MacBook Neo, the budget-focused laptop Apple surprised the industry by launching earlier this year. Dell initially offered the XPS 13 at an introductory $599 price for students, a figure that quickly fueled comparisons given the MacBook Neo’s original $600 starting price. Apple has since raised the MacBook Neo’s price to $700, putting the two laptops in direct competition at the same price point.
Reviewers who spent extended time with the new XPS 13 have generally described it as a capable, well-built machine that closes much of the gap Windows laptops have traditionally faced against Apple’s low-cost offering. Engadget’s Devindra Hardawar, who previously reviewed the MacBook Neo, said Dell’s execution on the fundamentals stood out. “Dell got the basics right with this XPS 13,” Hardawar wrote, noting the laptop’s all-metal case felt smooth and sturdy, without the case flex commonly seen in other laptops at the same price point.
The new XPS 13 measures 12.7 millimeters thick and weighs 2.2 pounds, making it both the thinnest and lightest XPS laptop Dell has produced, and notably lighter than the MacBook Neo by roughly half a pound, according to Yahoo’s review of the device. Reviewers found the two laptops broadly comparable in screen size and aspect ratio, though several noted the XPS 13’s display can reach a higher peak brightness than the MacBook Neo’s screen.
Under the hood, the XPS 13 is powered by Intel’s new Wildcat Lake processors, with reviewers testing the Intel Core 5 320 configuration in the base model. Early Geekbench 6 benchmark results shared by Windows Central showed the Core 5 320 achieving average scores of 2,575 in single-core tests and 8,000 in multi-core tests, putting it in a competitive position against Apple’s A18 Pro chip, the same processor originally developed for the iPhone 16 Pro that powers the MacBook Neo. A separate, more detailed benchmarking comparison from Gizmodo found Apple’s chip maintaining an edge in raw processing speed, outperforming the XPS 13’s chip by 3% in multi-core tests and by 22% in single-core tests, a gap reviewers said would be most noticeable in simpler daily tasks like web browsing rather than heavier workloads.
Battery life emerged as a strength for the new XPS 13, with Dell claiming up to 17 hours of use based on a 4K video streaming test. Reviewers who tested the laptop under more typical daily workloads generally reported not feeling pressure to stay near a charger throughout the day.
Not every aspect of the new XPS 13 drew praise. Engadget’s review flagged the laptop’s 8GB base configuration of RAM as a likely bottleneck for users planning to keep the device for several years, recommending most buyers pay extra to upgrade to 16GB instead. Reviewers also criticized Dell’s decision to use a traditional mechanical trackpad on the XPS 13 rather than the seamless glass trackpad found on the company’s higher-end XPS models, with Gizmodo noting the mechanical pad failed to register clicks made more than an inch below the keyboard, a limitation the MacBook Neo’s trackpad does not share. On input elsewhere, however, reviewers were more positive about the keyboard, with Gizmodo describing the typing experience as “clacky” and “bouncy” in a positive sense, a departure from the flatter keyboards found on Dell’s other current XPS models.
Connectivity options on the new XPS 13 remain limited, with the laptop offering just two USB-C ports and no other physical connections, mirroring the same port limitation found on the MacBook Neo and requiring adapters for users needing to connect other device types.
Reviewers were largely consistent in framing the ultimate choice between the two laptops as one of ecosystem preference rather than a clear-cut performance verdict. PCWorld’s testing placed the XPS 13 roughly in the middle of the pack when compared against similarly priced Windows competitors using PCMark 10 benchmarks, positioning it ahead of Lenovo’s IdeaPad Slim 3 but behind Acer’s Aspire AI 14 in that specific test. Yahoo’s review concluded that buyers already deeply invested in Apple’s ecosystem through an iPhone or other devices may find the MacBook Neo’s broader synergy compelling enough on its own, while the XPS 13 offers Windows users a genuinely competitive alternative with some advantages of its own, including its lighter weight and brighter display.
With laptop prices broadly climbing across the industry amid the ongoing memory chip shortage, reviewers have pointed to the XPS 13 as evidence that budget-focused, well-built laptops remain achievable on the Windows side of the market, even as component costs continue pressuring manufacturers throughout 2026.
Business
Bitcoin near $63,000 as weaker ETF demand and cancelled SEC meeting dampen crypto sentiment
In the past 24 hours, Bitcoin and Ethereum were down 0.7% and 0.3% respectively. Among the major altcoins, BNB, XRP, Solana, Tron, Hyperliquid, Cardano fell upto 1.1%.
The global crypto market capitalisation edged down 0.4% to $2.24 trillion, according to Coingecko.Also Read | Quant Mid Cap Fund exits Anthem Biosciences and Lenskart Solutions, adds Cochin Shipyard and 4 others in July
Riya Sehgal Research Analyst Delta Exchange said the crypto markets remain cautious, with Bitcoin hovering near the $63,000 mark as weaker ETF demand and renewed regulatory uncertainty limit risk appetite.
Sehgal further said the cancellation of the SEC’s scheduled crypto-rule meeting removed a potential near-term catalyst, while recent spot Bitcoin ETF outflows indicate that institutional buying momentum has cooled. However, the absence of aggressive downside acceleration is equally important.
In the past week, Bitcoin and Ethereum fell 2.8% and 1.6% respectively. Among the major altcoins, XRP and Cardano were down 2.4% and 9.8% respectively whereas BNB, Solana, Tron, Hyperliquid, Dogecoin rallied upto 2.9%.Nischal Shetty, Founder, WazirX said Bitcoin remained range-bound near 63K – 65K, with 62.4K-63K providing key support and 64K-65.5K acting as the main resistance zone. Ethereum held around 1,870-1,885, with 1,850-1,870 as support and 1,900-1,925 as immediate resistance.
Shetty further said that institutional demand stayed constructive, with strong ETF inflows, but offsetting selling and subdued momentum kept both BTC and ETH in consolidation.
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Here is what other analyst say
Harish Vatnani, Head of Trade, ZebPay: Bitcoin and the broader cryptocurrency market continue to trade with subdued momentum, as BTC remains range-bound between $62,000 and $66,000. Uncertainty surrounding global macroeconomic conditions and geopolitical developments has kept traders cautious, limiting fresh participation and resulting in low market volatility.
Ethereum is trading near the $1,885 mark after recovering from recent lows, but it continues to face strong resistance in the $1,950–2,000 zone. Despite repeated rejection near these levels, buyers remain active on dips, indicating that underlying demand is still intact.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
Business
Madhusudan Kela’s portfolio: 7 stocks rally up to 135% in CY26
Madhusudan Kela’s disclosed portfolio of 19 stocks was worth about Rs 2,665 crore as of August 14. Seven holdings gained 10–135% in 2026, while five declined 15–30%, highlighting sharply divergent performances.
Business
Sandisk Surges: Top Industry-Leading Value Stocks
Steven Cress is VP of Quantitative Strategy and Market Data at Seeking Alpha. Steve is also the creator of the platform’s quantitative stock rating system and many of the analytical tools on Seeking Alpha. His contributions form the cornerstone of the Seeking Alpha Quant Rating system, designed to interpret data for investors and offer insights on investment directions, thereby saving valuable time for users. He is also the Founder and Co-Manager of Alpha Picks, a systematic stock recommendation tool designed to help long-term investors create a best-in-class portfolio.Steve is passionate and dedicated to removing emotional biases from investment decisions. Utilizing a data-driven approach, he leverages sophisticated algorithms and technologies to simplify complex, laborious investment research, creating an easy-to-follow, daily updated grading system for stock trading recommendations.Steve was previously the Founder and CEO of CressCap Investment Research until its acquisition by Seeking Alpha in 2018 for its unparalleled quant analysis and market data capabilities. Prior to that, he had also founded the quant hedge fund Cress Capital Management, after spending most of his career running a proprietary trading desk at Morgan Stanley and leading international business development at Northern Trust.With over 30 years of experience in equity research, quantitative strategies, and portfolio management, Steve is well-positioned to speak on a wide range of investment topics.
Analyst’s Disclosure: I/we have a beneficial long position in the shares of SNDK either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given that any particular security, portfolio, transaction or investment strategy is suitable for any specific person. The author is not advising you personally concerning the nature, potential, value or suitability of any particular security or other matter. You alone are solely responsible for determining whether any investment, security or strategy, or any product or service, is appropriate or suitable for you based on your investment objectives and personal and financial situation. Steven Cress is the Head of Quantitative Strategy at Seeking Alpha. Any views or opinions expressed herein may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank.
Business
Horizon Kinetics buys Texas Pacific Land stock for $343

Horizon Kinetics buys Texas Pacific Land stock for $343
Business
Pixar Reveals First Look At ‘Coco 2’ As Teen Miguel Faces Ernesto’s Revenge In November 2029
Pixar unveiled the first concept art and story details for “Coco 2” at Disney’s D23 fan event Friday night, confirming a November 2029 release date and revealing that the film’s young hero, Miguel, will return as a teenager nearly 12 years after the original movie’s 2017 debut.
The new artwork shown at the event depicted an older Miguel walking alongside his dog, Dante, sporting a new haircut but still carrying his signature guitar. Actor Benjamin Bratt took the stage to confirm he will reprise his role as Ernesto de la Cruz, the celebrated musician whose fraudulent legacy Miguel exposed at the end of the first film. Bratt offered a playful summary of his character’s motivations in the sequel. “Miguel is a little menace who ruined a career and destroyed a legacy,” Bratt said, describing Ernesto’s return as driven by revenge, with the plot sending Miguel back to the Land of the Dead where he must team up with the very man whose reputation he shattered years earlier.
The sequel reunites much of the creative team behind the original film. Lee Unkrich, who directed the first “Coco,” is returning to direct alongside Adrian Molina, who co-wrote and co-directed the 2017 film. Mark Nielsen, a Pixar veteran whose producing credits include “Toy Story 4” and “Inside Out 2,” is attached to produce the new movie. The songwriting team behind the original film’s music, including Kristen Anderson-Lopez and Robert Lopez, is expected to contribute new songs for the sequel as well.
The original “Coco,” released over Thanksgiving weekend in 2017, followed a 12-year-old boy named Miguel who dreams of becoming a musician despite a generations-old family ban on music. On the Mexican holiday of Día de los Muertos, Miguel is accidentally transported to the Land of the Dead, where he uncovers long-buried secrets about his family history and ultimately exposes Ernesto de la Cruz as having stolen his musical legacy, and his life, from a forgotten songwriter. The film became both a critical and commercial success, grossing more than $800 million worldwide and winning two Academy Awards, for best animated feature and for best original song, “Remember Me.”
“Coco 2” was first announced in March 2025, when then-Disney Chief Executive Bob Iger revealed during the company’s annual shareholder meeting that a sequel was in early development, with a target release window of 2029. At the time, Iger offered only limited detail about the project, saying the film would be “full of humor, heart and adventure,” while cautioning that the movie remained in its initial planning stages.
More than a year later, Friday’s D23 presentation offered fans their first real look at how the story will unfold. According to reporting from the event, Miguel’s return trip to the Land of the Dead will find him navigating both his musical ambitions and his family relationships years after the events of the first film, while Ernesto’s reappearance suggests the sequel will directly address unresolved questions about the villain’s fate following his public downfall. Hector, Miguel’s great-great-grandfather and closest ally from the first film, is also expected to return for the sequel, according to reporting on the announcement.
“Coco 2” is scheduled to open in theaters November 21, 2029, positioning its release to coincide with the Día de los Muertos holiday, which falls on November 1 and 2 each year, mirroring the thematic timing of the original film’s Thanksgiving-season release. The sequel will mark Pixar’s 35th animated feature film and will make “Coco” the seventh Pixar franchise to receive a sequel, following in the footsteps of “Toy Story,” “Cars,” “Monsters, Inc.,” “Finding Nemo,” “The Incredibles” and “Inside Out.”
Friday’s D23 presentation also included new details on several other upcoming Pixar projects. The studio unveiled fresh concept art for “Incredibles 3,” confirming a June 16, 2028 release date and revealing that the film will shift its focus toward the Parr family’s three children, Violet, Dash and Jack-Jack, rather than centering primarily on patriarch Bob Parr as the earlier films did. Pixar also previewed a new original film called “Ghost Market,” slated for 2028, centered on a teenage content creator from Chicago who stumbles upon a hidden marketplace connecting the worlds of the living and the dead, and gave fans an updated look at “Gatto,” an original film about an unlikely animal duo set to arrive in theaters next March.
Beyond the new film itself, Disney is also expanding the “Coco” franchise into other parts of its business. The company confirmed it is currently constructing a new “Coco”-themed ride at Disney California Adventure park in Anaheim, with an opening targeted for sometime next year, and announced that “Coco” will be featured as part of the upcoming video game “Kingdom Hearts IV,” expected to launch in 2027.
With “Coco 2” still more than three years from release, Pixar has not yet announced additional cast members beyond Bratt, nor has the studio released a trailer or further plot details. For now, fans of the original film have a confirmed release date and a first glimpse of a teenage Miguel to anticipate as the sequel continues moving through production.
Business
Football Fans Increasingly Follow Star Players Over Clubs, New Study And Experts Reveal
LONDON — Football fandom is undergoing a fundamental shift, with growing numbers of supporters attaching themselves to individual star players rather than the clubs those players represent, according to new research and interviews with sports industry analysts examining the trend.
The clearest recent example came with Lionel Messi’s 2023 move to Inter Miami, a transfer that instantly reshaped the club’s global visibility. Sports brand strategist James Kirkham said the shift in fan behavior surrounding that move has become increasingly common far beyond South Florida. People across the United Kingdom and Europe can now regularly be seen wearing that flamingo pink of Inter Miami, Kirkham said, despite having no personal connection to the city or team, a pattern he attributed directly to Messi’s individual pull rather than any traditional club loyalty.
That dynamic extends well beyond Messi and his longtime rival Cristiano Ronaldo, whose move to Saudi Arabia’s Al-Nassr has produced a similar wave of fans following the player into an unfamiliar league. Kirkham said the trend traces back further, to the growing influence of football video games on younger fans, pointing to an earlier surge of support for Zlatan Ibrahimovic driven by similar dynamics. He described younger supporters as generally less rigid or tribal in their club loyalties than previous generations, while possessing a far more detailed knowledge of individual players developed through games such as EA Sports FC and Football Manager, alongside YouTube and trading cards.
New research backs up the scale of that shift. A study titled “The Rise of the Second Club Fan,” published by the sports marketing firms Engage and MTM ahead of this summer’s World Cup, found that 80% of football supporters worldwide now follow a second team in addition to the one they grew up supporting. Matthew Kyle, the report’s head of insights and its author, said the trend does not typically reflect fans abandoning their primary club, but rather layering on additional teams or players to follow alongside their original allegiance. According to the report, the single most powerful gateway into following a second club is an individual player, meaning fan support can effectively migrate whenever that player transfers to a new team. The report put it directly: “These fans track individuals, not institutions.”
The report’s authors trace the modern version of this dynamic back to 2018, when French forward Antoine Griezmann staged an elaborate, LeBron James-inspired television special to announce he was staying at Atletico Madrid rather than joining Barcelona. Griezmann’s self-produced reveal drew criticism at the time, but Kyle said the same approach would likely land very differently today if attempted by a player with the current cultural reach of Erling Haaland or Kylian Mbappe. In the years since, top players including Haaland, Ronaldo, Jude Bellingham and England forward Ella Toone have built out their own YouTube channels and content platforms, increasingly controlling their own public narratives independent of the clubs they play for.
This summer’s World Cup, held across North America, offered a clear demonstration of how quickly a player’s individual following can expand. Cape Verde goalkeeper Vozinha became a breakout star of the tournament following standout performances against Spain, watching his Instagram following grow from roughly 50,000 to nearly 30 million. Spain and Barcelona’s Lamine Yamal and Bellingham both saw major follower spikes during the tournament as well, while even the already widely followed Ronaldo posted further gains. The biggest individual winner, according to Kyle, was Norway’s Haaland. “Haaland was a massive winner from the World Cup,” Kyle said, noting the forward gained more than 51 million followers across his social media accounts in the roughly six weeks following July 1, compared with just 11 million gained across the entire first half of the year.
The question facing clubs, analysts said, is what happens once a star player who has driven that kind of individual following eventually departs. Turkish club Trabzonspor is currently experiencing a surge in international attention following the arrival of Egyptian star Mohamed Salah after his lengthy run at Liverpool, while Tottenham Hotspur is now working through the transition following South Korean icon Son Heung-min’s move to LAFC last summer. Kyle noted that while Tottenham did not see an immediate collapse in its South Korean social media following after Son’s departure, LAFC did register a smaller spike in new followers tied specifically to his arrival there. He said clubs facing this dynamic need to focus on delivering content fans still want to engage with, including behind-the-scenes material that can draw interest even from supporters with no traditional connection to the club itself.
The broader shift has even extended to ownership, with high-profile examples such as Wrexham, co-owned by actors Ryan Reynolds and Rob McElhenney, drawing new audiences who may have limited prior interest in football itself but are instead following the owners’ own celebrity and storytelling. Kirkham said the growing web of ways fans can now engage with football, through players’ individual platforms, celebrity ownership stories, and traditional club coverage, has ultimately expanded rather than diluted the sport’s overall reach, giving fans more entry points than ever before to find a personal connection to the game.
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