“It ensures that work provides not just a pay packet, but a decent standard of living,” says Faith Lydiard of the Living Wage Foundation
A group of businesses, charities and public sector organisations in Sunderland has launched a multi-year plan to boost the number of real Living Wage employers in the city.
The Making Sunderland a Living Wage City Action Group includes Sunderland City Council, housing association Gentoo Group, technology firm Apexon, digital marketing executive Phonetic Digital, Sunderland Voluntary Sector Alliance, communications consultancy Creo Comms, community interest company Active Families NE, community advice organisation ShARP and children’s charity Love, Amelia. Together they have devised a three-year plan to increase the number of accredited real Living Wage Employers on their doorsteps.
There are currently 62 real Living Wage accredited employers in the city, an increase of 42 since Sunderland earned Living Wage City recognition in 2022. The group says that means more than 2,000 workers have received a pay rise that meets real Living Wage level.
That level is an independently calculated hourly rate of pay for those aged 18 and above, based on living costs including rent, bills, food and other things. It is around £13.45 in most of the country, but £14.80 in London.
The action group is also looking to broaden accreditations to include Living Hours and Living Pension and to embed the Living Wage across funding, commissioning and procurement.
Faith Lydiard, North East programme manager at Living Wage Foundation, said: “Paying the Real Living Wage is one of the most effective ways employers can demonstrate a genuine commitment to their people and their communities. It ensures that work provides not just a pay packet, but a decent standard of living, helping individuals and families meet everyday costs with dignity and security.
“We consistently see that businesses who adopt the real Living Wage benefit too. They experience higher staff retention, improved morale, and increased productivity, alongside a stronger reputation as responsible employers. In a competitive labour market, it is a clear signal that an organisation values its workforce.”
She added: “At a time when the cost of living remains a real challenge for many, we encourage more employers to step forward and join the growing movement. Paying the real Living Wage is not just the right thing to do — it is a smart, sustainable choice that delivers long-term value for both people and business.”
The group says it’s not just businesses who are making the case for paying a real living wage. Jess works as a digital marketing executive at Sunderland based Phonetic Digital, a B-Corp based in Mackies’ Corner that provides a spectrum of digital services to enhance the digital presence and operational efficiency of its clients across the UK.
She said: “Being paid the real Living Wage means I can say yes to social engagements which makes the difference between having a routine and having a life.”




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