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Burger King reclaims No. 2 spot from Wendy’s without raising prices

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Burger King reclaims No. 2 spot from Wendy's without raising prices

One of the country’s largest fast-food chains has reclaimed its “throne” as the nation’s No. 2 burger chain, with Burger King betting that better food without higher prices can keep cost-strained customers coming through the door.

“You can outrun costs with traffic if you’re building your business and that’s what we’ve been doing and that’s what we’ll continue to do in each chapter of elevation as we move through the menu… to elevate everything on there,” Burger King U.S. and Canada President Tom Curtis told FOX Business.

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“We’ll ask our owners to hold tight because consumers need it right now,” he added.

AMERICA’S FAVORITE FAST-FOOD CHAIN NAMED: MCDONALD’S WINS HEARTS BUT NOT BEST BURGER, SURVEY SAYS

Burger King food on display

In this photo illustration, a Whopper meal is seen at a Burger King restaurant on Oct. 25, 2024 in New York City. (Michael M. Santiago/Getty Images / Getty Images)

Curtis joined “Mornings with Maria” alongside Burger King U.S. and Canada Head Chef Amy Alarcon as the chain celebrates reclaiming the No. 2 spot from Wendy’s in U.S. systemwide sales, behind industry leader McDonald’s, while posting 8.5% U.S. same-store sales growth in the second quarter.

The comeback has been years in the making. Burger King launched its “Reclaim the Flame” plan in 2022, investing hundreds of millions of dollars in the brand to improve restaurant operations, food quality and company culture, Curtis said.

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BURGER KING FANS SWEAR A SIMPLE TRICK GETS YOU A FRESHER WHOPPER, BUT NOT EVERYONE IS CONVINCED

ground beef

Organic ground beef from the supermarket is shown in a bowl. Ground beef prices have soared recently, with President Trump announcing a plan to import beef from outside nations. (Daniel Karmann/picture alliance via Getty Images / Getty Images)

“Really the last nine months have been about us telling that story, and it’s really resonated with consumers,” he added.

A key part of that strategy has been listening to customers, even when their feedback is tough to swallow.

After customers offered what Curtis described as “sometimes scathing feedback” about the chain’s chicken nuggets, Alarcon and her team went back to the kitchen. The result is a revamped nugget recipe designed to be crispier on the outside and juicier on the inside.

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The “elevated” nugget is rolling out nationwide Sept. 1, along with revamped dipping sauces.

“It hurt me to the core,” Alarcon said of the criticism. “You don’t ever want someone saying that about your food. So we fixed it.”

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The nuggets follow Burger King’s effort to upgrade its signature Whopper, a change Curtis said required franchisees to absorb additional costs rather than immediately pass them along to customers.

“We asked our franchisees once again when we relaunched the Whopper, when we elevated the Whopper, ‘Hey, we need you to hold price here. Consumers are hurting, and we’ve got to be there for them in these tough times,’” he said.

That strategy is being tested as soaring beef prices squeeze restaurants and consumers alike. Curtis acknowledged that the pressure has been difficult for Burger King franchisees but said the company is trying to offset higher costs by attracting more customers rather than simply raising menu prices.

“I think it’s just holding the line and giving people more for the same amount,” he added.

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Newtopia Now special report | Food Business News

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Newtopia Now special report | Food Business News

DENVER – New product innovation abounded at the Newtopia Now tradeshow, held Aug. 18-20. Exhibitors ranged from startups not yet in the market to established brands promoting new concepts ready for market. But as one speaker noted, there is a wide divide between being consumer ready versus retail ready.

Several brands stood out at the show. For example, early-stage brand Lil’ Melts, Austin, Texas, showcased its beef tallow cooking cubes. The cubes are intended to melt quickly, require no scooping and simplify portioning for home cooks.

Boca Raton, Fla.-based startup Notchee introduced a dairy spread promoted as a clean label condiment featuring protein. The perishable spread comes in 5.5-oz glass jars in three varieties: original, garlic herb and date honey.

And GoodBelly from NextFoods, Boulder, Colo., a 20-year-old refrigerated probiotic drink brand debuted For a Clear Mind. The no-added-sugar beverage is formulated to support mental clarity through the gut-brain connection, the company said. It is formulated with L-theanine, green coffee extract, fruit polyphenols and postbiotics.   

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While each innovation is unique, that’s not enough to make it in today’s marketplace, said Brian Gould, founder and chief executive officer of TruLife Distribution, Boca Raton, Fla. Retail readiness is becoming just as important as product innovation.

Having a great product is only the first step, Gould said. Retailers are evaluating businesses, not just products. Strong ingredients, attractive packaging and consumer interest are important, but buyers also assess whether a company can consistently deliver product, maintain margins, support demand and become a reliable long-term retail partner.

“Retailers evaluate the entire business behind the product,” Gould said. “Brands need to demonstrate not only what makes their product different, but why it belongs on that retailer’s shelf, who will buy it and how the business will support a successful launch.”

nochee.jpg

Retailers are evaluating businesses, not just products when considering bringing a new product into its stores.

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| Source: Sosland Publishing Co.

While emerging brands have more tools to develop products, build direct-to-consumer audiences and generate online sales, achieving sustainable retail growth requires a different level of preparation and infrastructure, Gould said. For international brands, the challenge is often even greater. Companies entering the US must adapt to different retailer expectations, regulatory requirements, pricing structures and distribution economics.

“Success in another market is valuable validation,” Gould said. “But the US retail ecosystem is unique. Strategies that work elsewhere often require significant localization and preparation before they can succeed here.”

The distinction highlights the difference between being consumer-ready and retail-ready.

“Some of our most productive conversations (at Newtopia Now) were not about whether we liked a product,” Gould said. “They were about what steps would make that product truly compelling to a major US retailer.”

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For some brands, the steps may involve refining pricing or positioning. For others, it may include strengthening retail materials, improving operational capabilities or identifying the most appropriate retail channel.

“The goal is not simply to get products in front of more buyers,” Gould said. “It is to ensure the right product reaches the right buyer at the right time.”

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Bluesky Down? Users Report New Outage as Platform Faces Third Major Disruption Following DDoS Attack

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Bluesky

Some Bluesky users reported difficulty accessing the social media platform Wednesday, according to outage-tracking service Downdetector, marking at least the third significant disruption the decentralized network has faced this month.

Downdetector posted on its official account on the social platform X that “user reports indicate problems with Bluesky since 11:51 AM EDT,” tagging the post with the hashtag #BlueskyDown and directing affected users to its outage-tracking page. The post had drawn more than 1,600 views within roughly the first hour of being published.

Independent status monitoring offered a somewhat measured picture of Wednesday’s disruption compared with some of Bluesky’s more severe recent outages. According to StatusGator, Bluesky was listed as operational as of a check conducted around noon UTC Wednesday, though the service had logged 35 user-submitted outage reports over the preceding 24-hour period, a notably elevated figure suggesting genuine, if not necessarily platform-wide, connectivity issues affecting at least some portion of Bluesky’s user base.

Wednesday’s reports add to a pattern of recurring instability that has affected Bluesky throughout August. The platform experienced a significant outage Aug. 16, when thousands of users across the United States and other countries, including the UK, Portugal and Canada, reported being unable to load feeds, log in or use the app at all. According to IBTimes UK, complaints on Downdetector began climbing sharply around 10:37 a.m. EDT that day, with reported issues surpassing 2,000 complaints within about an hour. According to Windows Report’s coverage of that same incident, Bluesky’s own status account identified the disruption as affecting accounts connected to a specific server component within its infrastructure, known as the suillus.us-west.host.bsky.network personal data server, suggesting the outage did not affect every account on the platform equally.

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Just two days later, on Aug. 18, Bluesky confirmed a separate, day-long disruption was caused by a distributed denial-of-service attack, commonly known as a DDoS attack, which flooded the platform’s servers with junk traffic specifically intended to overwhelm its infrastructure and knock the service offline. Bluesky confirmed the attack in a post acknowledging the incident had unfolded over the preceding 24 hours. “We have upgraded our defenses in response, and we continue to monitor the situation,” the company said, without disclosing further technical detail regarding the source or scale of the attack. A Bluesky spokesperson did not immediately respond to questions from TechCrunch regarding the incident at the time.

An earlier disruption on Aug. 5 similarly affected Bluesky’s backend infrastructure. According to Windows Report, the company confirmed at the time that multiple instances of its Personal Data Server fleet, the distributed backend components that store and serve user data across Bluesky’s decentralized network, had gone down simultaneously, suggesting the issue stemmed from core platform infrastructure rather than isolated individual account problems. User reports on Downdetector spiked sharply during that incident as well, jumping from a normal baseline of roughly one report to 589 reports within about half an hour.

Bluesky’s decentralized architecture, built on what the company calls the AT Protocol, has occasionally raised questions among users about why a distributed system remains vulnerable to widespread outages in the first place. According to TechCrunch’s earlier reporting on a separate 2025 outage, the answer lies in how most users actually interact with the network in practice. While the underlying protocol is designed so that different organizations and communities can theoretically run their own independent infrastructure, including personal data servers and relays, the vast majority of Bluesky’s current user base still relies on the company’s own official app and centrally operated infrastructure, meaning problems affecting Bluesky’s own servers can still cause widespread disruption for most users, even though the platform’s underlying protocol is technically decentralized. Users who have set up and rely on independently operated infrastructure outside Bluesky’s own servers have generally remained unaffected during these company-side outages, according to TechCrunch.

The recurring nature of Bluesky’s outages this month has generated visible frustration among users, many of whom have questioned why similar disruptions have continued occurring in relatively close succession. According to Rolling Out’s coverage of the Aug. 16 outage specifically, most affected users at that time reported problems primarily with the platform’s mobile app rather than its browser-based version, with some users describing being repeatedly logged out of their accounts or experiencing the app working briefly before crashing again.

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Given Wednesday’s more moderate spike in reports compared with the platform’s more severe mid-August incidents, the current disruption may reflect a more limited or regionally concentrated issue rather than a full-scale, company-wide outage comparable to the Aug. 16 and Aug. 18 incidents. Users experiencing difficulty accessing Bluesky Wednesday were generally advised by monitoring services to check the platform’s official status page directly, restart the app, or verify their own internet connection before assuming a broader, confirmed outage is underway.

As of this report, Bluesky had not issued a public statement specifically addressing Wednesday’s reported issues, and the underlying cause, if any beyond routine, isolated connectivity problems, remained unconfirmed. Given the platform’s documented pattern of recurring outages throughout August, including at least one confirmed DDoS attack and a separate backend infrastructure failure affecting its Personal Data Server fleet, users and industry observers are likely to continue closely monitoring whether Wednesday’s reports represent another isolated incident or the beginning of a further, more significant disruption to the platform’s service.

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The Interview – Joe Ngai, McKinsey: Domestic rivalry drives Chinese firms

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The Interview - Joe Ngai, McKinsey: Domestic rivalry drives Chinese firms

Available for over a year

“More Chinese companies are put out of business by other Chinese companies. Chinese companies are not put out of business because of Western companies, so this whole competition is not, from a Chinese guy’s mind, like a US-China competition. It’s more ‘how do I survive this gym?’ because it’s damn hard to keep staying alive at home. That in turn makes you very competitive in the rest of the world.”

Maura Fogarty speaks to Joe Ngai, Chairman of the China region for global consulting firm McKinsey.

He advises senior management at Chinese and multinational corporations in the region which gives him a unique insight into the world’s second-largest economy.

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Having written numerous books and reports on China’s economic landscape, Ngai’s expertise has been recognised by accolades from the likes of Forbes China and Bloomberg.

In this interview, we hear his thoughts about how the Chinese market has changed in the 25 years since the country joined the World Trade Organisation, and on how AI is developing and managing tensions with US competitors.

Thank you to the Asia Business team for their help in making this programme.

The Interview brings you conversations with people shaping our world, from all over the world. The best interviews from the BBC, including episodes with tech billionaire Reid Hoffman, director Chloé Zhao, and Dr Ngozi Okonjo-Iweala, head of the World Trade Organisation. You can listen on the BBC World Service on Mondays, Wednesdays and Fridays at 0800 GMT. Or you can listen to The Interview as a podcast, out three times a week on BBC Sounds or wherever you get your podcasts.

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Presenter: Maura Fogarty
Producers: Ben Cooper and Jaltson Akkanath Chummar
Editor: Damon Rose

Get in touch with us on email TheInterview@bbc.co.uk and use the hashtag #TheInterviewBBC on social media.

(Image: Joe Ngai. Credit: Getty)

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Paramount merger delay leaves WBD in limbo. Here’s what may come next

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Paramount merger delay leaves WBD in limbo. Here's what may come next

An aerial view of the Warner Bros. Studio lot on July 13, 2026 in Burbank, California.

Justin Sullivan | Getty Images

Warner Bros. Discovery is feeling whiplash.

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It was only last summer that the company said it would split itself in two and began the process of creating separate, publicly traded entities: Warner Bros., which would have housed the streaming and film units, and Discovery Global, which would have run its global linear TV networks.

Change seemed to be happening at breakneck speed. The company was in the midst of an aggressive buildout for its HBO Max streaming platform, pushing into new markets and chasing subscriber and profitability growth. Its film studio was showing signs of much awaited momentum. CFO Gunnar Wiedenfels had begun strategizing with fellow executives on how to run a business of just TV networks in a period of rapid decline.

But after a sale process and a delayed merger with David Ellison’s Paramount Skydance, much of that change has ground to a halt.

WBD CEO David Zaslav said during an earnings call earlier this month that executives have “been trying to drive the value of the company” in order to have WBD in the best shape possible for when the merger would close.

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That was after a group of states led by California Attorney General Rob Bonta filed to block the deal on antitrust grounds — and before preliminary settlement talks between the California AG and Paramount seemed to fall apart earlier this week.

The start-and-stop means Warner Bros. Discovery has fewer options on the table at a time when the media industry as a whole is charting new paths. The company — made up of the storied film studio, a portfolio of TV networks and a prestige streaming business — once looked agile. Now it’s forced into being cautious.

“This is as good a deal as Warner Bros. Discovery’s going to get, and they are going to have a difficult time totally walking away here with no more than a breakup fee,” said Tom Rogers, a media veteran who’s currently senior advisor to Versant Media Group and executive chairman of AI film and TV production company Fountain 0. “So I think they have plenty of incentive to also figure out how this deal could get done.”

What makes Paramount Skydance's deal for Warner Bros. Discovery so unique

The proposed $110 billion sale price should be a windfall for WBD, Zaslav included. Paramount has agreed to pay $31 per share to acquire WBD, and if regulatory approval is delayed beyond September, Paramount will start owing a “ticking fee,” raising the deal value.

The questions that remain are what will Paramount be buying if the deal goes through after an extended delay, and what happens to WBD if it doesn’t?

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What can WBD do?

WBD doesn’t necessarily need to stand still as it waits for the merger to move forward.

Interim operating covenants laid out in the merger agreement allow for WBD to run itself as an independent entity while the deal moves toward closing. That flexibility was a particular point of emphasis for Warner Bros. Discovery executives when it was negotiating a deal to sell itself — first with Netflix, then Paramount — according to a person familiar with the matter.

In situations where WBD would need Paramount’s blessing to do something while the transaction is pending, the agreement states those permissions can’t be “unreasonably withheld.”

The agreement accounted for a merger closing process that could take 12 months or more, giving WBD some cushion in the event of a delay.

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While WBD is unable to take part in major M&A, it is still able to ink licensing deals and other types of agreements or partnerships with media peers. From a creative perspective there hasn’t been much holdup on that front, according to another person familiar with the matter. Film and TV content creators are still pitching themselves to WBD, said the person.

CNBC’s sources spoke on the condition of anonymity because they weren’t authorized to speak publicly.

More CNBC coverage of the Paramount-WBD deal

Licensing out content to other platforms and networks has proven to be a lucrative business model for WBD, as well as its peers.

Since the merger between Warner Bros. and Discovery in 2022, the company has licensed out content from the highly coveted HBO library, like “Sex and the City,” “Insecure” and “Band of Brothers” to Netflix, and series like “Westworld” to free ad-supported streamers.

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During the company’s August earnings call, CFO Wiedenfels touted “very healthy demand” for WBD content.

Streaming strides or sidelines

At the same time, media’s appetite has been growing for different streaming business models, such as bundling platforms for one subscription fee or ingesting content from one platform into another. NBCUniversal’s Peacock, for example, agreed to embed its content into YouTube Premium in a deal that many onlookers say could set a new precedent.

Leadership for both NBCUniversal and Fox Corp. have said their companies are open to future combinations or bundles with other platforms.

HBO Max is already offered as part of a bundle with Disney’s streaming services, and media reports have recently surfaced that Netflix is considering teaming up with some of its peers. WBD CEO Zaslav himself has long been an advocate for a bundling model, which stems from the pay TV world.

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Yet with more streamers finding their dancing partners, it’s hard to imagine which, if any, companies would want to strike new agreements with HBO Max while its future remains up in the air.

Paramount’s Ellison has said upon completion of the WBD merger, Paramount+ and HBO Max would become a single service. The uncertainty of those streamers’ futures likely leaves them on the outs while other smaller players make new in-roads.

And if WBD were to strike such deals now, per the interim operating covenants they would be relatively short-lived regardless.

“It’s certainly not easy to run the WBD business with this overhang of not knowing the direction of where it’s headed and the constraints on what they can do that the merger agreement sets out. It makes life more difficult,” Rogers said.

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Jaque Silva | Nurphoto | Getty Images

Meanwhile, the longer WBD and Paramount wait to combine their streaming services, the more lead time competitors may have to outpace them individually.

“Currently, both Paramount Skydance and Warner Bros. Discovery own and operate subscale streaming services; combined, we believe they have a better chance competing with the bigger DTC players (namely Disney and Amazon, with Netflix and YouTube still in a league of their own),” MoffetNathanson analyst Robert Fishman said in an Aug. 5 note following Paramount’s earnings report.

“If the deal falls through, then both streamers are going to find themselves saddled with standalone platforms that are unlikely to be able to compete longer term,” Fishman said.

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Earlier this month WBD’s earnings report showcased record-breaking revenue growth for its streaming segment, while linear TV and the film studios weighed on results.

However, that same momentum could soon slow. Much of HBO Max’s recent growth has taken place internationally, and this past quarter marked the end of its expansion into major international markets.

Smaller markets remain, but executives have been told not to expect streaming growth as significant as WBD has reported recently, said a third person familiar with the matter, who spoke on the condition of anonymity because they weren’t authorized to speak publicly.

WBD expects to hit its goal of surpassing 150 million global streaming subscribers by the end of this year, and says future growth will stem from its ad-supported tier and additions in various markets.

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Circling WBD

Why Paramount needs the Warner Bros. Discovery deal

With Paramount’s deal hung up, speculation has begun about what assets Ellison would be willing to lose in order to preserve the merger. And, even with a question mark in its future, WBD’s assets are still attractive to other potential buyers.

California’s Bonta told CNBC last week that settling the states’ antitrust case against Paramount would require “robust structural remedies” — particularly in the pay TV and film studios businesses.

While preliminary settlement discussions were quickly paused following media reports about potential stipulations, bankers and insiders have considered which assets could realistically be most appetizing if they were to hit the chopping block.

WBD subsidiary New Line Cinema is likely to attract bidders, CNBC reported on Tuesday. The nearly 60-year-old film and TV production company is behind films like the Lord of the Rings and Final Destination franchises and more recently the Mortal Kombat installments.

Some of WBD’s pay TV networks may also be attractive to would-be buyers if Paramount needs to shave the portfolio down, CNBC reported, including the Turner channels such as TNT and TBS, or even its lifestyle networks like HGTV.

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Of course, the dark cloud hanging over all of this dealmaking — real or hypothetical — is the fresh threat that states could take up the regulatory mantle from federal regulators and challenge more deals on antitrust grounds.

— CNBC’s Julia Boorstin contributed to this article.

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SSE to buy back shares after dividend scrip take-up exceeds cap

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(VIDEO) Prince Harry and Meghan Markle Land in UK With No Police Presence Days After Announcing Return

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Blake Lively

Prince Harry and Meghan Markle have arrived back in the United Kingdom, landing in Birmingham shortly before midday Wednesday just days after their office confirmed plans for the couple’s extended return, BBC News reported.

The Duke and Duchess of Sussex, along with their children, Archie and Lilibet, are believed to have flown into the country privately from California. A spokesman for the couple declined to comment on the arrival, telling the BBC only that “this is not something we would comment on.” According to a source who spoke with the BBC, there did not appear to be a police presence as Harry and his family left the airport.

The family is expected to base themselves at a private property outside London in the Cotswolds, according to the BBC. Archie and Lilibet have been enrolled in school, with the new academic term due to begin next week. Harry and Meghan will not resume official royal duties during their time in Britain, continuing instead as private, non-working members of the royal family, consistent with the arrangement they entered when they stepped back from senior royal roles in early 2020 before relocating to California that March.

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King Charles III was informed of the couple’s return plans earlier this month. The family had visited the king at his Highgrove residence in July, though it is understood the planned move was not discussed during that visit. Prior to that July reunion, Harry and Meghan had not been in the UK together since attending Queen Elizabeth II’s funeral in 2022. The Prince and Princess of Wales have also been informed of the couple’s plans, according to the BBC.

The question of security arrangements for the Sussexes while in Britain has remained a significant point of debate since news of their return first broke. Harry lost a legal challenge last year over the level of security afforded to him and his family in the UK, after seeking to overturn a decision that had downgraded his security detail once he stopped serving as a working royal and relocated to the United States. It remains unclear what specific security provisions will be made for the family during their UK stay, or who will bear the cost of arranging them.

Following the announcement of the Sussexes’ intended return, a Home Office spokesperson addressed the broader security process without confirming specific arrangements for Harry’s family. The spokesperson said decisions regarding the security of royals are made by the Executive Committee for the Protection of Royalty and Public Figures, commonly known as Ravec, and characterized the UK government’s overall protective security system as “rigorous and proportionate.” Harry has previously said that concerns about safety have been a central factor preventing him from bringing his wife and children to Britain in the past.

The couple’s return also comes amid significant ongoing legal costs stemming from a separate case. Last month, Harry and six other public figures lost a High Court privacy case against the publisher of the Daily Mail and MailOnline. According to the BBC, the group faces paying up to £34.5 million in legal costs to Associated Newspapers, with the seven claimants required to pay an initial £9.54 million within seven days of the ruling.

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Beyond the security and legal questions surrounding the family’s return, speculation has continued to build regarding what Harry and Meghan’s day-to-day life in Britain might actually look like. The BBC has separately reported that Meghan is in talks for a role in Netflix’s series “The Gentlemen,” which would mark her first significant acting role since her marriage to Harry. Sources close to the couple have not denied those reports.

The return also raises renewed questions about whether Harry’s relationship with his brother, Prince William, might improve now that the family is based in the same country for the first time in years. According to the BBC’s own reporting on the matter, however, William remains in no mood to forgive and forget, with the underlying hurt he feels toward Harry described as still lingering, suggesting any reconciliation between the two brothers is unlikely to happen quickly or easily despite their newfound geographic proximity.

Harry’s broader relationship with Britain has continued evolving in other respects as well. The duke recently stepped down from the board of an African wildlife charity, according to related BBC coverage, part of a broader recalibration of his public commitments as the family transitions into this new chapter based in the UK.

With Harry, Meghan and their children now physically back on British soil, attention is likely to shift toward how the family settles into their new life in the Cotswolds in the coming days, including how the unresolved security question is ultimately addressed, whether King Charles and the couple have any further private engagements planned, and whether Meghan’s reported talks over the Netflix acting role move any closer to a formal announcement now that the family has completed their relocation to Britain.

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Nvidia Stock Slips Ahead Of Fiscal Q2 Report

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Nvidia Stock Slips Ahead Of Fiscal Q2 Report

Nvidia (NVDA) stock was quiet in early trading Wednesday as investors weighed a litany of concerns about the chipmaker and artificial intelligence market maker. The world’s most valuable company is due to report fiscal second-quarter results after the market close. With a market capitalization of $5.16 trillion, Nvidia is heavily owned and closely watched. Its quarterly reports are used as…

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Slideshow: Sports nutrition moves out of the gym

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Slideshow: Sports nutrition moves out of the gym

KANSAS CITY — The sports nutrition segment continues to expand, with sales of energy and sports drinks rising over $35 billion in 2025, according to data from SPINS. The category is growing with innovations targeting a broader range of active consumers and applications, ranging from beverages and powders to bars and even pastas.

“Sports nutrition is evolving,” said Floor van der Horst, global marketing director, performance and active nutrition for FrieslandCampina Ingredients. “It’s no longer just about performance in the gym or on the track, but about supporting the body and mind as a whole to fuel performance. Athletes and active consumers increasingly want to feel their best to help perform at their best, and they’re starting to understand that the two are intrinsically connected.”

The Coca-Cola Co. is aiming to bring its BodyArmor brand to more consumers and consumer occasions with a ready-to-drink canned product. BodyArmor Fit is formulated with 290 mg of electrolytes, 60 mg of caffeine, choline and green tea extract, with zero sugar per serving.

“BodyArmor Fit represents a natural evolution of our portfolio as we continue to meet consumers where they are,” said Sara Weaver, vice president of brand marketing, BodyArmor. “People are staying active in different ways throughout the day, and BodyArmor Fit was designed to fit seamlessly into those routines with a new sparkling format that still delivers the functional hydration expected from us.”

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For consumers seeking alternatives to protein shakes, PepsiCo, Inc. developed Propel Clear Protein. The beverage powder combines protein, fiber and electrolyte benefits into one product, with 20 grams of whey protein and 3 grams of fiber per serving.

“Our priority was solving a real human need through a science-backed, multifunctional product,” said Damian Browne, senior vice president of research and development, US Beverages at PepsiCo. “What we’ve created with Propel Clear Protein is a real breakthrough for consumers, who can now get their protein, fiber and hydration in one great-tasting beverage, without the heaviness of a traditional protein shake.”

Creatine also is becoming more prevalent as an ingredient beyond the supplement category. SPINS identified creatine as one of the fastest growing functional ingredients, with 44% year-over-year growth.

“It’s an interesting ingredient because it was so heavily in just the powdered version, or capsules full of powder,” said Scott Dicker, senior director and head of research and insights for SPINS. “The new forms, such as bars, gummies and ready-to-drink beverages, have taken it more mainstream.”

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KA-EX, a manufacturer of functional beverages and supplements, is experimenting with creatine in the beverage aisle with its Creatine EAA + Booster. The product is intended to combat creatine degradation in beverage formats with its push-cap technology, which preserves a dose of powdered creatine separately in the cap until users dispense the powder before consumption. The drink features 3 grams of creatine, 105 mg of caffeine, 500 mg of sodium, 57 mg of magnesium, 370 mg of potassium, 115 mg of calcium, 1 gram of L-citrulline and essential amino acids.

“Creatine is having a mainstream moment,” said Pedro Schmidt, chief executive officer and founder of KA-EX. “Awareness has expanded well beyond the gym, driven by a growing body of evidence around cognitive performance, healthy aging, and everyday energy, amplified by consumer education. The category is no longer niche. Now, we’re providing consumers with an option they haven’t had before — creatine in a convenient ready-to-drink format that actually delivers what it says on the label.”

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Decoding gold rally: Why yellow metal surged 15% in one month and should bullion be in your portfolio?

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Decoding gold rally: Why yellow metal surged 15% in one month and should bullion be in your portfolio?
After a dramatic downturn that left gold investors scrambling for cover, the precious metal has staged a 15% jump in just one month. The sharp rebound marks its strongest rally in more than four months and has once again put the spotlight on whether gold can repeat its 2025 feat and reclaim its fresh peak of $5,500 it touched earlier this year. The metal is still about 16% below that level.

Gold has endured one of its most volatile starts to a year in recent years. The precious metal surged to record highs in January, climbing past $5,500 per ounce, before tumbling to $4,600 per ounce by August. The sharp correction came as renewed tensions over the Iran war sent oil prices soaring, fuelling expectations that the US Federal Reserve could raise interest rates later this year.

What’s instilling strength?

Robust ETF flows – Gold exchange-traded funds are seeing renewed demand. According to World Gold Council data, about 23 tonnes of gold was added to global ETF holdings. Flows have accelerated in August, with 45 tonnes added to global ETFs month-to-date.

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Central bank buying – Per World Gold Council, central banks purchased 288.9 tonnes of gold in the second quarter, a 62% increase from a year earlier. South Korea has now joined that list, with its central bank returning to the gold market after 13 years, reinforcing the trend of sustained official-sector demand.

Central banks remain on course for another strong year of net purchases. The structural case for gold, built around diversification, crisis performance and protection against geopolitical and financial risk, remains well established.


The council’s Central Bank Gold Reserves Survey found that 89% of respondents expect global reserves to rise over the next year, while a record 45% expect to increase their own holdings over the same period. Central bank demand is expected to remain above its long-term average.
The survey also shows that the strategic case for gold remains firmly in place. Reserve diversification, protection against geopolitical and financial-market uncertainty, and gold’s role as a long-term store of value continue to feature prominently in central bank thinking. Reserve managers continue to view gold as an important component of official reserves, even though high prices and country-specific liquidity needs influence the timing and scale of individual transactions.Hopes of the US Fed holding rates – Expectations around US interest rates are also supporting gold rally. Traders are now pricing in a 61% chance that the Fed will keep rates unchanged next month, while the probability of a hike stands at 42%, according to the CME FedWatch Tool.

Gold is typically seen as a hedge against inflation, but higher interest rates tend to reduce its appeal because the metal is a non-yielding asset.

US Treasury’s bond buyback move – The US Treasury has announced that it will double the size of buybacks of longer-dated Treasury securities over the next quarter to at least $4 billion per operation. Treasury Secretary Scott Bessent has also said the government could increase the repurchases further.

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The move is aimed at helping keep longer-term Treasury yields under control. That is supportive for gold because lower bond yields reduce the opportunity cost of holding the non-yielding asset. Gold can also benefit if the move puts pressure on the US dollar, as a weaker dollar makes the metal cheaper for buyers holding other currencies.

Weaker dollar – A softer US dollar and efforts by the US Treasury Department to keep longer-term yields under control have also supported gold’s rally. The dollar was headed for a weekly decline, making dollar-priced commodities more affordable for holders of other currencies.

Should gold be in your portfolio?

The recent pullback may have created an opportunity for investors to gradually start accumulating gold, according to Jefferies’ Global Head of Equity Strategy Christopher Wood and billionaire hedge fund manager John Paulson. Both suggest that the precious metal could be at the beginning of a long-term bull run.

“As people lose faith in paper currencies, gold as an alternative will continue to grow,” Paulson said. The billionaire, whose bet against subprime mortgages became one of the most profitable trades in Wall Street history, turned his attention to gold in 2009.

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He argued that fiscal and monetary stimulus following the financial crisis would eventually weaken the US dollar. Since then, gold prices have roughly quadrupled, crossing the $5,000 threshold before pulling back.

Paulson said demand for bullion is continuing to broaden, led by central banks adding to their reserves alongside rising interest from the private sector.

“Gold is becoming the most apt reserve currency in the world, replacing fiat currencies,” Paulson said. “The demand from central banks, for instance, has continued to grow, as has the private sector.”

Paulson, however, believes investors could benefit more from owning gold mining companies than bullion itself, particularly companies with large undeveloped reserves. “I think the greatest way to invest is to invest in early-stage gold stocks,” he said.

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Christopher Wood, in his Greed and Fear report, said investors should once again begin accumulating gold and gold mining stocks after an extended pause.

Wood draws a parallel with the dot-com bust. He argues that when the Nasdaq-led technology sector drove the market lower, the bear market had by late 2000 spread beyond technology to other sectors as it became clear that the unwinding of the dot-com boom would affect the broader economy.

He believes a similar scenario could unfold if the AI capex boom implodes, which he says would happen if credit issues come to the fore.

This comes despite the broadening of the US equity market since the AI capex boom and the related increase in wealth effect in the US stock market, which have been among the main drivers of US economic growth over the past three years, along with easy fiscal policy.

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Gold is the second-best hedge for investors amid rising fiscal and geopolitical risks, Wood added. He said oil and energy stocks remain the preferred hedge as the economic and geopolitical pressure surrounding Iran continues to disrupt energy markets.

Wood said the latest strategy appears to be based on hopes that economic pressure will force Tehran back to the negotiating table, but said he would not bet on such an outcome. Tehran, he said, has every incentive to maintain the pressure until the US mid-term elections, which are now 11 weeks away.

Investment is expected to remain the principal source of demand growth through the rest of 2026, with increasing support from over-the-counter (OTC) activity and Asian buying. Central banks are also expected to remain significant buyers.

High gold prices are likely to continue weighing on jewellery demand, while eliciting only a measured response from mine production and recycling. Western gold ETF flows may remain sensitive to real yields, monetary policy expectations and the US dollar.

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(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times.)

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Mamdani, USTA Offer 1,000 Discounted $100 US Open Tickets to New Yorkers Amid Resale Price Surge

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New York City Mayor Zohran Mamdani

NEW YORK — New York City Mayor Zohran Mamdani and the United States Tennis Association announced 1,000 discounted tickets to the US Open priced at $100 each, giving city residents a chance to attend the tournament at its home base in Queens without paying resale prices that have climbed above $300 this year.

The tickets went on sale Wednesday at 10 a.m. ET through USOpen.org/NYCTickets, available exclusively to New York City residents with a certified ZIP code, on a first-come, first-served basis. Each resident can purchase up to two tickets, covering seats at Arthur Ashe Stadium and Louis Armstrong Stadium as well as grounds passes, for main draw matches taking place from Sunday, Aug. 30, through Tuesday, Sept. 8. The tickets are not eligible for resale on the tournament’s secondary market platform, Ticketmaster, according to QNS.

Mamdani framed the initiative as part of a broader push to make major sporting events more accessible to everyday New Yorkers. “If the world’s best tennis players are coming to our city, New Yorkers should be able to see them play,” Mamdani said in a statement, according to the New York City mayor’s office. In a separate statement issued the same day, Mamdani connected the ticket deal to a pattern of similar efforts throughout the year. “This summer, we have shown again and again that sports belong to the people. From the World Cup to track and field championships, we have opened stadium doors to some of the biggest sporting events in the world so more New Yorkers can enjoy them. Today, we are doubling down on that work by making the U.S. Open more affordable for New Yorkers,” Mamdani said, according to NBC New York.

Speaking to reporters earlier in the week, Mamdani specifically addressed the sharp rise in resale prices for grounds passes that prompted the initiative. “I think we never want to accept the premise that something has to be unaffordable when it comes to a sporting event that is part of what so many love about our city,” Mamdani told reporters Monday, according to QNS. “We are always going to look to ways to make these kinds of events more accessible to everyday New Yorkers.”

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The New York City mayor’s office said the deal builds on a broader pattern of similar initiatives Mamdani’s administration has pursued throughout the year, including securing 1,000 affordable tickets to 2026 FIFA World Cup matches, making all World Cup FanFests across the city’s five boroughs free to New Yorkers, offering a $26 meal deal at nearly 900 restaurants, and distributing tickets to Gotham FC games and USA Track & Field national championship events.

According to the mayor’s office, the US Open ranks among the most-attended annual sporting events in the world, generating more than $1.2 billion in economic impact and supporting more than 7,000 jobs each year. The tournament drew nearly 1.2 million attendees in 2025 and is watched by more than 200 million people across 200 countries and territories worldwide. Sources close to the negotiations told QNS that the USTA will absorb the financial difference between the discounted $100 price and the tickets’ original higher value, meaning the city itself is not directly subsidizing the cost of the tickets from taxpayer funds.

The announcement has generated mixed public reaction, reflecting broader tension in New York over how city officials should prioritize their time and political capital amid an ongoing affordability crisis centered largely on housing costs. Some supporters have welcomed the initiative as a genuine, no-cost-to-taxpayers win that opens up access to a marquee cultural event that has increasingly priced out working-class residents through soaring secondary-market ticket prices. Critics, meanwhile, have argued that city leadership’s attention would be better directed toward more fundamental economic challenges facing residents, including the difficulty many New Yorkers face simply affording monthly rent, viewing the tennis ticket program as a comparatively minor gesture relative to the scale of the city’s broader affordability struggles.

Reaction to the initiative has also touched on Mamdani’s broader public standing in his first year as mayor. According to Yardbarker, Mamdani has drawn a polarizing national profile but has earned approval from many city residents during his short tenure so far, a period that has also included the New York Knicks winning a championship and Mamdani playing a visible public role during this year’s FIFA World Cup, both developments the outlet suggested have contributed positively to his public image among sports fans specifically.

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Not every public reaction to the deal was critical. According to Pro Football Network’s coverage of the announcement, some online commenters pushed for the city to expand the program even further, with one widely shared response simply asking, “How about 10,000?” reflecting a segment of public sentiment supportive of the initiative but eager to see its scope broadened to reach even more residents beyond the initial 1,000-ticket allotment.

The US Open ticket program adds to a growing list of Mamdani administration initiatives specifically targeting affordability barriers around major sporting and cultural events in New York City since he took office, a strategy his administration has consistently framed around the principle that access to marquee sporting events should not be reserved exclusively for wealthier residents able to absorb steep resale market prices. Whether the current debate over the initiative’s broader value, weighed against the city’s more pressing housing affordability challenges, shapes how Mamdani’s administration approaches similar programs going forward remains to be seen, though city officials have indicated they intend to continue pursuing comparable ticket-access deals for future major sporting events held in New York.

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