The Dragons’ Den contestants were seeking a £100,000 investment in their women’s urinal startup, Peequal.
A Dragons’ Den contestant has shared her experience on the show, after her and her co-founder’s female urinals were scrutinised in the Den.
Entrepreneurs Amber Probyn, 28, and Hazel McShane, 30, stepped into the Den in the episode airing Thursday, 24 September. They were pitching their women’s urinal startup PEEQUAL to the likes of Steven Bartlett, Touker Suleyman, Deborah Meaden, Peter Jones and Jenna Meek.
“After working at festivals, we came together to solve the problem of long female toilet queues,” Hazel began. “Every woman knows the struggle, desperate but stuck in a never-ending toilet queue whilst men whizz in and out.”
Amber continued: “Our solution is Peequal, the flat-packed, squat and go, women’s urinal. Our mission is to pioneer pee-equality for all women, everywhere.” The pair launched at Glastonbury in 2022, and were seeking £100,000 for a 2% stake in their business.
Inviting the Dragons to ‘pop a squat’, Amber and Hazel welcomed the five investors to take a look inside their flat-packed female urinals. While Deborah joked she couldn’t without her co-stars turning away, Touker had a go at squatting over the creation.
However, despite having a go at the product, Amber and Hazel were scrutinised by the Dragons. At one point, Peter told them: “I’m really upset with you… I’m upset because I think you’ve asked for too much money. I really want to find a way to invest in two great entrepreneurs of the future but I think you’ve way overvalued your business to a level that doesn’t make it investible. It would mean having to take a large chunk of your business at this stage, and that makes me really uncomfortable, too.”
Touker meanwhile praised the pair’s “passion” but warned against competitors, while Steven admitted: “It’s difficult because I believe you’re going to be successful, and I believe your success is going to result in me seeing these everywhere I go, at every festival, probably every marathon.” However, he turned down their offer, as did guest Dragon Jenna.
Giving the final round of feedback, Deborah told Amber and Hazel: “There’s so much I love about you and I think it mainly is you.” She offered them the money they were asked for, but requested 5% of the business, which Amber and Hazel accepted.
Amber has now shared what their experience in the Den was really like, saying: “I’ve always loved Dragons’ Den but I never thought I’d be on it! We’ve pitched for funding at Dragons’ Den-style events – but knowing it’s going on TV and with five very successful businesspeople questioning every part of your business, it’s a different level of pressure.
“The BBC invited us to apply several times and this felt like the right time to go for it. But we didn’t just want to secure a deal – we wanted to highlight the massive inequality in toilet queue times.”
Hazel also shared: “I think everyone was a bit surprised when we backed our truck into the studio and started hauling out the urinal. We quickly announced it was freshly cleaned! When you’ve watched pitches torn apart on TV, it’s a little nerve-wracking heading to the lift. We’re really proud of how we did though.
“They asked some really insightful and informed questions and were generally really impressive. But the hardest bit was not telling anyone about it! People keep saying ‘you should go on Dragons’ Den’ and we couldn’t say a thing.”
Amber added: “We loved that they all got stuck in and squatted in the urinal! Even Peter and Touker got up and gave it a go. It was great to see them get involved, and also to see them take the issue of pee-inequality seriously.”
Since their pitch and getting Deborah on board, Amber and Hazel have raised just under £1million, with plans to expand their business globally. “Ultimately, we want to cut queue times for as many women as possible,” Amber said.
Dragons’ Den is available to watch on BBC iPlayer


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