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Significance of Online Reputation Management in this Age

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Significance of Online Reputation Management in this Age

What is online reputation? This question encompasses almost the whole foundation on which most businesses and corporations are standing today. Online reputation, or the concept we call e-reputation, sometimes includes the overall perception of an individual or a company to the audience. It might also be a product, brand, service, and all of its online content. Everything from a simple feedback form to contacting for services or submitting a review is available on the internet. How your audience perceives you is the reputation that your online presence builds up.

Online presence can be of several types, most of which start with a website. Every customer wants a website that is user-friendly, has an easy interface, and clearly shows all the details of your business. An online presence can also include your social handles like Facebook, Instagram, etc. Reviews and recommendations online make a considerable contribution to your online presence.

It is difficult to protect your reputation online constantly. However, it is not impossible. Knowing some basics and finding out the root cause of specific issues can be the start to managing your online presence. And if problems persist, you can always contact experts to look into the matter and amp up your business.

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Why Online Reputation Management Matters

Reputation means a lot when it comes to business. In the olden days, it was easier when it was more of a face-to-face affair, and connections were made personally. But now, with the evolution of technology, communication is primarily online, through mail calls or video conferences. While it has simplified a large portion of our lives and allowed us to gain more traction from diverse locations, it has its cons.

Since online content is dynamic, online reputation management is essential for businesses. Every review posted online about your business is processed by platform-specific algorithms that influence rankings and visibility. And when reviews are bad, your business might take a hit. The probable outcomes are financial losses, lawsuits, and even shutting down the entire industry. Companies use resources and software to monitor this regularly.

Research shows that 40% of companies monitor their online presence daily, while some others do it hourly. This is necessary so that the business does not incur new losses or lose potential customers.

The bigger your online presence, the stronger your digital marketing strategy needs to be. All businesses need to allocate a certain amount of resources and software to uphold their reputation through the online medium. Your partners and customers will all depend upon the online presence that you exude to make you and your business worthy of their time.

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Benefits of Managing Your Online Presence

Managing your online presence comes with certain advantages:

Boosting Sales and Attracting Leads

Customers always resort to online reviews before making a purchase. A stellar online reputation ensures consumers only see positive reviews and feedback about your business online. Businesses that have a lot of negative reviews stand to lose customers. Hence, a positive online presence is mandatory for a successful business.

Improves the visibility of your business

In this age and time, when everything is online, having a business profile online is also necessary. Rich and relatable content and well-designed websites offer your business much-needed visibility and help boost your business.

Builds a Unique Brand Image

Having an online presence means establishing a unique brand identity for your company. This will set you apart from the competition. Negative reviews sometimes tarnish this unique brand image. This is where online reputation management comes in.

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Build trust with your Faithful Customers.

Having a social media presence helps your customers gain insight into the workings of your organization or company. It helps them understand your goal and trust you. Trust is the foundation between any business and its target audience. Every online review recommendation on websites helps in this case. Specific software helps manage the brand image online instead of leaving it unattended so that transparency prevails. This also helps in building trust with your customers.

How to Protect Your Brand

A few steps can be carried out to portray your business in the best light online.

The Online Reputation Audit

Every ORM campaign has to begin with a whole reputation audit. And that means noting every good or lousy mention you have online. It includes a comprehensive analysis and figuring out if there is any potentially damaging content.

Developing a Campaign

Remember, planning is essential for any long-term investment. And ORM does precisely that. When you manage your online presence, you are assuring your company’s future and its profitability. Hence, everything must be done when planning a campaign involving SERPs, SEO optimization, and listings. It also means removing negative content about your company from the web. In this case, you can involve in-house counsel or outsource experts to get the best results that are aligned with your goals.

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Building Trust Signals Digitally

Find out your unique selling points and use them in your marketing strategies. Effective ORM can help build trust signals, i.e., small things that attract customers to try your business. This helps grow your business beyond borders. These strategies include urging customers to leave a review or including proof points on your website about the quality of your services. Small things like these go a long way.

An Ongoing Strategy in ORM

Make a strategy that enables your experts to check in regularly. This helps maintain your online presence and makes your business visible to your customers. Detection of regular activity on your website or social media marks that you have an active business, and your customers will be more likely to approach you.

ORM is a long path. Companies use software and even AI to track down their brand reputation online. Investing in anything that helps keep your business running pays off in the long run. So invest in software that monitors your online presence and manages your reputation. This can also result in a snowball effect. When one social media influencer leaves a good review, others follow in hot pursuit, which helps in the future.

Online Reputation Management and Its Connection With SEO

By now, it must be clear that online reputation management depends greatly on search engine result pages when a brand name is searched. And in today’s times, customers get in contact with your brand’s image online before actually even coming in contact with the owners of the brand itself. That’s why control over search results is a big thing, and ownership of the message that your audience is receiving is necessary.

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You must ensure that the message comes across as positive and audience-friendly when the brand is looked up on any search engine. This is where the job of SEO or Search Engine Optimization comes in.

SEO helps you manage your brand influence online. What appears at the top of the SERPs ( Search Engine Result Pages) is an essential part of the strategy of ORM. SEO management helps take control of this and maneuver it as you deem profitable for your business.

ORM is a multi-channel approach, and SEO is one of the easiest and most legitimate ways to manage your brand’s reputation online.

How Are Social Media Marketing and ORM Related?

When we talk about Online Reputation Management, social media almost always follows suit. Online reviews are not dependent on listings and directories anymore. The audience craves a social media presence and input from influencers or bloggers to understand how good your business is.

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Now, the good news is that while SERPs are challenging to control, social media is not as difficult. Your Instagram, Facebook, and Twitter accounts reflect precisely what your audience wants to see, hear and understand.

While domination of the search engine is an integral part of ORM, so is social media marketing. Managing your brand on social media and engaging with your audience on a personal level creates a special bond that everyone appreciates.

There is plenty of software that helps with social media management, like BuzzSumo, BrandWatch, Mention, Notion, etc. Some of these help with sentiment analysis, while others help understand whether your online presence is veering towards the positive or negative.

With the help of all these tools, it becomes easy to engage your brand more effectively. Monitoring hashtags, mentions, or direct tags across multiple platforms ensures that nothing goes unwatched. This strategy tracks every comment and resolves every issue by internal sources as fast as possible.

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How is Public Relations Different From Online Reputation Management?

PR and ORM are definitely interchangeable and might have been used in the same line many times. However, there is a slight difference that must be noted.

While Online Reputation Management focuses on creating a positive image for the brand, Public Relations actually does that and more. It plays an intermittent bridge between your brand and several other organizations or businesses; therefore, investing in a foresighted strategy for company growth.

We live in a digital age, and most of the public is online, which is a fact. Nonetheless, PR efforts do nothing harmful to the growth of a brand’s reputation to its customer audience. You need to understand the slight differences between both, and your brand’s needs will be met.

One crucial fact about PR is that it works offline. However much you make your profile online positive and user-friendly, the human touch is always an added bonus. The goal is to provide information specifically to a focused audience who wants information about online and offline experiences.

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ORM and PR can work independently or together. In most cases, it would be advisable to pair them up so that creating a positive brand reputation is easy and time-efficient. ORM will handle the brand building online, and PR can take care of the public-facing marketing.

These strategies help create the perfect image of your brand that you want your audience to see. It also reaches out to potential customers and allies that will help your company grow as time proceeds.

Conclusion

Online reputation management is a long but crucial path to success in business. There are several categories to it, some of which are heavily complicated and require expertise. Whatever your business may be, you must maintain a good reputation online to attain professional status. It should be a central part of your digital marketing strategy because brand reputation always matters.

It is imperative to note that all strategies might not always cater to your business needs. That’s why it is important to keep yourself updated on the new trends being introduced in the market as part of the audience-reach tactics. They will help you give insights and manipulate your online presence-building design.

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The fact is, this is a continuous process, and focused research is always needed. Putting together a team to help mark out trends in your business might actually be profitable in the long run. Also, remember that online reputation does not always entail controlling your business image; it also includes getting rid of the negatives. Issues should be resolved, engagement should be high, and top SERPs should contain pragmatic yet constructive remarks. It is then that you can deem your online reputation management to be successful.

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AI app ads promoting ‘objectification of women’ banned by watchdog

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A man, whose face has been cut off in the picture, holding a phone with both hands while resting his arms on a wooden table. There are out-of-focus plants in the background. He's wearing a dark green t shirt.

The ads were identified by the regulator using its AI-powered “Active Ad Monitoring System”, which proactively searches for ads which might violate UK rules.

It said the five ads it were banned had depicted women irresponsibly, and were likely to cause serious or widespread offence.

One ad for an AI companion generator, developed by Animcha Ltd, was also found to have portrayed someone under 18 in a sexual way, the ASA said.

It presented the synthetic female character as someone users could “customise” and instruct, combining sexualised imagery with childlike clothing and objects.

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Two ads for an AI portrait generation tool called Nexaipic encouraged users to “upload your crush and let AI create what you imagine” with sexually explicit videos.

An ad for an AI image-to-video generation app, identified only as KH31 DD22, depicted a clothed woman being transformed into a video in which she was topless.

The watchdog said this suggested the app could be used to create content that exposed women’s bodies.

Further adverts for image generation tool Rusto AI, which encouraged users to create sexualised videos from photographs, were found to have condoned the digital manipulation of women’s images to create sexually explicit content.

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And an ad for an AI image-to-video generation app PictoPop used sexualised imagery to demonstrate the tool, including by portraying the woman in a submissive position.

The ASA said none of the apps’ creators responded to its enquiries.

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A backlash over data centres is another threat to the AI juggernaut

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People holding placards against the approval of a data centre in the government's redevelopment plans for Brick Lane which reads: "Water for humans not AI"

The Labour government last year designated data centres as Critical National Infrastructure, part of its strategy to help fast track their roll out.

It views data centres as underpinning public services and crucial to attract investment and allow Britain to compete in the global economy.

The argument it makes is national economic benefit, but the political challenge is whether locals will put up with it. One of the first acts of the new Labour government was to back a Buckinghamshire data centre that had been repeatedly rejected by the local council because it was going to be built on the green belt.

Permission was granted by ministers, but then challenged by campaigners after a crowdfunded court case, for failing to consider environmental impact. The Government acknowledged errors, quashed its own approval, and the developer eventually conceded it needed to agree binding clean energy obligations with the council. The victorious campaigning group, Foxglove, vowed to refocus its efforts on challenging other data centre schemes across the UK.

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Water is another area of concern for campaigners. The tech industry argues its requirements are not so heavy when you consider how much water is lost to leaks, for example.

In a submission to a Commons committee the trade body Water UK criticised “not a single mention of water” in Government AI growth strategies. “There appears to be an assumption that the country will always have enough water for its economic needs. Nothing could be further from the truth.”

Much of the recent UK effort to expand data centres was aimed at areas strategically chosen based on a combination of their potential contribution to the economy, the availability of brownfield sites to develop and their existing connections to energy grids and electricity generation. These areas have been dubbed AI Growth zones.

But even in these places, the political balance between growth and the environment led to hold-ups within Cabinet. A scheme in Teesside saw a tug of war between ministers over whether it should be used for a low carbon hydrogen energy scheme, or a massive new AI data centre. The data centre won out.

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Retail investors pull Rs 5,674 crore from stocks, invest Rs 12,618 crore into IPOs in July-August

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Retail investors pull Rs 5,674 crore from stocks, invest Rs 12,618 crore into IPOs in July-August
Mumbai: After heavy buying in the June quarter, India’s retail investors turned sellers in the secondary market in July and August while stepping up investments in IPOs as primary-market activity accelerated. Retail investors sold a combined ₹5,674 crore in the secondary market in July and August after buying ₹42,774 crore in the June quarter, according to data compiled from NSE. In contrast, they invested more than ₹12,618 crore in the primary market during the two months, compared with ₹1,307 crore in the June quarter.

Analysts said the run-up in mid-cap and small-cap stocks since the rebound in early April could have prompted some investors to lock in gains and move money to fresh issuances. “Investors are rotating liquidity from existing stocks towards primary issues,” said Saurabh Jain, Head of Fundamental Research, SMC Global Securities. “It appears more like a tactical shift in allocation. Some investors may be booking profits and becoming selective amid elevated valuations and market volatility. At the same time, the strong IPO pipeline is providing fresh opportunities, including potential listing gains and new growth stories.”

Retail investors shift from secondary market to IPOs in July-August, selling Rs 5,674 crore<br>ET Bureau

So far in FY27, retail investors have bought nearly ₹37,070 crore in the secondary market and ₹13,925 crore in the primary market, taking their cumulative investments across the two markets to ₹50,995 crore in the first 5 months of the financial year.

Read more: NSE IPO: Every Rs 10 move in shares could swing Radhakishan Damani’s wealth by nearly Rs 40 crore

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In FY26, retail investors sold nearly ₹5,803 crore in the secondary market while investing ₹42,608 crore in the primary market. Gains from India’s main indices in July and August were moderate, while the broader markets continued to strengthen. The Sensex and Nifty gained 0.1% and 0.3%, respectively, over the two months, while the BSE MidCap 150 and BSE SmallCap 250 indices rose 3.5% and 2.6%. The shift towards primary issues coincided with a sharp pick-up in IPO activity. Twelve IPOs raised ₹28,648 crore in July, while 23 issues raised ₹23,453 crore in August. Average listing-day gains rose to nearly 14% in July and 29% in August, compared with 1.44% between January and June.


Read more: Rupee languishes at six-week low ahead of Fed outcome, RBI limits losses
Puneet Singhania, director, Master Capital Services, said the shift reflects profit booking, selective buying and reallocation of liquidity rather than an exit from equities. “Investors have become more selective about valuations in the secondary market. Importantly, retail participation in mainboard IPOs has increased to 29% in FY27 from 23% in FY26, showing that retail investors continue to deploy capital into equities. Strong SIP inflows, which reached a record ₹32,297 crore in August, further reinforce this trend,” he said. The selling in the secondary market is therefore more of a tactical shift than a structural withdrawal, Singhania said.

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Can NSE IPO deliver long-term growth for high-risk investors?

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Can NSE IPO deliver long-term growth for high-risk investors?
ET Intelligence Group: National Stock Exchange of India (NSE), the country’s largest stock exchange by total turnover in cash market and equity derivatives, plans to raise up to ₹22,569 crore through an offer for sale (OFS). The OFS will be carried out by 23 existing investors including State Bank of India, Canada Pension Plan Investment Board, Aranda Investments, The New India Assurance Company, SBI Capital Markets and Bank of Baroda. NSE is expected to benefit from the rising participation of retail investors in capital markets. The exchange remains heavily reliant on transaction volumes. Transaction charges formed nearly 79% of FY26 operating revenue, including nearly 60% from options, exposing earnings to regulatory changes, competition, and stock market volatility. Given these factors, the issue appears to be suitable for long-term investors with a higher risk tolerance.
Can NSE IPO deliver long-term growth for high-risk investors?<br>ET Bureau

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Incorporated in 1992, NSE operates a vertically integrated platform covering trading, clearing, settlement, listing, market data and index licensing. Its trading portfolio covers cash equities, equity futures and options, mutual funds, commodity derivatives, exchange-traded currency derivatives, wholesale debt and interest-rate futures. In FY26, NSE commanded nearly 93% share in cash market, 99.7% in equity futures and 68.5% in equity options premium turnover.

Read more: NSE IPO Tracker: Catch all the highlights here

While transaction charges remain the core revenue driver, the company has diversified its revenue base through connectivity, colocation, data and licensing services. Revenue from these businesses rose 9.5% year-on-year to ₹1,955.9 crore in FY26 and accounted for 11.8% of operating revenue.


As of June 30, 2026, it had 132.4 million unique registered investors, 1,328 trading members and 3,005 listed entities. However, trading activity remains concentrated, with the top 10 trading members accounting for 46.8% of FY26 revenue from operations. Lower trading volumes, regulatory changes affecting derivatives, technology failures, cyber risks, and delays in implementing diversification initiatives remain key risks.
Read more: UPI MDR could create Rs 27,000 crore revenue pool by FY28: Bernstein

Financials

Though revenue grew by 6% annually over the past three years, it fell by 3% year-on-year to ₹16,601 crore in FY26. The decline was primarily driven by a 4% fall in transaction-charge revenue to ₹13,057 crore as cash-market, futures and options volumes moderated following regulatory changes. Operating margin before depreciation and amortisation (Ebitda margin) was 66.9% in FY26 compared with 66.8% in FY24 and was higher than BSE‘s 64% margin in FY26. Net profit increased by 11% annually to ₹10,302 crore in FY26 from ₹8,305.7 crore in FY24. Return on equity moderated to 33% in FY26 from 37% in FY24 compared with 45% for BSE. It’s a debt-free company with a net cash position of ₹17,976 crore as of March 31, 2026.

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Valuation

NSE’s post-issue price-earnings (P/E) multiple of 42.9 is below BSE’s 53, despite its dominant market position. The IPO offers investors exposure to a debt-free, tightly regulated exchange business protected by high entry barriers.

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South Australian Filmmakers Offered Free Passes to Nation’s Top Cinema Industry Convention on Gold Coast

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Marvel's Wolverine Review Roundup: Insomniac's Brutal PS5 Exclusive Draws Praise

ADELAIDE, Australia — The South Australian Film Corporation is calling on local filmmakers to apply for subsidized passes to the Australian International Movie Convention, the country’s largest annual gathering of cinema exhibitors, distributors and technology suppliers, set to take place on the Gold Coast next month.

The state screen agency announced this week that it is offering four full convention passes, each valued at $1,440, to South Australian filmmakers who want to attend the event and connect with industry leaders from across the cinema sector. Applications opened this week and close at 9 a.m. on Sept. 28, with successful applicants to be notified in the days that follow.

The convention, known as AIMC, will run from Oct. 26 to Oct. 29 at The Star Gold Coast in Queensland. Now in its 79th edition, the event bills itself as the premier cinema industry gathering in the Southern Hemisphere and draws delegates from Australia, New Zealand, Asia, the United States and Europe. Organizers describe it as the only event on the Australian film calendar that brings exhibitors, distributors, filmmakers and cinema equipment suppliers together under one roof.

This year’s convention is powered by Vista Group, a New Zealand-based cinema technology company, and is being run by the Cinema Association Australasia. Attendees are expected to include representatives from major Hollywood studios as well as independent distributors, continuing a format that in recent years has featured presentations from companies including The Walt Disney Studios, Sony Pictures, Paramount Pictures, Warner Bros. Pictures, Universal Pictures and Australian distributors such as Roadshow Films and Rialto Distribution.

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The South Australian Film Corporation said the passes are intended to give homegrown filmmakers access to exclusive distributor presentations, advance screenings of upcoming releases and sessions on market trends and technology shaping the future of cinema exhibition. The agency framed the opportunity as a chance for South Australian screen practitioners to build relationships with international counterparts and stay abreast of shifts in an industry still adjusting to changes in theatrical distribution and audience habits since the pandemic.

A central part of this year’s program is the Screen Australia Masterclass, scheduled for Oct. 26, the convention’s opening day. The session is aimed at mid-career and senior Australian filmmakers and is designed to bring together industry members focused on producing commercially successful Australian films. Previous editions of the masterclass have featured presentations from exhibitors, distributors, filmmakers, marketers, publicists and screen agency executives, according to organizers.

To qualify for one of the four subsidized passes, applicants must be South Australian residents who meet credit eligibility requirements set out in the film corporation’s terms of trade. They must also demonstrate a genuine track record in feature filmmaking, commit to traveling to the Gold Coast for the full four days of the convention, and be available to attend the Screen Australia Masterclass on the opening day. The film corporation said it will not be able to cover costs associated with travel or accommodation, meaning recipients will need to fund those expenses independently even if their convention registration is covered.

Applicants are required to submit an expression of interest through the film corporation’s online grant portal. Submissions will be evaluated based on the strength of the application, the applicant’s suitability for the opportunity and the outcomes they intend to achieve by attending. With the passes limited to four recipients, the process is expected to be competitive among the state’s pool of established feature filmmakers.

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The Australian International Movie Convention has grown over nearly eight decades into a fixture of the country’s exhibition and distribution calendar. Last year’s 78th edition, also held at The Star Gold Coast, featured 13 distributor presentations, 11 keynote sessions with nine international speakers, three panel discussions involving a dozen industry experts, five award presentations and five film screenings, along with several networking events including a studio-hosted welcome party and an industry breakfast focused on social media marketing trends. Organizers said the event also included a session hosted by Screen Queensland to connect delegates with the state’s local screen sector.

International participation has become an increasingly prominent feature of the event. Representatives from the International Union of Cinemas, a Brussels-based organization representing cinema operators across Europe, attended the convention and delivered a keynote focused on European cinema trends, alongside a panel discussion on global and local opportunities within the exhibition sector. The presence of overseas trade bodies at the convention reflects organizers’ efforts to position AIMC as a venue not just for the domestic industry but for international dialogue on cinema-going trends, an area of particular focus as exhibitors worldwide continue working to rebuild audience numbers.

Other Australian states have offered similar funding support for filmmakers to attend the convention. Screen Queensland, the state’s screen agency, has in past years offered practitioners the chance to apply for market and travel grants to attend AIMC, citing the event’s value in allowing delegates to preview upcoming theatrical releases and engage directly with technology and cinema fit-out suppliers.

The South Australian Film Corporation’s latest funding call comes as the state continues to position itself as a hub for local production, alongside its broader support programs, first-nations screen strategy and diversity initiatives. Adelaide Studios, which the corporation operates, has become a base for productions in the state, and agency officials have regularly pointed to opportunities such as the AIMC passes as part of efforts to help local filmmakers build networks beyond South Australia.

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Filmmakers interested in applying for one of the four passes have just under two weeks to submit their expressions of interest before the Sept. 28 deadline. More information about the convention program, including registration details for delegates not applying through the subsidized pass scheme, is available through the Cinema Association Australasia’s convention website.

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New chair of Bristol Beacon named as Jonathan Dimbleby steps down

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The broadcaster will leave the organisation behind the Bristol concert hall at the end of January

Jonathan Dimbleby and Sandeep Katwala

Jonathan Dimbleby and Sandeep Katwala(Image: Bristol Beacon)

Bristol Beacon, the music charity and concert hall, has named its new chair. Sandeep Katwala will take up the role in February next year, succeeding television presenter and broadcaster Jonathan Dimbleby, who steps down after completing a four-year term.

Mr Katawala, who lives in Bristol, has a background in finance and law, having spent 25 years with Linklaters, a global law firm. He has also held several senior governance roles in the not-for-profit sector including at Depaul UK, which supports young homeless people; Great Ormond Street Children’s Hospital Charity; London-based housing association Octavia Group; and Bail for Immigration Detainees.

He joined the board of Bristol Music Trust, the music charity which operates Bristol Beacon and all of its programmes, in May 2024.

“We are at an exciting stage in the evolution of Bristol Beacon, both in terms of the venue and the wider work we do in the community,” said Mr Katawala. “It is a difficult environment for music venues and charities more generally but I know from my time on the board that we have a fantastic team who can meet these challenges.

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“Jonathan has ensured the creation of a very solid foundation since the reopening of the Beacon and will be a very hard act to follow, but I will do my best to play my part in supporting the team as it delivers on our ambitious new strategy. I am passionate about the importance of music in the wider community and the need to support music education for all.”

Mr Dimbleby has chaired Bristol Beacon since 2023, leading the organisation through its reopening following a multimillion-pound transformation, and the establishment of a new operating model.

“It has been a real privilege to have played a part in the new era of Bristol Beacon,” he said. “I have worked with a brilliant board and an outstanding executive and it could not have been a more rewarding experience. In Sandeep Katwala, my colleagues have chosen the ideal person to lead the Beacon onwards and upwards.

“For my part, I am delighted to be asked to become patron of the Bristol Beacon Orchestral Season in which role I will champion a cause which is at the heart of music making. I look forward to staying closely involved with this great Bristol charity in the years ahead.”

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Bristol Beacon runs an artistic programme of more than 500 gigs and concerts a year, alongside education and community work including a £1.1m social impact programme.

Earlier this year, the organisation launched an ambitious five-year strategy, setting a vision through to 2031. Under the proposals, Bristol Beacon said it wanted to “deepen its impact” as one of Britain’s top music charities by combining live performances with music education and talent development work.

Simon Wales, chief executive of Bristol Beacon, added: “Jonathan has provided outstanding leadership during a defining chapter in Bristol Beacon’s history. His wisdom, integrity and unwavering belief in the organisation have helped us navigate the opportunities and challenges of reopening, while building a strong foundation for our future. The staff and board sincerely thank Jonathan for his exceptional service.

“We’re equally delighted to welcome Sandeep as our next chair. His strategic insight, commitment to inclusion and passion for the role culture can play in people’s lives make him an outstanding person to lead our board as we enter the next phase of delivering our vision.”

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When Does Joint Pain Really Start? The Average Age When Brits First Notice It

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When Does Joint Pain Really Start? The Average Age When Brits First Notice It

It is filed under the same mental folder as reading glasses and afternoon naps, or as a problem for later. The data tells a more uncomfortable story. For a lot of us, the first twinge arrives decades earlier than we expect, often before we have given our joints a second thought.

The Average Brit Notices Joint Pain At 38

In a survey of 2,000 UK adults, researchers found that the average person starts to experience aches and pains at just 38 years old, and in some cases as early as the early 20s.

Roughly three-quarters of respondents (74%) said they regularly experience musculoskeletal pain or discomfort, and two-thirds (66%) said it affects their everyday life. Even among 18- to 24-year-olds, a quarter reported struggling with upper back pain.

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Wider figures back up the picture. In the 2024 Health Survey for England, 26 percent of adults reported chronic pain, with prevalence climbing steadily with age, from 12 per cent of 16- to 24-year-olds to 40 per cent of those aged 75 and over.

Separate research into joint issues specifically found that around 1 in 8 UK adults are dealing with a joint-related problem at any given time, with stiffness in the back and hips among the most common early complaints.

Why It Starts Sooner Than You Think

There is no fixed switch that flips joint pain on at a certain birthday. What tends to happen is quieter and more gradual. From our 30s and 40s, the cumulative wear on cartilage, tendons and the tissues around our joints begins to build up. Add in desk-based work, high-impact hobbies, old sports injuries and the natural dip in activity that comes with a busy life, and the joints simply start to make themselves known.

That is why the figure of 38 matters. It is not the age at which joints suddenly fail; it is the age when many people first pay attention. The stiff knee after a long drive, the achy wrists in the morning, the hip that grumbles on the stairs. These early signals are easy to shrug off, which is precisely why they often go unmanaged for years.

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Women Feel It Differently

The data also shows a clear gender pattern. Chronic pain affects 29% of women and 22% of men, and women report arthritis almost twice as often as men. Hip stiffness, in particular, occurs more frequently among women. It is a reminder that joint comfort is not a niche concern for older men; it affects a broad segment of the adult population, earlier and more often than the stereotype suggests.

The Good News: Joints Respond To Care

Noticing joint niggles in your 30s or 40s is not a sentence; it is a prompt. Staying active, maintaining a healthy weight, strengthening the muscles around the joints, and providing them with the right nutritional support can all help you keep moving comfortably for longer. The worst response to early joint pain is to stop moving altogether, which tends to worsen stiffness.

This is the thinking behind FLEX+, Kollo’s dual capsule joint support supplement. It pairs two clinically studied joint actives, AprèsFlex Boswellia serrata and Univestin, with black seed oil and bone-supporting vitamins D3 and K2.

In published studies of the AprèsFlex extract, improvements in joint comfort were seen from around day 5, building over the following weeks and months, while Univestin has been studied for noticeable comfort and flexibility within the first days of use. Most people are encouraged to take it consistently for a full 8 to 12 weeks as part of a daily routine.

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Whether you are chasing a personal best or simply want the stairs to feel easier, the takeaway from the data is the same. Joint pain is not a problem reserved for later life, and the earlier you start looking after your joints, the more mobility you are likely to keep.

 

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How Exchange Rate Markups Drain Remittance Senders

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The markup is built into the quoted exchange rate rather than listed as a separate fee, which makes it easy to overlook. On a $500 CAD transfer to India, a 3% markup reduces what the recipient gets by about ₹1,033.

The markup is built into the quoted exchange rate rather than listed as a separate fee, which makes it easy to overlook. On a $500 CAD transfer to India, a 3% markup reduces what the recipient gets by about ₹1,033.

In this guide, we’ll look into:

  • How the markup differs from a flat transfer fee
  • What a monthly sender loses over 12 transfers at different margin levels
  • Why a transfer advertised as “zero fee” can still carry high cost
  • How to compare providers by total cost, not the fee line alone

How exchange rate markups work

Every currency pair has a mid-market rate (the midpoint between global buy and sell prices, published by sources like XE and Google).

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When you send money through a bank or transfer service, the rate applied to your transaction often differs from that midpoint. The percentage difference is the exchange rate margin.

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The World Bank’s Remittance Prices Worldwide project defines total transfer cost as the sender’s fee plus the exchange rate margin. In Q1 2025, the bank provider-category average was 14.55% on a $200-equivalent transfer.

The Digital-only MTO Index (covering five specified digital-first services including Wise, Remitly, WorldRemit, InstaReM, and Xoom) was 3.55%.

Both figures include fees and margin combined. The World Bank’s Q1 2025 report notes that fees account for a large portion of remittance-service costs, so the gap between banks and digital providers is not explained by exchange rate margins alone.

Still, the margin is the component most likely to go unnoticed because it is embedded in the rate rather than itemized on the receipt.

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What $500 a month costs over a year

The numbers below use a mid-market CAD/INR rate of approximately ₹68.88 as of late August 2026, with 3% and 0.5% treated as illustrative markup levels rather than established market ranges.

A sender transferring $500 CAD monthly faces these outcomes depending on the exchange rate margin alone.

Mid-market 3% markup (illustrative) 0.5% markup (illustrative)
Effective rate per CAD ₹68.88 ₹66.81 ₹68.54
Recipient gets per transfer ₹34,440 ₹33,407 ₹34,268
Lost to markup per transfer ₹1,033 ₹172
Lost over 12 months ₹12,398 ₹2,066

The exact annual difference between 3% and 0.5% is ₹10,332, or CAD $150 in FX cost, calculated as $500 × 2.5% × 12. Flat transfer fees (which run $30-50 for a major Canadian bank wire) sit on top of that.

For context, the World Bank’s Q1 2025 data puts the global average total cost at 6.49% for a $200 transfer and 4.26% for a $500 transfer.

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South Asia was the lowest-cost receiving region at 4.80% on the $200 measure, compared with 8.78% for Sub-Saharan Africa.

Since we’re modeling $500 transfers, the 4.26% global benchmark is the more relevant comparison.

Why the markup is easy to miss

The exchange rate margin is embedded in the quoted rate rather than itemized as a separate charge. Three overlapping factors make it particularly hard for senders to spot.

Zero-fee illusion

A provider advertising no transfer fee may still apply a wide exchange rate margin. A $0 fee with a 3% margin on $500 costs about $15 in FX alone.

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A $4 fee with a 0.5% margin costs $6.50 total. The “free” option is more than twice as expensive, and the fee line on the receipt won’t explain why.

Bundled disclosure

Wire transfer confirmations from some Canadian banks display the converted amount but may not show the exchange rate used alongside the mid-market benchmark.

Without both rates visible, a sender has no quick way to gauge the spread.

The World Bank has flagged exchange rate margin disclosure as a persistent transparency issue in international transfers.

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Comparison difficulty

Determining the markup requires checking the mid-market rate at the time of conversion on an independent source, then calculating the percentage gap.

Few senders do this on a routine $500 remittance, which means the margin rarely enters the comparison at all.

How to compare before sending

Comparing providers on total cost (not just the fee line) takes one extra step but changes the outcome materially. A few things to check before confirming a transfer.

  • Look up the live mid-market CAD/INR rate on an independent source like XE or Google Finance
  • Compare it to the rate your provider quotes — the percentage gap is the margin
  • Estimate the FX cost in rupees by multiplying the CAD amount by the mid-market INR/CAD rate and then by the markup percentage
  • Add any transfer fee, expressed in the same currency or as a percentage, to get the total cost

For monthly senders to India, RemitBee’s money transfer service displays both the applied rate and the recipient amount before the transfer is confirmed, making the comparison straightforward.

The published margin for the India corridor runs between 0.3% and 0.8%, with no transfer fee on amounts of $500 CAD or more when funded by e-transfer, EFT, or bill payment.

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The ending note

The Canada-to-India corridor has substantial provider competition, with South Asia recording the lowest average receiving-region cost in the World Bank’s Q1 2025 data.

A secure international money transfer provider with a sub-1% total cost sits well below the 4.26% global average for $500 transfers, while a bank wire with a wide margin and a $30-50 fee can push the total cost above 8% on the same amount.

The annual FX-cost difference between a 3% and a 0.5% margin on $500 monthly transfers is CAD $150, equivalent to ₹10,332 at the reference rate.

The markup applies to every single transfer. Whether a sender notices it depends on whether they check the rate or just the fee.

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Worried about taking a sick day? What that says about you

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A woman wrapped in a blanket and holding a hot drink sits at a table with a laptop on it. The table has scrunched-up tissues on it as well.

Deciding whether you are too sick to work is not always straightforward.

For physical illness, Tang says there are some well-established rules of thumb.

“If you’re vomiting and have diarrhoea or have a fever, you should stay at home for 48 hours and 24 hours respectively after the symptoms have passed. In those situations, you’re unlikely to be able to work effectively anyway.”

Beyond that, the decision becomes more nuanced, according to Tang.

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“Where there is more of a grey area is with coughs and colds. Since Covid, workplace etiquette has changed – generally it’s considered polite to work from home.”

But she says an absolute must is that mental health should be treated no differently than physical health.

“If you’re sick and unable to work, you’re sick and unable to work.”

Quinn-Cirillo adds: “Ultimately it’s about capacity to do a job, whether it be physical or mental health.”

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A further warning sign is when work starts affecting basic self-care, she says.

“Is your ability to look after yourself changing? Are you able to decompress from work? Is your sleep OK?”

If the answer is no, it may be a sign that rest is exactly what is needed.

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OpenAI sets plan to disclose safety incidents and reveals more issues

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OpenAI CEO Sam Altman at the Moscone Center on 15 September, 2026 in San Francisco, California.

OpenAI made headlines in July when it revealed that some of its most advanced AI models went rogue and hacked Hugging Face, one of the world’s largest hubs for sharing AI models, after it lost control of them during a security test.

Hugging Face co-founder Thomas Wolf said at the time that the incident was “a wake-up call” for the industry.

Since then, the debate over AI safety concerns has escalated with AI researchers, technology industry executives and politicians weighing in.

Last week, Jacob Coxon, a researcher who left OpenAI rival Anthropic over concerns the tech could wipe out humanity, wrote about his resignation in a post that cited the dangers of AI and later went viral against the backdrop of growing safety concerns.

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In response, Anthropic scientist Evan Hubinger said he thought the possibility of AI causing human extinction “within the next decade” was more than 10%.

Anthropic co-founder Jack Clark later told the BBC that a “kill switch” controlled by a third party may need to be mandatory for the industry.

Meanwhile, Anthropic’s CEO Dario Amodei called for the pace of AI development to slow and be more closely monitored, as the company has done before, though some have questioned the motivations behind this.

Amodei also said that any action to rein in AI should be done “without sacrificing commercial advantage”.

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But US President Donald Trump has said fears about the safety of AI are a “hoax” and criticised calls to have more guardrails in place for the fast-moving technology.

In a series of social media posts, the US president compared warnings about AI to the “Global Warming Scam” which, he said, was “being perpetrated by the Radical Left Dumocrats”.

Trump also called himself “the Hoax Buster”, likening concerns about the safety of the technology to what he called “the RUSSIA, RUSSIA, RUSSIA HOAX”.

The only “guardrails” needed for AI was a “strong and smart” president, said Trump.

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