Historic Cornish bakery Warrens strikes deal with soft drink brand

The pasty maker has signed an agreement with Cornish drink producer Jolly’s

Historic Cornish pasty maker Warrens has agreed a partnership deal with local soft drink producer Jolly’s. Under the terms of the agreement, the bakery will stock Cornish-made Jolly’s Drinks in its 50 UK stores.

Jolly’s was founded in 1986 by John Jolly in the Cornish village of Carharrack and its range of drinks are made from local spring water. The business now has a large factory in Saltash and is still family run.

Cheryl Ingram, managing director of Jolly’s Drinks, said “We’re delighted to see Jolly’s Drinks available in Warrens Bakery. As two proud Cornish brands with long-standing heritage, it’s a natural partnership that brings together the great Cornish pasty and refreshing original Cornish soft drinks.

“Both businesses share a passion for quality, tradition, and championing Cornwall, so we’re excited that customers can now enjoy a Jolly’s drink alongside a famous Warren’s pasty or bakery treat. We look forward to working together and introducing even more people to the taste of Cornwall.”

Warrens Bakery was established on the cobbled streets of St Just in Cornwall when two Cornish families – the Warrens and the Harveys – were united in marriage in 1860.

The Helston-headquartered chain now has 50 bakery stores in high streets, railway stations and roadside locations across the UK.

Craig Wood, assistant retail director at Warrens Bakery said: “We’re thrilled to be partnering with Jolly’s to give people a delicious taste of two of Cornwall’s leading food and drink producers. It’s a perfect pairing.”

Earlier in July, Warrens opened its 50th store in Malmesbury in Wiltshire.

The new site at the Texaco garage on Crudwell Road is the seventh petrol station concession in the Warrens Bakery and SGN Retail partnership, and follows the success of its six other petrol forecourt sites in Calcot, Didcot, Lechlade, Ludlow, Lydney and Frenchay, the company said.

Warren Bakery’s chief executive Mark Sullivan said at the time: “Our expansion into forecourts reflects how consumer habits are evolving, with people wanting speed and convenience but also quality, provenance and a better food-to-go experience. All this is now on offer at our new Malmesbury site”.