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Dyson launches $499 toothbrush with built-in camera and precision jet
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Dyson is expanding into oral care with a $499 smart toothbrush that uses a built-in camera and targeted liquid jet to clean between teeth.
The CameraJet, which launches on Tuesday, uses a 100,000-pixel macro camera and artificial intelligence to identify gaps between teeth and automatically directs mouthrinse toward them.
The $499 device marks Dyson’s latest expansion beyond the vacuum cleaners and hair care products for which the company is best known, adding another high-priced consumer product to its lineup.
Dyson says the camera can analyze 28 images per second. Its software can trigger the jet within 100 milliseconds of detecting a gap.
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The $499 device marks Dyson’s latest expansion beyond the vacuum cleaners and hair-care products. (Dyson)
The CameraJet uses a conical liquid jet rather than the narrow stream found on traditional water flossers. Dyson says the system is designed to remove plaque between teeth while operating at lower pressure.
A 12.5-milliliter reservoir holds mouthrinse, while an included dock can refill the tank in about three seconds, according to the company.
Users can connect the device to the MyDyson app for live camera viewing. (Dyson)
Users can connect the device to the MyDyson app for live camera viewing, cleaning guidance, coverage maps and feedback on brushing technique.
Dyson says images are not stored or shared and that processing takes place on the device.
The company also says laboratory testing found the CameraJet removed nearly 70% more plaque in hard-to-reach areas than premium electric toothbrushes under certain test conditions. Dyson conducted the testing using proxy plaque developed through research with the National University of Singapore.
Dyson says images are not stored or shared and that processing takes place on the device. (Dyson)
Dyson is also developing low-foaming mouthrinse and SLS-free toothpaste for use with the device.
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The CameraJet is available through Dyson’s website and Dyson Demo Stores.
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MSc in Finance. Long-term horizon investor mostly with 2-5 year horizon. I like to keep investing simple. I believe a portfolio should consist of a mix of growth, value, and dividend-paying stocks but usually end up looking for value more than anything. I also sell options from time to time.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Long position through a purchase of the stock, or the purchase of call options or similar derivatives in DSP over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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NYC Mayor Zohran Mamdani states he’s not interested in a ‘back and forth’ with Benjamin Netanyahu, claiming one of his top priorities is keeping Jewish New Yorkers safe.
Bank of America Vice President Erin Piacenti was killed during a high-profile stabbing in New York City’s Times Square on Monday.
The New York City Police Department (NYPD) identified Erin Piacenti, 32, of Chester, New Jersey, as the deceased victim.
Bank of America acknowledged Piacenti’s death in an email obtained by Reuters.
“We are shocked and deeply saddened by the tragic loss of our colleague. She was a valued teammate who will be greatly missed. Our hearts go out to her family and all of her loved ones,” the bank wrote in the email.
After receiving a 911 call shortly before 4:30 p.m. on Monday, NYPD officers found a 49-year-old woman wielding two knives in Times Square.
Officers shot the assailant, who was later pronounced dead at the hospital.
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