Business
(VIDEO) 10 Essential Facts About Apple’s New MacBook Neo: The $599 Entry-Level Laptop
Apple unveiled the MacBook Neo on March 4, 2026, during its week-long product rollout, introducing an all-new, ultra-affordable laptop that brings the core Mac experience to a breakthrough price point of $599. Powered by the A18 Pro chip from the iPhone 16 Pro series, the 13-inch device targets students, first-time buyers, and budget-conscious users while maintaining premium build quality and Apple Intelligence features.

The announcement capped a busy week that included the iPhone 17e, M4 iPad Air, M5 MacBook Air and Pro models, and a refreshed Studio Display lineup. Here’s what you need to know about the MacBook Neo, Apple’s most accessible laptop ever.
1. **Breakthrough Pricing Starts at $599**
The MacBook Neo launches at $599 in the U.S., with education pricing dropping to $499. This makes it Apple’s lowest-priced laptop by a wide margin — $500 less than the MacBook Air — positioning it to compete directly with midrange Windows PCs and Chromebooks. Pre-orders opened immediately on March 4, with availability beginning March 11 in over 70 countries.
2. **A18 Pro Chip Delivers Surprising Performance**
Unlike traditional Macs with M-series silicon, the Neo runs on the A18 Pro chip, featuring a 6-core CPU (2 performance, 4 efficiency cores), 5-core GPU with hardware-accelerated ray tracing, and a 16-core Neural Engine. Apple claims up to 50% faster everyday tasks like web browsing and up to 3x quicker on-device AI workloads compared to the latest Intel Core Ultra 5 PCs. It supports Apple Intelligence features seamlessly, including advanced photo editing and AI tools across apps.
3. **Vibrant Color Options Stand Out**
The MacBook Neo comes in four eye-catching colors: blush (soft pink), indigo (deep blue), silver (classic), and citrus (fresh yellow-green). The durable aluminum enclosure matches the vibrant hues, echoing the fun aesthetics of past colorful Apple products like the iMac G3 or iBook era, but in a modern, premium form.
4. **13-Inch Liquid Retina Display Brings Vivid Visuals**
The 13-inch Liquid Retina screen offers high resolution (2,408 x 1,506), 500 nits brightness, and support for 1 billion colors. It delivers sharp, vibrant visuals for streaming, browsing, creative work, and everyday use, with reduced glare for better viewing in varied lighting.
5. **All-Day Battery Life and Efficient Design**
Apple touts up to 16 hours of battery life on a single charge, enabled by the power-efficient A18 Pro and optimized macOS Tahoe. The slim, lightweight build prioritizes portability without sacrificing endurance, making it ideal for students or mobile users.
6. **Premium Build with Familiar Mac Features**
The MacBook Neo features Apple’s renowned Magic Keyboard for comfortable typing, a large Multi-Touch trackpad supporting intuitive gestures, a 1080p FaceTime HD camera, dual microphones, and dual side-firing speakers with Spatial Audio and Dolby Atmos support. It includes two USB-C ports (one USB 3, one USB 2), a headphone jack, and MagSafe charging in color-matched variants.
7. **macOS Tahoe and Seamless Ecosystem Integration**
Running macOS Tahoe, the Neo offers built-in apps like Safari, Messages, Pages, and Calendar, plus deep iPhone continuity features. It fully supports Apple Intelligence for on-device AI tasks, ensuring a future-proof experience despite the mobile-derived chip.
8. **Strategic Positioning Below MacBook Air**
The Neo slots below the MacBook Air in Apple’s lineup, serving as an entry point for new users while preserving premium quality. It avoids compromises like a backlit keyboard in base models or haptic trackpad in some configs, but delivers strong value through efficient hardware and build.
9. **Accidental Leak Built Hype**
Apple briefly posted a regulatory document for the “MacBook Neo” (Model A3404) on its compliance site March 3, sparking widespread speculation before removal. The leak confirmed the name and fueled excitement ahead of the March 4 “special Apple Experience” events in New York, London, and Shanghai, where hands-on demos showcased the device.
10. **Aims to Expand Mac Accessibility**
Apple positions the Neo as making “the magic of Mac” accessible to millions, targeting education markets, emerging users, and those seeking an affordable premium alternative. Early reviews praise its surprising build quality, performance for the price, and vibrant design, with analysts viewing it as a smart move to grow market share amid economic pressures.
The MacBook Neo represents Apple’s boldest step yet into the budget laptop segment, blending iPhone-derived efficiency with Mac polish. As pre-orders surge and devices ship March 11, it could redefine expectations for entry-level computing in the Apple ecosystem.
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How small businesses could save thousands on fuel as gas prices rise: expert
President Donald Trump sits down with FOX Business’ Maria Bartiromo to discuss escalating Middle East tensions, his warning to Iran on nuclear weapons and why he believes gas prices will drop ahead of the midterms.
High gas prices continue to squeeze small businesses across the U.S., but cutting one costly habit could help owners save significantly.
New data from Ford Pro, the commercial vehicle division of Ford Motor Company, shows that unnecessary idling — leaving a car running while parked — can cost fleet operators thousands of dollars each year, cutting directly into margins at a time when fuel prices remain high.
According to the U.S. Department of Energy, the average fleet vehicle idles between one and two hours per day, burning up to two gallons of fuel daily per vehicle. With gas prices rising, those costs can add up quickly.
As of Sunday, the national average price for unleaded gas stood at $4.04, up from $3.88 just a month ago, according to AAA.
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Ford Motor Co. F-150 pickup trucks are displayed at a car dealership in Orland Park, Illinois, on Sept. 27, 2019. (Daniel Acker/Bloomberg via Getty Images / Getty Images)
“You can burn up one to two gallons of gas just doing that,” Matt Krukin, who leads software and digital growth for Ford Pro, told FOX Business. “So if that happens per day… that’s $8 a day that’s idling.”
For businesses operating multiple vehicles, the impact can be substantial. A 20-vehicle fleet idling for two hours a day could waste more than $160 in fuel every day, according to Ford Pro.
Excessive idling is particularly common in North America, where about 29% of fleet vehicles idle unnecessarily, compared to just 10% in Europe, Krukin noted.
To help address the issue, Ford Pro is investing in software and data-driven tools.
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A person pumps gas into a car. (Sean Gallup/Getty Images / Getty Images)
Its newly launched artificial intelligence (AI) assistant allows fleet managers to monitor vehicle behavior in real time, identify inefficiencies and coach drivers to adopt more fuel-efficient habits.
Ford Pro says customers using these tools have seen measurable improvements, including a 52% reduction in idling.
While reducing idling is one of the simplest ways to cut costs, other driving behaviors — such as aggressive acceleration, rapid braking, and speeding — can also increase fuel consumption and wear on vehicles, according to Krukin.
The system can even limit acceleration, while in-cab alerts provide real-time feedback.
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Cars are seen driving on the highway. (Jonas Walzberg/picture alliance via Getty Images / Getty Images)
“It’s like the fleet manager’s right next to them to coach them along the way,” Krukin said.
Users have also seen a 25% drop in speeding, a 16% decrease in hard braking and an 11% reduction in harsh acceleration, according to Ford Pro.
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“We’re not just recommending solutions for the heck of it,” Krukin said. “… At the end of the day, it’s really about bringing it all together, so that these fleets actually get a pleasurable experience with the tools and technology coming together.”
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World Bank Highlights AI Boom as a Bright Spot Amid Slowing Growth in East Asia and the Pacific
Growth across East Asia and the Pacific is losing momentum this year, weighed down by an energy shock, rising trade barriers, and persistent domestic vulnerabilities, but a surge in artificial intelligence-related trade and investment is offering a rare point of optimism, according to the World Bank’s latest regional economic report.
Key takeaways
- AI-related exports and investment surged across East Asia and the Pacific in 2025, with Malaysia, Thailand, and Viet Nam leading the way.
- Regional growth is forecast to slow to 4.2% in 2026, pressured by the Middle East energy shock, trade barriers, and weak domestic demand.
- Closing gaps in connectivity and skills is essential for the region to fully capture the productivity benefits of AI.
Regional growth is projected to slow to 4.2% in 2026, down from 5.0% in 2025, as the energy shock stemming from the Middle East conflict compounds the adverse impact of elevated trade barriers, global policy uncertainty, and domestic economic difficulties.
China, the region’s largest economy, is expected to decelerate from 5.0% growth in 2025 to 4.2% in 2026 and 4.3% in 2027, as weak domestic demand and property sector challenges persist and the global slowdown weighs on exports. The rest of the region is forecast to slow to 4.1% in 2026 before rebounding to 5.0% in 2027 as geopolitical tensions ease.
Against that difficult backdrop, the World Bank’s East Asia and Pacific Economic Update: Industrial Policy in the Digital Age identifies AI as a meaningful bright spot. The report highlights surging AI-related exports and investment in 2025, particularly in Malaysia, Thailand, and Viet Nam, as a notable positive development for the region.
Yet the Bank cautions that the full benefits of AI remain out of reach for much of the region. Adoption is constrained by gaps in connectivity and skills, with only 13 to 17% of multinational subsidiaries in China and Thailand currently using AI, roughly one third of the proportion seen in industrialised countries.
The report also examines how rising energy costs could deepen hardship for ordinary households. A sustained 50% increase in fuel prices could result in a 3 to 4% loss in income for households across the region, with the poor and small and medium enterprises identified as the most vulnerable.
On a longer-term strategy, the update argues that industrial policy, if carefully designed, can help unlock productivity gains. Targeted support for specific industries in the Republic of Korea, Malaysia, and, more recently, Viet Nam proved effective in part because those countries had strengthened their economic foundations, including infrastructure, education, and regulatory institutions, and had liberalised trade and investment. The Bank warns that similar efforts elsewhere have delivered weaker results where those foundations remain fragile.
World Bank Vice President for East Asia and the Pacific Carlos Felipe Jaramillo noted that while the region continues to outperform much of the world, sustaining growth will require confronting structural challenges and seizing the opportunities of the digital age to increase productivity and create more jobs.
World Bank Group Director of Research Aaditya Mattoo cautioned that present difficulties could increase economic distress and inhibit productivity growth, adding that measured support for people and firms could preserve jobs today while reviving stalled structural reforms could unleash growth tomorrow.
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