The Tourism Authority of Thailand will host the “Amazing Muay Thai Festival 2026” from February 4-7 in Hua Hin, promoting sports tourism and honoring Muay Thai’s cultural heritage with various events and activities.

Key Points

• The Tourism Authority of Thailand (TAT) will host the “Amazing Muay Thai Festival 2026” from February 4-7 at Rajabhakti Park, Hua Hin, aiming to promote sports tourism and celebrate Muay Thai as cultural heritage.
• Activities will include professional matches, traditional rituals, demonstrations, and training in four Muay Thai styles, along with local cuisine, shopping, and concerts. The festival is expected to attract over 18,000 visitors and generate approximately 214 million baht.
• A highlight on February 6, National Muay Thai Day, will feature a traditional worship ceremony and a large performance honoring King Suriyenthrathibodi, recognized as the Father of Muay Thai.

The Tourism Authority of Thailand (TAT) will organize the “Amazing Muay Thai Festival 2026” to promote sports tourism and elevate Muay Thai as a cultural heritage on the international stage.

TAT’s Deputy Governor for Tourism Products and Business Nat Kruthasoot announced that TAT, together with Prachuap Khiri Khan Province and partner agencies, will host the festival under the theme “Ultimate Muay Thai Experience” from February 4 to 7, 2026, at Rajabhakti Park in Hua Hin District, Prachuap Khiri Khan.

The event will highlight Muay Thai as Thailand’s cultural heritage and support sports tourism. Activities include professional bouts, exhibitions on traditional ranking rituals, demonstrations and training in the four traditional Muay Thai schools: Muay Chaiya, Muay Korat, Muay Tha Sao, and Muay Lopburi, as well as Muay Thai training courses. Visitors can enjoy local cuisine, shopping, leisure activities, and concerts by renowned Thai artists.

TAT expects the festival to attract over 18,000 visitors and generate at least 214 million baht in economic activity.

A key highlight is scheduled for February 6, 2026, National Muay Thai Day. The program will feature a traditional worship ceremony and the Muay Thai Wai Khru ritual, led by master instructors, followed by a large-scale performance with over 1,500 participants to honor King Suriyenthrathibodi, also known as Phra Chao Sue, who is revered as the Father of Muay Thai.

Source : TAT Hosts Amazing Muay Thai Festival 2026 to Elevate Muay Thai to Global Stage

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Alexis Bonte
Group Chief Executive Officer, President & Interim EVP of BA MENA/APAC

Good morning, and welcome to the Stillfront Q4 Presentation. I am Alexis Bonte, the CEO of Stillfront. I’m joined today by our CFO, Emily Villatte, who joined us in December. I would like also to take the opportunity to thank Tim Holland for his work as interim CFO during 2025.

As we summarize the first quarter of 2025, I am pleased to report that Stillfront is delivering margin expansion despite revenue decline. We successfully expanded our adjusted EBITDAC margin to 27%, up from 25% in Q4 last year despite an organic revenue decline of 9%. This follows our cost savings efforts during the year, disciplined deployment of UAC alongside the continued rollout of our direct-to-consumer channel.

Looking at our business areas. In Europe, we delivered a big franchise new game launch with early positive signs, and we divested our noncore narrative portfolio, which has been impacting our organic growth. In North America, the continued revenue decline reflects a deliberate strategy of prioritizing cash flow and efficiency over short-term volume. MENA and APAC delivered strong results with 7% organic growth.

Now let’s dive into the details. So first, turning to Europe. Net revenue in BA Europe landed at SEK 622 million for the quarter. That represents an organic decline of 6%. The revenue performance in Europe has been heavily impacted by the narrative games portfolio. And in late December, we concluded the divestment of the narrative franchise for a

During a heated Senate hearing Tuesday on Netflix’s proposed deal with Warner Bros. Entertainment, Sen. Josh Hawley, R-Mo., pressed the streaming platform’s CEO on a recent statistic from a conservative women’s policy organization arguing nearly half of Netflix’s content for kids “promotes transgender ideology.” 

Hawley cited his own experience as a parent of young kids, pointing out he does not let them “watch anything” on Netflix unless he previews it first because he does not “have confidence of what is on [Netflix’s] platform,” the GOP senator told Netflix CEO Ted Sarandos.

But Sarandos clapped back at Halwey’s claim, arguing that data point that “almost half” of Netflix’s children’s programming promotes trangenderism was “inaccurate.”

NETFLIX SET TO AIR TRANSGENDER COAL MINER FILM ‘QUEEN OF COAL’ IN DECEMBER

“Senator, Netflix has no political agenda of any kind,” Sarados told the GOP senator Tuesday.

Netflix CEO Ted Sarandos provides testimony to U.S. Senators on Capitol Hill Tuesday, Feb. 3, 2025. (ROBERTO SCHMIDT / AFP via Getty Images / Getty Images)

“Well, then why is your children’s programming so full of this highly sexualized, highly controversial – highly controversial – agenda? I don’t understand it. It seems strange to me,” Hawley shot back before Srandos could finish. 

“Respectfully, sir, it’s because it’s inaccurate. We have millions of hours of children’s programming. I –,” the Netflix CEO continued saying before the GOP senator cut him off again. 

“You don’t have a trans – you don’t feature trans characters, trans storylines, trans themes? It’s not in your programming?” Hawley shot back.

“I’m saying we feature a wide variety of stories and programs that meet a wide variety of people’s tastes,” Sarandos clarified.

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But Hawley kept drilling in that nearly half of Netflix’s content for kids promotes transgender ideology, a statistic first shared by the conservative women’s public policy group known as Concerned Women for America (CWA).

CWA released a report in December, claiming they found that 41% of G-rated series on Netflix and 41% of TV-Y7 rated shows on Netflix contain content that can be construed as pro-LGBTQ+.

Netflix CEO Ted Sarandos seen shaking hands with Sen. Josh Hawley, R-Mo., at a Tuesday hearing on Capitol Hill amid the streaming platform’s attempt to buy out Warner Bros. (Graeme Sloan/Bloomberg via Getty Images / Getty Images)

In defense of Hawley’s accusations, Sarandos highlighted that the platform has built out “state-of-the-art tools” for parents to manage their video streaming choices for their children. He added that folks at Netflix were parents too, and shared the “same concerns about raising kids” that Hawley has.

The research released by CWA on Netflix’s pro-trans content came just a few days after Netflix announced an agreement to acquire Warner Bros. film and television studios, as well as HBO and HBO Max, which would make the streaming platform one of the most dominant in the world. 

President Donald Trump has raised antitrust concerns over the proposed Netflix takeover of Warner Bros.  (Dado Ruvic/Illustration/Reuters / Reuters)

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While the deal has been announced, it still must undergo regulatory scrutiny. Other companies have also submitted rival offers aimed at undercutting Netflix’s ambitions.

“You want the United States government to allow you to become one of the largest – if not the largest – streaming monopolist in the world,” Hawley highlighted to Sarandos during the Tuesday hearing. “I think we ought to be concerned about what content you’re promoting.”

In 2026, Australia’s PR landscape is more dynamic than ever. With digital transformation accelerating, crisis management in high demand amid economic shifts, and brands prioritizing authentic storytelling across social, media, and influencer channels, the right PR agency can skyrocket visibility, reputation, and ROI. From Sydney’s powerhouse networks to Melbourne’s creative hubs and Brisbane’s emerging innovators, top firms blend traditional media relations with digital PR, SEO-integrated strategies, and data-driven campaigns.

This comprehensive review ranks the 20 best PR agencies in Australia for 2026, based on recent industry rankings (Clutch.co February 2026, PRovoke Media Asia-Pacific 2025 insights extended, The Ardor, DesignRush, Goodfirms, and client feedback). Factors include client results, awards, innovation in digital/hybrid PR, sector expertise (corporate, consumer, tech, fashion/lifestyle, crisis), and national reach. Whether you’re a startup seeking buzz or a corporate needing reputation protection, these agencies lead the pack.

1. Edelman Australia – Best Overall & Global Powerhouse

Edelman Australia tops many 2026 lists for its unmatched scale and expertise. Part of the global Edelman network, it excels in corporate communications, crisis management, public affairs, and integrated campaigns. With offices in Sydney, Melbourne, and beyond, Edelman handles high-profile clients across tech, finance, and government. Strengths: Data-driven insights via Trust Barometer, strong media relationships, and award-winning work in sustainability and issues management.

Pros: Global resources, proven crisis handling, broad sector coverage. Cons: Higher fees for larger enterprises. Best for: Multinational brands and complex reputation challenges.

2. Ogilvy Australia – Creative Excellence & Integrated PR

Ogilvy stands out for blending PR with advertising and digital creativity. Recognized in PRovoke’s best agencies, it delivers storytelling that cuts through noise, with expertise in consumer brands, health, and tech. Sydney and Melbourne bases ensure national coverage.

Pros: Award-winning creative campaigns, strong influencer integration. Cons: More advertising-focused than pure PR. Best for: Brands wanting PR that feels like bold marketing.

3. Burson (Burson Australia) – Strategic Depth & Merger Strength

Post-merger evolution makes Burson a 2026 leader in strategic communications, public affairs, and corporate PR. Excellent in B2B, government relations, and crisis.

Pros: Deep policy expertise, robust analytics. Cons: Less boutique feel. Best for: Corporate and public sector clients.

4. Herd MSL – Consumer & Lifestyle Specialist

Herd MSL shines in consumer, lifestyle, and brand storytelling, with creative campaigns that drive earned media and social buzz.

Pros: Strong influencer and experiential focus. Cons: More niche in consumer sectors. Best for: Fashion, beauty, FMCG brands.

5. ICON Agency – Multi-City Award-Winner

With offices in Sydney, Melbourne, Brisbane, and Canberra, ICON is one of Australia’s most awarded PR firms. It excels in integrated PR, digital, and creative services across corporate, government, and consumer.

Pros: National footprint, award haul. Cons: Broad services may dilute pure PR focus. Best for: Brands needing cross-channel campaigns.

6. Thrive PR + Communications – Boutique Powerhouse

Family-owned and female-led, Thrive dominates in Sydney (with ANZ reach) for corporate, tech, finance, and crisis PR. Over 20 years of results-driven work.

Pros: Personalized service, crisis expertise. Cons: Smaller scale. Best for: Mid-sized businesses seeking high-touch PR.

7. Berkeley Communications Group – Dynamic & Reputation-Focused

Frequently ranked high on Clutch.co, Berkeley excels in media relations, brand reputation, and public affairs in Sydney.

Pros: Strong earned media results. Cons: Primarily Sydney-centric. Best for: Tech and professional services.

8. Sling & Stone – Digital PR Leader

Named ANZ PR Agency of the Year in recent awards, Sling & Stone blends digital PR, influencer, and content for modern brands.

Pros: Innovative digital strategies. Cons: Emerging vs. legacy giants. Best for: Tech startups and e-commerce.

9. AMPR Group – Impactful & Results-Driven

Sydney and Melbourne-based, AMPR delivers measurable campaigns in fashion, retail, beauty, and hospitality.

Pros: Creative, culture-aligned work. Cons: Sector-specific strengths. Best for: Lifestyle and consumer brands.

10. Reconnect PR – Rising Star on Clutch & Manifest

Surry Hills-based, Reconnect earns top reviews for strategic PR, media training, and brand storytelling.

Pros: High client satisfaction scores. Cons: Boutique size. Best for: SMEs and startups.

11. Eleven – Creative & Strategic

Part of PRovoke’s best, Eleven focuses on innovative campaigns across consumer and corporate.

Pros: Fresh ideas, strong execution. Cons: Competitive field. Best for: Disruptive brands.

12. History Will Be Kind – Boutique Innovator

Noted for thoughtful, narrative-driven PR in PRovoke rankings.

Pros: Deep storytelling. Cons: Niche appeal. Best for: Purpose-driven organizations.

13. Bench PR – Emerging Excellence

Recognized in Asia-Pacific best lists for agile, effective PR.

Pros: Nimble and responsive. Cons: Newer player. Best for: Fast-growing companies.

14. Adoni Media – Media Training & PR

Brisbane/Spring Hill focus, strong in public relations and media training.

Pros: Crisis and spokesperson prep. Cons: Regional emphasis. Best for: Executives and public figures.

15. The Atticism PR and Brand – Boutique Specialist

High ratings on Manifest for brand-focused PR.

Pros: Personalized, creative. Cons: Smaller team. Best for: Lifestyle and professional services.

16. Pure Public Relations – Results-Guaranteed

Sydney-based, guarantees outcomes for SMEs and NFPs.

Pros: Performance-based. Cons: Focused on smaller clients. Best for: Budget-conscious brands.

17. Sefiani – Strategic & Sustainability-Focused

Award-winning Sydney firm for corporate, investor relations, and sustainability PR.

Pros: Issues management strength. Cons: B2B lean. Best for: Corporate reputation.

18. Media Key – Melbourne Standout

Goodfirms-listed for dynamic publicity in arts, entertainment, and lifestyle.

Pros: Creative projects. Cons: Sector-specific. Best for: Entertainment brands.

19. Think HQ – Public Affairs Expert

Melbourne-based, excels in government relations and public affairs.

Pros: Policy influence. Cons: Less consumer-focused. Best for: Advocacy and public sector.

20. PRLab – International Reach with Local Expertise

Global network with strong Australian presence for tech and startup PR.

Pros: Cross-border capabilities. Cons: More digital-heavy. Best for: Tech and innovation sectors.

Key Trends Shaping PR in Australia 2026

• Digital Integration → Top agencies merge PR with SEO, social, and influencer for amplified reach.
• Crisis & Trust → Economic uncertainty boosts demand for reputation management.
• Sustainability & Purpose → Brands prioritize authentic ESG storytelling.
• Measurement → ROI via media value, sentiment analysis, and conversions.
• Regional Strength → Sydney leads in corporate, Melbourne in creative/lifestyle, Brisbane in emerging consumer.

How to Choose the Right PR Agency in 2026

• Define goals (brand awareness, crisis, launches?).
• Check portfolios and case studies.
• Prioritize Tier-1 regulators and ethics.
• Request references and metrics.
• Start with a pilot or retainer.
• Budget: Boutique $5k–$15k/month; global $20k+.

Australia’s PR scene offers options for every need—from global giants like Edelman to agile boutiques like Thrive. Partner with one of these top 20 to elevate your brand in 2026’s competitive market.