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A billionaire’s rugged SUV startup eyes U.S. growth
Ineos Grenadier SUV
Courtesy Ineos Automotive
An automotive startup founded by a knighted billionaire, U.K. chemical mogul and minority owner of one of the world’s most prominent soccer clubs wants to rekindle the rugged SUV market.
The company — Ineos Automotive — has produced more than 35,000 off-road SUVs and pickups since starting in 2022, with ambitious growth plans that include potentially expanding vehicle production to the U.S. and a target this year to achieve breakeven, executives exclusively told CNBC.
“We’re running it for success. We’re running it for profitability,” Ineos CEO Lynn Calder told CNBC in an interview. “We’re just doing it really efficiently, and I think that that will allow us to, with not very much more sales, actually, to make it to breakeven.”
Ineos on Monday is set to announce a record number of orders for its flagship, gas- and diesel-powered Grenadier 4×4 vehicles during the first quarter, setting it up for a “great start” to the year, Calder said.
The company’s plans this year include growing sales in the U.S. — its largest market — by roughly 30% to 35% year over year, while further expanding awareness and sales globally after supply chain disruptions, tariffs and other issues affected its business last year.
Ineos Automotive CEO Lynn Calder
Courtesy Ineos Automotive
That’s easier said than done, with increasing competitiveness in the global automotive industry, which is capital intensive. Most automotive startups, particularly all-electric vehicle companies, have gone bankrupt after burning through billions of dollars in capital.
“We’ve been quietly getting on, building a company, getting things right, learning as a new startup … to get to the stage where we’re ready to grow. And that’s kind of where we are now,” Ineos Automotive Chief Commercial Officer Mike Whittington said during a separate interview.
U.S. production, expansion
The carmaker, a subsidiary of multinational conglomerate and one of the world’s largest chemical producers, Ineos Group, is currently selling vehicles in 50 global markets across North America, Europe, Africa, the Middle East, Southeast Asia, China and Australia.
But its greatest focus right now is on the U.S., which accounts for roughly 60% of its sales, Whittington said.
The American market is crucial to the company achieving sales of 200,000 to 250,000 units by the early 2030s, at the latest, Calder told CNBC. She said that would include production at its current plant —a former Mercedes-Benz facility in France — as well as potentially adding a factory in the U.S.
“With our models having a huge appeal to the U.S. market, we should make it there, and that would make the most sense to us,” she said. “So, absolutely, we are fully looking at options for producing in the U.S.”
Ineos Grenadier Quartermaster pickup truck
Courtesy Ineos Automotive
She said that could mean starting limited assembly in the U.S. in the coming years to help avoid tariffs, including a 25% “chicken tax” on light trucks imported to America that was enacted in 1964 as a response to a European levy on poultry to assist in protecting domestic manufacturing.
Ineos declined to disclose its current financials, but Calder confirmed the company has spent roughly $2 billion since its formation in 2017. That’s a relatively low amount given the company’s plant, production and retailer network, especially when compared with other recent automotive startups such as EV makers Rivian Automotive and Lucid Group.
“I love cars, but I’m not here as the ‘car gal.’ I’m here as someone that runs a business,” said Calder, who started leading the company after spending most of her career in Ineos’ petrochemicals and energy sectors. “And that’s kind of what I’ve just been describing. We need a scale, and that’s what we’re working toward.”
A billionaire, a pub and adventure
Ineos’ flagship vehicle is the $71,000 Grenadier, named after a well-known London pub that U.K. billionaire and company founder Sir James Ratcliffe was at when he initially came up with the idea.
The chemical mogul, who has a net worth of more than $18 billion, according to Forbes, decided to pursue the vehicle while at the Grenadier pub, as he felt there was a need for such a vehicle after the cancellation of the quintessentially rugged Land Rover Defender, he has said.
Ineos Automotive founder and British billionaire Sir James Ratcliffe with the automaker’s planned Fusilier SUV in 2024.
Courtesy Ineos Automotive
“We set out with a vision to build the world’s best utilitarian 4×4, and we have done just that,” Ratcliffe, a self-described adventurer and car enthusiast, has stated.
Ratcliffe is chairman and majority owner of chemical giant Ineos Group as well as minority owner of the British soccer club Manchester United. He had three nonnegotiables behind the Grenadier: functional design, serious durability and extreme off-road capability. It has a design that mixes elements of Mercedes-Benz’s prominent G-Class, or “G-Wagon,” SUV and a military Humvee, or Hummer.
The Grenadier is available in SUV, pickup truck and commercial models, powered by a gas-powered BMW 3.0-liter inline-six for the U.S. Other parts come from suppliers such as Bosch, Brembo and Recaro, with engineering development assistance from Magna.
Ineos Grenadier interior
Courtesy Ineos Automotive
The pickup truck model, called Quartermaster, starts at $84,400. A limited-edition, tailored model of the Grenadier SUV, called Detour, can cost around $157,000.
The company’s next vehicle is expected to be a smaller model called the Fusilier, which was anticipated to be an all-electric vehicle before Ineos paused development of that in 2024 to consider hybrid options for the vehicle as well.
Calder said Ineos aims to partner with other companies for future models rather than building from scratch like it did with the Grenadier. She said the Fusilier is expected in the next two to three years, followed by a much quicker product cadence after that.
“We’re just a bit of a renegade British brand with a rebellious car that gives people the chance to have an extremely fun, adventurous life,” Calder said. “I’m extremely optimistic about 2026 as being really sort of the next, pivotal milestone year in our growth.”
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‘They Did Some Stuff’ That Cost Him Shot at Third Green Jacket
AUGUSTA, Ga. — World No. 1 Scottie Scheffler came agonizingly close to winning a third Masters green jacket Sunday but finished one shot short of Rory McIlroy, then pointedly suggested that decisions by Augusta National officials on course setup played a role in denying him the title.

Scheffler, who entered the final round trailing by five shots after a career-best 7-under 65 on Saturday, carded a 4-under 68 on Sunday to finish at 11-under par for the tournament. McIlroy, seeking to become the first repeat champion since Tiger Woods in 2002, held on for a one-stroke victory at 12-under.Usatoday
In post-round comments, the two-time Masters winner did not hide his frustration with how the course was prepared, particularly on Friday. Scheffler teed off early that day and posted a 2-over 74 — his first over-par round at Augusta National since 2023 — while later groups benefited from softer conditions that produced a “barrage of birdies.”
“I’m not in charge of course setup,” Scheffler told reporters. “I would’ve liked it to have been a little bit more equal in terms of the firmness on Thursday and Friday. I was a bit surprised at how soft things were on Friday afternoon, especially as it got late in the day. … Going out on Friday, whatever they did to the greens to soften them up, they did some stuff, and I just wasn’t able to take advantage of that going out early on Friday.”Nypost
The comments, first reported by the New York Post and echoed across golf media, quickly sparked debate about whether Augusta National’s legendary attention to detail sometimes creates uneven playing conditions based on tee times and weather shifts. Scheffler opened with a 2-under 70 on Thursday afternoon in what he described as some of the week’s toughest conditions, with wind and firmer surfaces limiting scoring.
“Thursday afternoon were some of the most challenging conditions we had all week. I didn’t see many birdies out there Thursday afternoon,” he added. “Overall, on Friday, going out early and not being able to shoot an under-par round definitely hurt my chances. I’d say Friday probably hurt the most in terms of my chances of winning.”Themirror
Scheffler’s second-round stumble included bogeys on the par-5 13th and 15th holes after finding water with approach shots. He had been on an remarkable streak of 11 consecutive rounds at par or better at the Masters before that 74. Despite the setback, he mounted a furious charge on moving day, firing a bogey-free 65 that included an eagle and moved him back into serious contention.
The 28-year-old Texan has now finished no worse than tied for 10th in his last several Masters appearances, with victories in 2022 and 2024. He has never finished outside the top 20 in seven starts at Augusta National, underscoring his remarkable consistency on one of golf’s most demanding stages.Masters
McIlroy, who won his first Masters in 2025 to complete the career Grand Slam, praised Scheffler’s performance while acknowledging the razor-thin margin.
“Scottie is the best player in the world for a reason,” McIlroy said after his victory. “He played fantastic golf this week, especially coming back the way he did on Saturday and Sunday. One shot is golf — it’s what makes this game so brutal and so beautiful.”
Augusta National officials have long maintained tight control over course conditioning, famously adjusting pin placements, rough height and green speeds hour by hour based on weather forecasts. The club rarely comments publicly on setup decisions, and tradition discourages players from criticizing the course openly. Scheffler’s pointed remarks — delivered calmly but directly — stood out because of his typically measured demeanor.
Golf analysts were split on the fairness of the conditions. Some pointed out that variable weather is an inherent part of major championship golf, and that later tee times often benefit from knowledge of how the course is playing. Others noted that softening the greens significantly between Thursday and Friday could indeed create an advantage for afternoon waves, especially if wind died down or irrigation was increased.
Scheffler himself acknowledged the unpredictability of the elements.
“So who knows, it’s just that’s part of the game,” he said. “But it definitely hurt my chances.”Sports.yahoo
The world No. 1 also drew attention earlier in the week for a testy exchange with a reporter after his third-round 65. When asked if the round could have been even better, Scheffler responded sharply: “That was a terrible question. Next question.” He later clarified that he felt he left a few shots on the course but was pleased with the execution needed to climb back into contention.Sports.yahoo
Scheffler’s near-miss caps a strong start to 2026, during which he has already secured a victory and multiple top-four finishes. His ball-striking remains elite, and his short game recovery on the weekend demonstrated why many consider him the most complete player in the game.
For McIlroy, the repeat victory cements his place among the greats and provides redemption after years of near-misses at Augusta before his 2025 breakthrough. The Northern Irishman closed with steady play Sunday while Scheffler made birdies early before settling into a string of pars, then birdying the 15th and 16th too late to catch up.
The final-round drama played out under ideal spring conditions at Augusta National, with azaleas in bloom and massive galleries lining the fairways. Scheffler’s supporters cheered loudly on the back nine as he tried to mount a charge, but McIlroy’s experience and clutch putting held firm.
In the broader context of the 2026 Masters, the tournament once again delivered compelling storylines. McIlroy’s win marked the first successful defense since Woods two decades earlier. Scheffler’s comments, meanwhile, have ignited fresh discussion about equity in course setup — a topic that surfaces periodically when tee-time luck and weather interact with meticulous preparations.
Masters chairman Fred Ridley and the competition committees are known for their philosophy that the course should “defend itself” while rewarding precise shot-making. Whether Friday’s softening crossed into unfair territory remains subjective, but Scheffler’s status as the game’s dominant player gives his perspective significant weight.
Scheffler has historically avoided controversy, focusing instead on process and preparation. His willingness to speak candidly Sunday suggests the sting of finishing runner-up by the slimmest of margins after a week of uneven scoring opportunities.
Looking ahead, Scheffler is expected to remain the favorite in upcoming PGA Tour events as he pursues a third major title of his young career. His record at Augusta — two wins and consistent contention — ensures he will be among the top betting choices when the 2027 Masters rolls around.
For now, the golf world digests a thrilling 2026 edition that ended with McIlroy hoisting the green jacket once more while the game’s best player expressed genuine disappointment over decisions beyond his control.
“They did some stuff,” Scheffler said simply, capturing the essence of what he believes tipped the scales just enough to cost him another trip to Butler Cabin.
Whether those remarks spark any official response from Augusta National remains to be seen. In a tournament steeped in tradition and decorum, Scheffler’s blunt assessment has already become one of the most talked-about moments off the course.
As the players disperse and attention turns to the next major, one thing is clear: at the highest level of golf, even the smallest differences in conditions can separate champions from runners-up — and even the world No. 1 is not immune to feeling the impact.
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Wall Street puts streaming in focus. Its future is unclear
In an aerial view, the Netflix logo is displayed above Netflix corporate offices on October 7, 2025 in Los Angeles, California.
Mario Tama | Getty Images
There’s a love affair on Wall Street between investors and streaming.
The romance started about a decade ago when consumers began cutting the cord with cable TV bundles en masse in favor of direct-to-consumer streaming apps. However, where investors were once enamored with subscriber growth, rewarding companies that were able to expand their consumer reach, their attentions have now shifted toward profitability.
To meet this new expectation, streaming companies have raised the prices of their services, cracked down on password sharing and delved into the ad-supported space. It’s also sparked the likes of Paramount Skydance to seek out the acquisition of Warner Bros. Discovery for its extensive library of content and top-tier streaming service, HBO Max, in order to compete.
While streaming continues to drive media stocks, especially around quarterly earnings, it’s not clear when — or if — it will start driving profits for the smaller players.
“Is streaming a good business?” Robert Fishman, senior research analyst at MoffettNathanson, posed in a March research note to investors. “We raised and debated this critical question over the years leading us to determine the answer is yes, albeit only for those services with sufficient scale.”
For legacy media companies, streaming has yet to fully supplant the profits and advertising revenue of linear TV. Of course, both of those metrics have been in decline for companies like WBD, Paramount and its peers.
In response, streamers have largely raised subscription prices for consumers, begging the question of where the ceiling is for streaming costs. Between higher fees and the sheer number of services needed in order to have access to all content, consumers are starting to balk.
Still, with these continuous linear TV declines, investors cling to streaming as a bright spot, especially for companies that have made it profitable. Disney has been among the steadiest of legacy media companies when it comes to a profitable streaming business, but Paramount and WBD have seen profitable quarters and Comcast’s Peacock is narrowing losses.
“With streaming no one’s reporting sub numbers anymore, because now it’s all about profitability,” Doug Creutz, senior research analyst at Cowen, told CNBC. “And that’s the metric by which these these businesses are being judged. It’s, you know, can you get to 10% operating profit? Can you get 15%? Can you get 20%? Can you get 25%? Can you get to where Netflix is?”
Netflix reported operating margin of 29.5% in 2025. Meanwhile, Disney, for example, guided investors to an operating margin for its direct-to-consumer business of 10% in fiscal 2026.
Workers prepare a large sign advertising a Disney movie while San Diego prepares to host thousands of visitors for Comic-Con International, in San Diego, California, on July 22, 2025.
Mike Blake | Reuters
“This is the big question mark that all these companies face,” Creutz added. “You had a linear business that was really profitable and it’s gone away, and is the streaming business ever going to be that profitable?”
‘No streamer comes close to Netflix’
The leader in the space is uncontested.
Netflix was early to the streaming game, scooping up a number of cord cutters with its significantly cheaper online alternative to pricey cable packages. The streaming giant has since grown its library through deals with Hollywood’s studios and by wading into original content.
Being among the first to the space meant a massive audience for Netflix. In January, the company announced it had reached 325 million global paid customers.
“As we think about global scale, the ability to spread the content spend and other fixed streaming costs over a much larger subscriber base leads to a more meaningful streaming profit opportunity,” Fishman wrote. “On that front, no streamer comes close to Netflix.”
In the eyes of Wall Street, Netflix is the gold standard. But competition for viewership is growing and now includes YouTube, TikTok, other social media as well as live events and gaming — all jockeying for consumers’ time.
And even the industry leader isn’t immune to the challenges of the streaming business.
In 2022 Netflix reported its first quarterly subscriber loss in more than a decade, dragging down its stock price. The media giant responded with a series of changes to its business model, most notably the addition of a cheaper, ad-supported tier.
Netflix no longer reports quarterly subscriber counts, and Disney has since followed suit as the industry refocuses on profits. (Disney also stopped breaking down the revenue and operating income for other parts of its entertainment business, including linear TV.)
But analysts agree that the comparison of Netflix to traditional media players isn’t exactly apples to apples. After all, Disney, Comcast, Warner Bros. and Paramount aren’t just streamers. These companies still have linear TV businesses as well as robust theatrical divisions. And some have other, even more lucrative pieces of their empires, including merchandising, theme parks, hotels and cruise lines.
The Paramount booth is shown on the convention floor during the opening day the of Comic-Con International in San Diego, California, U.S. July 24, 2025.
Mike Blake | Reuters
It’s only recently that Netflix has branched out from its content-only strategy to launch its own merchandising and live event businesses.
“They don’t have the decline of legacy media to offset,” Alicia Reese, senior vice president of equity research at Wedbush. “They don’t have theatrical to worry about.”
The result is traditional media companies that are often sized up against what a non-traditional tech company has been able to build in the streaming arena.
How much is too much?
Both Netflix and traditional media companies have raised prices for their streaming platforms over the last year in an effort to boost revenue and justify high content spending.
While consumers groan at the sight of these price increases and at being locked out of accounts they previously borrowed due to password sharing crackdowns, Wall Street applauds such measures.
“We think Netflix is positioning for substantial growth in global advertising, while its latest price increases could provide a meaningful boost to profitability this year,” Reese wrote in a research note published Friday.
Netflix will report its quarterly earnings on Thursday, weeks after announcing yet another a price increase across its subscription tiers, including its cheapest plan with ads.
“While Netflix has consistently raised pricing across tiers, our analysis suggests U.S. revenue per streaming hour is one of the lowest among its peers, suggesting further pricing runway going forward,” Matthew Condon, analyst at Citizens, wrote in a research note published last month.
The majority of streamers offer several plans, ranging from a cheaper ad-supported option to an ad-free standard service and then a higher-priced and higher-quality version.
To ease some price burden, streamers have also started to offer bundles of their services at a discount, further suggesting they could be finding customers’ limits.
The difference in pricing of the ad-supported and ad-free tiers varies from streamer to streamer, but typically an ad-supported service ranges from $7.99 a month to $12.99 a month and premium subscriptions range from $13.99 a month to $26.99 a month. These prices are often set based on how much content is available in a given library and how much that streamer is paying to produce and license content for its service.
“I think you’re going to continue to see price increases similar to what Netflix has been doing,” Creutz said. “We’re going to find out how sticky services are if price continues to go up.”
Streaming subscription plans
Netflix
- Standard with ads: $8.99/month
- Standard no ads: $19.99/month
- Premium no ads: $26.99/month
(extra members cost $7.99/month for ads, $9.99/month for no ads)
Disney
- Disney+/Hulu with ads: $12.99/month
- Disney+/Hulu without ads: $19.99/month
- Disney/Hulu/ESPN Unlimited with ads: $35.99/month
- Disney/Hulu/ESPN Unlimited without ads: $44.99/month
Warner Bros. Discovery
- HBO Max with ads: $10.99/month
- HBO Max standard: $18.49/month
- HBO Max premium: $22.99/month
Paramount
- Paramount+ with ads: $8.99/month
- Paramount+ premium without ads: $13.99/month
Comcast
- Peacock with ads: $7.99/month
- Peacock premium with ads: $10.99/month
- Peacock premium plus without ads: $16.99/month
Apple
Amazon
- Prime Video included in Prime shipping subscription
- Ad-free for an additional $4.99/month
Ads or no ads? That’s the question.
Advertising has long been part of the TV business model. Even as cable TV bundle prices soared before the advent of streaming, advertising provided a cushion.
However, for streaming, the push for consumers to opt into ad-supported plans has more recently ramped up across the ecosystem.
Netflix, which had long resisted ads, introduced its ad-tier in November 2022 and shortly after eliminated its cheapest basic plan, pushing customers toward watching with commercials.
Former Disney CEO Bob Iger said in prior investor calls that his company is trying to steer customers toward ad-supported plans. And by 2023’s Upfront presentation, the industry’s annual pitch to advertisers, streaming took center stage.
The economics bear out: Netflix reported 2025 ad revenue exceeded $1.5 billion, or about 3% of total full-year revenue. That’s expected to double this year.
“We’re making good progress, and the opportunity ahead of us is massive,” Netflix Co-CEO Greg Peters said during the company’s earnings call in January.
Greg Peters, Co-CEO of Netflix, speaks at a keynote on the future of entertainment at Mobile World Congress 2023.
Joan Cros | Nurphoto | Getty Images
In post-earnings notes after that report, analysts agreed that while Netflix’s ad revenue growth was slow to start, having more insight from the company helped understand how it’s incorporated into the business.
While legacy media peers were late to the streaming game by comparison, they were often faster than Netflix to institute ad plans. Disney’s Hulu, Paramount+ and Peacock offered these options from their inception. HBO Max launched its ads plan in 2021, while Disney+ joined Netflix in late 2022.
That could help speed up the on ramp to meaningful streaming profits.
In general, though, the advertising landscape has been tricky to measure for media companies. Linear TV ad revenue have been on a precipitous decline in recent years. Tech companies like Google and Meta’s Facebook continue to gobble up the lion’s share of ad dollars. And while streaming has been a key source of ad revenue growth for media companies, it has yet to stack up to what traditional TV once garnered.
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‘That’s Just a Terrible Question’
AUGUSTA, Ga. — World No. 1 Scottie Scheffler delivered one of the best rounds of the 2026 Masters on Saturday, firing a bogey-free 7-under 65 to storm back into contention, but his post-round interview quickly went viral for an abrupt and testy exchange with a reporter that left many questioning the etiquette of both player and press at golf’s most prestigious tournament.

AFP
The clip, posted by The Golfing Gazette on YouTube and widely shared across social media, captures Scheffler responding sharply when asked what his round “felt like it could have or should have been.” Visibly annoyed, the two-time Masters champion replied, “That’s just a terrible question. Next, next question,” prompting another voice in the room to mutter “Awful.”
The moment occurred after Scheffler’s third-round performance at Augusta National, where he climbed the leaderboard with precise iron play and clutch putting on a course known for its punishing difficulty. Entering the final round, he sat just five shots behind leader Rory McIlroy, setting up a dramatic Sunday chase for a third green jacket.
Scheffler, typically known for his calm and measured demeanor, later elaborated on his round when a follow-up question was posed about what allowed him to go low compared to previous days. He provided a detailed hole-by-hole breakdown, highlighting sharp iron shots, multiple birdie opportunities created on the front nine, and several near-misses on the back nine due to subtle breaks, gusts of wind and course conditions.
“I hit it really nice. I feel like I was very sharp with the irons,” Scheffler explained. “Got it up there, gave myself a lot of opportunities. I felt like I took advantage of those on the front nine and then back nine I did a lot of good things. Just was really, really close to seeing a lot go in.”
He cited specific examples: strong approach shots on the 10th followed by a putt that broke more than expected; a good birdie on the 11th; a fairway hit on the 13th marred by a mud ball; a solid bunker shot; and a difficult pitch on the 15th after a ball barely carried into a hazard due to a downwind gust. On the 17th, three excellent shots still failed to yield a birdie.
“Overall, I mean it could have been — I guess to answer your question, it maybe wasn’t that bad,” Scheffler continued. “But I definitely could have been lower, but like I said, I did what I needed to do. I went out, I executed to get myself some opportunities and more of that tomorrow and I think I’ll be in a good spot.”
The initial dismissal, however, dominated the conversation online. The YouTube Short, uploaded April 11, quickly amassed thousands of views, with comments debating whether the reporter’s question was poorly phrased or if Scheffler’s curt response crossed into rudeness. Some defended the world No. 1, arguing that asking a player who just shot 7-under on a major championship course what it “should have been” implies the round was somehow disappointing — a tone-deaf framing after an elite performance.
Others criticized Scheffler, noting that professional athletes are expected to handle media scrutiny gracefully, even after strong rounds. The exchange stood in contrast to Scheffler’s usual composure, though it echoed occasional moments of frustration from top players when questions veer into speculative territory.
The reporter in question has been identified in golf circles as a respected veteran, adding another layer to the discussion about player-media dynamics at Augusta National. Press conferences at the Masters are tightly controlled, with players often facing repetitive queries in a high-stakes environment where every word is scrutinized.
Scheffler’s Saturday 65 was a statement round. After an opening 70 and a surprising 74 on Friday — a round he later suggested was impacted by uneven course conditions that favored later tee times — the Texan responded with precision and patience. His bogey-free effort included an eagle and showcased the ball-striking that has defined his reign as the game’s top player.
Heading into Sunday’s final round, Scheffler sat within striking distance, keeping alive his bid for a third Masters title in five years. He ultimately finished one shot behind McIlroy, who successfully defended his 2025 victory.
The viral clip resurfaced broader conversations about golf’s gentlemanly image versus the raw emotions that surface under pressure. Golf has long prided itself on civility, yet moments like this — or past testy exchanges involving stars such as Tiger Woods or Rory McIlroy — remind fans that competitors are human.
Scheffler addressed the Friday conditions more candidly after the tournament, suggesting Augusta National officials “did some stuff” to soften the greens that disadvantaged early groups. Those remarks, combined with the Saturday press room exchange, painted a picture of a player channeling frustration into focused play while occasionally letting his guard down with the media.
Despite the testy moment, Scheffler’s on-course excellence remained the bigger story. His consistency at Augusta National is remarkable: he has never finished outside the top 20 in seven starts, with wins in 2022 and 2024. Even in defeat on Sunday, his weekend charge demonstrated why many consider him the most complete golfer of his generation.
The incident also highlighted the intense scrutiny players face at major championships. With cameras rolling and microphones capturing every syllable, a single offhand comment can overshadow 18 holes of brilliant golf. Social media amplified the exchange, with golf fans divided between those praising Scheffler’s honesty and those calling for more professionalism.
Masters officials and the PGA Tour have not commented publicly on the exchange, maintaining their traditional stance of letting the golf speak for itself. Yet the clip has fueled online debates about whether reporters should avoid “what if” questions that can come across as critical, and whether elite athletes owe measured responses regardless of context.
Scheffler’s season leading into the Masters had been strong, with multiple top finishes and a victory that reinforced his status atop the world ranking. His ability to rebound from the disappointing Friday 74 to post back-to-back elite rounds underscored his mental toughness — a quality that briefly wavered in the interview room.
Looking ahead, the 28-year-old remains a heavy favorite in upcoming events as he pursues additional major titles. His ball-striking statistics continue to lead the Tour, and his short-game recovery on the weekend at Augusta once again proved world-class.
For golf media, the moment serves as a reminder to craft questions that respect the difficulty of the game and the achievements on display. A 65 at Augusta National is rarely something that “should have been” better — it is an exceptional score that demands acknowledgment.
As the golf world moves on from the 2026 Masters, Scheffler’s viral press room moment will likely be remembered alongside McIlroy’s repeat victory and the dramatic final-round duel. It adds a human element to a player often viewed as almost machine-like in his consistency and focus.
In the end, Scheffler did what he set out to do on Saturday: execute, create opportunities and position himself for Sunday. His detailed self-assessment after the initial sharp response showed reflection and honesty. The “terrible question” exchange, while generating headlines and views, ultimately revealed both the pressure of major championship week and the high standards Scheffler sets for himself — and perhaps for those covering him.
Whether the clip damages his polished image or simply humanizes the world’s best golfer remains a matter of perspective. What is clear is that even after shooting 7-under at Augusta, Scottie Scheffler still found room for improvement — both on the course and, briefly, in how he handled the question that followed.
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Rory McIlroy Banks $4.5M Masters Win Over Scottie Scheffler’s $2.43M Runner-Up Check in Record $22.5M Purse
AUGUSTA, Ga. — Rory McIlroy claimed his second straight Masters green jacket Sunday with a one-stroke victory over world No. 1 Scottie Scheffler, pocketing a record $4.5 million winner’s check from the tournament’s largest-ever $22.5 million purse while Scheffler earned $2.43 million for second place.

McIlroy finished at 12-under 276 after a steady final-round 71, becoming the first player to defend a Masters title successfully since Tiger Woods in 2002. Scheffler, who mounted a strong weekend charge with a 65-68 finish, ended at 11-under 277 after a closing 68. The narrow margin translated directly into a significant payday gap: McIlroy took home $2.07 million more than the runner-up.
The 2026 Masters purse increased by $1.5 million from the previous year, continuing a trend of rapidly growing prize money at Augusta National. The winner’s share rose $300,000 from the $4.2 million McIlroy earned in 2025. This marks the highest payout among golf’s four majors and reflects the tournament’s elevated status and commercial success.
For McIlroy, the victory delivered far more than financial reward. It completed back-to-back green jackets, added 750 FedExCup points, and pushed his career Masters earnings past $13 million across 18 appearances — a new record that surpassed both Phil Mickelson and Tiger Woods. The 36-year-old Northern Irishman now owns six major titles and 30 PGA Tour victories.
Scheffler, despite the disappointment of finishing one shot short of a third green jacket, collected $2.43 million for his runner-up finish and 500 FedExCup points. The Texan has now earned nearly $10.5 million in just seven Masters starts, placing him second on the career money list at Augusta behind McIlroy. His weekend performance — bogey-free 65 on Saturday followed by another strong 68 — underscored his status as the game’s most consistent performer.
The payout structure rewarded top finishers handsomely. Four players tied for third at 10-under 278 — Tyrrell Hatton, Russell Henley, Justin Rose and Cameron Young — each received $1.08 million. The top four positions all paid at least $1 million, with third place officially listed at $1.53 million before ties reduced the individual shares.
Further down the leaderboard, Collin Morikawa and Sam Burns tied for seventh at 9-under and split $725,625 each. Max Homa and Xander Schauffele tied for ninth at 8-under, earning $630,000 apiece. Even players who missed the cut took home $25,000, a longstanding Masters tradition that ensures every professional competitor receives compensation.
The record purse underscores Augusta National’s financial strength. Organizers announced the $22.5 million total on Saturday, up from $21 million in 2025. The winner’s share has more than doubled since Hideki Matsuyama’s 2021 victory, when he earned $2.07 million from a $11.5 million purse.
Beyond the immediate checks, the Masters winner receives significant long-term value. The green jacket guarantees lifetime invitations to the tournament, enhanced endorsement opportunities, appearance fees and elevated status in golf. McIlroy’s repeat victory further cements his legacy and could boost his off-course earnings substantially.
Scheffler’s near-miss came after a week of mixed conditions that he later suggested disadvantaged early tee times on Friday. Despite the frustration, his runner-up finish adds to an already stellar 2026 season that includes multiple top finishes and continued dominance in world rankings.
The financial disparity between first and second — more than $2 million — highlights how razor-thin margins in major championships translate into life-changing money. One stroke proved worth over $2 million on Sunday at Augusta National.
McIlroy’s path to victory included strong play throughout, sharing or holding at least a portion of the lead after every round. His closing 71 proved just enough to hold off Scheffler’s late charge, which featured birdies on several key holes but fell short on the demanding back nine.
For context, the 2026 purse distribution followed a standard percentage-based model common in majors, with the winner traditionally receiving about 20% of the total. The increase this year amplified every position’s payout, benefiting the entire field that made the cut — 54 players in total.
Players finishing outside the top 12 still earned substantial sums. For example, 12th place paid $517,500, while lower positions scaled down gradually. This structure ensures competitive depth even as the spotlight shines brightest on the leaders.
The payout also carries tax and endorsement implications. Prize money is taxable income, but the prestige of a Masters victory often generates far greater value through sponsorships, merchandise and media opportunities. Both McIlroy and Scheffler, as global superstars, stand to benefit enormously from their high-profile performances regardless of the final margin.
Scheffler’s comments after the tournament, including pointed remarks about course setup on Friday and a brief testy exchange with a reporter on Saturday, added color to the week but did not diminish his on-course excellence or the size of his check.
As golf’s first major of the year, the Masters continues to set the financial benchmark. Its purse growth outpaces many other events, driven by global television rights, corporate partnerships and the tournament’s unique aura.
For McIlroy, the $4.5 million payday caps a triumphant defense and positions him as a favorite heading into the remaining majors. For Scheffler, the $2.43 million serves as consolation in a season where he remains the player to beat week in and week out.
The 2026 Masters will be remembered for McIlroy’s historic repeat, Scheffler’s valiant charge, and the record money distributed across the field. One stroke separated golf’s two brightest stars — and more than $2 million separated their bank accounts.
With the green jacket on McIlroy’s shoulders and checks cut for every finisher, Augusta National once again delivered drama on the course and substantial rewards for excellence under pressure.
Business
Perth Mint’s sales drop amid geopolitical uncertainty
The Perth Mint’s gold and silver prices and sales volumes fell in March despite global volatility, but prices remain higher on a year-to-date basis.
Business
Australia Unemployment Rate Rises to 4.3% in Feb 2026 Amid Record Jobs and Surging Participation
SYDNEY — Australia’s unemployment rate rose modestly to 4.3 per cent in February 2026, the latest official data show, marking a slight uptick from 4.1 per cent in January but remaining near historic lows as the labour market continued to absorb a growing workforce amid steady economic conditions.

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The Australian Bureau of Statistics released the February Labour Force figures on March 19, revealing seasonally adjusted unemployment climbed 0.2 percentage points while employment hit a fresh record high of 14.75 million. Economists had expected the rate to hold steady near 4.1 per cent, making the increase a mild surprise that fuelled debate about the pace of cooling in the jobs market.
In trend terms — a smoother measure less affected by monthly volatility — the unemployment rate actually edged down to 4.2 per cent in February from a revised 4.3 per cent the prior month. The ABS noted that unemployed people totalled 659,100 on a seasonally adjusted basis, up 35,000 from January, while the number of people in work rose by a stronger-than-expected 48,900.
Participation rate climbed to a four-month high of 66.9 per cent, reflecting more Australians entering or re-entering the labour force. That surge in job seekers, many of whom had not yet secured positions, contributed to the higher headline unemployment figure despite robust job creation.
Full-time employment dipped by 30,500 in February, but part-time jobs jumped sharply by 79,400, driving overall gains. Total monthly hours worked eased slightly to 2,007 million, down 0.2 per cent. Underemployment held steady at 5.9 per cent.
The data paint a picture of a resilient but gradually moderating labour market as Australia navigates higher interest rates, cost-of-living pressures and uneven global conditions. Unemployment has hovered in a narrow band between 4.1 per cent and 4.3 per cent so far in 2026 after ending 2025 around similar levels.
January’s rate remained unchanged at 4.1 per cent, with employment rising by about 18,000 to 26,000 depending on revisions, and trend unemployment falling to 4.1 per cent. December 2025 closed the prior year at 4.1 per cent seasonally adjusted after a modest decline.
So far in 2026, the official seasonally adjusted unemployment rate has averaged roughly 4.17 per cent across the two reported months, with trend measures even lower around 4.15 per cent. That remains well below the long-term average of about 6.5 per cent since 1978 and far from the 11.2 per cent peak seen in the early 1990s recession. The record low of 3.4 per cent was recorded in late 2022.
Economists offered mixed interpretations. Some viewed the February uptick as evidence of a tightening supply of workers meeting steady demand, with the participation surge signalling confidence. Others warned it could foreshadow further softening if full-time job losses persist and hours worked continue to trend lower.
“We now expect near-term unemployment to rise slightly faster through 2026 and peak at just shy of 4.6 per cent in early 2027,” one major bank economist noted after the release, citing the impact of prior Reserve Bank of Australia rate hikes filtering through the economy.
Alternative measures provide additional nuance. Roy Morgan Research, which uses a different methodology tracking “real” unemployment and under-employment, estimated February’s real unemployment at 10.6 per cent of the workforce after a 0.6 percentage point drop, though under-employment surged to a record 11.6 per cent. The private pollster reported overall employment climbing 148,000 to 14.54 million in its February survey.
The official ABS figures continue to show strength in key indicators. Employment growth over the year to February stood at about 1.8 per cent, with more than 264,000 additional people in work compared with February 2025. The employment-to-population ratio edged higher, underscoring that a larger share of working-age Australians hold jobs.
Youth unemployment remained elevated but stable, hovering around 14 per cent in recent months. Regional variations persist, with stronger conditions in some mining and service-oriented states contrasting softer outcomes in parts of the eastern seaboard affected by higher living costs.
The labour market data come as the Reserve Bank of Australia weighs the trajectory for interest rates. With inflation still above target in some components and wages growth moderating but still firm, the central bank has kept the cash rate elevated. February’s mixed jobs print — strong headline employment but rising unemployment and falling full-time roles — sparked fresh discussion about whether further tightening or a pause might be warranted.
Treasury and government officials highlighted the record employment levels as evidence of underlying resilience. “The data paints a picture of a labour market continuing to grow, creating opportunities for all Australians,” one ministerial statement noted in earlier 2026 releases.
Broader economic context includes solid population growth from migration, which has expanded the labour force and helped businesses fill vacancies. However, it has also placed pressure on housing, infrastructure and public services, indirectly influencing participation and job-seeking behaviour.
Analysts at KPMG projected unemployment trending toward 4.4 per cent by the end of 2026, with employment growth slowing to around 0.8 per cent annually as non-market sector hiring cools and market-sector demand moderates. The consultancy described current conditions as operating near the neutral zone of labour market pressure, with limited spare capacity but no excessive inflationary push from wages.
March 2026 data, scheduled for release in mid-April, will provide the next snapshot. Consensus forecasts ahead of that print hover around 4.3 per cent, with some expecting little change or a modest further drift higher if participation remains elevated.
Longer-term projections suggest the rate may stabilise in the low-to-mid 4 per cent range through 2027–2028, assuming no major external shocks. That would represent a remarkably tight labour market by historical standards, supporting consumer spending but constraining businesses facing skills shortages in sectors such as health care, construction and technology.
Challenges remain. Full-time job declines in February raised questions about the quality of employment growth, with more Australians taking part-time roles to make ends meet amid cost-of-living pressures. Hours worked have shown softness, potentially signalling under-utilisation even as headline unemployment stays low.
The data also highlight ongoing gender and age disparities. Female participation has risen strongly in recent years, while youth and some regional cohorts continue to face higher barriers to full-time work.
As Australia moves further into 2026, the unemployment rate will serve as a key barometer for the economy’s health. Policymakers, businesses and households alike will watch whether the current low-rate environment persists or if gradual softening — driven by tighter monetary policy and global uncertainties — begins to materialise more clearly.
For now, with unemployment between 4.1 per cent and 4.3 per cent in the opening months of the year and record numbers of Australians employed, the labour market retains its reputation for resilience even as subtle signs of moderation appear beneath the surface.
The next official update on March conditions, due April 16, will clarify whether February’s uptick was a temporary blip or the start of a more sustained drift higher. Until then, Australia’s jobs market remains one of the tighter among advanced economies, a point of relative strength amid global economic crosscurrents.
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