Business
Agentic AI Adtech Firm pubX Enters Australian Market, Appointing Ex-Afterpay Exec Andrew Gilbert to Overhaul Programmatic Yields
SYDNEY, Australia — pubX Australia Launch Andrew Gilbert Agentic AI initiatives have reached a major commercial milestone as independent advertising technology firm pubX formally enters the Australian and New Zealand markets to deploy autonomous media trading agents across local publisher and brand networks.
The London-headquartered adtech pioneer officially announced its ANZ expansion alongside the appointment of former Afterpay, Yahoo, and Integral Ad Science executive Andrew Gilbert as Country Manager for Australia and New Zealand. Designed to dismantle the costly layers of traditional programmatic media buying, pubX’s modular platform uses independent AI agents to make and execute end-to-end trading decisions directly between advertisers and publishers.
By bypassing legacy Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs), the company addresses mounting industry frustration over opaque technology taxes. Citing Association of National Advertisers (ANA) benchmarks showing that traditional open programmatic supply chains deliver just 43 cents of every ad dollar to working media, pubX demonstrates that its agent-to-agent architecture returns up to 78 cents per dollar directly to digital content creators.
Digital media strategists note that deploying autonomous trading agents offers publishers a critical mechanism to reclaim yield margins while providing advertisers with verifiable transaction transparency.
Key Structural Pillars: Independent Agents, Supply Chain Disintermediation, and Transparency
The pubX expansion introduces a fundamental architectural shift to ANZ’s $14 billion digital advertising market, replacing static waterfall bidding with dynamic multi-agent negotiation.
Unlike legacy adtech platforms that attach superficial natural language interfaces to proprietary tech stacks, pubX operates fully independent, task-specific AI agents that communicate across common open protocols. Under the local leadership of Andrew Gilbert, the platform will roll out modular buyer, seller, and governance agents designed to interpret campaign briefs, evaluate audience context, and clear transactions in real time without reliant intermediary markups. Furthermore, the platform incorporates granular decision logging and automated compliance controls, enabling agency trading desks and publisher revenue teams to audit every bid decision without incurring multi-layered platform fees.
The comprehensive framework reflects pubX’s strategy to restore economic equilibrium across the digital publishing ecosystem.
Autonomous Multi-Agent Trading: Deploying independent buyer and seller AI agents to negotiate media transactions in real time outside legacy DSP/SSP walled gardens.
Direct Supply Chain Disintermediation: Eliminating non-working intermediary fees to deliver 78 cents of every campaign dollar to digital publishers compared to the 43-cent programmatic average.
Neutral Modular Architecture: Operating an open, stack-agnostic technology framework that prevents vendor lock-in and aligns with publisher revenue interests.
Comprehensive Governance Logs: Providing real-time auditability and granular context controls to ensure brand safety, data privacy, and verifiable execution.
Re-architecting programmatic infrastructure guarantees that digital publishers capture fair value for premium editorial inventory.
Addressing the “Adtech Tax”: Overcoming Local Lag in Agentic AI Adoption
The primary catalyst driving pubX’s entry into the Australian media market is the widening gap between traditional programmatic complexity and emerging AI capabilities.
While Australia has historically acted as a fast follower in adopting adtech innovations, local industry leaders warn that ANZ lags up to twelve months behind North America in deploying genuine agentic trading solutions.
Most domestic media buyers continue to operate within legacy programmatic supply chains where demand-side, supply-side, and verification markups systematically erode working media value. By establishing a dedicated local presence under Andrew Gilbert—who recently led advisory firm Systems That Decide—pubX offers independent agencies and major publishing houses a turnkey pathway to transition from automated rules-based bidding to fully autonomous AI-driven yield optimization.
Achieving structural fee transparency remains essential to restoring publisher margins and maximizing return on ad spend for enterprise buyers.
Media buyers benefit from direct publisher access, eliminating friction and redundant data-processing costs across the supply chain.
Strategic Impact on the ANZ Media Ecosystem and Agency Dynamics
Establishing independent agentic AI trading in Australia serves as a strategic disrupter to major holding company adtech monopolies.
While global agency networks possess internal resources to experiment with proprietary AI tools, independent Australian agencies and mid-tier digital publishers have struggled with the capital expenditure required to build custom trading algorithms.
pubX’s stack-agnostic, fee-for-service model democratizes access to advanced agent-to-agent trading infrastructure, allowing independent media buyers to execute complex context-based campaigns with institutional efficiency. Furthermore, increasing the proportion of working media spend directly supports quality journalism and digital content creation across Australian newsrooms facing broader economic headwind pressure.
Following the formal market launch, pubX’s ANZ leadership team will initiate technical integration trials with major domestic publisher networks and independent agency groups.
Democratizing agentic adtech ensures independent media buyers and local publishers compete on equal terms against global tech platforms.
Expanding Regional Cleantech for Media and Autonomous Media Infrastructure
The ANZ expansion reinforces pubX’s broader mission to establish a leaner, highly performant global advertising marketplace.
By replacing energy-intensive programmatic auction cascades—which route single ad requests through hundreds of redundant SSP endpoints—with direct agent-to-agent negotiations, pubX significantly reduces compute overhead and associated carbon emissions. The underlying machine learning infrastructure developed by pubX over the past five years will yield continuous efficiency improvements as local transaction volume scales across Australia and New Zealand.
Moreover, establishing a robust local footprint positions ANZ as a key testbed for next-generation agentic commerce and automated media contract execution.
The ongoing deployment of pubX’s agentic trading platform cements Australia’s transition toward a modernized, equitable, and transparent digital media economy.
Sustained innovation in media trading infrastructure remains a cornerstone of long-term publisher sustainability and transparent digital marketing execution.
Business
Positive Breakout: These 12 midcap stocks cross above their 200 DMAs
In the NSE midcap pack, 13 stocks’ closing prices crossed above their 200-day moving averages (DMA) on September 18, 2026, according to StockEdge’s technical scan data. The 200-day moving average (DMA) is used by traders as a key indicator for determining the overall trend of a stock. As long as a stock’s price remains above its 200-day moving average on the daily timeframe, it is generally interpreted as being in an overall uptrend.
Business
Iran and US trade threats after Houthi attacks escalate regional conflict

Iran and US trade threats after Houthi attacks escalate regional conflict
Business
Tech leads shares higher in Asia as oil slips

Tech leads shares higher in Asia as oil slips
Business
Volatile yen draws intervention watch, other currencies subdued
The yen was a touch firmer at 156.64 per US dollar after dropping 2% last week. Japan markets were closed for a three-day holiday, leading to low liquidity while keeping traders on alert for an official intervention to prop up the volatile currency.
The Bank of Japan raised rates on Friday to their highest level in 31 years to 1.25%, yet the widely expected move did not boost the yen as two dissenting votes and a lack of explicitly hawkish guidance disappointed investors.
That led to the yen sharply declining before the Nikkei newspaper reported that Japanese officials conducted rate checks. A rate check involves authorities asking banks for currency quotes to gauge market conditions, which traders view as a precursor to currency intervention.
Apart from the BOJ, the Federal Reserve and the European Central Bank raised rates this month, with both warning further tightening might be needed to tackle inflation due to the almost seven-month-long war in the Middle East.
Fred Neumann, chief Asia economist at HSBC, said the BOJ’s messaging has become all the harder because the Fed delivered a hawkish signal with its unanimous decision to raise its policy rate.
The yen had firmed to its strongest level in seven months in early September as traders wagered on a faster pace of BOJ hikes and early signs of repatriation by Japanese investors but has since surrendered some of those gains.”The bar thus remains high for the BOJ to convince markets of its hawkish tilt and anchor expectations when it comes to the yen,” Neumann said. “In the coming weeks and months, investors may again test the resolve of the BOJ to push rates higher and match the Fed’s tightening.”
The euro was little changed at $1.1482 after voting projections showed the far-right Alternative for Germany (AfD) took first place in state elections in northeastern Germany, in a blow to Chancellor Friedrich Merz’s conservative party.
ING economists said the results clearly echo the low popularity of the entire federal government, and of Chancellor Friedrich Merz in particular.
“Years of economic stagnation helped produce that fragmentation. Now the fragmentation will make the stagnation harder to escape,” they said in a note.
The dollar index, which tracks the US currency against six major peers, was steady at 100.23 after gaining more than 1% last week following the Fed’s rate hike, as the central bank signalled more increases could be coming.
Traders are currently pricing in a 55% chance of a rate hike at the Fed’s next meeting in October, up from 42.5% a week earlier, the CME FedWatch tool showed.
“We do not think that the midterm elections are going to be a limiting factor in the Fed delivering another hike in October,” said Thomas Simons, chief US economist at Jefferies.
“Whether there is another hike in December will come down to the data and geopolitical developments. Looking to 2027, the path of rates will come down to what happens with the labor market. We would say rate cuts are likely in second half of 2027.”
In other currencies, sterling last bought $1.339 in early trading. The Australian dollar fetched $0.7129, while the New Zealand dollar was at $0.5721.
Business
Despite Market Weakness, MillerKnoll Is Too Cheap To Pass Up (NASDAQ:MLKN)
Daniel is an avid and active professional investor.
He runs Crude Value Insights, a value-oriented newsletter aimed at analyzing the cash flows and assessing the value of companies in the oil and gas space. His primary focus is on finding businesses that are trading at a significant discount to their intrinsic value by employing a combination of Benjamin Graham’s investment philosophy and a contrarian approach to the market and the securities therein. Learn more.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Business
'Play a key role': PM launches bid for security council
Australia having a seat at the United Nations Security Council will be able to help with the cost of living back home, the prime minister insists.
Business
IPO rush continues: 20 issues to raise over Rs 4,152 crore this week
This follows five mainboard and six SME IPOs that opened for subscription last week, with a combined issue size of around ₹24,563 crore. NSE’s ₹22,561-crore IPO-the largest this year-is set to close on Monday. The issue has been fully subscribed. Among the mainboard issues this week, Elevate Campuses’ ₹2,100 crore IPO will be the largest. All the other issue sizes are below ₹1,000 crore.
ET BureauRead more: JioBlackRock CIO Rishi Kohli decodes Nifty’s inflection point after two years of weak returns
Listings
The week will also see six mainboard and eight SME companies that launched their IPOs last week list on the exchanges.
Among the mainboard companies, Manika Plastech will list on September 21, while SS Retail, Hero Motors and Jindal Supreme India will list on September 23. NSE and Sonaselection India will list on September 24.
Read more: Will Nifty extend gains to 4th session on Monday? US sanctions on Russia among factors to decide D-Street action
Among SME companies, Injecto Polymers and Century Business Media will list on September 21. Vama Wovenfab, Shakti Polytarp and Quanto Agroworld will list on September 22, followed by SpectrA Technology Solutions and Kheria Autocomp on September 24 and Axiom Gas Engineering on September 25.
Business
Inflation Watch Mode: Diversify, Buy Dips, Or Hedge? Yes
Inflation Watch Mode: Diversify, Buy Dips, Or Hedge? Yes
Business
SIP additions at a six-month high amid rising churn
ET BureauThe growth in contributing SIP accounts has also moderated, suggesting that rising discontinuations are beginning to offset a part of fresh additions. Contributing SIP accounts do not include folios that paused investments for the month. After declining marginally by 85,000 in May, contributing SIP accounts increased by 14.2 lakh in June, but the incremental addition fell to 11.9 lakh in July and further to 11.6 lakh in August. Contributing accounts reached 10 crore in August, up from 9.9 crore in July.
Read more: JioBlackRock CIO Rishi Kohli decodes Nifty’s inflection point after two years of weak returns
Monthly net SIP account additions have increased since May after falling by nearly 58,000 in April. Net additions rose to 12.6 lakh in August from 11.1 lakh in July, 4.9 lakh in June and 2.5 lakh in May.
Net SIP inflow rose 21% year-on-year to ₹32,297 crore in August. SIP inflow has remained in the ₹31,000-32,000 crore range in FY27 so far. Total SIP inflow reached ₹1.6 lakh crore during April-August, implying a year-on-year increase of 15%.
Business
FII selling returns in first half of September as financials, auto stocks face heavy outflows
Foreign portfolio investors sold nearly ₹14,116 crore during the first half of September across sectors, compared with buying of ₹13,000 crore in the second half of August and ₹16,621 crore in the first half of August.
ET Bureau“By and large, FII activity has been subdued in recent times, with stock-specific and sector-specific moves being witnessed in the market,” said Kranthi Bathini, director of equity strategy, WealthMills Securities. “Long-only FIIs are also staying on the sidelines due to the rise in crude oil prices, inflationary worries and geopolitical issues,” he said.
Financial stocks saw the biggest selling at ₹6,204 crore during the period, after FIIs bought ₹3,959 crore worth of the stocks in the second half of August.
They further cut exposure to auto stocks worth ₹2,670 crore between September 1 and 15, after selling to the tune of ₹1,299 crore in the second half of August.
Read more: JioBlackRock CIO Rishi Kohli decodes Nifty’s inflection point after two years of weak returns“FPI selling in financials and automobiles was driven by both global caution and sector-specific concerns,” said Vishad Turakhia, CEO, Equirus Securities. “Financial stocks were hit the hardest because they form a large and liquid part of foreign portfolios, making them the first to be sold when investors reduce risk. Concerns over pressure on banks’ lending margins also led to profit-booking.”
In automobiles, Turakhia said demand remains healthy, but rising input costs and weaker export conditions have raised concerns that strong sales may not translate into equally strong profit growth.
Power stocks saw selling of ₹1,653 crore during the first half of September, compared with selling of ₹389 crore in the second half of August. Telecom and IT stocks saw selling of ₹991 crore and ₹960 crore, respectively, during the period.
Healthcare stocks attracted ₹2,114 crore of FPI buying, after seeing purchases worth ₹3,021 crore in the second half of August. Construction and services stocks saw buying of ₹930 crore and ₹905 crore.
“In the large-cap space, FIIs have been net sellers in the medium to short term, particularly in August and September. The moves have been positive in healthcare and auto ancillary, while FIIs have been buying domestic-centric sectors,” said Bathini.
-
Fashion2 days agoWeekend Open Thread: Talbots – Corporette.com
-
Crypto World2 days agoCircle launches Arc Studio AI agent for building onchain apps
-
NewsBeat2 days agoTrump says US has reached an agreement to take permanent control of Greenland’s security
-
Crypto World6 days agoRevolut Attackers Warn of Ongoing Daily Customer Data Leaks
-
Crypto World6 days agoKraken Lets xStocks Holders Earn Yield Through DeFi
-
Crypto World5 days agoRobinhood engineers charged over $50K crypto scheme
-
Crypto World5 days agoWhat Is the Status of the U.S.-Iran Peace Talks? Here's What Both Sides Are Saying
-
Crypto World2 days agoBitcoin price breaks channel as RSI climbs to 63
-
Crypto World4 days agoUS Charges Robinhood Engineers Over Crypto Listing Trades
-
Crypto World7 days agoElon Musk Drops a Bombshell: Grok 5 Could Be the AGI Breakthrough
-
NewsBeat6 days ago‘Sick conspiracy’: Trump says only guardrails AI needs is ‘a strong and smart (High IQ!) president’ in all-caps rant
-
Crypto World6 days agoNVIDIA Analysis: Attempted Rising Wedge Breakout Amid Pressure on the AI Sector
-
Business7 days ago
SK Hynix ADRs Fall More Than 6% as Memory Rally Breaks on Fears of Slower AI Spending
-
Tech5 days agoWebb’s IC 348 Mosaic Includes Two-Jupiter Dwarfs, Twin Jets, and a Nursery Still Making Worlds
-
Crypto World7 days ago3 Token Unlocks to Watch in the Third Week of September 2026
-
Crypto World6 days ago
Can Circle’s Arc Repeat Robinhood Chain’s Meme Coin Boom?
-
Crypto World6 days agoDOJ Seeks to Seize $61M in Iran Oil Funds From Binance Accounts It Vouched For
-
Tech4 hours agoResearchers escape OpenAI Codex sandbox to run commands on host
-
Crypto World3 days agoMortgage and refinance interest rates today, Thursday, September 17, 2026
-
Crypto World3 days agoSilver prices recover quickly, hitting weekly high today

You must be logged in to post a comment Login