Business
Purple Style Labs IPO opens today: Check GMP, key details. Should you subscribe?
Purple Style Labs, the parent company of luxury fashion platform Pernia’s Pop-Up Shop, has fixed the price band at Rs 546–575 per equity share. The Rs 680-crore issue comprises entirely a fresh issue of 1.18 crore equity shares.
The IPO will provide investors with an opportunity to participate in Purple Style Labs’ next phase of expansion as the company continues to build its presence in the luxury fashion segment.
The issue has also attracted considerable interest from celebrities. Bollywood stars Shah Rukh Khan and Madhuri Dixit, along with cricket legend Sachin Tendulkar, are among the prominent investors in Purple Style Labs. Other publicly disclosed celebrity investors include Salman Khan and his family, as well as actor Mahesh Babu.
According to the company’s restated consolidated financial statements, Purple Style Labs reported a loss in FY2026. Consequently, its basic and diluted earnings per share (EPS) were negative, making the price-to-earnings (P/E) ratio inapplicable.
The company’s weighted average return on net worth (RoNW) for the last three financial years stood at a negative 147.14%. This suggests that investors may need to assess the IPO on factors beyond conventional earnings-based valuation metrics.
At the upper and lower ends of the price band, the cap and floor prices represent 57.5 times and 54.6 times the face value of the equity shares, respectively. The minimum bid quantity is 26 equity shares, with subsequent bids required to be placed in multiples of 26 shares.Axis Capital Ltd. is the book-running lead manager for the issue, while Kfin Technologies Ltd. is the registrar to the IPO.
Anchor Investors: Purple Style Labs has raised Rs 306 crore from anchor investors ahead of its IPO. The company allotted 53.21 lakh shares to 10 anchor investors at Rs 575 per share.
IPO Proceeds
Purple Style Labs plans to deploy the net proceeds from the IPO across several key areas. The largest allocation of Rs 371.13 crore will be invested in its wholly owned subsidiary, PSL Retail, to meet expenditure related to lease liabilities for Experience Centers and back-end offices across India.
Another Rs 138.90 crore has been earmarked for sales and marketing expenses, which will support the company’s expansion, customer acquisition and brand-building initiatives. The balance of the proceeds will be used for general corporate purposes. Overall, the issue is expected to generate net proceeds of Rs 510.03 crore.
About Purple Style Labs and Pernia’s Pop-Up Studio
Purple Style Labs is the parent company of Pernia’s Pop-Up Shop, a multi-brand luxury fashion omni-channel platform. The company acquired Pernia’s Pop-Up Shop in February 2018, when the business was largely focused on online sales.
Since then, the platform has expanded its physical presence significantly. According to its DRHP, the company had 14 Experience Centers across India and London, with additional locations planned in Mumbai and New York. Its revenue stood at Rs 508 crore in FY24.
The company is increasingly benefiting from its offline expansion. In its DRHP, Purple Style Labs said India’s wedding and occasion-wear market is undergoing a pronounced shift towards premiumisation, with consumers moving towards higher-priced segments between FY25 and FY30.
The company attributed this trend to rising disposable incomes, changing consumer aspirations and increasing willingness to spend on milestone celebrations. It also noted that the growing preference for premium, experience-led weddings is driving demand for luxury and high-quality fashion.
India’s wedding industry has crossed Rs 10 lakh crore, while the wedding-wear market is projected to reach Rs 3.4 lakh crore by FY30. The country’s personal luxury market is also expected to reach Rs 2.31 lakh crore.
Celebrity and Institutional Backing
Purple Style Labs was founded and is promoted by Abhishek Agarwal, who owns a 27.10% stake in the company. The business has attracted backing from institutional investors, family offices, and private investors. Among its publicly disclosed celebrity investors are Shah Rukh Khan, Salman Khan and his family, Sachin Tendulkar, Madhuri Dixit and Mahesh Babu.
Madhuri Dixit Nene was among the earliest celebrity investors, participating through convertible preference shares. The Gauri Khan Family Trust invested through a rights issue in November 2024, while Sachin Tendulkar participated in a preferential allotment in March 2025. Both investments were made at the price paid by institutional investors in the company’s last private funding round, which closed at a post-money valuation of Rs 3,662 crore.
Revenue Growth
Purple Style Labs has recorded substantial revenue growth over the past few years. Revenue increased more than 11-fold from Rs 45 crore in FY20 to Rs 508 crore in FY24, representing an approximately 83% compound annual growth rate.
Pernia’s Pop-Up Shop currently offers more than 2 lakh products from over 1,300 designers through its digital platform and 14 Experience Centers. The platform recorded a gross merchandise value (GMV) of more than Rs 588 crore in FY25, while its average order value stood at Rs 56,106.
With its growing physical retail footprint, expanding luxury fashion offering and exposure to India’s rapidly premiumising wedding and occasion-wear market, Purple Style Labs is positioning the IPO as a key source of capital for its next phase of growth.
Should You Subscribe?
According to a research report by SBI Securities, Purple Style Labs (PSL), which operates Pernia’s Pop-Up Shop, has established itself as a multi-brand luxury omnichannel fashion platform with a strong focus on Indian wedding and occasion wear.
The company has several positives, including an established luxury fashion platform, a diversified portfolio of designers, an omnichannel presence and improving customer retention. However, its financial performance remains a key concern. PSL recorded a modest 5.2% revenue CAGR between FY24 and FY26, while EBITDA declined and net losses widened during the same period.
Profit margins also contracted in FY26, primarily due to a higher proportion of liquidation inventory and the increase in GST on apparel priced above Rs 2,500 per piece, from 12% to 18%. Going forward, a meaningful improvement in profitability will depend largely on the ability of its experience centres to mature and absorb the company’s higher fixed-cost base.
At the upper price band of Rs 575 per share, PSL is valued at a post-issue FY26 EV/Sales multiple of 7.7x. While the IPO proceeds are expected to help fund lease payments and marketing expenditure, SBI Securities believes that visibility on sustainable profitability remains limited at present.
Given the elevated valuation and the company’s continued losses, SBI Securities has assigned a ‘Neutral’ rating to the IPO. The brokerage recommends tracking PSL’s performance for a few quarters after listing before taking a more constructive view on the stock.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
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Politics And The Markets 08/31/26
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Is Nifty set for a breakout? Analysts see signs of a shift ahead
CHANDAN TAPARIA, HEAD – DERIVATIVES & TECHNICALS, MOTILAL OSWAL FINANCIAL SERVICES
Trading Strategy:
The recommended Nifty Options strategy for the weekly September 1 expiry is a Bull Call Spread, suitable for support-based buying. Traders are advised to buy one lot of the 24,200 strike Call Option and simultaneously sell one lot of the 24,400 strike Call Option. The maximum risk in this strategy is 75 points (Rs 4,875).
TOP BETS FOR THE WEEK
HEG:
Buy | CMP: Rs 737 | Target: Rs 780 | Stop loss: Rs 710
The stock has retested its earlier breakout zone near Rs 700 and bounced strong ly, confirming that the breakout zone is acting as support. It has maintained its broader uptrend, with dips being bought into. A pole-and-flag break out above Rs 750 could trigger the next leg of the upmove.
Laurus Labs:
Buy | CMP: Rs 1,938 | Target: Rs 2,050 | Stop loss: Rs 1,880
The stock is in a strong uptrend, trading at all-time highs and outperforming the broader market. It has formed higher highs, reflecting buyer strength, and has respected its 20 DEMA, bouncing from that level.
ET BureauNILESH JAIN, HEAD – EQUITY TECHNICAL AND DERIVATIVE RESEARCH, CENTRUM FINVERSE
Trading Strategy:
The Nifty has a crucial support at 24,000. As long as the index sustains above this level, a rebound towards 24,300 remains possible. With expectations of a near-term pullback, a Bull Call Spread is recommended for the upcoming weekly expiry: Buy 1 lot of 24,200 Call @ Rs 97 Sell 1 lot of 24,300 Call @ Rs 51 This results in a net debit of 46 points, with maximum loss capped at Rs 2,990. The strategy offers a maximum profit potential of 54 points per lot (Rs 3,510), with breakeven at 24,246.
TOP BETS FOR THE WEEK
Glenmark Pharmaceuticals:
Buy | CMP: Rs 2,515 | Target: Rs 2,701 | Stop loss: Rs 2,420
The stock has witnessed a fresh breakout backed by strong volumes, confirming buying interest.
Shipping Corporation of India:
Buy | CMP: Rs 299 | Target: Rs 320 | Stop loss: Rs 288
The stock has formed a strong base and moved higher, clearing the 21 DMA and 50-DMA hurdles near Rs 294. It continues to trade above short- and long-term averages.
RUPAK DE, SENIOR TECHNICAL ANALYST, LKP SECURITIES
Trading Strategy:
As long as the index remains below 24,200, sentiment is likely to stay weak, with a possible decline towards 23,900 in the near term. A fall below 23,900 could trig ger further correction. Conversely, a decisive move above 24,200 may improve sentiment and strengthen the near-term trend. Selling Nifty September Futures below 24,315 for a target of 24,200, while maintaining a stop-loss at 24,376, is recommended.
TOP BETS FOR THE WEEK
Newgen Software Technologies:
Buy | CMP: Rs 567.1 | Target: Rs 590 | Stop loss: Rs 549
The stock has given a falling trendline breakout and is sustaining above the 50 EMA. The chart setup looks positive.
Elgi Equipments:
Buy | CMP: Rs 628.85 | Target: Rs 685 | Stop loss: Rs 610
The stock has moved higher after finding support above the 50 EMA. RSI has re-entered a bullish crossover, indicating improving momentum.
Business
Block, bulk deals hit 14-month high in August at Rs 80,000 crore
Block and bulk trades worth at least ₹80,000 crore were executed during the month – the highest since June 2025. Domestic mutual funds, insurance companies, pension funds, and a clutch of foreign institutions lapped up the increased supply of shares in the market.
In July, these transactions were worth around ₹48,500 crore.
Among the large trades in August, Centella Mauritius Holdings sold a 6.67% stake in Aster DM Quality Care for ₹4,451 crore, while Paytm founder and CEO Vijay Shekhar Sharma-controlled Resilient Asset Management offloaded a 3% stake in One 97 Communications for ₹2,949 crore.
Agencies
Capital Ammunition
SoftBank Vision Fund II Lightbulb (Cayman) sold nearly 2.6% in Lenskart Solutions for ₹2,888 crore, while American Funds Insurance Series Global Growth and Income Fund sold a 1.04% stake in Avenue Supermarts for ₹2,537 crore.
General Atlantic Singapore RR Pte offloaded shares worth ₹2,300 crore in Rubicon Research, while Ribbit Capital V and Ribbit Cayman GW Holdings V sold shares worth a combined ₹2,217 crore in Billionbrains Garage Ventures. SAIF III Mauritius Company, SAIF Partners India IV and Elevation Capital V sold Paytm shares worth ₹2,038 crore, while Elevation Capital V and Peak XV Partners Investments V sold shares worth ₹1,949 crore in Meesho.
Other large transactions included stake sales worth ₹1,433 crore in Welspun Corp and ₹1,259 crore in Viyash Scientific. Lightspeed Opportunity Fund II also exited its entire 1.61% stake in Physicswallah for about ₹550 crore.
“Strong SIP flows into small-cap and mid-cap equity mutual funds are giving fund houses sizeable pools of capital to deploy through block deals, creating attractive exit opportunities for promoters and PE investors while allowing funds to selectively accumulate stocks they favour,” said Abhilash Pagaria, head of Nuvama Alternative & Quant Research.
Late Surge
The surge in these deals gathered pace in the second half of August. Between May and August, block and bulk deals worth ₹2.51 lakh crore were recorded, more than double the ₹1.25 lakh crore between January and April.
So far in 2026, 9,754 deals worth ₹3.77 lakh crore have been recorded, compared with 14,926 deals worth ₹5.85 lakh crore in the whole of 2025. Block and bulk deal activity typically picks up when valuations are elevated, and liquidity is strong, allowing promoters, private equity investors and other large shareholders to cash out without significantly disrupting stock prices.
Business
Can Purple Style Labs IPO deliver long-term growth for high-risk investors?
ET BureauBusiness
Incorporated in 2015, Purple Style Labs offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. It sourced products from 1,109 active designer brands as of March 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna. Top 10 designer brands contribute 30% to revenue. Around 78% of the revenue comes from women’s wear, 18% from men’s wear and rest from jewellery, accessories and kidswear. It has 14 experience centres, 12 of which are in India, one is in London and one in New York. Nearly four-fifth of the revenue comes from India.
Financials
Revenue from operations rose 5.2% annually to ₹557.8 crore while operating profit before interest, tax, depreciation and amortization (EBITDA) declined 2% to ₹30.4 crore between FY24 and FY26. EBITDA margin dropped to 5.4% in FY26 from 6.3% in FY24. Net loss widened to ₹285.4 crore in FY26 from ₹47.7 crore in FY24. Average order value jumped to ₹75,500 in FY26 from ₹45,500 in FY24. The company’s operating cash flow deficit widened to ₹34.9 crore in FY26 from ₹31.3 crore in FY24, primarily driven by the strategic shift towards large-format experience centres, which led to higher security deposit payments, increased accumulation of GST input credit, and higher inventory levels. Net debt more than tripled to ₹355.8 crore from ₹113.1 crore over FY24-26.
Read more: FPIs net buyers for 2nd month; Rs 30,919 crore inflow in August: is selling spree easing?
Valuation
Given the absence of profits, the price-to-earnings (P/E) multiple is not a relevant valuation metric. Further, it has no directly comparable listed peers in India. The stock is valued at a price-to-sales (P/S) multiple of 8.3, significantly higher than Go Fashion (India), a listed apparel retailer, which trades at a P/S multiple of 2.1.
Business
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India Inc pays record dividends in FY26, but payout ratio slides
For a sample of 187 companies from the BSE 200 index that have reported audited results so far, aggregate dividends touched ₹4.5 lakh crore, implying a 15% five-year annual growth rate. The sample’s aggregate dividend increased two-fold in FY26 from ₹2.2 lakh crore in FY21.
ET BureauEach of the banking and finance, and IT sectors accounted for 21.6% of the aggregate dividends, followed by oil and gas, fast moving consumer goods (FMCG) and power sectors at 9.2%, 8.8% and 5.6% respectively.
The share of the banking and finance sector expanded significantly from 15% in FY22, reflecting the rising profits of the sector helped by improving asset quality, reducing credit costs and expanding loan assets. On a year-on-year basis, dividends grew by 5.9% compared with double-digit growth in the previous four years.
It was slower than the sample’s net profit growth of 21%, implying a lower dividend payout. The pay-out ratio or dividends relative to net profit fell to 27% in FY26 from 31% in the previous year.
The IT sector continued to report the highest payout ratio of 75% for the second straight year, though it fell from 81% in the previous year. The FMCG sector followed, increasing its payout to 71% from 68% a year ago.
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