Forex traders said the USD/INR pair is reeling under tremendous pressure amid persistent outflows of foreign capital and weak net FDI inflows, exerting pressure on the balance of payments.

Ongoing global uncertainties, relatively high valuations, and the lack of AI-led investment opportunities have weighed on capital flows.

The currency later recovered slightly to end at 95.96, down 0.2% from the previous closing.

At the interbank foreign exchange, the rupee opened at 95.86, then lost ground and fell to a record low of 96.14 in intraday trade, registering a fall of 50 paise from its previous close.

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The rupee weakened to a fresh record low of 95.96 before closing with a marginal gain of 2 paise at 95.64 against the US dollar on Thursday.
Meanwhile, the dollar index, which gauges the greenback’s strength against a basket of six currencies, was trading at 99.28, higher by 0.47 per cent.Brent crude, the global oil benchmark, was trading up 3.20 per cent at USD 109.20 per barrel in futures trade.

On the domestic equity market front, the Sensex was trading 130.74 points or 0.17 per cent lower at 75,267.98, while the Nifty was down 17.60 points or 0.07 per cent at 23,672.00.

Foreign Institutional Investors turned net buyers, purchasing equities worth Rs 187.46 crore on Thursday, according to exchange data.

Meanwhile, the country’s exports in April rose by 13.78 per cent to USD 43.56 billion despite global challenges, Commerce Secretary Rajesh Agrawal said on Friday.

Imports grew 10 per cent year-on-year to USD 71.94 billion in April. The trade deficit during the month stood at USD 28.38 billion.

Rupee falls to 96.08 as dollar index rises to 99.30, Brent oil rises to USD 109 per barrel, and India’s trade deficit comes to USD 28.38. Asian currencies fell to their lowest after hawkish comments from US policy makers, better data from the US, and not-so-successful Trump-Xi meeting, Anil Kumar Bhansali, Head of Treasury and Executive Director at Finrex Treasury Advisors LLP, said.

Chinese President Xi Jinping and his US counterpart Donald Trump on Friday hailed their talks as “historic” and “landmark”, as the American leader wrapped up his three-day visit on a high note, but no deals on any contentious issues were announced.

Both Presidents, who held several rounds of talks covering a range of global issues, including the Iran war and bilateral trade frictions, concluded their discussions with a private meeting at Zhongnanhai, the well-guarded compound in Beijing where top leaders reside.

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NEW YORK — Pete Davidson and model Elsie Hewitt have officially ended their relationship just five months after welcoming their first child together, multiple sources confirmed Thursday, bringing a swift close to a romance that began with high-profile romance and the birth of daughter Scottie Rose Hewitt Davidson.

The split, first reported by The U.S. Sun and corroborated by Page Six and other outlets, comes as the couple struggled to navigate the intense pressures of new parenthood alongside Davidson’s demanding work schedule. Insiders say the pair quietly went their separate ways in recent weeks, with both prioritizing co-parenting their infant daughter.

Davidson, 32, and Hewitt, 30, welcomed Scottie Rose on December 12, 2025. Hewitt announced the birth on Instagram with an emotional post calling their daughter “our perfect angel girl,” and the baby’s name honors Davidson’s late father, Scott Davidson, a New York City firefighter who died on 9/11. Davidson later got Scottie’s name tattooed near his ear as a permanent tribute.

Struggles Behind the Split

Sources close to the couple told outlets that tensions escalated after Scottie’s arrival. Hewitt reportedly managed much of early motherhood largely on her own while Davidson traveled for stand-up gigs, including appearances at Netflix Is a Joke and Kevin Hart’s roast. The demands of a newborn combined with Davidson’s career commitments created growing strain.

“They’re adjusting to parenthood and working through the process,” a source told People magazine in early May when initial reports of trouble surfaced. “There are issues, but they’re trying to figure things out together. Their daughter is their top priority.” By mid-May, however, multiple insiders confirmed the relationship had ended.

Hewitt recently shared raw glimpses of new motherhood on Instagram, describing moments of holding her breath during long crying spells and the exhaustion that comes with caring for a newborn. Davidson has spoken publicly about feeling lucky to have Hewitt as a mother to his child, but friends say the realities of balancing fame, travel and parenting proved overwhelming for the young couple.

Whirlwind Romance and Public Scrutiny

Davidson and Hewitt’s relationship moved quickly. They were first linked in 2025, and news of Hewitt’s pregnancy emerged later that year. The couple kept a relatively low profile during the pregnancy but shared joyful moments after Scottie’s birth. Davidson’s history of high-profile romances — including engagements to Ariana Grande and relationships with Kim Kardashian and Madelyn Cline — has long made his personal life tabloid fodder.

This split follows a pattern for the Saturday Night Live alum, whose relationships often burn bright but face challenges under public pressure and his unpredictable schedule. Hewitt, a model and influencer, had been praised for her grounded approach to motherhood, frequently posting about the joys and difficulties of early parenting.

Co-Parenting Focus Moving Forward

Both Davidson and Hewitt are said to be committed to co-parenting Scottie amicably. Sources emphasize that the daughter remains the central priority, with both parents determined to provide stability despite the breakup. Davidson has reportedly begun offloading some properties, possibly to streamline his life and focus on fatherhood.

Friends describe the split as sad but mature, with no public drama or finger-pointing so far. “They both love Scottie more than anything,” one insider said. “This wasn’t about scandal — it was about two people realizing they work better as co-parents than romantic partners right now.”

Hewitt celebrated her first Mother’s Day on May 10 with a heartfelt Instagram post, sharing sweet moments with Scottie amid the reported relationship troubles. Davidson has kept a lower profile but continues working on comedy projects and SNL commitments.

Public Reaction and Celebrity Context

News of the split spread rapidly across social media, with fans expressing surprise given how recently the couple welcomed their daughter. Some expressed sympathy for Hewitt navigating new motherhood alone at times, while others noted Davidson’s pattern of short-lived relationships. Supporters of both urged privacy for the family, particularly as they raise an infant in the spotlight.

The breakup adds another chapter to Davidson’s well-documented romantic history. From his whirlwind engagement to Ariana Grande to his time with Kim Kardashian and subsequent relationships, the comedian has remained one of Hollywood’s most eligible — and scrutinized — bachelors. Hewitt, who rose to prominence through modeling and social media, entered the relationship with less public baggage but quickly found herself under the microscope.

What’s Next for Both

Davidson is expected to continue focusing on his comedy career and fatherhood. He has spoken in the past about wanting to be a present dad, drawing from his own experience losing his father at a young age. Hewitt is likely to lean on her support network while balancing modeling work and raising Scottie.

For now, both sides are requesting privacy as they adjust to the new family dynamic. Sources say there is no bitterness, only a mutual understanding that their romantic chapter has closed while their parenting journey continues. Scottie Rose, named in honor of Davidson’s late father, remains the bright center for both.

The swift end to Pete Davidson and Elsie Hewitt’s romance underscores the challenges many young parents face when balancing careers, fame and a newborn. As they transition to co-parenting, the focus for both will be ensuring their daughter grows up surrounded by love and stability. In Hollywood, where relationships often burn fast and bright, this latest chapter serves as a reminder that even celebrity love stories face very human struggles.

Fans and followers will undoubtedly continue watching for updates on how the former couple navigates co-parenting in the public eye. For now, the priority remains clear: the well-being of baby Scottie Rose Hewitt Davidson.

A Chinese tourist faces a lifetime ban from Thailand after allegedly damaging passport gates at Bangkok Airport in frustration. He’s accused of kicking barriers, verbally abusing officers, and bypassing security, prompting a crackdown on disorderly visitors.

Key Points

• A Chinese tourist was banned for life from Thailand after allegedly damaging airport passport gates and verbally abusing officers.
• The man, identified as Zheng Liwei, reportedly became frustrated with an automated gate at Suvarnabhumi Airport, leading to the incident.

• He faces charges for damaging government property, insulting officials, and unauthorized entry, valued at approximately $15,000

Disruptive Tourist’s Permanent Ban

A 30-year-old Chinese tourist, identified as Zheng Liwei, has received a lifetime ban from re-entering Thailand following a disruptive incident at Suvarnabhumi Airport in Bangkok. The alleged offenses occurred on Wednesday afternoon while Zheng was attempting to clear immigration for his flight back to China. He reportedly became frustrated with the automated passport control system, leading to a violent outburst where he kicked and damaged two automated gates. This severe penalty underscores Thailand’s growing intolerance for disorderly conduct among foreign visitors.

Airport Altercation and Charges

The incident unfolded as Zheng struggled with the automated passport gates. Witness accounts and video footage suggest he repeatedly slammed his travel document on the reader before resorting to kicking the barriers, ultimately forcing his way through without proper clearance. Immigration officers intervened, and reports indicate Zheng then proceeded to verbally abuse the officers in Chinese, including a deeply offensive insult, before attempting to advance on them. His wife reportedly intervened, pulling him back.

Legal Repercussions and Damaged Property

Following the airport disturbance, immigration officers have filed formal complaints against Zheng. The charges include damaging government property, with the estimated cost of the two damaged automated gates amounting to approximately 480,000 baht (US$15,000). Additionally, he faces charges for insulting officers on duty and passing through a security checkpoint without authorization. This case is indicative of a broader Thai governmental effort to curb instances of foreign visitor misconduct.

Source : Chinese tourist banned from Thailand for life after kicking, damaging US$15,000 auto-gates

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There is a certain pride in doing your own marketing.

I see it all the time. It signals control. Efficiency. The belief that no one understands the business better than the people inside it. And to be fair, at the beginning, that’s often true.

But what starts as a practical decision has a way of turning into a long-term habit. And that’s where the problem begins because the cost of DIY marketing isn’t obvious. It builds slowly, quietly, and often invisibly. By the time most businesses recognize it, the damage has already been done.

When Activity Replaces Strategy

Most marketing doesn’t fail outright. It fragments.

A campaign here to boost sales. A few posts there to stay “active.” Maybe some ads when revenue dips. Each move feels justified in the moment, but step back and look at it as a whole, and something becomes clear: there’s no unifying direction.

That’s not a strategy. That’s motion.

And motion without positioning is one of the fastest ways to weaken a brand.

When your messaging shifts depending on what you need this week, your audience doesn’t know what to hold onto. Are you premium or affordable? Specialized or broad? Different or just another option?

If you’re not consistently answering those questions, the market will answer them for you and usually not in your favor.

The Performance Trap

There’s a pattern I’ve seen repeat across industries. I call it the performance trap. It starts with good intentions. You run ads, track conversions, optimize what’s working. On paper, it looks smart. Data-driven. Efficient.

But over time, your entire strategy gets reduced to one question: what’s working right now?

And that’s where things start to break.

Because when you prioritize short-term response above everything else, you begin making decisions that weaken long-term perception. You lean into discounts because they convert. You simplify messaging until it loses its edge. You chase what gets clicks instead of what builds meaning.

You’re no longer building a brand. You’re feeding a machine.

And the outcome is predictable: rising costs, shrinking margins, and a customer base that only responds when there’s an incentive.

So it’s worth asking, are you building something people remember, or just something they react to?

When Cheap Becomes Expensive

DIY marketing is often framed as a cost-saving move.

It isn’t.

It’s more like cutting your own hair. You can do it. It might even look fine at first. But small mistakes add up. The shape gets uneven. The structure falls apart. And eventually, fixing it costs more than doing it properly from the start.

Marketing works the same way.

Every unclear message, every inconsistent campaign, every unnecessary discount shapes how people perceive your brand. And perception isn’t a small thing it’s the thing. It determines whether someone trusts you, chooses you, or is willing to pay more for what you offer.

Strong brands routinely command price premiums often 10 to 20 percent higher than competitors offering similar products or services. That gap isn’t created by better tactics. It’s built through clarity and consistency over time.

Once you lose that, you’re not just adjusting campaigns. You’re rebuilding trust.

Why Strategy Requires Distance

One of the biggest challenges with doing everything internally is proximity.

You’re too close to it.

You know the product inside out. You understand the nuances. But your customer doesn’t. And when you’re operating from the inside, it’s easy to assume what’s obvious to you is obvious to them.

It rarely is.

I often say it this way: you can’t read the label from inside the jar.

That’s why strategy requires distance. Not more activity, not more content but clearer thinking. A defined position. A message that reflects how your audience actually makes decisions, not how you wish they did.

Through my work at Brand Boss HQ I focus on helping businesses step back and build that clarity through what I call Strategic Storytelling™. It’s about aligning what you say, how you say it, and what you do so the market sees you the way you intend to be seen.

Because when that alignment is in place, everything else becomes more effective.

The Cost You Don’t See

The biggest risk of DIY marketing isn’t what shows up in your reports.

It’s what doesn’t.

The customers who don’t convert because your message didn’t land. The opportunities you don’t attract because your positioning isn’t clear. The premium you can’t charge because your brand feels interchangeable.

Those losses don’t get tracked. But they shape your growth more than any single campaign ever will.

So the question isn’t whether you can do your own marketing.

It’s whether what you’re building is intentional.

Are you creating a brand that people recognize, trust, and are willing to pay more for? Or are you just staying busy, hoping your efforts eventually add up?

Because they won’t. Not without direction.

If you’re honest, you already know which one you’re doing.

The real question is—are you going to keep going, or are you finally going to fix it? Give us a call.