Connect with us

Crypto World

6 Predictions Reshaping Social Media

Published

on

Crypto Breaking News

Let’s be honest: if your Web3 project isn’t on social media, do you even exist? The days of Discord-only communities and airdrop farming as a marketing strategy are numbered. In 2026, social media is where the real alpha is and the platforms are evolving faster than Layer 2 gas fees after a memecoin pump.

After analyzing trends across tens of thousands of global brands, here are six predictions that will shape social media strategy in 2026, with a crypto-native lens on what it means for our industry.

1. Short-Form Video + UGC Will Dominate (Yes, Even for DeFi)

Research shows 73% of marketers are prioritizing short-form video heading into 2026, with 47% specifically focusing on UGC video content. Translation: your community’s unboxing videos and tutorial clips are worth more than your polished explainer animations.

The crypto angle: Stop making 20-minute tokenomics deep-dives nobody watches. Start amplifying the 30-second clips of community members showing their first successful swap, their hardware wallet setup, or their reaction to actually understanding what a rollup is. Authenticity beats production value always has, but now the algorithms are enforcing it.

Advertisement

2. Paid Media Shifts to Video and AI Conversations

Budgets are moving to Instagram, YouTube, and TikTok platforms where video storytelling and social commerce thrive. But here’s the interesting part: conversational commerce is emerging as a new frontier.

Walmart’s ChatGPT integration lets users make purchases directly in chat. Think about that for a second: AI-powered shopping, inside a conversation.

The crypto angle: This is where it gets spicy. Imagine AI agents that don’t just recommend products they execute on-chain transactions. We’re not far from “Ask Claude to swap your ETH for that NFT you’ve been eyeing.” The ad format of the future might be a persuasive AI conversation, not a banner. Crypto-native brands should be experimenting with AI-commerce integrations now.

3. AI Moves From Experimentation to Infrastructure

By 2026, generative AI won’t be a “nice to have”; it’ll be embedded in the operating layer of marketing stacks. Agentic AI systems will draft copy, test creatives, and adjust ad spend mid-campaign, all in real-time.

Advertisement

Direct-to-consumer businesses already post six times more content than traditional retailers. The only way to compete is AI-augmented content creation.

The crypto angle: Web3 projects are uniquely positioned here. Many crypto teams are already AI-native in their workflows. The question is whether you’re using AI agents just for content, or building them into your entire community management stack from sentiment analysis to automated governance summaries to personalized engagement. Soon, teams won’t talk about using AI. They’ll just run on it.

4. Virtual Influencers Rise (With a Reality Check)

Earlier in 2025, nearly 60% of marketers planned to increase virtual influencer collaborations. Fast forward a few months, and partnerships with AI-only influencers dropped; audience fatigue and underperformance hit hard.

The crypto angle: We’ve been here before. Remember when every NFT project had a fictional founder? The lesson: virtual creators work as hybrid collaborators, not replacements for real voices. Use AI-generated characters for scalable storytelling and visual experimentation, but anchor campaigns in authentic community members. Transparency about AI’s role isn’t optional, it’s survival.

Advertisement

5. Burnout Prevention Becomes Survival Strategy

Most social teams have fewer than six people managing global brand presence. Nearly half report frequent burnout. With content demands rising and budgets tightening, automation isn’t a luxury; it’s triage.

The crypto angle: Crypto social managers have it worse. You’re running 24/7 Discord servers, managing global communities across multiple timezones, and expected to respond to FUD at 3am. In 2026, the projects that retain talent will be the ones treating automation as a force multiplier—AI handles scheduling, reporting, and routine engagement while humans focus on actual community building and creative strategy. Your community manager shouldn’t be burnt out; they should be empowered.

6. Social, Commerce, and Care Fully Converge

Two-thirds of marketers now collaborate closely with commerce and care teams. The lines between customer touchpoints are blurring into a seamless experience: a TikTok ad opens into a shopping cart, a DM uncovers an upsell opportunity, a chatbot drives recurring purchases.

The crypto angle: This is Web3’s moment to shine. Social tokens, wallet-connected experiences, on-chain loyalty programs—these aren’t future concepts, they’re here. Imagine a Discord message that triggers a token-gated discount, or a Twitter Space that unlocks exclusive NFT access. The brands that connect social engagement with on-chain commerce (without the friction) will transform community from a cost center into a revenue engine.

Advertisement

The future of social media is AI-powered, authenticity-driven, and increasingly commerce-enabled. For crypto-native brands, this isn’t about keeping pace, it’s about leading the charge.

The projects that treat AI as infrastructure, authenticity as strategy, and community as commerce will define the new standard in Web3 engagement.

The rest will be building on Solana and posting threads about it to 47 followers.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

Advertisement

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Crypto World

Here’s why Ethereum price may hit $1,500 first before $2,500

Published

on

ethereum price

Ethereum price was stuck below the important support of $2,000 today, February 16, as it erased the gains made during the weekend.

Summary

  • Ethereum price may be at risk of falling to the key support at $1,500.
  • It has formed a bearish pennant pattern on the daily timeframe chart.
  • The bearish catalysts have outweighed the bullish one.

Ethereum (ETH) token was trading at $1,980, down substantially from its all-time high of $4,960. Technical analysis suggests the coin will likely drop to the key support at $1,500 before hitting the psychological $2,500 level.

Ethereum price technical analysis suggests a retreat to $1,500 is likely

The daily timeframe chart shows that ETH price remains in a technical bear market after falling by 60% from its all-time high. It is slowly forming a bearish pennant pattern, consisting of a vertical line and a symmetrical triangle. 

Advertisement

It has completed forming the flagpole line and is now in the triangle section, whose two lines are about to converge. In most cases, a bearish breakout normally happens when these two lines are about to meet. 

ETH price has remained below all moving averages and the 78.6% Fibonacci Retracement level. It has also moved below the strong pivot, reverse level of the Murrey Math Lines. 

Therefore, the most likely ETH price prediction is bearish, with the initial target at the psychological $1,500 level, a few points above its lowest level in April last year. 

Advertisement
ethereum price
ETH price chart | Source: crypto.news

The bearish outlook is also supported by a Polymarket poll, which places the odds of it falling to $1,500 this year at 72%.

ETH price to drop as demand wanes

The main reason why ETH price may crash to $1,500 first is that demand has remained thin in the past few months. A good example of the waning demand is the ongoing happenings in the futures market, where open interest has dropped to $23 billion, its lowest level since 2024. It has crashed from last year’s high of nearly $70 billion.

Spot Ethereum ETF outflows have continued this month. These funds have shed over $326 million in assets this month, the fourth consecutive month in the red. They have lost over $2 billion in assets in the last four months.

These bearish catalysts have outweighed the positive Ethereum news. For example, the staking queue has jumped to a record high, with the staking ratio hitting the key milestone of 30%. 

The supply of ETH on exchanges has dropped to a record low, while transactions, fees, and active addresses have soared. Ethereum has also become the most preferred chain for the booming real-world asset tokenization industry. 

Advertisement

Source link

Continue Reading

Crypto World

Bitcoin Bullish Analysis Eyes a Trip to $75,000 This Week

Published

on

Bitcoin Bullish Analysis Eyes a Trip to $75,000 This Week

Bitcoin (BTC) starts a new week at an important crossroads as analysis sees the chance for a new short squeeze

  • Bitcoin closes the week above a key 200-week trend line, leading to fresh belief in a trip to $75,000.

  • Liquidations stay elevated, with a trader noting that longs should be in the driving seat going forward.

  • US inflation data piles up, saving risk-asset volatility for later in the week.

  • Bitcoin onchain profitability data paints a dangerous picture, with the net unrealized profit and loss ratio hitting three-year highs.

  • Loss-making UTXOs suggest that Bitcoin may be at the start of a new bear market.

Bitcoin faces 2024 range and “a lot of uncertainty”

Bitcoin saw a surprisingly calm weekly candle close Sunday, but traders know the significance of the current price range.

At around $68,800 on Bitstamp, per data from TradingView, the weekly close came in above a key long-term trend line that will be key to future upside.

BTC/USD one-hour chart. Source: Cointelegraph/TradingView

Currently at $68,343, the 200-week exponential moving average (EMA) forms one of two nearby lines in the sand for market participants. The other is Bitcoin’s old all-time high from 2021 at just over $69,000.

BTC/USD one-day chart with 200-week EMA. Source: Cointelegraph/TradingView

“We’re back inside an old important range that kept price for 7 months!” trader CrypNuevo wrote in his latest X analysis.

CrypNuevo referenced the extended rangebound construction focused around the $69,000 mark that BTC/USD formed in 2024.

Advertisement

He noted that last week, the pair filled almost half of its wick to 15-month lows from earlier in February — something that could have significance for the broader price trend.

“So Bitcoin might range here for some time, meaning that price could test the range lows,” the analysis continued. 

“Only if: 1. Bitcoin drops back to the 50% wick-fill level (signal for 100% wick-fill). 2. Acceptance below 100% wick.”

BTC/USDT one-week chart. Source: CrypNuevo/X

CrypNuevo flagged a rebound to $75,000 as the move that could trigger a “surprise recovery,” adding that Bitcoin “tends to do the opposite of the market sentiment.”

“A lot of uncertainty for the upcoming week. Also, Monday is bank holiday in the US so expecting irregular volatility (probably low volatility that day),” he concluded.

BTC/USDT one-week chart. Source: CrypNuevo/X

Crypto liquidations run high around $70,000 BTC

Despite the relative lack of BTC price volatility since the recovery from $59,000 lows, the market remains highly sensitive to even smaller moves.

This is reflected in elevated liquidations across crypto, with both long and short positions close to spot price being repeatedly erased.

Advertisement

Data from monitoring resource CoinGlass puts the total liquidation tally for the 24 hours to the time of writing at over $250 million. During that time, BTC/USD acted within a range of less than $3,000.

Crypto liquidation heatmap. Source: CoinGlass

CoinGlass now shows traders doubling down on long BTC positions immediately below $68,000 as the week begins.

Commenting, trader CW said that these would now become the next target for whales.

CW had some potential good news for bulls, with longs still prevailing in the current market setup.

“Despite significant liquidation of $BTC long positions, longs remain dominant. Expectations for a bullish trend remain intact,” they told X followers.

Advertisement

On Friday, as BTC/USD spiked past $70,000 around the Wall Street open, short liquidations even beat recent records. At 10,700 BTC, the short liquidation tally reached its highest daily reading since September 2024.

“If spot demand follows, this squeeze could be the first sign the downside trend is running out of steam,” crypto exchange Bitfinex wrote in an X reaction.

Crypto liquidation history (screenshot). Source: CoinGlass

PCE and GDP lead volatile macro week

With US markets closed for the Presidents’ Day holiday on Monday, key economic data — and any associated risk-asset volatility — will come later in the week.

Chief among the upcoming releases is the Personal Consumption Expenditures (PCE) Index, known as the Federal Reserve’s “preferred” inflation gauge. Q4 GDP data is due the same day, Friday.

PCE is due out at a key moment for Fed policy — recent inflation numbers have given a mixed picture of economic conditions, leading to uncertainty in the markets. Expectations of the Fed returning to policy loosening at its March meeting remain low, despite last week’s Consumer Price Index (CPI) coming in below expectations.

Advertisement

According to CME Group’s FedWatch Tool, the odds that officials will hold interest rates at current levels next month remain over 90%.

“Expect more volatility this week,” trading resource The Kobeissi Letter told X followers while summarizing the upcoming macro events.

“Meanwhile, geopolitical tensions remain and macroeconomic uncertainty is elevated.”

Fed target rate probabilities for March FOMC meeting (screenshot). Source: CME Group

In the latest edition of its regular newsletter, The Market Mosaic, analytics resource Mosaic Asset Company additionally focused on last week’s US employment report as a potential headache for the Fed.

“The report is clouding the outlook for further rate cuts by the Federal Reserve, with market-implied odds pointing to two quarter-point rate cuts later this year. However, the 2-year Treasury yield that leads changes in the fed funds rate is near the low end of the current fed funds range and suggests no cuts at all,” it noted.

Analysis puts spotlight on mid-$50,000 zone

In fresh market research issued on Monday, onchain analytics platform CryptoQuant said that future BTC price bottoms will increasingly rely on “investor resilience.”

Advertisement

Looking back at the first half of February, contributor GugaOnChain warned that a showdown could occur at the confluence of two key price points below $60,000.

Here, Bitcoin’s 200-week simple moving average (SMA) meets its overall realized price — the aggregate level at which the supply last moved onchain.

“Bitcoin’s 50% collapse toward the 200-period moving average on the weekly timeframe — which converge with the region of its realized price at $55,800 — will be a significant test, besides being seen by analysts as a region conducive to accumulation,” GugaOnChain wrote in a Quicktake blog post. 

“However, the turn toward recovery now depends on investor resilience.”

Bitcoin realized price. Source: CryptoQuant

The research also pointed to comparatively low values on the net unrealized profit/loss (NUPL) indicator — a yardstick for overall BTC holdings’ profitability.

NUPL currently measures 0.201, having bounced from lows of 0.11 seen on Feb. 6. The latter reading represents the indicator’s lowest since March 2023.

Advertisement

GugaOnChain described NUPL as being “in the fear region.”

Bitcoin NUPL. Source: CryptoQuant

Bitcoin may still lack “real bottom”

Other onchain profitability data goes further, and warns that the current BTC price dip may be just the start of a “regime change.”

Related: Coinbase misses Q4 earnings, Ethereum eyes ‘V-shaped recovery’: Hodler’s Digest, Feb. 8 – 14

Here, CryptoQuant leveraged the adjusted spent output profit ratio (aSOPR) — a metric that measures the proportion of coins moving onchain at higher levels compared to their previous transaction.

aSOPR discards coins that moved more than once in a one-hour time frame, helping to remove “noise” from transactions that do not necessarily imply a loss for the holder.

Advertisement

On Feb. 6, the metric dropped below its breakeven level of 1, implying realized losses on a scale not seen since 2023 and the end of Bitcoin’s last bear market.

“In 2019 and 2023, similar readings occurred during deep corrective phases where coins were being spent at a loss,” contributor Woo Minkyu commented in another Quicktake post. 

“Each time, this zone represented capitulation pressure and structural reset. Now, aSOPR is again pressing into that same region.”

Bitcoin aSOPR chart (screenshot). Source: CryptoQuant

Woo described current market structure as one that “resembles prior bear transition phases.”

“Unlike mid-cycle pullbacks where aSOPR quickly reclaims 1.0, this move shows sustained weakness and loss realization. If aSOPR fails to reclaim 1.0 soon, this increases the probability that we are not in a simple correction — but transitioning into a broader bear phase,” he warned.

aSOPR currently measures 0.996, having managed only brief spikes above breakeven over the past month.

Advertisement

“aSOPR is signaling structural deterioration. This looks less like a dip, and more like a regime shift,” Woo concluded.

“The real bottom may still require deeper compression before a durable reversal forms.”