Connect with us
DAPA Banner
DAPA Coin
DAPA
COIN PAYMENT ASSET
PRIVACY · BLOCKDAG · HOMOMORPHIC ENCRYPTION · RUST
ElGamal Encrypted MINE DAPA
🚫 GENESIS SOLD OUT
DAPAPAY COMING

Business

CBS fires Scott Pelley amid turmoil over direction of ’60 Minutes’

Published

on

CBS fires Scott Pelley amid turmoil over direction of '60 Minutes'

CBS News has fired high-profile “60 Minutes” correspondent Scott Pelley amid debate about the direction of the show, which has been a mainstay of the network’s television lineup for decades.

“Your employment with CBS News is terminated for cause effective immediately,” Nick Bilton, the new executive producer of “60 Minutes,” wrote to Pelley in a letter seen by CNBC. It was not immediately clear when the letter was sent.

Pelley had previously said that Bari Weiss, the editor-in-chief of CBS News, was “murdering” “60 Minutes,” according to NBC News.

In a statement obtained by MS Now, Pelley said the network is attempting to “curry a moment of favor with the Trump administration.”

Advertisement

“The waste is heartbreaking,” Pelley wrote.

Skydance and Paramount merged last year, putting new leadership in charge of CBS and other Paramount properties including the storied film studio and more nascent streaming business. Paramount Skydance Chief Executive Officer David Ellison is now trying to merge Paramount with Warner Bros. Discovery, and he needs the Trump administration’s regulatory approval to complete the deal.

In 2024, then-presidential candidate Donald Trump sued “60 Minutes,” alleging the program deceptively edited an interview with his opponent, Kamala Harris. Paramount settled the lawsuit for $16 million, which irked some veteran “60 Minutes” employees, including Pelley. Another notable anchor, Anderson Cooper, announced he was leaving the show earlier this month.

“For my part, new management has instructed me to inject falsehoods and bias into a politically sensitive story,” Pelley said in his statement. “I’ve been told to include assertions that are unverified. To date, in every case, I have managed to ignore these instructions or refuse them.”

Advertisement

During a meeting on Monday, Pelley told Bilton he has “slender qualifications” for the role of executive producer of newsmagazine “60 Minutes,” according to the NBC News report.

Bilton is a former New York Times technology columnist and has made several documentaries for HBO and Netflix. Bilton replaced Tanya Simon as the show’s executive producer. Simon had spent more than two decades at “60 Minutes” before being ousted last week. In contrast, Bilton has no experience running a TV news show.

“The leadership of ’60 Minutes’ is no longer recognizable,” Pelley said in his statement. “The principles I hold dear are gone, and so I must leave as well.”

During an interview on May 28, Bilton told CNBC that he’s committed to demonstrating his hiring isn’t a political maneuver.

Advertisement

“I will prove it with the work,” Bilton said. “I’m dedicated to holding people in power to account.”

In a Tuesday editorial call with CBS, Weiss told staffers she is “only interested in working in a newsroom that is built on trust and mutual respect,” according to a transcript of the call obtained by CNBC.

“That foundation was broken on Monday, and despite our attempts to engage with Scott Pelley and to find a way back, unfortunately we weren’t able to do so, and so we had to part ways,” Weiss said. “We did not want that to happen, but that’s the path he chose.”

CBS News President Tom Cibrowski added on the call that the organization “will miss Scott very much.”

Advertisement

In a subsequent statement obtained by MS Now, Pelley disputed Weiss’ account of the situation and said “no constructive dialogue was allowed by the CBS executives at any point.”

Read the full statement from Pelley on his firing:

There has never been anything in America like 60 Minutes.

The Sunday tradition is the most successful program of any kind in history. For more than a decade, its innovative growth on every major online platform has extended its reach to countless millions around the world. This spring, at the end of our 58th season, 60 Minutes grew rapidly with an unheard-of 9% jump in viewers on CBS.

Advertisement

“60” has been the number-one program in America for decades because our beloved audience finds integrity, quality, and humanity in our stories. When stewardship of the program passed to my colleagues and me, our responsibility was to expand energetically into a new age of media technology while preserving the values our audience expects. Now, the new owner of our network is casting this legend aside, apparently to curry a moment of favor with the Trump administration.
The waste is heartbreaking.

Last month, 60 Minutes lost its DNA when our entire senior leadership and two of our best on-air correspondents were cruelly fired without cause. Good people were silenced because they stood up for our audience. They stood for fairness against the forces of political bias; they stood for professionalism against chaos.

For my part, new management has instructed me to inject falsehoods and bias into a politically sensitive story. I’ve been told to include assertions that are unverified. To date, in every case, I have managed to ignore these instructions or refuse them. Recently, politicians have been invited to choose correspondents for interviews on the broadcast. Giving politicians control over 60 Minutes interviews is not how this is done. Finally, incompetence and unprofessionalism in the new management have wreaked havoc. In a case involving one of my stories, the entire program came within 19 minutes of not getting on the air at all.

At 60 Minutes, we have fought harder than anyone knows to save the program that became an American icon. We owed that to our millions of viewers. I am deeply moved by the thousands of wishes we have received to “keep up the good fight.” Most of the men and women of CBS News are still in that fight. But now the collapse of values at the top has become untenable. The leadership of 60 Minutes is no longer recognizable. The principles I hold dear are gone, and so I must leave as well.

Advertisement

I depart after 37 years at CBS with one emotion—a heart brimming with gratitude for the men and women of CBS News who encouraged and enriched my work, very often at the risk of their own lives. I pray for a day when those people and their ideals are honored again—a day when sanity, competence, and courage return.

Scott Pelley

—CNBC’s Alex Sherman and Ryan Ruggiero contributed to this report.

Advertisement
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

Texture is the new flavor in confectionery innovation

Published

on

Texture is the new flavor in confectionery innovation

New products launched at the Sweets & Snacks Expo feature multisensorial experiences.

Continue Reading

Business

Why humanoid robots and physical AI could be tech’s next big thing

Published

on

Why humanoid robots and physical AI could be tech's next big thing

Although the artificial intelligence (AI) investment thesis is still young, some investors are already eyeing the next big thing in tech. They don’t have to look far, and the next big thing may actually be two things: humanoid robots and physical AI.

Fortunately, these aren’t daunting concepts. As the name indicates, humanoid robots are modeled after us and designed to work alongside us, performing basic functions to enhance productivity. Those robots are part of the broader physical AI landscape, which also includes various autonomous systems such as self-driving vehicles and surgical robots.

Advertisement

Experienced investors know there are plenty of robotics stocks and a fair number of exchange-traded funds (ETFs) focused on this theme. Still, when it comes to an emphasis on humanoid robotics, the KraneShares Global Humanoid Robotics and Physical AI Index ETF is the ETF to consider.

HOW ETFS CAN BE EFFECTIVE BUILDING BLOCKS FOR RETIREES

Robots in a factory.

Humanoid robots are part of the broader physical AI landscape. (Getty Images)

A young ETF asserting itself

This robotics fund, which tracks the MerQube Global Humanoid and Embodied Intelligence index, is the first ETF of its kind to trade in the U.S., and it has a first-mover advantage. Investors like that, along with the fund’s purity because it turns a year old on June 4 and already has $241 million in assets under management (AUM).

WHAT ARE ACTIVE ETFS AND HOW ARE THEY RESHAPING HOW AMERICANS INVEST?

Advertisement

Year-to-date inflows of $89 million bolster that tally, confirming that investors see opportunity with this next-generation tech ETF. Understandably, they feel that way because the KraneShares fund could reward long-term investors. Morgan Stanley estimates that the humanoid robotics market could be worth $5 trillion by 2050.

Ticker Security Last Change Change %
KOID KRANESHARES TRUST GLOBAL HUMANOID ROBOTICS 42.73 -0.02 -0.05%

Perhaps underscoring the case for taking the long view with this ETF is the fact that humanoid robots are currently expensive. Still, prices are forecast to decline, which should spark increased adoption. Two years ago, one humanoid robot cost $200,000. That’s the price of a house in some places; Morgan Stanley sees that price falling to $150,000 in 2028.

As investors already learned with “old guard” AI stocks, adoption trends and the emergence of more real-world uses are crucial to the humanoid robotics/physical AI theme. Stock-picking to that effect can be tricky even for highly seasoned investors, highlighting why some are embracing this ETF.

US ETF ASSETS UNDER MANAGEMENT TO MORE THAN DOUBLE TO $25T BY 2030, CITIGROUP SAYS

Advertisement
Traders work on the floor of the New York Stock Exchange.

At the sector level, robotics stocks span multiple sectors.  (Spencer Platt/Getty Images)

The ETF’s fine points

It’s worth noting that, at the sector level, robotics stocks span multiple sectors. Featuring exposure to four sectors, this ETF reflects this with tech and industrial stocks combining for about 78% of the portfolio.

It should also be acknowledged that humanoid robotics isn’t a theme bound by geography, so this is a global ETF, not a domestic one. The 28% allocation to Chinese stocks, second only to U.S. equities, is important because China is the undisputed leader in AI-powered robotics, including humanoids. Of course, there are no guarantees that China will wear that crown permanently, highlighting the advantages of this fund’s geographic diversity.

The KraneShares Global Humanoid Robotics ETF charges 0.69% per year, or $69 on a $10,000 investment. That’s slightly above the 0.63% average on thematic ETFs.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Advertisement

Todd Shriber has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Continue Reading

Business

‘Done deal’: CM Himanta Biswa Sarma on NDA seat-sharing for Assam polls

Published

on

'Done deal': CM Himanta Biswa Sarma on NDA seat-sharing for Assam polls
Guwahati: Chief Minister Himanta Biswa Sarma on Sunday said the seat-sharing arrangement within the NDA for the Assam assembly elections was a “done deal”.

Among the NDA constituents in the state, the BJP, Asom Gana Parishad (AGP), United People’s Party Liberal (UPPL) and Bodoland People’s Front (BPF) have members in the assembly. Rabha Hasong Joutha Sangram Samiti (RHJSS) and Janashakti Party (JP) are also part of the NDA, but they do not have any MLAs.

“Our NDA alliance is complete. We know who will contest where; it is a done deal. There is no issue in stitching the alliance,” Sarma told reporters at the state BJP headquarters.

“After every process is complete, the state leadership will meet Union Home Minister Amit Shah with the list of probable candidates,” he added.

On January 7, Sarma had said the BJP was likely to formalise its seat-sharing agreement with its allies by February 15.

Advertisement


On December 5 last year, he had said the finalisation was expected to be over by January 15.
The elections for the 126-member assembly are expected to take place in March-April. This will be the first election after the delimitation exercise, done in 2023.Post delimitation, many seats and their geographical boundaries have been changed, while some non-reserved seats were reserved and vice versa. This has led to complications within the ruling and opposition coalitions.

At present, the BJP has 64 members in the assembly, while AGP has nine, UPPL has seven, and the BPF has three.

In the opposition camp, the Congress has 26 MLAs, AIUDF has 15, and CPI(M) has one. There is one Independent legislator as well.

Continue Reading

Business

Sheriff Defends Slow Pace in Nancy Abduction Case Four Months After Disappearance

Published

on

Savannah Guthrie & Nancy Guthrie

TUCSON, Ariz. — The sheriff leading the investigation into the suspected abduction of 84-year-old Nancy Guthrie defended the pace of the probe on Wednesday, citing complex laboratory work, scientific protocols and judicial requirements more than four months after the case began.

Guthrie, the mother of NBC “Today” co-host Savannah Guthrie, was last seen at her home in the Catalina Foothills area north of Tucson on February 2. No arrests have been made, and her whereabouts remain unknown despite a high-profile search involving local, state and federal authorities.

Pima County Sheriff Chris Nanos told local media that the investigation’s complexity requires careful adherence to forensic standards, particularly in DNA and digital evidence analysis. “It’s just not a detective goes out there, talks to somebody, and we can make an arrest,” Nanos said. “This is a very sensitive case, but what really makes it prolonged is we do rely on labs.”

Detectives have sent hair samples from Guthrie’s home to both a private genetics lab in Florida and the FBI’s laboratory in Quantico, Virginia, for advanced testing. Early reports indicated challenges with mixed DNA samples that are difficult to isolate. Digital forensic analysis of video and other electronic evidence also continues.

Advertisement

A spokesperson for the sheriff’s office confirmed the investigation remains active. “Forensic analysis of DNA and video evidence remains underway,” the spokesperson said. “If and when there is a significant development in this case, it will be shared publicly.”

The case has drawn national attention due to Savannah Guthrie’s prominence and the circumstances of her mother’s disappearance from what appeared to be a secure residence. A combined reward exceeding $1.2 million remains unclaimed for information leading to a resolution.

Nanos emphasized the importance of following scientific and legal protocols to avoid wrongful arrests. “When you’re looking at those labs and the work they do, you have a science there, and science has rules that it has to go by,” he said. “Even though it’s not — DNA they’ll tell you isn’t an exact science — it’s 99% plus. So it’s pretty close, but you still have to follow rules.”

He added that judicial standards further extend timelines. “If I were to say there’s a positive to this, it is that people are working, doing their best to stay within those rules so that they have that understanding that, look, nobody wants to arrest the wrong person,” Nanos said. “We wanna make sure that, DNA doesn’t just identify a suspect. It also exonerates those who are innocent.”

Advertisement

The investigation faced a public rift with the FBI earlier this year when hair samples were initially sent to a private lab before being forwarded to federal facilities. Federal sources have indicated discussions about deploying new technological tools, potentially focused on video forensics, signals analysis or investigative genetic genealogy.

Morgan Wright, CEO of the National Center for Open and Unsolved Cases, suggested digital advancements could prove decisive. “The solution to this case is going to be, I think, something technical, something that they come up with — new ways of analyzing data,” he said.

Guthrie’s family has maintained a low public profile while cooperating fully with authorities. They have asked anyone with information to contact the FBI at 1-800-CALL-FBI or Tucson’s 88-Crime hotline at 1-520-882-7463 for anonymous tips.

The case has raised broader concerns about safety and investigative thoroughness. California criminal defense attorney RJ Dreiling, who has followed the investigation, called for more transparency. “The sheriff needs to give us concrete answers on what is going on and what he is doing, not vague platitudes about the scientific process,” Dreiling said.

Advertisement

The abduction, if confirmed as such, has unsettled the Tucson community. Guthrie was known as a respected local figure with deep ties to the area. Her disappearance from her home has prompted questions about security in affluent neighborhoods and the challenges of solving cases without immediate physical evidence or witnesses.

Investigators have conducted extensive searches of the surrounding desert terrain and reviewed hours of surveillance footage from nearby properties. Canvassing efforts and interviews with potential persons of interest continue, though no names have been publicly released.

Forensic genetic genealogy has emerged as a powerful tool in cold cases, and its use here could eventually yield breakthroughs. However, the process often takes months due to the need for specialized laboratories and careful chain-of-custody protocols.

The sheriff’s office has faced criticism for the pace of updates, but officials maintain that premature public statements could compromise the investigation. This approach reflects standard procedure in high-profile missing persons cases where evidence preservation and suspect identification require precision.

Advertisement

Savannah Guthrie has occasionally referenced her mother’s situation on air, expressing gratitude for public support while asking for continued privacy as the family works with authorities. The emotional toll on the family has been evident in limited public statements.

The case highlights the evolving nature of modern investigations, where traditional detective work increasingly intersects with advanced scientific methods. DNA analysis, digital forensics and genealogical databases have solved numerous long-unsolved cases in recent years, but they demand time and specialized expertise.

As the investigation enters its fifth month, pressure for answers continues to build. The substantial reward underscores the urgency felt by law enforcement and the family. Authorities have not ruled out any possibilities, including abduction by someone known to Guthrie or a random encounter.

Community vigils and awareness campaigns have kept Guthrie’s name in the public consciousness. Local organizations have offered support to the family while encouraging residents to remain vigilant and report any suspicious activity from the time period.

Advertisement

The Pima County Sheriff’s Office continues to coordinate with the FBI and other agencies. Joint task forces have been formed to pool resources and expertise. Federal involvement typically signals the case’s complexity and potential interstate elements.

Nancy Guthrie’s disappearance serves as a stark reminder of vulnerabilities even in seemingly safe communities. For investigators, the challenge lies in balancing thoroughness with the public’s desire for swift resolution. As Nanos noted, the goal remains identifying the correct person while protecting the innocent.

The coming weeks may bring new developments as laboratory results mature and additional digital analysis concludes. Until then, the case remains a somber mystery that has captured national attention and highlighted both the promise and limitations of modern forensic science.

Authorities urge anyone with information, no matter how seemingly minor, to come forward. In high-profile cases like this, small details have often broken open long-stalled investigations. The family and law enforcement continue hoping for Nancy Guthrie’s safe return or, at minimum, answers about what happened on that February day.

Advertisement
Continue Reading

Business

US Homeland Security cancels most pending Noem-era contracts after review

Published

on

US Homeland Security cancels most pending Noem-era contracts after review


US Homeland Security cancels most pending Noem-era contracts after review

Continue Reading

Business

Oil prices to hit $150? How Indian stock markets may react as Iran war rages on

Published

on

Oil prices to hit $150? How Indian stock markets may react as Iran war rages on
Oil prices have surged sharply in recent days, with some analysts warning that Brent crude could climb to $150 per barrel if the Strait of Hormuz remains closed for a prolonged period amid the escalating Iran–Israel conflict. After a sharp selloff last week, Indian equities may face further valuation pressure in the near term due to heightened volatility, analysts said.

Crude oil prices crossed the key psychological mark of $100 per barrel last week, the first time since Russia’s invasion of Ukraine in 2022. Despite attempts by the US administration to reassure markets, the conflict in the oil-rich Middle East continues to intensify.

Iran has warned that oil prices could surge to as high as $200 per barrel if the conflict escalates further. Mojtaba Khamenei, Iran’s new supreme leader and son of Ayatollah Ali Khamenei, described the Strait of Hormuz as a strategic “tool of pressure” that must remain shut during the conflict. In a message aired on state television, he also warned that US military bases across the region could face attacks as Iran seeks retaliation for casualties from the conflict.

Oil prices have risen amid growing expectations that the Strait of Hormuz may remain shut, disrupting global energy trade. The narrow 33-km waterway connecting the Persian Gulf and the Gulf of Oman carries more than 20% of the world’s oil and gas shipments, making it one of the most critical chokepoints in global energy markets.

Advertisement

What lies ahead for oil prices

Global crude oil prices could rise to $120 per barrel in the near term and potentially reach $150 per barrel if the war continues for over a month and geopolitical tensions remain elevated in West Asia, said Kayanat Chainwala, Assistant Vice President at Kotak Securities.


“Any prolonged disruption to this trade route will be bullish for crude oil and negative for other commodities, as it fuels inflation concerns and could delay interest rate cuts,” Chainwala said.
A report by Nuvama also noted that crude prices could climb to $150 per barrel if the Strait of Hormuz remains closed for four to eight weeks. However, such extreme price levels could eventually lead to demand destruction and trigger alternative supply responses.The report added that Asian economies are likely to bear the brunt of the disruption, as nearly 13 million barrels per day (mbpd) of oil shipments to countries including China, India, Japan and South Korea pass through the Strait of Hormuz.

Meanwhile, Systematix Institutional Equities said global crude markets have entered a phase of heightened volatility over the past two weeks, driven by the destruction of oil and gas assets in West Asia, which has added a strong geopolitical risk premium to prices.

“Tanker freight rates and insurance premiums for vessels passing through high-risk zones have also surged, significantly raising procurement costs,” the brokerage said.

Advertisement

How Indian stock markets may react

The Nifty 50 fell 5.3% last week as the Iran–Israel conflict, a weakening rupee, persistent FII outflows and concerns over fuel supply weighed on sentiment. While Systematix expects near-term volatility to impact valuations, it continues to prefer Reliance Industries, Petronet LNG, Deep Industries and Gulf Oil as long-term bets.

According to Vinod Nair, Head of Research at Geojit Investments, market direction in the coming weeks will largely depend on developments in the Iran conflict and the trajectory of crude prices, given their implications for inflation, corporate margins, the current account deficit and RBI policy flexibility.

“A firm dollar and higher US bond yields may keep FIIs selective and volatility elevated. Selective value opportunities may emerge in fundamentally resilient and domestically driven sectors, while energy-sensitive segments could remain under pressure if crude prices stay elevated,” he said.

He added that domestic institutional buying has provided some cushion, but a sustained market recovery would likely require clear signs of geopolitical de-escalation, stabilisation in crude prices and improved clarity on fuel supply dynamics.

Advertisement

Siddhartha Khemka, Head of Research – Wealth Management at Motilal Oswal Financial Services, said market volatility is likely to persist as geopolitical tensions disrupt the energy market and keep risk sentiment fragile.

“Indian equities have seen a sharp correction in 2026 amid heightened global uncertainty, resulting in significant erosion of market value across segments,” Khemka said.

The Nifty 50 has declined over 11% so far this year, while the Nifty Midcap and Smallcap indices are down around 10% each. In March alone, the Nifty has fallen about 8%, marking its steepest monthly decline since the pandemic-driven crash of March 2020.

On the currency front, the Indian rupee recently hit a record low of Rs 92.45 against the US dollar as rising energy prices and risk-off sentiment heightened concerns about India’s current account deficit, given the country imports nearly 88% of its crude oil requirements.

Advertisement

Elevated oil prices have also intensified concerns around inflationary pressures, widening external balances and pressure on corporate margins, prompting investors to trim equity exposure and shift towards safer assets.

“Rate-sensitive and cyclical sectors such as banking, financial services and automobiles have seen notable selling pressure,” Khemka added.

Looking ahead, markets are expected to remain highly sensitive to developments in the West Asia conflict, movements in crude oil prices and trends in foreign fund flows.

“Persistent foreign outflows and elevated oil prices could keep sentiment cautious, while any signs of easing geopolitical tensions may provide relief to markets,” he said.

Advertisement

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

Continue Reading

Business

PTY: The 12% Yield With The Better Coverage Story (NYSE:PTY)

Published

on

PTY: The 12% Yield With The Better Coverage Story (NYSE:PTY)

This article was written by

I am a stock analyst with over 20 years of experience in quantitative research, financial modeling, and risk management. My focus is on equity valuation, market trends, and portfolio optimization to uncover high-growth investment opportunities. As a former Vice President at Barclays, I led teams in model validation, stress testing, and regulatory finance, developing a deep expertise in both fundamental and technical analysis. Alongside my research partner (also my wife), I co-author investment research, combining our complementary strengths to deliver high-quality, data-driven insights. Our approach blends rigorous risk management with a long-term perspective on value creation. We have a particular interest in macroeconomic trends, corporate earnings, and financial statement analysis, aiming to provide actionable ideas for investors seeking to outperform the market.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Advertisement
Continue Reading

Business

BODYARMOR FIT launches as sparkling sports drink with Joe Burrow backing

Published

on

BODYARMOR FIT launches as sparkling sports drink with Joe Burrow backing

An active lifestyle requires hydration, and it’s not just those moments during a workout each day. 

BODYARMOR Sports Drink, the leader in sports and active hydration, understands that concept more than most, which is why their latest innovation in the space, BODYARMOR FIT, has launched to give modern hydration to those everyday moments. 

Advertisement

Unlike its traditional sports drink, or their BODYARMOR Flash I.V., BODYARMOR FIT is a sparkling sports drink that molds together electrolytes, caffein, functional ingredients and zero sugar to reinforce the brand’s commitment to premium hydration and continued innovation to meet the fitness and active lifestyle of its consumers. 

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Joe Burrow with BODYARMOR FIT

Cincinnati Bengals quarterback Joe Burrow for BODYARMOR FIT, the new innovation from the sports drink brand focused on modern hydration. (BODYARMOR / Fox News)

Cincinnati Bengals quarterback Joe Burrow is among those consumers, and as an athlete partner of BODYARMOR, he’s supporting the BODYARMOR FIT launch with the “Fitness Never Rests” digital campaign.

The new hydration innovation is something Burrow believes in. 

Advertisement

KNICKS’ JALEN BRUNSON, LSU’S FLAU’JAE JOHNSON HELP BODYARMOR’S ‘CHOOSE BETTER’ CAMPAIGN BEFORE MARCH MADNESS

“BODYARMOR FIT is BODYARMOR’s take on modern hydration. It’s built for real life, when you’re moving through your day and staying active in different ways,” Burrow said in an exclusive statement to Fox Business. “It’s a sparkling sports drink with electrolytes, a little bit of caffeine, and ingredients that support metabolism. Whether I’m training, traveling, or just on the go, it fits into those in-between moments and has become a great addition to my routine. That’s really where the idea behind ‘Fitness Never Rests’ comes from. 

“For me, fitness isn’t just a workout, it’s a mindset that carries through the whole day. BODYARMOR FIT fits the way people live now, always moving, always doing something.”

BODYARMOR FIT promo

BODYARMOR FIT is the latest innovation of active, modern hydration by the sports drink leader.  (BODYARMOR / Fox News)

Fox Business also got to speak with Sara Weaver, vice president of brand marketing at BODYARMOR, to discuss this new innovation and why she believes it was the “natural progression” for the brand in this space. 

Advertisement

“At BODYARMOR, we are always looking to modernize the space,” she explained. “We have a portfolio that addresses these different needs and occasions by consumers. …Consumers are looking for beverages that are feeling lighter, more refreshing. They fit into their active lifestyle throughout the day. Really here, hydration goes beyond just workouts, just that one hour of the day. It’s about how people fuel their entire day, and BODYARMOR FIT is intended to meet these shifts, fitting seamlessly into everything from work to travel, to social moments, to fill in the blank. It really sits in this intersection of sports drink and functional beverages.”

The beverage, which comes in five flavors – Mixed Berry, Tropical Passionfruit, Orange Mango, Citrus Grapefruit and Watermelon Lime – has 290 milligrams of electrolytes for hydration, while also featuring 60 milligrams of caffeine. 

“It was a very intentional choice,” Weaver said when asked about that balance of hydration and caffeine. “So, we deliver 290 milligrams of electrolytes for the hydration. We also have the combination of about 60 milligrams of caffeine, which we see as lightly caffeinated to give that extra boost, but not take you over the edge and you have a crash later. Ingredients like green tea extract and choline, which supports metabolic function. So, the combination of hydration and metabolism support in one seamless experience is a big part of what makes this product versatile and so different than what’s on the market today.”

BODYARMOR FIT flavors

The new BODYARMOR FIT comes in five different flavors, as it rolls out as part of the brand’s latest innovation. (BODYARMOR / Fox News)

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Advertisement

Weaver also called Burrow a “natural partner” when they approached him to be the launch athlete here because of his active mindset no matter if he’s on the field with the Bengals, or off it. 

“When we brought this to Joe and we asked him to be our feature with BODYARMOR FIT, he was totally aligned,” Weaver added. “Because his discipline and his performance really extends far past that one gameday, which really made him a natural partner. We’ve received lots of great feedback on the product with our athlete partners.”

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.

Advertisement
Continue Reading

Business

Meituan: Business Recovery Well Underway, Reiterate Buy (OTCMKTS:MPNGF)

Published

on

Meituan: Business Recovery Well Underway, Reiterate Buy (OTCMKTS:MPNGF)

This article was written by

I’m a passionate investor with a strong foundation in fundamental analysis and a keen eye for identifying undervalued companies with long-term growth potential. My investment approach is a blend of value investing principles and a focus on long-term growth. I believe in buying quality companies at a discount to their intrinsic value and holding them for the long haul, allowing them to compound their earnings and shareholder returns.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Advertisement
Continue Reading

Business

abrdn Global Dynamic Dividend Fund Q1 2026 Commentary

Published

on

abrdn Global Dynamic Dividend Fund Q1 2026 Commentary

Aberdeen Standard Investments is a leading global asset manager dedicated to creating long-term value for clients. To achieve this, we offer a comprehensive range of investment capabilities, as well as the highest levels of service. Overall, we manage $669.1 billion* on behalf of clients in 80 countries. In managing these assets, we employ over 1,000 investment professionals and provide client support from over 40 client relationship offices globally. The Aberdeen Standard Investments brand was created in connection with the merger of Aberdeen Asset Management PLC and Standard Life Plc on 14 August 2017 to form Standard Life Aberdeen plc.Follow us on our Thinking Aloud blog: https://www.aberdeenstandard.com/en-us/us/investor/insights-thinking-aloud*June 30, 2019

Continue Reading

Trending

Copyright © 2025