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Crypto World

Low-touch off-ramps can unlock web3

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Andrey Ilinsky

Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial.

If DeFi and TradFi truly converge, the pressure point will be on and off-ramps. Few things, other than secure custody, are more critical than having a low-friction way to convert digital tokens into the fiat currency people use every day. For years, that conversion layer was crypto’s weakest link, slowing down mass adoption.

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Summary

  • Off-ramps are crypto’s real bottleneck: Without fast, low-cost fiat exits, trillions in on-chain value remain operationally trapped and disconnected from the real economy.
  • Institutional rails are changing the game: Integrations with Visa Direct and real-time payment networks turn crypto into spendable money, not just tradable assets.
  • Infrastructure drives adoption, not narratives: Seamless on- and off-ramps determine whether web3 stays parallel to finance — or becomes embedded within it.

When the age of cryptocurrency first began, off-ramping was clunky, slow, and often expensive. Converting digital tokens into dollars or euros typically requires multiple intermediaries, exchange accounts, manual bank transfers, and waiting periods that could stretch for days. Fees were opaque. Settlement times were inconsistent. In many jurisdictions, reliable withdrawal rails barely existed. This friction did more than frustrate users. It held the industry back.

Liquidity trapped inside exchanges limited crypto’s usefulness as a medium of exchange. Businesses hesitated to integrate digital assets into their operations because accessing fiat capital was operationally complex. Freelancers paid in crypto often waited days before funds became spendable. For many users, difficulty exiting positions reduced confidence in entering them in the first place. Crypto built a powerful on-chain infrastructure, but without efficient exit rails, digital value could not fully connect back to the real economy. That bottleneck is now being addressed.

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Earlier this year, Mercuryo integrated off-ramp services with Visa Direct, enabling users to convert crypto balances directly to a credit or debit Visa card. The service provides fast, low-cost conversion into fiat spendable at more than 150 million Visa-accepting merchant locations worldwide. The difference is not incremental. It is structural. When digital assets can move onto global card rails in near real time, they begin to function as usable money.

More users, higher standards

Global crypto ownership continues to climb. According to Crypto.com’s 2025 Global Crypto Market Sizing Report, the number of crypto owners reached 741 million worldwide by December 2025, marking a substantial increase in global participation. But raw growth in user numbers does not mean frictionless access into or out of cryptocurrency. Consumers increasingly expect real-time, intuitive payment experiences. 

Traditional and fintech payment networks have invested heavily in instant settlement rails. McKinsey’s 2025 Global Payments Report highlights a payments industry handling trillions of transactions and generating $2.5 trillion in revenue, underscoring how mainstream finance operates at scale with speed and seamless UX as a baseline expectation. Web3 must also meet these standards or risk remaining disconnected from everyday financial life. 

Stablecoins are now foundational to transaction volume

Stablecoins have grown into a structural part of the digital asset ecosystem. Andreessen Horowitz’s 2025 State of Crypto report estimates that stablecoins processed approximately $46 trillion in on-chain transaction volume in 2025. That scale reflects growing use beyond trading.

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Stablecoins increasingly power remittances, cross-border payroll, treasury operations, and tokenized settlement flows. Yet on-chain transaction volume does not create real-world utility. Stablecoins become practical financial tools only when they can be converted into local fiat quickly and predictably. Without reliable off-ramps, even trillions in digital settlements remain operationally constrained.

Off-ramps are migrating to institutional rails

Over the past 12 months, off-ramping has shifted toward established financial infrastructure.  Real-time payment platforms such as Visa Direct, which processes high-speed payouts to credit and debit cards in more than 190 markets, provide a low-touch means of converting digital tokens to fiat currency. This shift bridges the liquidity gap between digital and traditional finance. 

When users or businesses can receive fiat via familiar payment paths in minutes rather than days, digital assets function as usable money. Faster access reduces operational delays and exposure to volatility, which is important for freelancers, cross-border businesses, and consumers alike.

On-ramps are becoming native to UX

If off-ramps determine how users exit crypto, on-ramps can help shape who enters. In the past year, major wallet providers and exchanges have deepened integrations with mainstream payment methods such as Apple Pay and Google Pay. These integrations enable one-tap onboarding experiences that mirror everyday mobile transactions, dramatically reducing friction compared to traditional bank transfers. 

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This trend matters because consumer expectations are now anchored in the world of mobile wallets and instant digital payments, as highlighted by industry reports such as the FIS Global Payments Report 2025, which shows digital wallets dominating e-commerce and point-of-sale value flows. When buying crypto feels like buying a coffee, adoption expands beyond early adopters into broader user bases.

Embedded crypto is accelerating

Beyond basic ramp UX, crypto capabilities are increasingly embedded within fintech and consumer platforms. Integrating crypto buying and selling directly into apps, from payment platforms to online marketplaces, requires a reliable payment ramp infrastructure that works globally and meets regulatory standards. This is similar to how embedded finance transformed lending, payments, and savings, where infrastructure became invisible, and the functionality worked seamlessly within the context users already understood. Web3 faces the same requirement.

Emerging markets show what’s at stake

Remittances remain one of the largest and most resilient financial flows globally. According to the World Bank’s latest available data, global remittance flows reached an estimated $905 billion in 2024, continuing a strong upward trend from 2023, with $656 billion flowing to low and middle-income countries. Yet the average cost of sending $200 remained above 6%, more than double the UN Sustainable Development Goal target of 3%.

Crypto payments, particularly when routed through stablecoins, offer a pathway to lower-cost, faster cross-border transfers. But without reliable fiat off-ramps, digital transfers remain trapped as on-chain balances rather than functioning as practical money in local economies. Efficient off-ramps connected to domestic banking systems or widely accepted card rails are essential if crypto is to fulfill its promise as a border-agnostic financial medium.

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Infrastructure will define the next cycle

Narratives in web3 will continue to rotate, and markets will cycle between fear and greed. But at the end of the day, what determines adoption is payment infrastructure. When entering and exiting crypto feels as seamless as any mobile wallet transaction, digital assets shift from speculative holdings to functional tools. Liquidity flows more freely. Businesses integrate blockchain settlement into operational workflows. Consumers stop drawing lines between “crypto money” and “money.”

On and off-ramps may not always make the headlines, but they determine whether web3 remains parallel to global finance or embedded within it, opening up crypto services to hundreds of millions of users. The bridge between fiat and crypto is strengthening. The faster it disappears into the background, the faster web3 scales.

Andrey Ilinsky

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Andrey Ilinsky

Andrey Ilinsky is Chief Product Officer at Mercuryo, where he leads product strategy and development across the company’s crypto payments and onboarding infrastructure. He focuses on building simple, reliable experiences that make it easier for businesses and consumers to move between fiat and crypto. Andrey has been with Mercuryo since 2018, serving previously as Product Manager before becoming CPO in 2020.

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Crypto World

Aave’s TVL Falls $8B After $293M Kelp DAO Hack

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Aave’s TVL Falls $8B After $293M Kelp DAO Hack

Total value locked on decentralized lending protocol Aave dropped by nearly $8 billion over the weekend after hackers behind the $293 million Kelp DAO exploit borrowed funds on Aave, leaving roughly $195 million in “bad debt” on the protocol and triggering withdrawals.

Data from DeFiLlama shows that Aave’s TVL fell from about $26.4 billion to $18.6 billion by Sunday, losing the top spot as the largest DeFi protocol. 

Aave v3’s lending pools for USDt (USDT) and USDC (USDC) are now at 100% utilization, meaning that more than $5.1 billion worth of stablecoins cannot be withdrawn until new liquidity arrives or borrows are repaid. 

$2,540 is available to be withdrawn from the $2.87 billion USDT pool on Aave v3 at the time of writing. Source: Aave

Aave’s TVL fall shows how rapidly risk from a single security incident can spread throughout the broader, interconnected DeFi lending market, potentially leading to a severe liquidity crisis.

The incident began on Saturday when hackers stole 116,500 Kelp DAO Restaked ETH (rsETH) tokens worth about $293 million from Kelp DAO’s LayerZero-powered bridge and used them as collateral on Aave v3 to borrow wrapped Ether (wETH).

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Crypto analytics platform Lookonchain said the move created about $195 million in “bad debt” on Aave, which contributed to the Aave (AAVE) token tanking nearly 20% from $112 on Saturday at 6:00 pm UTC to $89.5 about 25 hours later. 

Lookonchain noted that some of the largest crypto whales to withdraw funds from Aave were the MEXC crypto exchange and Abraxas Capital at $431 million and $392 million, respectively.

Source: Grvt

Several crypto networks and protocols tied to rsETH or the LayerZero bridge have paused use of the bridge until the problem is resolved, including DeFi platform Curve Finance, stablecoin issuer Ethena and BitGo’s Wrapped Bitcoin (WBTC).

Aave has frozen several rsETH, wETH markets

Shortly after the Kelp DAO exploit, Aave said it froze the rsETH markets on both Aave v3 and v4 to prevent any suspicious borrowing and later stated that rsETH on Ethereum mainnet remains fully backed by underlying assets.

WETH reserves also remain frozen on Ethereum, Arbitrum, Base, Mantle and Linea, Aave said.

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This incident marks the first significant stress test of Aave’s “Umbrella” security model, which was introduced in June 2025 to provide automated protection against protocol bad debt while enabling users to earn rewards.

Related: Aave DAO backs V4 mainnet plan in near-unanimous vote

Earlier this month, the Bank of Canada found that Aave avoided bad debt in its v3 market by using overcollateralization, automated liquidations and other strategies that shifted risk to borrowers.

In comments to Cointelegraph, Aave defended its liquidation-based model, framing it as a core safety mechanism that protects lenders while limiting downside for borrowers.

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It comes as Aave parted ways with its longest-standing DeFi risk service provider, Chaos Labs, on April 6, following disagreements over the direction of Aave v4 and budget constraints.

Magazine: Are DeFi devs liable for the illegal activity of others on their platforms?