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Carter’s kids clothing retailer rebrands

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Carter’s kids clothing retailer rebrands

A view of a Carter’s storefront.

Courtesy: The William Carter Company

Children’s clothing brand Carter’s is undergoing a revamp to better align with the new generation of parents as its namesake company tries to recover from sluggish performance in recent years.

The rebrand, announced Tuesday, includes a new logo and marketing campaign that Chief Marketing Officer Sarah Crockett told CNBC aims to keep the 161-year-old company relevant with its core customer.

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“We recognize that the market difference of our parents in the communities that we’re serving is significant,” Crockett said. “We had an opportunity to really tap into the values that parents are bringing into the household.”

Carter’s largest brands include its namesake banner and OshKosh B’gosh, which are sold in standalone stores around the U.S. and in retailers including Walmart, Target and Amazon. The rebrand comes as the overall company has shrunk its store footprint and laid off some employees over the past year to try to reposition itself for growth, especially as the market for baby and kids clothing has grown more competitive.

Wall Street has taken note of the company’s issues. Over the past three years, Carter’s stock has plunged more than 50%, bringing its market cap to around $1 billion.

For the full 2025 fiscal year, Carter’s reported adjusted net income of $126.1 million, down sharply from $210.7 million the year before. Last year, then-CEO Douglas Palladini said elevated product costs, higher tariffs and additional investments “weighed meaningfully” on the company’s profitability.

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Last October, Palladini said Carter’s was eliminating 15% of its corporate workforce and shuttering 150 North American stores as leases expired in an effort to “rightsize” the company.

Since then, Carter’s has started to show more bright spots. And the rebrand aims in part to capitalize on the momentum.

Carter’s new logo.

Courtesy: The William Carter Company

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In the first quarter of 2026, the company reported a 10.5% increase in U.S. comparable sales and an 8.1% jump in net sales. Shortly before it reported those results in May, Carter’s announced it was hiring Sharon Price John, formerly the CEO of Build-A-Bear Workshop, to lead the company as it tried to regain strength.

In June, Wells Fargo analysts upgraded Carter’s from underweight to hold, saying that while the retailer’s performance “isn’t perfect,” the changes the company was instituting were “driving fundamental improvements.”

Price John told CNBC the struggles Carter’s went through before she joined the company were par for the course and a “natural evolution.”

“Like any company at our scale, you’re going to have a pretty standard process of evolving your retail footprint, and in many ways that’s just exactly what the company’s doing, which is the right thing to do,” she said.

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“That is just running a business,” she added, saying she doesn’t believe Carter’s has lost its connection with the parents who buy its clothing.

The positive signs appeared to continue during the retailer’s second quarter, part of which Price John oversaw. During its most recent earnings call, Carter’s said it grew its new customers, including Generation Z shoppers, which it said rose by a mid-teens percentage.

For the full fiscal year, the company said it expects net sales to climb between 2% and 3%. It also said it received roughly $128 million in tariff refunds, after costs from those duties posed such a challenge to Carter’s in the prior year.

Still, Price John said on the late July call with analysts that there was “more to be done.”

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With the new rebrand for Carter’s, Price John told CNBC the company is tracking an evolution of its core customer base of parents that is more dramatic in this generation than it has been in 25 years.

Gen Z is expected to account for a major portion of new parents over the next few years, according to Carter’s, making the population even more crucial to the brand’s business.

Crockett, the CMO, told CNBC the company is taking note that Gen Z parents often encourage their children to make their own decisions about what they wear rather than mirroring their own fashion choices onto them. Those parents and children are also heavily influenced by and crowdsource decisions from social media, she said.

The rebrand and marketing campaign will attempt in part to cater to those tendencies.

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“This provides a whole new set of tools for us to really leverage in connecting with today’s parents and caregivers, and this is a large mission, a large brand promise that we will always be in pursuit of,” Crockett said.

At the same time, Crockett and Price John said the revamp of Carter’s namesake brand aims to lift the performance of the broader Carter’s Inc. as well. The rebrand will roll out across Carter’s channels in 2026, with additional retail and packaging elements in 2027, according to the company.

“This is time, because brands evolve. They have to. If they don’t evolve, they’re left behind,” Price John said.

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Valorant Down? Players Report Widespread Outage as #ValorantDown Trends Following New Server Issues Tonight

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Valorant Down? Players Report Widespread Outage as #ValorantDown Trends Following

Players of Riot Games’ tactical shooter “Valorant” began reporting connectivity problems Monday night, with outage-tracking service Downdetector flagging a spike in user complaints starting at 8:24 p.m. Eastern time and the hashtag #ValorantDown trending on social platform X as affected players compared notes on the disruption.

Downdetector’s official account posted an alert shortly after the spike began, asking users how the outage was affecting them and directing them to submit reports through the platform. As of the post, the alert had drawn attention across social media, though the exact scope, cause and expected duration of the disruption had not yet been detailed in any official statement from Riot Games at the time the outage began trending.

Riot Games, the publisher behind “Valorant,” maintains a dedicated Service Status page where the company posts real-time updates on server health, ongoing maintenance and confirmed outages across its game titles, including region-specific status information for players around the world. During past outages, the company has typically used that page, along with its official support accounts on social media, to acknowledge disruptions and provide updates as engineering teams investigate the underlying cause.

Riot’s infrastructure is built to support millions of concurrent players across “Valorant” and the company’s other titles, and outright server outages remain relatively uncommon compared with smaller, localized connectivity issues. Even so, the game has experienced a range of disruptions over the past several years, with causes spanning routine scheduled maintenance tied to major content patches, unexpected server errors during periods of unusually high player traffic, and, in at least two previously documented incidents, broader connectivity problems linked to issues with Cloudflare, the internet infrastructure company whose services Riot’s servers have relied on. In one such earlier incident, outage tracking showed disrupted service lasting roughly three hours before connections began stabilizing, with a brief recurrence of the issue several hours later.

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Not every reported connectivity problem traces back to an issue on Riot’s end. The company and third-party guides covering “Valorant’s” server status commonly note that local network configurations, virtual private network or proxy interference, home network congestion and outdated game clients can each produce symptoms that resemble a broader server outage even when Riot’s infrastructure itself remains fully operational. Players experiencing connection issues are typically advised to first check Riot’s official status page and Downdetector’s live outage tracker to determine whether a problem is affecting a broad swath of the player base or appears limited to their own individual setup, before attempting local troubleshooting steps such as restarting the game client and Riot Client launcher, disabling any active VPN or proxy services, and closing unnecessary background applications that may be competing for network bandwidth.

Downdetector, the crowdsourced outage-tracking platform that first flagged Monday night’s disruption, aggregates user-submitted problem reports alongside automated signals to identify spikes in complaints for a given service, generating real-time alerts when reports for a platform exceed typical baseline levels. The service has become a widely used first stop for gamers and other internet users seeking to quickly confirm whether a disruption they are experiencing reflects a broader, service-wide issue rather than a problem isolated to their own device or internet connection.

“Valorant” has built a large and highly engaged competitive player base since its 2020 launch, with the free-to-play tactical shooter regularly ranking among the most-played titles on PC gaming platforms and supporting an active professional esports circuit organized by Riot Games. That scale means even relatively short outages tend to generate significant social media attention and player frustration, particularly when disruptions occur during peak evening play hours in North America, as Monday night’s reported issues appeared to.

As of the most recent available information, Riot Games had not issued a detailed public statement specifying the root cause of Monday night’s reported outage, and it remained unclear whether the disruption was affecting all regions simultaneously or was concentrated in specific areas. Players seeking the most current and authoritative updates on the situation were directed to Riot’s official Valorant Service Status page, which the company updates directly, rather than relying solely on third-party trackers or social media speculation, which can lag behind or occasionally misrepresent the actual scope of an ongoing technical issue.

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Riot Games has historically resolved server-side outages affecting “Valorant” within a period ranging from under an hour to several hours, depending on the underlying cause, with the company’s engineering teams typically posting incremental updates as investigations progress and services are gradually restored across affected regions. Whether Monday night’s reported issues would follow that same pattern remained unclear as reports of the outage continued to circulate online.

For players still experiencing connection problems, standard troubleshooting guidance from both Riot Games and independent gaming outlets recommends confirming server status through official channels first, since attempting extensive local fixes during a genuine server-side outage typically has no effect until Riot’s own infrastructure issues are resolved on the company’s end.

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Britain exports lawyers, bankers and degrees. Why not doctors?

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Britain exports lawyers, bankers and degrees. Why not doctors?

Now try the same sentence with a different noun. The UK will grow its healthcare exports to £40 billion a year by 2030.

Something in the British throat closes.

Services are roughly three-fifths of everything the UK sells abroad. Business services — law, accountancy, consultancy, R&D, advertising — are the single largest export category we have, at around £194bn. Financial services add another £104bn. We are, in trade terms, a country that has industrialised the export of clever people doing clever things in offices.

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With one very large exception.

The patients are going the other way

The best available academic work on this is a study published in PLOS ONE, which did the unglamorous job of filing freedom-of-information requests to 28 NHS foundation trusts. Its finding: Britain is a net exporter of patients. Inbound international patients made up about 7% of private patient volume in the hospitals studied and generated close to a quarter of the private patient income. That is the segment you build a growth plan around.

Ankara’s business model

Between 2012 and 2024 the number of international patients travelling to Turkey from the UK rose roughly sixfold, to about 1.5 million a year, generating in the region of $3bn. The Trade Ministry has been explicit that this is an export industry, and treats it like one: in 2022 it extended export incentives that had previously gone to healthcare investors so that they also covered health tourism agencies, reaching more than 1,200 of them.

But the policy is only half the story. Turkey teeth packages are constructed with a clinical scope, a number of nights in a hotel, a written guarantee and a single number. A spokesperson at One Life Dental, a European agency specialized in full mouth dental implants in Turkey, stresses the importance of the holiday package for British patients: ‘there are daily flight to Turkey from over 12 UK airports, most of them to coastal holiday locations.’

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Three things a service needs before it can leave the country

It has to be buyable by a stranger. Can someone 2,000 miles away work out what they are getting, what it costs, and what happens if it goes wrong, without speaking to a human first? We have convinced ourselves that bespoke and unpriced is a mark of quality. Abroad, it mostly reads as evasive.

Someone has to classify it as an export. Education got a strategy, a dedicated trade unit and a ministerial champion, and grew. Healthcare got a waiting list. The difference in outcomes is the UK’s clinical reputation is, if anything, more famous than its educational one –– but for the wrong motives.

Trust has to travel. Regulation, recourse and accreditation are the infrastructure of any cross-border service. We have world-respected versions of all three in Britain.

Who captures the value

“Exporting healthcare” sounds uncomfortably like selling the NHS. But we have already had this argument, in another sector, and resolved it. International students pay a premium that cross-subsidises domestic provision; that is the justification for treating universities as exporters. The PLOS ONE data suggests inbound patients are highly profitable in exactly the same way.

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The delivery margin in dental tourism accrues to Turkey. The component margin — the implant systems themselves — accrues largely to Switzerland, Germany and Sweden, whose firms designed them. When the technology moves on, as with the newer cement-free and screwless dental implants now displacing older abutment designs, the engineering IP is once again continental European. Turkey sells the operation. Basel sells the part.

Britain sells neither.

That raises questions for an economy that keeps announcing it wants to be a science superpower. In any exportable service, there is a design layer and a delivery layer, and the money is in one or both. Deciding you will compete in neither is also a decision.

Somewhere in your business is a capability that nobody outside your postcode can buy. Because you have never converted it into something with edges: a scope, a price, a timeline, a guarantee.

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That conversion is product design. Britain is extremely good at being excellent. We are oddly reluctant to be buyable.

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Amai Proteins welcomes new CEO

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Amai Proteins welcomes new CEO

Food Entrepreneur REHOVOT, ISRAEL — Amai Proteins, an Israel-based food technology startup that develops sweet proteins for the food, beverage and dietary supplement industries, has named Doug Brown as its new chief executive officer.

Brown succeeds Amir Guttman, PhD, who is transitioning to an executive board member role.

Brown joins the company from Sirio Pharma, where he was most recently vice president, head of global account management and earlier general manager of Americas.

He also was previously chief commercial officer at Best Formulations, a division of Sirio Pharma and earlier was CCO at Clasado Biosciences.

Guttman, who had been CEO since July 2025, joined Amai in 2018 as a board member.

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Amai’s flagship product is sweelin, a monellin-based sweet protein that is produced through precision fermentation that may be used in such applications as food and beverages, confectionery, chewing gum, condiments and dietary supplements. 

Enjoying this content? Learn about more disruptive startups on the Food Entrepreneur page.

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CBH splashes $680,000 on charity from overloaded grain truck profits

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CBH splashes $680,000 on charity from overloaded grain truck profits

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Co-op ‘s Southern Co-op takeover could face CMA investigation over competition concerns

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The Competition and Markets Authority has warned deal could “substantially” lessen competition in the sector

Co-op tote bags

The Co-op group is based in Manchester(Image: Co-op/PA Wire)

The Co-operative Group’s proposed takeover of rival Southern Co-op could be heading for a full-scale inquiry after the UK’s competition watchdog raised concerns over the deal.

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The Competition and Markets Authority (CMA) has warned that the agreement between the two mutuals, first announced in April, could “substantially” reduce competition within the sector.

The regulator has given the firms until September 22 to put forward remedies to address any potential competition concerns.

Should the proposals prove unacceptable, the planned acquisition will be referred for a so-called phase two investigation.

The CMA said: “The CMA has decided, on the evidence currently available to it, that it is or may be the case that this merger has resulted or may be expected to result in a substantial lessening of competition within a market or markets in the United Kingdom.

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“This merger will be referred for an in-depth, phase two investigation unless the parties offer an acceptable undertaking to address these competition concerns.”

The Co-op’s move would bring Southern Co-op’s 330,000 members into its existing base of seven million, along with approximately 300 food, funeral and Starbucks coffeehouse sites.

The two firms, which have not disclosed the financial terms of the deal, are continuing to operate independently while the CMA’s investigation proceeds. They had previously hoped to finalise the merger towards the end of the year, following approval by members in May.

A Co-op Group spokesperson stated that the CMA’s concerns centred on a “small number” of locations where stores operated by both brands were in close proximity to one another.

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The spokesperson said: “We are pleased that, as anticipated, the CMA hasn’t identified competition concerns at a national level.

“It has identified a small number of locations where there is both a Southern and Co-op Group presence and where they believe there may be an adverse impact on competition for consumers.

“We will continue to engage and work with the CMA on the proposed remedies.

“There are no changes for colleagues, members or customers at this stage.”

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MGT Foods expands facility for Biteables growth

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MGT Foods expands facility for Biteables growth

FORT MONMOUTH, NJ — MGT Foods, a manufacturer, co-packer and distributor for the consumer packaged goods, foodservice and pet food industries, has completed its 38,000-square-foot addition at its Fort Monmouth facility.

The company said the expansion will support its recently launched brand Biti Bites and the brand’s flagship product, Biteables.

Launched in 2025, Biteables are bite-

sized snacks featuring creamy ice cream wrapped in cookie dough.

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Varieties include chocolate chip cookie dough, strawberry shortcake, double chocolate chip and cookies and cream.

“Biteables have clean ingredients: real dark chocolate chips from Italy, real cane sugar, real strawberries, real ice cream made from real milk from Pennsylvania cows treated properly — and we make them all right here in New Jersey,” said Michael Emanuele, managing partner of MGT Foods. “It wasn’t easy, but we’re really proud of what we’ve created with Biteables. And now with our facility expansion, we are in a great place to meet demand.”

MGT Foods also owns brands including The Bear & The Rat, a manufacturer of frozen yogurts and treats for dogs; Mr. Green Tea, a manufacturer of Japanese-inspired ice cream; and Mr. Mochi, a manufacturer of bite-sized desserts made with ice cream wrapped in a sweet rice dough.

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Producer Of Strategic Metal Soars 43% On Pentagon Deals

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Producer Of Strategic Metal Soars 43% On Pentagon Deals

Producer Of Strategic Metal Soars 43% On Pentagon Deals

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Werner Enterprises, Inc. (WERN) Presents at Morgan Stanley’s 14th Annual Laguna Conference Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Nancy Hipp
Morgan Stanley, Research Division

Next we have Werner Enterprise and very happy to have with us President and CFO, Chris Wikoff, President and CLO Nathan Meisgeier and [indiscernible] Gentlemen, thanks so much for joining us. Obviously, the cycle has taken precedence in [indiscernible] So start off by giving us a how [Audio Gap]– where are we right now?

Christopher Wikoff
Executive VP, Treasurer & CFO

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[Audio Gap] Over indexing on more recent spot rates being a little bit softer, debate on is that seasonal or is that sub seasonal. It’s a data point. But when we’re talking about rate, we’re really talking about overall blended rate, contractual rates that continue to be high single digits, low double digits in terms of contract renewals.

So all of that is positive. It’s more supply driven. We think that’s going to continue. Enforcement has been multipronged. It’s also maturing. So not to deep dive into that right now. But while it’s supply driven, the freight flows continue to be positive, steady.

We’re seeing higher bid volume and some record highs on bid volume in Dedicated, some continued elevated mini bids in one way as I think shippers are transitioning from spot and evaluating the market and transitioning to more to contract and some of that in-between space. So overall, I think it’s positive. Not much to point to in terms of demand outside some of the tech and data center build-out. But overall, I think the fundamentals are strong

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Boohoo owner Debenhams sells Nasty Gal for $16m

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‘Non-core’ sale part of group’s transformation strategy and follows Sheffield warehouse sale

Sequin Colour Block Plunge Wide Leg Jumpsuit from NastyGal

A sequin colour block plunge wide leg jumpsuit from NastyGal(Image: NastyGal)

Boohoo owner Debenhams Group has sold its “non-core” Nasty Gal brand for $16m (£12m) as it continues with its transformation strategy.

Manchester-based Debenhams has offloaded the Nasty Gal brand and the global intellectual property rights to New York’s White Space Group New York, LLC, operating as WSG Brands. In the last financial year, Nasty Gal generated gross merchandise value of £12m and saw an adjusted EBITDA of £0.4m.

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Debenhams said of Nasty Gal: “It is non-core and not material to the group”. And it added: “The transaction aligns with our strategy of transitioning to a marketplace-led business model that is capital-lite.”

Group CEO Dan Finley said: “Our turnaround continues at pace. The disposal of this non-core asset aligns with our strategy and further strengthens the balance sheet following the £90m sale of our Sheffield Distribution Centre.”

The group announced last week that it was selling the South Yorkshire building to Primark owner Associated British Foods. After that deal was revealed, ABF announced the warehouse would support a new Primark strategy to start offering home delivery for the first time.

ABF’s chief executive George Weston said: “Primark has made significant progress in building its digital capabilities and will continue this through both growing click & collect and by offering home delivery in Great Britain in the future.

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“There is now an opportunity for incremental and profitable growth through this channel.”

Dan Coatsworth, head of markets for AJ Bell, said Primark offering home delivery was the “biggest UK retail news of the year”.

“Having full online transactional capabilities is something the company has always shied away from,” he said.

“It has always argued that low price-point items are uneconomical to send, particularly if someone is only ordering a pair of socks or a T-shirt costing a pound or two.

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“It stubbornly retained this view for longer than anyone expected, before easing back by launching a click and collect service.

“We’re now primed for the full home delivery experience. While physical stores remain relevant, online shopping is well established and Primark clearly had no choice but to adapt to the modern retail world.”

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Foreign Secretary Ed Miliband on Gaza and his mother

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Foreign Secretary Ed Miliband on Gaza and his mother

Foreign Secretary Ed Miliband has said the memory of his late mother, a Jewish refugee who died at the end of May, shaped his decision to speak out more forcefully on the treatment of Palestinians, in an interview with The Rest Is Politics podcast.

Miliband told presenters Alastair Campbell and Rory Stewart that he had wrestled with the language he should use and how far he should go, particularly over the terms “ethnic cleansing” and “war crimes”.

He said his mother had lost her father and 60 relatives in the concentration camps, and had spent 20 years of her life focused on the situation of the Palestinians.

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“I thought a lot about, as I wrestled with this statement and what I should say and what I shouldn’t say and how far I should go, I wrestled a lot with what she would say. And she’d say: look at what is happening to Palestinians. Look at what is happening to these poor people. It’s wrong, and you’ve got to call it out,” he said.

Sanctions and Gaza

Miliband defended the Government’s new sanctions targeting settlement expansion in the occupied West Bank. According to a House of Commons Library briefing, the measures announced this month include an import ban on goods from illegal settlements, restrictions on services supporting settlement expansion and a ban on settlement advertising in the UK. The briefing says the Government planned to implement the new trade legislation within six to nine months, and that France and Canada announced similar measures.

Asked whether the sanctions would work, Miliband said: “And will it definitely succeed? I can’t say it’ll definitely succeed. Does it have a chance of succeeding, particularly with other international partners acting? Maybe it does. And that’s the whole intention behind it.”

He said people “the world over” were “deeply disturbed by what is happening in the West Bank and Gaza”, adding: “I think the Israeli government is losing friends. I mean, it’s not gaining allies; it’s lost allies. It’s losing allies all over.”

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On Gaza, Miliband described the humanitarian situation as “unspeakable and appalling”. He said restrictions on so-called dual-use goods meant “very, very innocent goods” were being stopped from entering, and that “it seems like absolutely a deliberate strategy”.

He said Israeli ministers “have made comments that would be suggestive of wanting to not just kill Hamas terrorists, but at least push out and displace all residents of Gaza”.

“All of us condemn in the strongest terms the murder that Hamas did on October the 7th, but nothing can justify what has unfolded in Gaza since then,” he said, adding that 1,200 Palestinians had been killed since what he called “the so-called ceasefire”.

Miliband said Gaza had “mobilised a whole generation of people, but those people were right, not wrong”. He said a number of people, including from the Global South, had contacted him since he made the statement.

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US relations and Hormuz

Pressed by Campbell and Stewart on how the UK should respond to a changing relationship with the United States, Miliband said: “Our alliance with the US matters, but if what you’re saying is we need to recognise the world has changed, particularly regarding our relationship with Europe and the importance of our relationship with the European Union, but also working with middle-sized powers beyond that, a hundred percent, and that’s what we’re gonna do.”

Miliband said his immediate diplomatic focus was reopening the Strait of Hormuz, whose closure had stranded $125bn of ships and cargo by June, according to insurer Allianz.

“My job as Foreign Secretary is to help the British people with the terrible cost-of-living crisis they face. And one of the biggest contributors to that is the fact that the Strait is closed,” he said.

“So my job is not to say what should have happened at the beginning. My job is to say: okay, what can we do now to get out of the mess we’re in? And that is absolutely what my diplomatic focus is on.”

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Watch or listen to The Rest Is Politics wherever you get your podcasts.

Jamie Young
About the author

Jamie Young

Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the ‘covid era’ and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine’s coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk

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