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Awards will honour big names and future talent

The judges of the MPA Inspiration Awards have announced their 2026 shortlist – and say Manchester’s creative and digital sector has enjoyed another “outstanding” year.

The awards, now in their 14th year, aim to celebrate the best work done by Manchester’s media, digital and creative agencies and their teams. They also aim to support young and upcoming talent in the media, creative and digital worlds.

Nominees this year include EssenceMediacom, McCann Manchester, Wavemaker and Transport for Greater Manchester.

The awards are run by the MPA, the not-for-profit association originally known as the Manchester Publicity Association, and will be held at the Midland Hotel in Manchester in October.

The judging panel this year was chaired by Jade Prady, business growth lead for City Studios at City Football Group.

She said: “It’s been a privilege to be chair of judges this year and to see the outstanding work being produced across both agencies and new emerging talent coming through into the media landscape.

“We’ve had another fantastic year of entries, setting an exceptionally high standard, with inspiring and innovative work across all categories.

“The judging room was filled with energy and passion, and while some decisions were challenging, I’m confident and proud of the winners we’ve chosen collectively.”

Cindy Simmons, managing director of the MPA, added, “I was very proud to see that the community we represent has once again embraced our awards and has pushed the boundaries in terms of quality and content.

“In particular our ‘People’ categories, recognising young future talent, were extremely well supported again this year; This reflects how embracing and helping to nurture future talent is an intrinsic part of the MPA and fits with our mantra of helping anyone working in or with Manchester’s Media, Digital and Creative businesses to thrive.

“The ‘Collaboration’ category was also well represented which stands as testimony to the open and collaborative nature of the MPA and its members.”

MPA Inspiration Awards 2026: The shortlist

Best Digital Campaign

• Mobsta, Wavemaker and Triple Dry: Driving Sales of Deodorant? No Sweat
• Mobsta, Republic of Media, and TfGM: TfGM – Have You Got Your Ticket?
• EssenceMediacom, a WPP Media Brand: Recipe for Absolute Collagen’s AI Win
• McCann Manchester: Importance Of Flipping Industry Norms
• Crimtan, Fusion Unlimited & University of Leeds: UoL Applications: Powered by Data
• EssenceMediacom, a WPP Media Brand: Making 180 Stores Feel Truly Local
• Edison Media: Sandcastle Waterpark: A Record Year
• PHD Manchester & Grupo Bimbo (Takis): Can’t Hide Your Intensity
• Wavemaker, a WPP Media Brand: We’re Going Places
• Wavemaker, a WPP Media Brand: When the House Is Invisible, Change Odds
• Carat, Greggs, Blis: From Insight to Impact: Greggs Xmas Wins

Best Creative Campaign

• EssenceMediacom, a WPP Media Brand: From Fine Lines To Laughter Lines
• EssenceMediacom, a WPP Media Brand: Understanding Greatness Needs No Service
• Seventy7: Making Proper Good Things Happen
• Dentsu & News UK: Newsstands to Catwalks: Next A/W

Best Media Campaign

• Leasing Options & Reigning Media: From Sceptic to Sky Sports Sponsor
• The Guardian: From Play to Purpose with Co-op & Carat
• Notorious Communications: Butchers x Chanel 5’s Country Living
• Mail Metro Media, Carat, VisitScotland: Good for the Soul
• McCann Manchester: Importance Of Flipping Industry Norms
• Republic of Media: A ‘Powerfully Simple’ Venture into TV
• EssenceMediacom, a WPP Media Brand: From Media Interruptions to Healthcare
• EssenceMediacom, a WPP Media Brand: Turning Tyres Into a Performance Story
• EssenceMediacom, a WPP Media Brand: How an Unofficial Sponsor Beat 50:1
• EssenceMediacom, a WPP Media Brand: Tetley Chose Rituals Over Reach
• TBWA\MCR: Dodge The Finger
• Edison Media: We Run This City with JD Sports x Nike
• Wavemaker, a WPP Media brand: Out of Your Head and Into Your Home
• News UK: No Parental Guidance
• PHD Manchester & Grupo Bimbo (Takis): Can’t Hide Your Intensity
• Wavemaker, a WPP Media Brand: Nothing Beats Playing the Long Game
• Carat, Co-op Funeralcare: “From Behind to Front of Mind”

Best Sales Team Campaign

• Mobsta, Wavemaker, and Triple Dry: Driving Sales of Deodorant? No Sweat
• Channel 4 Sales & Wavemaker for Wayfair: Filtered Interiors
• Mail Metro Media, Carat, VisitScotland: Good for the Soul
• Immediate, Crown Paints & Notorious Communications: Colour your Senses

Best Integrated Campaign

• Channel 4 Sales & Carat for VisitScotland: Where to Next?
• McCann Manchester: Schär: Better Media for Better Health
• EssenceMediacom, a WPP Media Brand: From Media Interruptions to Healthcare
• Wavemaker, a WPP Media brand: Clarkson’s Farm, Sponsored by Morrisons
• Wavemaker, a WPP Media brand: Dr Oetker’s Book Club Hit the Aisle
• Edison Media: We Run This City with JD Sports x Nike
• Wavemaker, a WPP Media brand: Reigniting Passion for Teaching
• Mail Metro Media, Havas, Matalan: Your Tribe
• News UK & Specsavers: Grab a Grant – Specsavers x The Sun
• Wavemaker, a WPP Media Brand: Original Source x HYROX
• Carat, Nerds, Global: ‘Make it a NERDS Summer’
• WPP Media: Search It & Weep

Best PR/Social Campaign

• Smoking Gun: Fry & Mighty
• Channel 4 Sales, Vega & Propaganda for Cloud 9: GRWM: Roots & Resilience
• EssenceMediacom, a WPP Media Brand: From Fine Lines to Laughter Lines
• Wavemaker, a WPP Media brand: From Hardship to Hope
• Mail Metro Media, Havas, Matalan: Your Tribe

Specialist Categories

Best Animation

• Flow Creative: Releasing Hope
• TBWA\MCR: Dodge The Finger

Best Video

• TBWA\MCR: That Time Of The Month
• Edison Media: This Is Blackpool: The Two Day Stay

Best Podcast

• Roland Dransfield: We Built This City
• JCDecaux UK: Digital Changemakers

Best Audio

• TBWA\MCR: Gardaland 50th Anniversary
• EssenceMediacom, a WPP Media Brand: Making Results Day Sound Different
• Wavemaker, a WPP Media brand: From Missed Flights to Must-Book Nights

Unique Categories

Big Bang Award

• Reigning Media x Bruntwood: Turning David into Goliath
• Nano Interactive x Republic of Media for ScotRail: The Scenic Route to CTR
• Hoopla Digital & Dentsu: Galderma Acnecide
• TBWA\MCR: That Time Of The Month
• TBWA\MCR: Dodge The Finger

Collaboration Award

• Whistl, HH Global, Co-op: Co-operative Christmas Growth
• Peachy and Screen Manchester: Peachy and Screen Manchester Outreach
• Immediate Media North and Wavemaker North: Dr Oetker Ristorante Book Club
• Wavemaker, a WPP Media brand: Making Wayfair Feel Like Home
• Cash for Kids: Bringing Back the Magic of Christmas
• Wavemaker, a WPP Media Brand: TRU x Reach – On Track to Better

Martyn Hett Inspiring Manchester Award

• Ocean Outdoor: The Corinthians: We Were The Champions
• Roland Dransfield: We Built This City

Innovation Award

• PHD Manchester: Establish MCR as a Gaming Powerhouse
• WPP Media: OMA PagePal Beats Google’s Crackdown

People categories

Apprentice Award

• Olivia Darbyshire: One Agency Media
• Aarti Schwob: Wavemaker, a WPP Media brand
• Mia Cunningham: Republic of Media

Rising Star Award

• Joshua Dagger: Bauer Media Outdoor
• Grace Noakes: One Agency Media
• Luis Rogers: Republic of Media

University Student Award

• Amy Louise Mead: Manchester Metropolitan University
• Nikola Gonczar: Manchester Metropolitan University
• Shannon Fahey: Manchester Metropolitan University
• Queenie Quayson: Manchester Metropolitan University

Freelance Hero Award

• Jude Hodges
• Oliver Hardingham
• Roxanne Parker
• Natalie Meziani

Agency of the Year

• I-COM
• Wavemaker, a WPP Media brand
• Edison Media
• Republic of Media
• Roland Dransfield

Media Sales Team of the Year

• Mobsta
• Transport for Greater Manchester
• JCDecaux UK
• News UK
• Channel 4

Grand Prix Categories

Best Place to Work

• JCDecaux UK
• Bauer Media Outdoor

Best of the Best

• To be announced on the night

Business of the Year

• To be announced on the night

MPA Award

• To be announced on the night

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Yes. Corporate subscriptions are available for teams and organisations, with discounted rates as user numbers increase. Pricing starts from $1,625 + GST per user.
Get in touch
to discuss the right option for your organisation.

Business News subscriptions are used by executives, investors, consultants and professionals who need to stay informed and make better decisions about the WA market. When you subscribe you’ll get

• Unlimited access to WA’s most trusted business journalism
• Data & Insights — detailed profiles of WA companies, people, projects and deals
• MyBN — a personalised feed based on the companies, people and sectors you follow
• Special publications and industry reports
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Data & Insights is a research tool built specifically for the WA market. It draws on more than 30 years of Business News reporting, updated regularly to reflect what’s happening now. Use it to:

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• Consultants and professionals staying across sectors relevant to their clients
• Business owners looking for leads, context and market intelligence

Most Business News publications cover national or global markets. Business News is focused entirely on Western Australia, which means the journalism, the data and the intelligence are all built around WA companies, people and projects — not adapted from a national feed. Data & Insights, included with every subscription, combines more than 30 years of WA-specific editorial research with live business data. There’s no comparable product for the WA market.

The Morning Digest Email provides a comprehensive wrap of the major headlines, relevant to WA business, and includes with a snapshot of the overnight news covering oil, gold and ASX-listed companies.

The Afternoon Wrap Email focuses on the news covered by our team of journalists during the course of the working day, including exclusive stories and analysis, all of which relates to WA business and the local economy.

The BN Weekender Email contains a wrap of the Business News from the week that was, highlighting the top stories in each area of WA business.
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The euro ​edged higher to $1.1558, hovering near its strongest level since mid-June, while sterling was steady at $1.3490, near a five-week peak.

The yen held firm at 157.90 per dollar, having given back some intervention-driven gains but remaining well off the ‌roughly 164 multi-decade ⁠low hit ⁠late last month.

The dollar index, which tracks the currency against six major peers, was little changed at 99.6, hovering ​near its lowest level since June 2.

Data on Friday showed the U.S. economy unexpectedly shed jobs in July ​and job gains for the prior two months were revised sharply lower, cooling expectations for a Fed rate hike next month.

Live Events

U.S. Treasury yields fell as the jobs report dashed hike bets, with those on benchmark U.S. 10-year notes last at 4.637%. The futures ⁠market has ‌scaled back the chance of a September move to around 44%, from 67% a week ago.
“The weaker U.S. labor-market signal has pulled down real-rate expectations, extended the ⁠dollar decline… but not yet a clean easing story,” Geoff Yu, ​senior EMEA market strategist at BNY, wrote in a note, adding ​that perceptions around U.S. inflation data will likely be the biggest factor for currencies this week.A consensus estimate calls for the core CPI to rise 0.2% month-on-month in July, lifting the annual rate to 2.5% and extending a gradual moderation in inflation. The annual rate was 2.6% in June.

Producer price data on Thursday and retail sales figures on Friday will further inform the outlook for ‌inflation.

“Although there’s a lot of inflation dynamics, the Fed will for now stay on the sidelines and wait to see how things play out,” Rodrigo Catril, ​senior FX strategist ​at NAB, said in ⁠a podcast.

Oil prices rose on Monday, with Brent oil futures last up 1.4% at roughly $85 per barrel amid continued uncertainty over the reopening of the Strait of Hormuz. Iran said a deal with ​Oman defining new shipping lanes was in its final stages but it added that the U.S. must still meet other conditions.

In Asia, the New Zealand dollar and Australian dollar each slipped 0.1% to $0.7062 and $0.5889 respectively.

Market participants await the Reserve Bank of Australia’s rate decision on Tuesday. The central bank is expected to hold its key rate at 4.35% for the rest of the year.

Yes. Corporate subscriptions are available for teams and organisations, with discounted rates as user numbers increase. Pricing starts from $1,625 + GST per user.
Get in touch
to discuss the right option for your organisation.

Business News subscriptions are used by executives, investors, consultants and professionals who need to stay informed and make better decisions about the WA market. When you subscribe you’ll get

• Unlimited access to WA’s most trusted business journalism
• Data & Insights — detailed profiles of WA companies, people, projects and deals
• MyBN — a personalised feed based on the companies, people and sectors you follow
• Special publications and industry reports
• Daily and weekly email newsletters

Data & Insights is a research tool built specifically for the WA market. It draws on more than 30 years of Business News reporting, updated regularly to reflect what’s happening now. Use it to:

• Look up detailed profiles of WA companies, including financials, directors and ownership
• Find decision-makers and track their career movements
• Research live and completed projects across WA industries
• Monitor deals, appointments and market activity
• Access industry rankings and league tables

Data & Insights is updated daily by our dedicated research team, which uses the latest announcements, ASX filings and editorial coverage to keep our person, company, list and project records up to date.

Business News welcome all opportunities to make our dataset accurate, complete and current, so if you have an update request, please email the team at
general@businessnews.com.au, and we’d be happy to assist.

MyBN
is part of every subscription. It’s your personalised view of Business News. You can follow the companies, people, sectors and projects that matter to you, and get a news feed and alerts tailored to your interests. You can save articles to read later and retain only what you need.

Only subscribers have full access to all content on the Business News website.

If staying informed about the WA economy is part of your job, and/or you’re looking for networking opportunities in WA, Business News is built for you.

Business News subscribers are:

• Executives and directors tracking competitors, clients and market movements
• Investors and advisers researching companies, deals and industry trends
• Consultants and professionals staying across sectors relevant to their clients
• Business owners looking for leads, context and market intelligence

Most Business News publications cover national or global markets. Business News is focused entirely on Western Australia, which means the journalism, the data and the intelligence are all built around WA companies, people and projects — not adapted from a national feed. Data & Insights, included with every subscription, combines more than 30 years of WA-specific editorial research with live business data. There’s no comparable product for the WA market.

The Morning Digest Email provides a comprehensive wrap of the major headlines, relevant to WA business, and includes with a snapshot of the overnight news covering oil, gold and ASX-listed companies.

The Afternoon Wrap Email focuses on the news covered by our team of journalists during the course of the working day, including exclusive stories and analysis, all of which relates to WA business and the local economy.

The BN Weekender Email contains a wrap of the Business News from the week that was, highlighting the top stories in each area of WA business.
Sign up for free.

We’re happy to help.
Get in touch
and our team will come back to you.