The drop comes as new research commissioned found that over half of Brits (60%) say flipping to the cool side of the pillow is crucial for a decent night’s sleep
Ever flipped your pillow to the ‘cool side’ at night? If so, you’re not just chasing comfort – you’re following a biological impulse.
Ben & Jerry’s is taking the brain-cooling science of bedtime to a ridiculously freezer-fresh extreme with ‘Ice Dreams’: limited-edition, freezable pillowcases served straight out of an ice cream tub.
With yet another heatwave expected to hit the UK in early September, the drop comes as new research commissioned via OnePoll found that over half of Brits (60%) say flipping to the cool side of the pillow is crucial for a decent night’s sleep, with 56% agreeing that flipping to the cool side helps them fall asleep. Ben & Jerry’s also found that a further 42% admit they are already officially fed up with the summer heat – as 72% now desperately craving ‘cosy season’.
After cranium cooling became the new viral wellness trend of the summer, with searches for “head cooling” up 70% this month*, the playful pillowcases are designed to deliver targeted cooling capabilities straight from your freezer to your forehead to help you drift off faster – and are backed by science too**.
“When you cool the head and neck area directly, you’re doing more than simply making yourself comfortable, you’re tapping into one of the body’s key signals for sleep: temperature,” said Clinical Psychologist and Behavioural Sleep Medicine (BSM) Expert, Dr. Zoe Gotts.
“Cooling the head can help with heat dissipation and thermal comfort, particularly when you’re too warm to sleep, potentially making it easier to settle and stay asleep. Rather than forcing the brain to switch off, you’re creating the right thermal conditions for the body’s natural sleep system to take over. Think of it as helping your body press the sleep button!”
As long-time masters of the ultimate chill, Ben & Jerry’s is taking night time indulgence from the spoon straight to the snoozing position.
“We’ve spent decades mastering the art of the ultimate scoop, but we realised the ultimate late-night experience needed a two-pronged thermal approach,” says Seren Wilson, Ben & Jerry’s Director of Ice Dreams and Dough-ziness.
“A scoop of your favourite flavour, to cool you down from the inside out, and resting your head on a freezer-fit pillowcase to keep your head cool while you count sheep and drift off to sleep. It’s essentially giving your brain a giant, cooling but comforting hug, the best sleep hack to hit your freezer drawer!”
Packaged in bespoke Ice Dreams tubs, these limited-edition, all three “flavours” are made from ultra-soft 100% cotton pillowcases to offer the ultimate upgrade to flipping your pillow to the cool side.
Get It Before It Melts
These limited-run pillowcases won’t stay in the freezer forever. Sleep seekers can score theirs by entering to win in the online drop HERE starting today until the giveaway closes on Sunday 14 September at 11:59pm. PLUS, 10 lucky winners will also receive a years’ supply of Ben & Jerry’s ice cream!



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