‘ByteDance’s virtual smash-and-grab of Disney’s IP is wilful, pervasive and totally unacceptable,’ Disney’s cease and desist letter read.
TikTok’s Chinese parent ByteDance has promised to “strengthen current safeguards” against intellectual property theft after Disney threatened legal action over videos generated by the company’s latest AI video generator Seedance 2.0.
In a cease and desist letter, Disney claimed that Seedance 2.0 has a “pirated library” of Disney assets from its biggest franchises. The company accused ByteDance of using its proprietary content assets as if they were in the public domain.
“ByteDance’s virtual smash-and-grab of Disney’s IP is wilful, pervasive and totally unacceptable,” the letter read. “We believe this is just the tip of the iceberg – which is shocking considering Seedance has only been available for a few days.” The document was first seen and reported on by Axios.
Seedance 2.0 garnered immediate praise following its launch earlier this month. Swiss-based consultancy CTOL called it the “most advanced AI video generation model available”, placing it above OpenAI’s Sora 2 and Google’s Veo 3.1 in practical testing. The successful launched sparked growth in the Shanghai Shenzhen CSI 300 Index.
Responding to Disney’s criticism, ByteDance told media publications that it “respects intellectual property rights”.
It added: “We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users.” The company, however, did not specify details of the safeguards it plans to implement.
Others were quick to share their displeasure as well. The Motion Picture Association (MPA), which represents major US studios including Warner Bros Discovery and Paramount, demanded that Seedance 2.0 “immediately cease its infringing activity”.
“By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law”, the MPA said in a strongly worded statement.
Meanwhile, US actors’ union SAG-AFTRA said that Seedance 2.0 has infringed on its members’ voices and likenesses. “Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent,” it added.
The Japanese government launched an investigation into ByteDance over the weekend over potential copyright law violations after users generated videos of the country’s prime minister Sanae Takaichi, and characters from popular anime and manga series ‘Detective Conan’ and ‘Ultraman’, without consent.
Disney is known to be protective of its intellectual property that spans many successful franchises created over decades. The company sent a similar cease and desist letter to Google last December, alleging that the tech giant infringed on its copyrights. The move prompted Google to restrict Gemini and AI image creator Nano Banana from generating Disney-copyrighted content.
Disney’s attempt to stop Google came around the time the company announced a licensing deal with OpenAI’s Sora and ChatGPT – after initially opting out from allowing the company to use its content.
The three-year licensing deal would see users gaining access to more than 200 copyrighted characters, plus costumes, props, vehicles and environments, but no talent likenesses or voices.
Last June, Disney and Universal sued Midjourney, accusing the AI company of being the “quintessential copyright free-rider and a bottomless pit of plagiarism”. The case is ongoing.
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