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Historic Cornish bakery Warrens strikes deal with soft drink brand

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The pasty maker has signed an agreement with Cornish drink producer Jolly’s

Warrens Bakery (the world’s oldest pasty maker) and Jolly’s Drinks(craft soft drinks made with local spring water) have partnered to bring a classic taste of Cornwall to Warrens’ 50 UK stores.

Warrens Bakery has struck a deal with Jolly’s Drinks(Image: PR handout)

Historic Cornish pasty maker Warrens has agreed a partnership deal with local soft drink producer Jolly’s. Under the terms of the agreement, the bakery will stock Cornish-made Jolly’s Drinks in its 50 UK stores.

Jolly’s was founded in 1986 by John Jolly in the Cornish village of Carharrack and its range of drinks are made from local spring water. The business now has a large factory in Saltash and is still family run.

Cheryl Ingram, managing director of Jolly’s Drinks, said “We’re delighted to see Jolly’s Drinks available in Warrens Bakery. As two proud Cornish brands with long-standing heritage, it’s a natural partnership that brings together the great Cornish pasty and refreshing original Cornish soft drinks.

“Both businesses share a passion for quality, tradition, and championing Cornwall, so we’re excited that customers can now enjoy a Jolly’s drink alongside a famous Warren’s pasty or bakery treat. We look forward to working together and introducing even more people to the taste of Cornwall.”

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Warrens Bakery was established on the cobbled streets of St Just in Cornwall when two Cornish families – the Warrens and the Harveys – were united in marriage in 1860.

The Helston-headquartered chain now has 50 bakery stores in high streets, railway stations and roadside locations across the UK.

Craig Wood, assistant retail director at Warrens Bakery said: “We’re thrilled to be partnering with Jolly’s to give people a delicious taste of two of Cornwall’s leading food and drink producers. It’s a perfect pairing.”

Earlier in July, Warrens opened its 50th store in Malmesbury in Wiltshire.

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The new site at the Texaco garage on Crudwell Road is the seventh petrol station concession in the Warrens Bakery and SGN Retail partnership, and follows the success of its six other petrol forecourt sites in Calcot, Didcot, Lechlade, Ludlow, Lydney and Frenchay, the company said.

Warren Bakery’s chief executive Mark Sullivan said at the time: “Our expansion into forecourts reflects how consumer habits are evolving, with people wanting speed and convenience but also quality, provenance and a better food-to-go experience. All this is now on offer at our new Malmesbury site”.

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Time for government, companies to adopt artificial intelligence: Deloitte India

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The Economic Times

MUMBAI: In the midst of Indian companies battling the Covid-19 disruption, there is a growing realisation and acceptance that artificial intelligence (AI) is not only unavoidable but it must be adopted quickly to remain competitive in the marketplace, Deloitte India CEO N Venkatram told ET.“Indian companies need to re-skill, train, and acquire more relevant talent, if they are to successfully integrate AI technologies. Most importantly, they

( Originally published on Dec 27, 2020 )

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Thousands take to Kyiv’s main street, firm on calls for defence minister’s return

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Thousands take to Kyiv’s main street, firm on calls for defence minister’s return

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Indian dating apps, services see surge of paying users in small cities

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The Economic Times

NEW DELHI: For Indian dating apps and services, small cities and towns are now driving the growth more than the metros.According to companies like Aisle and Truly Madly, which have millions of users and position themselves as “serious” dating apps, and bespoke high-end dating services like Sirf Coffee, a lot more users from such places are not only keen on using these apps, but also willing to pay for it.While users for these apps from small

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Govt may keep Rs 7,500 cr outlay for IT hardware manufacturing under PLI scheme

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The Economic Times
NEW DELHI: The government may keep an outlay of Rs 7,500 crore under the production linked incentive scheme for IT hardware products like personal computers, laptops, tablets and servers, according to a source aware of the development.

Foreign companies looking for incentives under the scheme may have to invest Rs 500 crore over four years, while the threshold for domestic firms is likely to be around Rs 20 crore for five years, the source who did not wish to be named said.

“Meity (Ministry of Electronics and Information Technology) will take the Cabinet approval of the detailed guidelines soon and is hopeful of rolling out the scheme from next financial year. The incentive outlay is likely to be around Rs 7,500 crore,” the source said.

The government has announced a cumulative production linked incentive of Rs 2 lakh crore for 10 sectors to encourage domestic manufacturing after seeing traction of global giants like Apple’s contract manufacturers, Samsung etc for the scheme in the mobile devices segment.

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According to mobile devices industry body ICEA, India has the potential to scale up its cumulative laptop and tablet manufacturing capacity to over Rs 7 lakh crore by 2025 through policy interventions.

Scaling up laptop and tablet PC manufacturing can take the share of India in the global market to 26 per cent from 1 per cent at present.