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Vet Tix hits incredible milestone in effort to help military veterans

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Vet Tix hits incredible milestone in effort to help military veterans

Vet Tix surpassed an incredible milestone, as it has now handed out 40 million free event tickets to veterans, active military members, former and current first responders, and their families across all 50 states. 

Vet Tix began as a grassroots effort in a garage in Phoenix in 2008, and today, the nonprofit organization has grown into the nation’s largest Veteran Service Organization, serving more than 2.8 million members. They announced their milestone in a press release on Tuesday. 

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“It’s not just 40 million tickets. It’s 40 million opportunities to create memories, strengthen family bonds and give something back to those who have served our country and communities,” Michael A. Focareto III, U.S. Navy veteran, CEO and founder of Vet Tix said in the press release. 

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Veteran throws out first pitch

Korean War veteran Donald F. Reid throws out the ceremonial first pitch prior to the game between the Arizona Diamondbacks and the San Francisco Giants at Oracle Park in San Francisco, California, on May 25, 2026. (Bryan Kennedy/MLB Photos via Getty Images / Getty Images)

“We’re grateful to the thousands of donors, including sports teams, venues, artists, ticketing organizations and individuals, who make these experiences possible. Every ticket helps us move closer to our goal of reaching veterans, service members and first responders in every community across the country. We also work to create opportunities for the family members and friends who support them by securing ticket donations that appeal to a wide range of interests.”

Vet Tix said that the Arizona Diamondbacks were its first major donor in 2008. About 40% of its tickets are sports-related. 

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Through Vet Tix and 1st Tix, recipients gain access to sporting events, concerts, family attractions, comedy performances and performing arts events. A study conducted by IMPCT Group found that attending live events has significant benefits for the wellness and social engagement of veterans, first responders and their families. 

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Kyle Schwarber greets veteran

Kyle Schwarber (12) of the Philadelphia Phillies greets a World War II veteran prior to the game between the Philadelphia Phillies and the Arizona Diamondbacks at Chase Field in Phoenix, Arizona, on Sept. 20, 2025. (Julia Jacome/MLB Photos via Getty Images / Getty Images)

The study showed that 90% of respondents reported that attending events positively affected their well-being, while 86% of respondents reported stronger family bonds. 

The tickets distributed have a combined face value exceeding $2.6 billion, while additional event-related spending has generated an estimated $3.75 billion in economic activity. The total estimated economic impact exceeds $6.5 billion. 

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Veterans salute

A group of military veterans salute the flag during the singing of the national anthem before the start of the Arizona Diamondbacks and San Diego Padres baseball game at Chase Field in Phoenix, Arizona, on July 4, 2012. (Ralph Freso/Getty Images / Getty Images)

On average, Vet Tix distributes 25,000 to 30,000 tickets a day.

“The act of service to our country and communities is something most Americans will never have to experience,” Focareto said. “In addition to enduring the impacts of military deployments or long shifts while on duty, many veterans, service members and first responders endure invisible emotional challenges. These events are much more than a way to pass the time. They create space for moments of joy that are an important part of recovery, rehabilitation, reintegration and reconnection.” 

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No need for chest thumping over GST

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No need for chest thumping over GST

Yes. Corporate subscriptions are available for teams and organisations, with discounted rates as user numbers increase. Pricing starts from $1,625 + GST per user.
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Business News subscriptions are used by executives, investors, consultants and professionals who need to stay informed and make better decisions about the WA market. When you subscribe you’ll get

  • Unlimited access to WA’s most trusted business journalism
  • Data & Insights — detailed profiles of WA companies, people, projects and deals
  • MyBN — a personalised feed based on the companies, people and sectors you follow
  • Special publications and industry reports
  • Daily and weekly email newsletters

Data & Insights is a research tool built specifically for the WA market. It draws on more than 30 years of Business News reporting, updated regularly to reflect what’s happening now. Use it to:

  • Look up detailed profiles of WA companies, including financials, directors and ownership
  • Find decision-makers and track their career movements
  • Research live and completed projects across WA industries
  • Monitor deals, appointments and market activity
  • Access industry rankings and league tables

Data & Insights is updated daily by our dedicated research team, which uses the latest announcements, ASX filings and editorial coverage to keep our person, company, list and project records up to date.

Business News welcome all opportunities to make our dataset accurate, complete and current, so if you have an update request, please email the team at
general@businessnews.com.au, and we’d be happy to assist.

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Only subscribers have full access to all content on the Business News website.

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If staying informed about the WA economy is part of your job, and/or you’re looking for networking opportunities in WA, Business News is built for you.

Business News subscribers are:

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Most Business News publications cover national or global markets. Business News is focused entirely on Western Australia, which means the journalism, the data and the intelligence are all built around WA companies, people and projects — not adapted from a national feed. Data & Insights, included with every subscription, combines more than 30 years of WA-specific editorial research with live business data. There’s no comparable product for the WA market.

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The Morning Digest Email provides a comprehensive wrap of the major headlines, relevant to WA business, and includes with a snapshot of the overnight news covering oil, gold and ASX-listed companies.

The Afternoon Wrap Email focuses on the news covered by our team of journalists during the course of the working day, including exclusive stories and analysis, all of which relates to WA business and the local economy.

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Florida Chamber says Mamdani ad sparks business relocation inquiries

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Florida Chamber says Mamdani ad sparks business relocation inquiries

EXCLUSIVE: Just two weeks after the Florida Chamber of Commerce launched a viral Times Square ad crowning New York City Mayor Zohran Mamdani as Florida’s “Economic Developer of the Year,” corporate decision-makers are answering the call.

In an exclusive interview with Fox News Digital, Florida Chamber President and CEO Mark Wilson said inquiries from executives in blue states — including a Rochester technology firm looking to escape New York’s tax burden for the “land of opportunity” — are pouring in as companies look to leave progressive governance.

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“This immediately went national,” Wilson said. “We had people literally texting us saying, ‘Hey, I’m seeing this. This is amazing. Our country needs to have this discussion, of course, about free enterprise versus socialism.’”

“The response has been from all over the country. We’ve had companies from Washington, California, Illinois, of course, New York. This has really been a national reaction,” he added. “We’ve had former governors and state senators in other states. We’ve had members of Congress who saw this… contact us and say, ‘Okay, this is the conversation our country needs to have.’”

FLORIDA STOCK RISING: HOW IT BECAME WORLD’S 14TH LARGEST ECONOMY AS BLUE STATES CONTINUE A ‘DEATH SPIRAL’

After the billboard went live at the corner of Broadway and West 43rd Street, web traffic to the Chamber’s “Free Enterprise” campaign spiked by 500% to 600%, according to Wilson. He said inquiries from businesses, site selectors and public officials came at a rate of five to seven contacts per day, extending beyond New York.

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Florida Chamber billboard in Times Square

The NYC mayor was named Florida’s “Economic Developer of the Year.” (FOXBusiness)

“I received a call from a company in Rochester, a technology company in Rochester, New York, who’s very interested about getting out of New York and actually moving here to what they call the land of opportunity,” Wilson said.

A City Hall spokesperson previously told Fox News Digital in response to the ad that “by any metric, New York City’s economy under Mayor Mamdani is as strong as it’s ever been,” and said working-class New Yorkers are benefiting. Wilson disputed that assessment, citing fiscal pressures and tax structures that he argued disproportionately strain middle-class workers, including welders, electricians and nurses.

“This isn’t personal, and it’s certainly not partisan. This is a conversation about which is better for the everyday American: free enterprise or bigger government and less freedom, of course, with this whole [socialist] idea,” Wilson said. “New York City’s losing people, the New York City budget is not balanced, which is why they’re looking for new taxes.”

Zohran Mamdani on Times Square billboard

The Florida Chamber’s digital billboard can be found at 1500 Broadway and W. 43rd St. in Times Square. (Nikolas Lanum/Fox News Digital / FOXBusiness)

New York City adopted a $125.8 billion budget for fiscal year 2027 in June, though financial watchdogs have warned of structural budget gaps in future years. Its population remains below its 2020 Census level, despite growth in the latest annual estimate.

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The municipal budget exceeds Florida’s $117.6 billion state budget by more than $8 billion, despite Florida having more than 23 million residents compared with roughly 8.3 million in New York City.

“If we’re talking about nurses and electricians and welders, right, the skilled trades that are so vital to America, what’s happening in New York City is they’re actually increasing the costs and decreasing their freedom,” he continued.

Wilson also compared purchasing power, pushing back on arguments that rapid population growth in Florida strains local infrastructure and raises housing prices and that higher salaries make blue states more attractive.

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“Let’s say there’s an $80,000 [salary] welder that’s working in Ocala, Florida, where the median home prices are under $300,000. That’s an incredible life. You get to live in Florida with no income tax, some of the best schools anywhere. You’re an hour from a beach, okay? That same person living in New York City might make more money, but they can’t afford to live in New York City,” he said.

“The price of making more money is housing that you can’t afford, and an economy that wants to tax you more. And nobody wants to be in that environment.”

The Florida Chamber’s chief confirmed plans for a national rollout of its “Free Enterprise” campaign, adding that part of the strategy is keeping the next billboard location “a surprise,” with “plenty [of locations] to choose from,” including New Jersey, California, and cities like Minneapolis and Seattle.

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“The whole idea is — what is tomorrow going to look like? What does the future look like? And so, that’s what we’re trying to do. We’re trying to provide an innovation hotbed where we can see what the future of the country looks like,” Wilson said.

“And let me reiterate, we’re not looking to other states to fail. We want to learn from them if they get something right. And right now, Florida’s growing companies, we’re growing people, we’re growing taxable income. And really, that’s what we need to be competing for.”

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OnlyFans owner dividends topped $700m before his death

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OnlyFans owner dividends topped $700m before his death

Fenix International, the London company behind OnlyFans, paid its owner more than $700 million in dividends in and after its most recent financial year, according to its annual accounts.

Leonid Radvinsky, who owned the business, received $535 million in dividends in the 2025 financial year and a further $174 million after the year end. He was paid $497 million the year before. The payments were first reported by the Financial Times.

The company made a pre-tax profit of $715 million last year, a 5 per cent increase on 2024. Revenue for the year to 30 November 2025 rose 10 per cent to close to $1.6 billion.

Radvinsky, a Ukrainian-American entrepreneur who acquired OnlyFans from its British founder in 2018, died of cancer in March at the age of 43. His wife, Yekaterina Chudnovsky, took control of the company after his death.

The dividends were paid against the backdrop of a sale process that has yet to deliver a full exit. In January, Radvinsky tried to sell 60 per cent of the business for $8 billion but did not find a buyer. He was in talks with Architect Capital, an American firm, over a deal valuing the company at $3.5 billion when he died. In May, Architect agreed instead to buy a 16 per cent stake in a deal valuing the business at $3.15 billion. The revised terms and lower valuation reflected the fact that Architect would no longer take control.

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The site says it is used by more than 2.5 million content creators to “connect with fans”, of whom 132 million have active accounts, and to make money from the material they upload. It is best known for its use by pornographers but is also used by musicians and comedians. The company takes a cut of the revenue generated.

Its biggest market is the United States, followed by the UK and continental Europe. The filing shows the company employed only 47 people on average, though it also works with about 1,500 outside content moderators. On those figures the business generated roughly $34 million of revenue for every employee on the payroll, a ratio that owes almost everything to a model in which the cost of making the product sits with the creators rather than the company, and the cost of policing it sits largely with contractors.

That structure has drawn regulatory attention in the UK. Ofcom, the communications regulator, opened an investigation in May 2024 into whether OnlyFans was allowing children to see pornography on its platform. The regulator closed the case in March last year without a finding on the underlying question, but fined Fenix £1.05 million for failing to provide accurate information in response to statutory requests about age checks on the platform. Fenix had told Ofcom that the challenge age on its facial age estimation technology was set at 23 when it had in fact been set at 20 since November 2021. The penalty included a 30 per cent reduction for settling and for self reporting the error.

The point for any company that answers to a regulator is that the fine was for the answer, not for the conduct being asked about. Ofcom still considers OnlyFans an adult site, despite its efforts to broaden its appeal beyond pornography to content posted by celebrities and sports stars.

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There are also concerns that mainstream social media platforms are being used to funnel users towards explicit content on OnlyFans. TikTok, which is itself under Ofcom investigation over its age checks, said last month that it had taken action against accounts highlighted by The Times for violating guidelines banning certain types of body exposure or sexualised behaviour.

OnlyFans was founded by Tim Stokely in 2016 with a £10,000 loan from his father. His brother, Thomas Stokely, became chief operating officer and their father worked as head of finance. The site initially sought to attract musicians and social media influencers, then lifted its ban on pornography in 2017. Stokely stood down as chief executive in 2021.


Jamie Young

Jamie Young

Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the ‘covid era’ and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine’s coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk

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GST deal raised after national cabinet meeting

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GST deal raised after national cabinet meeting

Yes. Corporate subscriptions are available for teams and organisations, with discounted rates as user numbers increase. Pricing starts from $1,625 + GST per user.
Get in touch
to discuss the right option for your organisation.

Business News subscriptions are used by executives, investors, consultants and professionals who need to stay informed and make better decisions about the WA market. When you subscribe you’ll get

  • Unlimited access to WA’s most trusted business journalism
  • Data & Insights — detailed profiles of WA companies, people, projects and deals
  • MyBN — a personalised feed based on the companies, people and sectors you follow
  • Special publications and industry reports
  • Daily and weekly email newsletters

Data & Insights is a research tool built specifically for the WA market. It draws on more than 30 years of Business News reporting, updated regularly to reflect what’s happening now. Use it to:

  • Look up detailed profiles of WA companies, including financials, directors and ownership
  • Find decision-makers and track their career movements
  • Research live and completed projects across WA industries
  • Monitor deals, appointments and market activity
  • Access industry rankings and league tables

Data & Insights is updated daily by our dedicated research team, which uses the latest announcements, ASX filings and editorial coverage to keep our person, company, list and project records up to date.

Business News welcome all opportunities to make our dataset accurate, complete and current, so if you have an update request, please email the team at
general@businessnews.com.au, and we’d be happy to assist.

Advertisement

MyBN
is part of every subscription. It’s your personalised view of Business News. You can follow the companies, people, sectors and projects that matter to you, and get a news feed and alerts tailored to your interests. You can save articles to read later and retain only what you need.

Only subscribers have full access to all content on the Business News website.

Advertisement

If staying informed about the WA economy is part of your job, and/or you’re looking for networking opportunities in WA, Business News is built for you.

Business News subscribers are:

  • Executives and directors tracking competitors, clients and market movements
  • Investors and advisers researching companies, deals and industry trends
  • Consultants and professionals staying across sectors relevant to their clients
  • Business owners looking for leads, context and market intelligence

Most Business News publications cover national or global markets. Business News is focused entirely on Western Australia, which means the journalism, the data and the intelligence are all built around WA companies, people and projects — not adapted from a national feed. Data & Insights, included with every subscription, combines more than 30 years of WA-specific editorial research with live business data. There’s no comparable product for the WA market.

Advertisement

The Morning Digest Email provides a comprehensive wrap of the major headlines, relevant to WA business, and includes with a snapshot of the overnight news covering oil, gold and ASX-listed companies.

The Afternoon Wrap Email focuses on the news covered by our team of journalists during the course of the working day, including exclusive stories and analysis, all of which relates to WA business and the local economy.

The BN Weekender Email contains a wrap of the Business News from the week that was, highlighting the top stories in each area of WA business.
Sign up for free.

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Monmouthshire Building Society post steady latest financials

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The Newport headquartered mutual has published accounts for its 2025-26 financial year

Monmouthshire Building Society interim chief executive Dawn Gunter.

Monmouthshire Building Society has posted steady latest year end financial results with it maintaining a pre-tax profit level of £3.7m.

For its financial year to the end of April, 2026, the Newport headquartered mutual saw total assets up marginally on a year earlier from £1.72bn to £1.73bn Its mortgage book totalled £1.36bn with a savings balance of £1.39bn.

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Around 31% of its lending, just over £432m, was in Wales . The highest English region was the south west of England with 14% (just over £191m) .

Chair of the board, Marian Evans said: “We’re very pleased with the society’s performance this year – we have continued to demonstrate resilience during a period of significant change and investment.

“The past year has been a pivotal period in the delivery of our strategy. Good progress has been made in implementing new core systems, which are already delivering tangible benefits to our intermediary partners, customers and colleagues.

“Thanks to the loyalty and trust of our customers and the commitment of our colleagues, the society has delivered a stable financial performance during a critical period of business transformation, ensuring we deliver on our vision of being a trusted financial partner, exceeding expectations.”

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It was announced at the mutual’ recent AGM that Will Carroll has left his position as chief executive.

Mr Carroll, who joined the Newport-based society in 2004, has been replaced by Dawn Gunter as interim CEO until a permanent replacement is found.

Ms Gunter said: “Our 2025-26 financial results show a strong performance and disciplined progress as we moved from a period of growth to the early stages of our significant transformation and modernisation.

“This transformation programme is laying down the foundations that are pivotal for the next stage of our growth strategy. We have modernised our lending and digital capability, improved our customer service and security and strengthened our operational capability. All of this has been achieved while also delivering great customer service, controlling our risk and maintaining business as usual – which I am extremely proud of.

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“This is a very exciting time for the society, as we build on everything we have already achieved and delivered in this financial year and move confidently into the next phase of our strategy.”

Monmouthshire Building Society employs around 220 people across its operating area in south Wales and the south west of England.

In its last financial year it donated £53,000 to 51 charities and community initiatives across south Wales, including supporting businesses, community groups and local people following the floods in Monmouth in November 2025. It has also supported financial education in schools through the 2B enterprise programme.

Customer satisfaction remained stable at 88% for the majority of the year.

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Thameslink to replace over 60,000 ‘ironing board’ train seats

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A row of dark blue seats on a train.

“Ironing board” seats on some commuter trains will get extra cushioning, the transport secretary has said, more than a decade after the government spent £1.6bn of public money building the fleet.

Heidi Alexander announced that more than 60,000 seats on all 115 Thameslink trains would get new cushions and backrests, replacing much-criticised thin and hard seats.

She said the work, set to begin in 2027 and last two years, was “public ownership of our railways in action” as part of the new Great British Railways programme.

However, some have criticised how the Department for Transport (DfT) awarded a £1.6bn contract for the trains despite being warned of the seat discomfort at the time.

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The seat upgrades are part of wider improvements planned for the Thameslink network after Greater Thameslink Railway came into public ownership in May 2026.

Other measures included an increase in Gatwick Express services from December and a programme to refurbish train toilets and remove graffiti across the fleet.

Alexander said: “We’ll start getting rid of the dreaded ‘ironing board seats’ so passengers can enjoy comfier, more pleasant journeys on some of Britain’s busiest commuter routes.”

She said wider rail reforms would continue under the planned Great British Railways organisation, which is intended to oversee rail services across England.

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The class-700 Thameslink trains were heralded by the DfT as “state-of-the-art” and “a fantastic deal” for taxpayers when they were rolled out between 2016 and 2019.

That followed the DfT spending £1.6bn of taxpayers’ money for German manufacturer Siemens to build the trains in 2013, following a bidding process which began in 2008.

DfT’s own procurement guidance document for the fleet, seen by the BBC, stressed that they should be “high capacity” and “reduced weight”.

It said the new electric fleet would have a design that “must cater for [about] 1,000 people to board or alight at one time” and a “2+2 seat layout to ease flow and provide standing space”.

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Some have claimed that this aim to maximise capacity and standing space for commuters led to the seats being so thinly cushioned.

Responding to Alexander’s post on X praising the new re-cushioning project, Graeme Pickering, senior correspondent at Railway Magazine, wrote: “Might have been wise not to frame this as ‘public ownership fixes private sector mess’ when it was the DfT which procured said trains.”

Two years before the Thameslink trains were rolled out to the public, a prototype was unveiled at London’s Excel centre in 2014.

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State government appeals $150m Yindjibarndi-Fortescue compensation order

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State government appeals $150m Yindjibarndi-Fortescue compensation order

The state government is appealing a landmark Federal Court verdict compelling Fortescue to pay the Yindjibarndi people $150 million in compensation for damaging their country without consent.

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Sensex falls 183 points, Nifty closes below 24,250 as market erases all morning gains. What lies ahead?

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Sensex falls 183 points, Nifty closes below 24,250 as market erases all morning gains. What lies ahead?
The Indian stock market erased all morning gains, with Sensex and Nifty closing in the deep red even as oil prices slipped.

Sensex lost 183 points to close at around 77,473 while Nifty 50 dropped 127 points or more than half a percent to end the session below 24,208. Broader markets ended mixed, with Nifty Smallcap 100 rising 0.8% while Nifty Midcap slipped into the red.

Infosys, Bharti Airtel and L&T shares dropped around 2% each to lead losses on Sensex, while Power Grid, Tech Mahindra, NTPC, M&M and Reliance Industries shares fell over 1% each. Meanwhile, Kotak Mahindra Bank shares soared over 3.5%, while UltraTech Cement, Axis Bank and Tata Steel shares jumped 1-2%.

Among the sectors, Nifty Realty and Nifty Consumer Durables dropped around 1% each, while Nifty Metal and Nifty Private Bank soared more than 1% each. The overall market breadth favoured the bulls, with NSE seeing 1,967 advances against 1,548 declines, while 130 stocks remained unchanged.

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What lies ahead for Dalal Street?


The domestic market ended lower, giving up early gains as sectoral divergence weighed on benchmarks through the session, said Vinod Nair, Head of Research at Geojit Investments. He noted that inflation concerns receded on tempered US sanctions on Iran, easing domestic bond yields and lifting banking stocks, while metals gained on better realization prospects.
However, these gains were largely offset by weakness in IT stocks after the US paused visa appointments amid an immigration crackdown which rekindled margin pressure concerns, according to the analyst. “Investors now await the US Core PCE print for greater clarity on the rate trajectory. A contained core reading would indicate that the recent energy-led inflation spike is transitory, easing rate concerns and supporting flows into emerging markets,” he further said.Technical view on Nifty

Nifty formed a dark cloud cover pattern on the daily timeframe, raising the possibility of a bearish move in the coming days, said Rupak De, Senior Technical Analyst at LKP Securities. He however noted that the broader trend remains positive as the index continues to trade within a rising channel. Today, the index found support just above the 50 EMA.

“Overall, range-bound trading continues, with sellers emerging at higher levels. The RSI has once again entered a bearish crossover. A fall below 24,130 could trigger a serious correction, potentially dragging Nifty towards 23,900 and 23,700. On the higher end, a rock-solid resistance is placed at 24,350. Only a sustained move above 24,350 could change the current perception; until then, choppiness is likely to prevail,” according to the analyst.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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How ScottsMiracle-Gro’s CEO is bringing tech principles to lawn care

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How ScottsMiracle-Gro’s CEO is bringing tech principles to lawn care

Nate Baxter spent much of his career in technology. Now, just weeks into his tenure as CEO of ScottsMiracle-Gro, he’s betting that artificial intelligence, e-commerce and faster product innovation can help reshape one of America’s biggest lawn and garden companies.

“I’ve told this company that we need to behave more like a technology company and not think of ourselves as just a basic materials company supplying dirt and fertilizer,” Baxter told FOX Business.

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Baxter, who joined Scotts more than three years ago, said his decades of experience in technology have shaped his approach to the lawn and garden business, even as he has had to learn the consumer products industry.

“Leadership is leadership,” Baxter said. “And I believe good leadership translates across all sorts of categories.”

THE SCIENCE BEHIND RESTORING THE WHITE HOUSE SOUTH LAWN AFTER UFC FREEDOM 250

ScottsMiracle-Gro CEO Nate Baxter, who is leading the lawn care company's push into AI and e-commerce

Nate Baxter became CEO of ScottsMiracle-Gro after spending more than three years with the lawn and garden company. (Courtesy of ScottsMiracle-Gro Company)

That technology mindset is already showing up in the company’s use of artificial intelligence.

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Scotts has about 40 AI use cases spanning consumer-facing tools and back-office operations, according to Baxter. Rather than making large investments upfront, he said the company has taken a cautious approach, starting small and investing more when an application generates a return.

One of the first tests came in consumer services, where employees traditionally needed extensive lawn and garden expertise to answer customers’ questions. Scotts digitized that knowledge and built an AI-powered assistant.

“And now nearly 100% of our incoming calls are dealt with by an AI agent and not a human agent,” Baxter said.

A person holding a bag of soil.

A person empties a bag of top soil in a flower bed in Tennessee. (Getty Images)

Scotts is also deploying AI in demand planning and on its website, where consumers can use an AI assistant to ask more complicated lawn and garden questions.

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Baxter said the technology is already generating revenue growth, cost savings and productivity improvements, but he pushed back on the idea that AI’s primary value will come from eliminating jobs.

“My view, there’s a lot of CEOs out there that think we’re going to be able to just eliminate a lot of jobs. I don’t see it that way,” Baxter said. “I think we are going to be able to make our people more productive and so that’ll allow us to maybe hire at a slower rate than we would as we grow.”

SCOTTS MIRACLE-GRO IS MAIN FINANCIAL SUPPORTER OF PUSH TO LEGALIZE WEED IN NEW JERSEY: REPORT

Reaching new customers is another major piece of Baxter’s strategy.

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Scotts estimates the lawn and garden category it competes in is worth roughly $12 billion, while its household penetration averages only about 10%, leaving significant room for growth.

Part of that opportunity lies with younger consumers who may have different expectations than the homeowners who traditionally bought Scotts products.

A woman gardening.

A woman gardens at her home. (Getty Images)

“We are pivoting hard into naturals and organics and biologicals not only is it just better for the Earth, but we know there’s a whole cohort of consumers out there that really want safe and effective organic solutions, but they also need to work,” Baxter said.

Scotts is also changing how it reaches those consumers.

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Baxter said the company is moving away from large-scale advertising campaigns centered on traditional television and toward an “always on” model that produces thousands of pieces of creative tailored to different groups of consumers.

E-commerce is also becoming a testing ground for products before Scotts commits to nationwide distribution.

Overhead view of a gardener.

A person gardens their home lawn. (Getty Images)

Baxter pointed to a product the company launched through TikTok Shop last year that sold out almost immediately. While the initial volume was relatively small, he said the launch demonstrated demand and gave Scotts an opportunity to learn how to operate through a new sales channel.

“That product is now Nationwide and Brick and Mortar, so that’s another lesson for us, which is test it in e-com first with a limited audience, learn from that, and then maybe the second season you bring it into Nationwide Distribution and Bricks and Mortars.”

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Product innovation represents another pillar of Baxter’s growth strategy. He said Scotts introduced more than 80 new SKUs that accounted for more than $75 million in revenue, a figure he hopes the company can double over the next year.

“I do believe there’s a lot of organic growth,” Baxter said.

INSIDE EFFORTS TO RECLASSIFY MARIJUANA

The growth push comes as Scotts continues to strengthen its balance sheet following financial challenges after the COVID-19 pandemic and the collapse of the cannabis industry. The company has divested the remaining pieces of its cannabis-related business and refocused on consumer lawn and garden while paying down debt.

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Baxter said Scotts’ leverage is currently in the high threes, with a medium-term target of between three and 3.5 and a longer-term goal of getting below three. Reaching that level, he said, could free up cash for additional investment in the company and more shareholder-friendly uses.

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For Baxter, the next phase will come down to whether Scotts can turn its technology investments, new products and push for younger consumers into sustained growth.

“There’s a lot of excitement at the company,” Baxter said. “Change can always be good. We’re trying to improve on the culture that we have, which is already an amazing and fun culture. And at the end of the day, we’ve got a lot of excitement and enthusiasm here in the building about what’s next for Consumer Lawn& Garden.”

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Tiger Woods Praises New Match Play Format as Scheffler Nears His Career Earnings Record

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Tiger Woods broke his silence Tuesday on a major upcoming change to the PGA Tour’s season-ending competition, expressing enthusiasm for the new format just as Scottie Scheffler enters the Tour Championship on the verge of surpassing one of Woods’ longest-standing career records.

The PGA Tour announced Aug. 25 that its season-ending competition will shift to a new format beginning in 2028, culminating in a two-week, 32-player match play competition. Woods, who has played a significant behind-the-scenes role in shaping the Tour’s future competitive structure, reacted quickly to the announcement on social media. “The conclusion of the season should be worthy of the journey it takes to get there,” Woods wrote on Instagram. “Today’s announcement is a result of the hard work and passion of our players. Excited to usher in a new era of match play on the PGA Tour.”

Under the new format, the PGA Tour’s Championship Series Finale will become the season’s final 72-hole stroke play event beginning in 2028, featuring the top 90 players in the season standings. The top 32 finishers from that event will then advance to the two-week match play competition to determine the overall champion, according to details reported by Golfweek’s Adam Schupak following the Tour’s announcement.

The shift toward match play carries a notable personal connection to Woods, who owns a career record of 54 wins, 20 losses and two ties in professional singles match play competition. The PGA Tour leaned into that history in its promotional materials for Tuesday’s announcement, including a throwback reference to Woods’ memorable 2006 WGC Match Play matchup against Stephen Ames. Before that match, Ames was asked about his chances against Woods and offered a notably modest assessment. “Anything can happen, especially with where he’s hitting the ball,” Ames said at the time. Woods went on to defeat Ames decisively, 9 and 8, in the match. Reflecting afterward on the exchange, Woods offered a pointed response to Ames’ earlier comment. “I think he understands now,” Woods famously said.

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Woods’ influence on the new format extends well beyond his public endorsement of the announcement. PGA Tour Chief Executive Brian Rolapp has repeatedly credited Woods for his leadership of the Tour’s Future Competitions Committee, a body that has helped develop the new competitive structure and given Woods a meaningful role in shaping the PGA Tour’s direction even as he has remained largely absent from competitive play in recent years. Woods’ statement Tuesday specifically credited the broader group of players involved in developing the new format, rather than framing the change as his own individual initiative.

While Woods celebrated the Tour’s future format, a separate and more immediate piece of his competitive legacy faces potential change much sooner, as Scheffler enters this week’s Tour Championship within close reach of breaking Woods’ PGA Tour career earnings record, a mark Woods has held since Feb. 13, 2000, more than 26 years.

Scheffler currently sits just $608,505 behind Woods on the PGA Tour’s all-time official career earnings list. The world No. 1 golfer earned $426,250 for a tied-12th finish at the BMW Championship, pushing his career earnings total to $120,390,661. Woods remains atop the list at $120,999,166, a position he has held continuously since establishing the mark in February 2000.

Scheffler moved into second place on the career earnings list following an eight-shot victory in Memphis, passing Rory McIlroy in the process to set up his current pursuit of Woods’ longstanding record. Scheffler now has a genuine opportunity to overtake Woods at this week’s Tour Championship, the PGA Tour’s season-ending playoff finale, which features an official $40 million purse, including $10 million awarded to the tournament winner and $5 million for the player finishing solo second. According to the report, Scheffler would need to finish approximately 13th or better at East Lake to move ahead of Woods on the all-time earnings list.

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McIlroy also remains in contention for the record, entering the Tour Championship with $117,848,372 in career PGA Tour earnings, giving him a mathematical path to potentially surpass both Woods and Scheffler depending on how the tournament’s final results unfold.

The overlapping timing of Tuesday’s format announcement and Scheffler’s pursuit of Woods’ earnings record has added additional narrative weight to a week already carrying significant historical stakes for the PGA Tour. Woods’ public statement, delivered as his own record faces a realistic threat of falling within days, reflected a notably forward-looking tone focused on celebrating the sport’s evolving competitive structure rather than dwelling on the personal significance of a milestone he has held for more than a quarter-century.

With the Tour Championship now underway at East Lake Golf Club, attention is likely to remain closely divided between Scheffler’s pursuit of the career earnings mark and the broader excitement surrounding the newly announced 2028 match play format, a change that Woods, through his continued involvement with the Tour’s Future Competitions Committee, has helped bring to fruition even as he continues to watch from the sidelines of full-time competitive golf. Whether Scheffler ultimately claims the record this week or McIlroy overtakes both players instead, Woods’ influence on the PGA Tour’s competitive future appears set to extend well beyond his own playing career, formalized now through a new tournament format explicitly designed to honor the kind of high-stakes, head-to-head match play competition that helped define his own dominant run through the sport.

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