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Zora moves onto Solana with “attention markets” for trading internet trends

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(Zora)

On-chain social platform and decentralized protocol Zora is making a decisive shift beyond its non-fungible tokens (NFT) and creator roots with the launch of “attention markets” on Solana, a product that allows users to trade tokens tied to internet trends, memes and cultural moments.

The feature, unveiled Feb. 17, lets anyone create a new market for 1 SOL. Once live, users can buy and sell positions on whether a topic will gain or lose traction across social media.

Instead of wagering on elections or macro data, traders speculate on buzz itself — such as hashtags, viral narratives, even broad themes like “AI girlfriend” or “bitcoin.”

The design leans heavily into Solana’s strengths. Fast block times and low transaction costs make it easier to support rapid price updates and frequent trading, which are essential for markets built around fleeting online momentum.

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Initial activity was limited, however. The primary “attentionmarkets” token briefly touched roughly $70,000 in market capitalization, with around $200,000 in trading volume. Most other trend markets struggled to attract meaningful liquidity, with few crossing the $10,000 mark in their first day.

(Zora)

Percentage swings were sharp, though largely driven by thin order books rather than sustained demand.

Zora was among the breakout applications on Coinbase’s Layer 2 Base network in the past few years. It launched its ZORA token there in April, and helped roll out Creator Coins tied to Base profiles in July, a push that briefly helped Base overtake Solana in daily token creation.

Creator coins are tokens tied to an individual creator’s online profile, brand or community. Think of them as tradable “shares” in a person’s internet presence.

On platforms like Zora and Base, a creator coin could be automatically generated from a user’s profile. Fans could buy the coin to signal support, gain social clout, or speculate that the creator’s popularity would grow. As more people bought in, the price could rise, and interest faded, it could fall.

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As such, some in the Base community saw the new “attention markets” product as a pivot away from that momentum.

Jacek Trociński, the developer behind Base memecoin Degen, called it “really disappointing” to see Zora move to Solana. Veil Cash builder Apex777.eth was harsher, accusing Zora of “extracting” value from Base before switching networks.

Meanwhile, Base creator Jesse Pollak said Zora’s creator tools remain “fully operational” on the network.

As speculation moves beyond price charts and into cultural data, platforms like Zora are testing whether attention itself can become memetic and deeply tied to the internet’s real-time financial pulse.

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Crypto World

Lagarde May Leave ECB Early as Digital Euro Enters Key Phase

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Europe, European Union, Christine Lagarde, Stablecoin, CBDC

European Central Bank (ECB) President Christine Lagarde is considering leaving before her eight-year term ends in October 2027, the Financial Times reported, citing a person “familiar with her thinking.” 

Lagarde, who took office in November 2019, is said to be weighing an early exit ahead of France’s April 2027 presidential election so that outgoing President Emmanuel Macron and German Chancellor Friedrich Merz can agree on a successor, the FT reported Wednesday.

An ECB spokesperson pushed back on the report, telling Cointelegraph: “President Lagarde is totally focused on her mission and has not taken any decision regarding the end of her term.”

ECB navigates digital euro and MiCA-era stablecoins

Her potential departure would come at a sensitive moment for the ECB’s digital agenda. 

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Under Lagarde, the ECB has pushed ahead with preparatory work on a digital euro and repeatedly highlighted the need to manage risks from privately issued digital money, including stablecoins, within the new European Union Markets in Crypto Assets Regulation (MiCA) regime.

ECB officials have warned that rapidly growing stablecoins could pose financial stability and monetary policy risks in the euro area, even under MiCA’s safeguards, and have argued for a strong market for well‑regulated euro-denominated stablecoins that can compete with dollar tokens.

Europe, European Union, Christine Lagarde, Stablecoin, CBDC
Christine Lagarde, ECB. Source: Financial Times

Related: Digital euro key to payments sovereignty in ‘weaponised’ world: ECB exec

Lagarde herself has been a vocal critic of Bitcoin (BTC) and other crypto assets, calling them “highly speculative,” and saying in a 2022 television interview that crypto is “worth nothing” and based on no underlying assets, repeating that sentiment even with BTC close to all-time highs in November 2025.

A change at the top of the ECB could impact how the institution communicates on, and prioritizes, issues such as the digital euro, stablecoin oversight and crypto-related payment arrangements, even if the overall regulatory direction is set at the EU level.

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Shortlist to replace Lagarde shares cautious line on crypto

Economists polled by the FT in December identified Spain’s former Central Bank Governor Pablo Hernández de Cos and his Dutch counterpart Klaas Knot as leading contenders to replace Lagarde, with ECB Executive Board Member Isabel Schnabel and Bundesbank President Joachim Nagel also seen as potential candidates.

All four have taken cautious stances on crypto. In past speeches, Hernández de Cos has framed crypto assets and stablecoins as a financial stability risk that demands strong regulation and supervision, while Knot has called for a robust global regulatory framework for crypto and stablecoins.

Nagel has linked the push for a digital euro to safeguarding European monetary and financial sovereignty, and has called Bitcoin a “digital tulip” that is “anything but transparent,” warning against treating Bitcoin as a reserve asset. 

Related: Crypto’s next battle is privacy, but regulators face chicken-egg dilemma

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Schnabel previously described Bitcoin as a “speculative asset without any recognizable fundamental value.”

Digital euro timeline hinges on EU lawmakers

The digital euro project still needs the green light from EU lawmakers, while the ECB has moved into a technical preparation stage and is rolling out collaborations to ensure the digital euro is universally accessible to all.

Despite rumors of a possible early departure of Lagarde, ECB Executive Board Member Piero Cipollone confirmed in a speech on Wednesday that EU co‑legislators were expected to adopt the digital euro regulation in the course of 2026.

He said that would enable a 12‑month pilot in a controlled Eurosystem environment starting in the second half of 2027, with real‑world transactions and a limited group of payment service providers, merchants and Eurosystem staff.

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The Eurosystem aims to be ready for a potential first issuance of the digital euro during 2029, assuming the legislative process stays on track.

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